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市場調査レポート

クロスプラットフォームおよびモバイル向け広告の世界市場の調査と予測

Global Cross-Platform & Mobile Advertising Market Research and Forecast, 2019-2025

発行 Orion Market Research Pvt Ltd 商品コード 793729
出版日 ページ情報 英文
納期: 2-3営業日
価格
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クロスプラットフォームおよびモバイル向け広告の世界市場の調査と予測 Global Cross-Platform & Mobile Advertising Market Research and Forecast, 2019-2025
出版日: 2019年02月13日 ページ情報: 英文
概要

当レポートでは、クロスプラットフォームおよびモバイル向け広告の世界市場のチャネルタイプ(SMS、バナー広告、音声・映像広告、インタースティシャル広告)、エンドユーザー別(食品サービスプロバイダ、交通・物流、銀行・金融サービス・保険、通信・IT、その他)の規模やシェア、動向分析、予測などについて取り上げています。

第1章 調査のサマリー

  • 調査手法とツール
  • 市場の内訳
    • セグメント別
    • 地域別
    • ステークホルダー別

第2章 市場の概要と見解

  • 調査範囲
  • アナリストの見解と最近の市場動向
    • 主な調査結果
    • 提言
    • 結論
  • 規則と規制

第3章 競争の展望

  • 競争のダッシュボード
  • 主な戦略の分析
  • 影響の分析
  • 主要企業の分析
    • Google LLC
    • Microsoft Corp.
    • Facebook, Inc.
    • Apple, Inc.

第4章 市場の決定要因

  • モチベーター
  • 抑制因子
  • 市場機会

第5章 市場の分類

  • クロスプラットフォームおよびモバイル向け広告の世界市場:チャネルタイプ別
    • SMS
    • バナー広告
    • 音声・映像広告
    • インタースティシャル広告
  • クロスプラットフォームおよびモバイル向け広告の世界市場:エンドユーザー別
    • 食品サービスプロバイダ
    • 交通・物流
    • 銀行・金融サービス・保険
    • 通信・IT
    • その他(スポーツ機器メーカー)

第6章 地域分析

  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • イタリア
    • スペイン
    • フランス
    • その他
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • その他
  • その他

第7章 企業プロファイル

  • 4INFO, Inc.
  • Amobee, Inc.
  • Airpush, Inc.
  • Apple Inc.
  • Business Applications Performance Corp.
  • Celtra Inc.
  • Chartboost, Inc.
  • Epom Ltd.
  • Facebook, Inc.
  • Flytxt B.V.
  • Google LLC
  • InMobi Pte Ltd.
  • Kargo Global, Inc.
  • Microsoft Corp.
  • Nokia Corp.
  • Oath Inc.
  • RhythmOne, LLC
  • Tapjoy Inc.
  • Walmart Inc.
  • Yahoo Inc.
図表

List of Tables

  • TABLE # 1 GLOBAL CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY CHANNEL TYPE, 2018-2025 ($ MILLION)
  • TABLE # 2 GLOBAL SMS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • TABLE # 3 GLOBAL BANNER ADS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • TABLE # 4 GLOBAL AUDIO & VIDEO ADS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • TABLE # 5 GLOBAL INTERSTITIAL WEBPAGE MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • TABLE # 6 GLOBAL CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
  • TABLE # 7 GLOBAL FOOD SERVICE PROVIDERS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • TABLE # 8 GLOBAL TRANSPORTATION & LOGISTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • TABLE # 9 GLOBAL BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • TABLE # 10 GLOBAL TELECOM & IT MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • TABLE # 11 GLOBAL OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • TABLE # 12 GLOBAL CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2018-2025 ($ MILLION)
  • TABLE # 13 NORTH AMERICAN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)
  • TABLE # 14 NORTH AMERICAN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY CHANNEL TYPE, 2018-2025 ($ MILLION)
  • TABLE # 15 NORTH AMERICAN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
  • TABLE # 16 EUROPEAN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)
  • TABLE # 17 EUROPEAN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY CHANNEL TYPE, 2018-2025 ($ MILLION)
  • TABLE # 18 EUROPEAN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
  • TABLE # 19 ASIA-PACIFIC CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)
  • TABLE # 20 ASIA-PACIFIC CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY CHANNEL TYPE, 2018-2025 ($ MILLION)
  • TABLE # 21 ASIA-PACIFIC CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
  • TABLE # 22 REST OF THE WORLD CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY CHANNEL TYPE, 2018-2025 ($ MILLION)
  • TABLE # 23 REST OF THE WORLD CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)

List of Figures

  • FIGURE # 1 GLOBAL CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SHARE BY CHANNEL TYPE, 2018 VS 2025 (%)
  • FIGURE # 2 GLOBAL CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SHARE BY END-USER, 2018 VS 2025 (%)
  • FIGURE # 3 GLOBAL CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SHARE BY GEOGRAPHY, 2018 VS 2025 (%)
  • FIGURE # 4 US CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
  • FIGURE # 5 CANADA CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
  • FIGURE # 6 UK CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
  • FIGURE # 7 FRANCE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
  • FIGURE # 8 GERMANY CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
  • FIGURE # 9 ITALY CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
  • FIGURE # 10 SPAIN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
  • FIGURE # 11 ROE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
  • FIGURE # 12 INDIA CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
  • FIGURE # 13 CHINA CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
  • FIGURE # 14 JAPAN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
  • FIGURE # 15 REST OF ASIA-PACIFIC CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
  • FIGURE # 16 REST OF THE WORLD CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
目次
Product Code: OMR2019556

Global Cross-Platform & Mobile Advertising Market Size, Share & Trends Analysis Report by Channel Type (SMS, Banner Ads, Audio and Video Ads, and Interstitial Webpage), by End-User (Food Service Providers, Transportation & Logistics, BFSI, Telecom & IT and Others) And Forecasts, 2019 - 2025

The global cross-platform & mobile advertising market is growing with high CAGR due to increasing smartphone users and growing internet penetration across the globe. Cross-platform & mobile advertising is an online advertisement method adopted to reach directly to the target audience. With the shifting trend towards online purchasing, various end-users are targeting potentially exposed customer base. Digital platforms are becoming a better substitute for end-users to gain the customer base due to the low cost of advertisement and timely delivery of promotional content. End-users are adopting mobile advertising as a means of promotion due to competitive pressure as well. The global cross-platform & mobile advertising market is directly impacted by rapidly increasing smartphone users across the world. Growing dependency on work on laptops and desktop is providing huge potential for market players. This is supporting market players to increase the sale or business. In addition, established internet connections are encouraging the market growth for global cross-platform & mobile advertising market. The global cross-platform & mobile advertising market is branched on the basis of end-user into food service providers, sport equipment companies, transportation & logistics, BFSI (Banking, Financial Services, and Insurance), telecom & IT and others. On the basis of advertisement type, the global cross-platform & mobile advertising market is segmented into SMS, banner ads, audio & video ads, and interstitial webpage.

Geographically, the global cross-platform & mobile advertising market is analyzed into four regions including North America, Europe, Asia-Pacific and Rest of the World. Due to an established infrastructure for cross-platform & mobile advertisement in North America, the region is calculated to dominate the market. North America is well established in social networking platforms, online shopping portals and other internet surfing sites which is helping industry players to get a platform to reach the target audience. Asia-Pacific possesses huge potential for cross-platform and mobile advertising services. Service providers are targeting Asia-Pacific as a lucrative region. Asia-Pacific is reporting a significant shift in purchasing behavior of customers. People are rapidly adopting online portals and various social sites for purchasing. Thus, Asia-Pacific is estimated to grow substantially during the forecast period. Audio and video ads are prevalent in Asia-Pacific. Europe is holding a considerable market share in the global cross-platform & mobile advertising market.

Some of the major market players in global cross-platform & mobile advertising market include Flipkart Online Services Pvt. Ltd., SAP SE, Yahoo Inc., Facebook Inc., Google LLC, Microsoft Corporation, Flytxt B.V., Epom Ltd., Kargo Global Inc., Hunt Mobile Ads and so on.

RESEARCH METHODOLOGY

The market study of the global Cross platform & mobile advertising market is incorporated by extensive primary and secondary research conducted by a research team at OMR. Secondary research has been conducted to refine the available data to break down the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macroeconomic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary sources include:

  • Financial reports of companies involved in the market
  • Authentic Public Databases such as the World bank, IBEF, and others
  • Whitepapers, research-papers and news blogs
  • Company websites and their product catalog.

The report is intended for ICT companies, research organizations, companies working on advanced technology, investment companies, government organizations for overall market analysis and competitive analysis. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation:

Global Cross platform & mobile advertising market is segmented on the basis of regional outlook and following segments:

  • 1. Global Cross platform & mobile advertising Market Research and Analysis by ChannelType
  • 2. Global Cross platform & mobile advertising Market Research and Analysis by End-User
  • 3. Global Cross platform & mobile advertising Market Research and Analysis by Geography

OMR Report Covers:

  • Comprehensive research methodology of the global Cross platform & mobile advertising market.
  • This report also includes a detailed and extensive market overview with key analyst insights.
  • An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
  • Analysis of regional regulations and other government policies impacting the global Cross platform & mobile advertising market.
  • Insights about market determinants which are stimulating the global Cross platform & mobile advertising market.
  • Detailed and extensive market segments with regional distribution of forecast revenues.
  • Extensive profiles and recent developments of market players.

Table of Contents

1. Report Summary

  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Geography
    • 1.2.3. By Stakeholders

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion
  • 2.3. Rules & Regulations

3. Competitive Landscape

  • 3.1. Competitive Dashboard
  • 3.2. Key Strategy Analysis
  • 3.3. Key Company Analysis
    • 3.3.1. Google LLC
      • 3.3.1.1. Overview
      • 3.3.1.2. Financial Analysis
      • 3.3.1.3. SWOT Analysis
      • 3.3.1.4. Recent Developments
    • 3.3.2. Microsoft Corp.
      • 3.3.2.1. Overview
      • 3.3.2.2. Financial Analysis
      • 3.3.2.3. SWOT Analysis
      • 3.3.2.4. Recent Developments
    • 3.3.3. Facebook, Inc.
      • 3.3.3.1. Overview
      • 3.3.3.2. Financial Analysis
      • 3.3.3.3. SWOT Analysis
      • 3.3.3.4. Recent Developments
    • 3.3.4. Apple, Inc.
      • 3.3.4.1. Overview
      • 3.3.4.2. Financial Analysis
      • 3.3.4.3. SWOT Analysis
      • 3.3.4.4. Recent Developments

4. Market Determinants

  • 4.1. Motivators
  • 4.2. Restraints
  • 4.3. Opportunities

5. Market Segmentation

  • 5.1. Global Cross-platform and mobile advertising Market by Channel Type
    • 5.1.1. SMS
    • 5.1.2. Banner Ads
    • 5.1.3. Audio & Video Ads
    • 5.1.4. Interstitial Webpage
  • 5.2. Global Cross-platform and mobile advertising Market by End-User
    • 5.2.1. Food Service Providers
    • 5.2.2. Transportation & Logistics
    • 5.2.3. BFSI
    • 5.2.4. Telecom & IT
    • 5.2.5. Others (Sports Equipment Companies)

6. Regional Analysis

  • 6.1. North America
    • 6.1.1. United States
    • 6.1.2. Canada
  • 6.2. Europe
    • 6.2.1. UK
    • 6.2.2. Germany
    • 6.2.3. Italy
    • 6.2.4. Spain
    • 6.2.5. France
    • 6.2.6. Rest of Europe
  • 6.3. Asia-Pacific
    • 6.3.1. China
    • 6.3.2. India
    • 6.3.3. Japan
    • 6.3.4. Rest of Asia-Pacific
  • 6.4. Rest of the World

7. Company Profiles

  • 7.1. 4INFO, Inc.
  • 7.2. Amobee, Inc.
  • 7.3. Airpush, Inc.
  • 7.4. Apple Inc.
  • 7.5. Business Applications Performance Corp.
  • 7.6. Celtra Inc.
  • 7.7. Chartboost, Inc.
  • 7.8. Epom Ltd.
  • 7.9. Facebook, Inc.
  • 7.10. Flytxt B.V.
  • 7.11. Google LLC
  • 7.12. InMobi Pte Ltd.
  • 7.13. Kargo Global, Inc.
  • 7.14. Microsoft Corp.
  • 7.15. Nokia Corp.
  • 7.16. Oath Inc.
  • 7.17. RhythmOne, LLC
  • 7.18. Tapjoy Inc.
  • 7.19. Walmart Inc.
  • 7.20. Yahoo Inc.
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