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市場調査レポート

スマートTVの世界市場の調査と予測

Global Smart TV Market Research and Forecast 2018-2023

発行 Orion Market Research Pvt Ltd 商品コード 611089
出版日 ページ情報 英文
納期: 2-3営業日
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スマートTVの世界市場の調査と予測 Global Smart TV Market Research and Forecast 2018-2023
出版日: 2018年02月05日 ページ情報: 英文
概要

当レポートでは、スマートTV市場のマクロ・ミクロ的影響因子、地域ごとの規制や政府政策の分析、市場の決定因子、主要企業のプロファイルなどについて取り上げています。

第1章 サマリー

  • 調査手法とツール
  • 市場の内訳
    • 分類別
    • 地域別
    • ステークホルダー別
    • 例外

第2章 市場の概要と見解

  • 定義
  • アナリストの見解と最近の市場の動向
    • 主な調査結果
    • 提言
    • 結論
  • 規制
    • 米国
    • 欧州連合
    • 中国
    • インド

第3章 ファイブフォース分析

  • 新規参入者の脅威
  • 代替の脅威
  • バイヤーの力
  • サプライヤーの力
  • 競争

第4章 市場の決定因子

  • 活性因子
  • 抑制因子
  • 市場機会

第5章 市場の分類

  • スマートTVの世界市場:解像度別
    • HDスマートTV(1,280x720)
    • フルHDスマートTV(1,920x1,080)
    • 4KスマートTV
    • 8KスマートTV
  • スマートTVの世界市場:技術別
    • LCD(液晶ディスプレイ)
    • LED(発光ダイオード)
    • OLED(有機LED)
    • QLED(量子ドットLED)
  • スマートTVの世界市場:プラットフォーム別
    • Android TV・Google TV
    • Roku TV
    • Fire TV(Amazon)
    • Panasonic Firefox
    • Web OS(LG)
    • Tizens OS(Samsung)
    • その他(Reference Development Kit、Yahoo! Smart TV、Shijiu TV、Opera、HTTV Link、Open TV)
  • スマートTVの世界市場:アプリケーション別
    • 家庭内
    • 商用

第6章 競争の展望

  • 主な戦略
  • 主な企業の分析

第7章 地域別分析

  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • スペイン
    • フランス
    • イタリア
  • アジア太平洋
    • インド
    • 中国
    • 日本
    • その他
  • その他

第8章 企業プロファイル

  • Advanced Micro Devices
  • Apple Inc.
  • Cable Labs
  • Google Inc.
  • Haier Group Corporation
  • Hisense Co., Ltd
  • Hong Kong Skyworth Digital Holdings Co.,
  • Intel Corporation
  • Koninklijke Philips N.V.
  • LG Electronics Inc.
  • Microsoft Corporation
  • Mirc Electronics
  • Nyxio Technologies
  • Panasonic Corporation
  • Samsung Electronics Co., Ltd.
  • Sharp Corporation
  • Sony Corporation
  • TCL Corporation
  • Tele System Electronics
  • Toshiba Corporation
  • Videocon Industries Limited
図表

List of Tables

  • TABLE # 1 GLOBAL SMART TV, BY RESOLUTION MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 2 GLOBAL HD SMART TV MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 3 GLOBAL FULL HD TV MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 4 GLOBAL 4K TV MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 5 GLOBAL 8K TV MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 6 GLOBAL SMART TV, BY TECHNOLOGY MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 7 GLOBAL LCD SMART TV MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 8 GLOBAL LED SMART TV MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 9 GLOBAL OLED SMART TV MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 10 GLOBAL QLED SMART TV MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 11 GLOBAL SMART TV, BY PLATFORM MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 12 GLOBAL ANDROID TV & GOOGLE TV PLATFORM MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 13 GLOBAL ROKU TV PLATFORM MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 14 GLOBAL FIRE TV (AMAZON) PLATFORM MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 15 GLOBAL HTTV LINK PLATFORM MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 16 GLOBAL OPEN TV PLATFORM MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 17 GLOBAL OTHER TV PLATFORM MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 18 GLOBAL SMART TV MARKET, BY APPLICATION MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 19 GLOBAL DOMESTIC TV MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 20 GLOBAL COMMERCIAL TV MARKET RESEARCH AND ANALYSIS 2017-2023 ($ MILLION)
  • TABLE # 21 NORTH AMERICA SMART TV MARKET RESEARCH AND ANALYSIS, BY RESOLUTION, 2017-2023 ($ MILLION)
  • TABLE # 22 NORTH AMERICA SMART TV MARKET RESEARCH AND ANALYSIS, BY TV SIZE 2017-2023 ($ MILLION)
  • TABLE # 23 NORTH AMERICA SMART TV MARKET RESEARCH AND ANALYSIS, BY PLATFORM 2017-2023 ($ MILLION)
  • TABLE # 24 NORTH AMERICA SMART TV MARKET RESEARCH AND ANALYSIS, BY APPLICATION 2017-2023 ($ MILLION)
  • TABLE # 25 NORTH AMERICA SMART TV MARKET RESEARCH AND ANALYSIS, BY COUNTRIES 2017-2023 ($ MILLION)
  • TABLE # 26 EUROPE SMART TV MARKET RESEARCH AND ANALYSIS, BY RESOLUTION, 2017-2023 ($ MILLION)
  • TABLE # 27 EUROPE SMART TV MARKET RESEARCH AND ANALYSIS, BY TV SIZE 2017-2023 ($ MILLION)
  • TABLE # 28 EUROPE SMART TV MARKET RESEARCH AND ANALYSIS, BY PLATFORM 2017-2023 ($ MILLION)
  • TABLE # 29 EUROPE SMART TV MARKET RESEARCH AND ANALYSIS, BY APPLICATION 2017-2023 ($ MILLION)
  • TABLE # 30 EUROPE SMART TV MARKET RESEARCH AND ANALYSIS, BY COUNTRIES 2017-2023 ($ MILLION)
  • TABLE # 31 ASIA PACIFIC SMART TV MARKET RESEARCH AND ANALYSIS, BY RESOLUTION, 2017-2023 ($ MILLION)
  • TABLE # 32 ASIA PACIFIC SMART TV MARKET RESEARCH AND ANALYSIS, BY TV SIZE 2017-2023 ($ MILLION)
  • TABLE # 33 ASIA PACIFIC SMART TV MARKET RESEARCH AND ANALYSIS, BY PLATFORM 2017-2023 ($ MILLION)
  • TABLE # 34 ASIA PACIFIC SMART TV MARKET RESEARCH AND ANALYSIS, BY APPLICATION 2017-2023 ($ MILLION)
  • TABLE # 35 ASIA PACIFIC SMART TV MARKET RESEARCH AND ANALYSIS, BY COUNTRIES 2017-2023 ($ MILLI

List of Figures

  • FIGURE # 1 GLOBAL SMART TV MARKET SHARE BY RESOLUTION, 2017 VS 2023 (%)
  • FIGURE # 2 GLOBAL SMART TV MARKET SHARE, BY SIZE 2017 VS 2023 (%)
  • FIGURE # 3 GLOBAL SMART TV MARKET SHARE BY PLATFORM, 2017 VS 2023 (%)
  • FIGURE # 4 GLOBAL SMART TV MARKET SHARE BY APPLICATION, 2017 VS 2023 (%)
  • FIGURE # 5 GLOBAL SMART TV MARKET SHARE, BY GEOGRAPHY, 2017 VS 2023, (%)
  • FIGURE # 6 NORTH AMERICA SMART TV MARKET SHARE, 2017-2023 ($ MILLION)
  • FIGURE # 7 UNITED STATES SMART TV MARKET RESEARCH AND ANALYSIS, 2017-2023 ($ MILLION)
  • FIGURE # 8 CANADA MARKET SMART TV RESEARCH AND ANALYSIS, 2017-2023 ($ MILLION)
  • FIGURE # 9 EUROPE MARKET RESEARCH AND ANALYSIS, 2017-2023 ($ MILLION)
  • FIGURE # 10 UK SMART TV MARKET RESEARCH AND ANALYSIS, 2017-2023 ($ MILLION)
  • FIGURE # 11 GERMANY SMART TV MARKET RESEARCH AND ANALYSIS, 2017-2023 ($ MILLION)
  • FIGURE # 12 SPAIN SMART TV MARKET RESEARCH AND ANALYSIS, 2017-2023 ($ MILLION)
  • FIGURE # 13 FRANCE SMART TV MARKET RESEARCH AND ANALYSIS, 2017-2023 ($ MILLION)
  • FIGURE # 14 ITALY SMART TV MARKET RESEARCH AND ANALYSIS, 2017-2023 ($ MILLION)
  • FIGURE # 15 ROE SMART TV MARKET RESEARCH AND ANALYSIS, 2017-2023 ($ MILLION)
  • FIGURE # 16 ASIA PACIFIC MARKET RESEARCH AND ANALYSIS, 2017-2023 ($ MILLION)
  • FIGURE # 17 CHINA SMART TV MARKET RESEARCH AND ANALYSIS, 2017-2023 ($ MILLION)
  • FIGURE # 18 INDIA SMART TV MARKET RESEARCH AND ANALYSIS, 2017-2023 ($ MILLION)
  • FIGURE # 19 JAPAN SMART TV MARKET RESEARCH AND ANALYSIS, 2017-2023 ($ MILLION)
  • FIGURE # 20 ROAPAC SMART TV MARKET RESEARCH AND ANALYSIS, 2017-2023 ($ MILLION)
  • FIGURE # 21 ROW SMART TV MARKET RESEARCH AND ANALYSIS, 2017-2023 ($ MILLION)
目次
Product Code: OMR2017230

Smart TV is defined as a television set with integrated internet capabilities or set top box for television that provides advanced connectivity. Smart TV sets are inbuilt with advanced features and functions such as user-generated content, interactive services, internet applications, HTTP live streaming, navigation control and so on. Growing connectivity across the globe and rise of service providers such as Netflix and Amazon prime are driving the market growth. The global smart TV market is anticipated to grow with the CAGR of 21.3% during the forecasted period 2018-2023. The growth of the market is attributed to the increasing spending of consumer on consumer electronics and growing demand of web enabled TVs. In addition, technological advancement and innovation in smart TVs, features and functions and rising purchasing power in emerging economies such as China and India are also estimated to drive the growth of the market.

Increasing internet penetration across the globe is estimated to be one of the major factors driving the growth of the market. The total number of internet users across the globe was estimated to be 3.43billion in 2016. Almost, 47% of the total population is connected, up from 30% internet penetration rate in 2010. However, there are certain factors which are hindering the market. High cost is the major restrain to the market. High internet bandwidth requirement for web enabled TVs is one more factor that is hindering the market. Technological advancement such as introduction to 8K technology and introduction of higher internet bandwidth in the developing economies in the future such as 4G, 5G & LTE are further expected to create opportunities for the market players.

The market is segmented on the basis of resolution, technology, platform, and application. By resolution, the market is divided into HD, Full HD, 4K and 8K technology. 8K technology is currently under development and is expected to show a huge growth rate in the near future. By technology, the market is segmented on the basis of LCD, LED, OLED and QLED. OLED is expected to show a significant market growth during forecasted period due to numerous research and advancement in the segment. By platform, the market is divided as Android TV & Google TV, ROKU TV, Fire TV (AMAZON), Web OS, TIZEN OS and other. Android is the widely accepted TV platform and thus is expected to have a considerable market share during 2018-2023. By application, the market is segmented as domestic and commercial. Domestic segment will have the major market share however, in large TV sizes commercial segment have the significant market share.

The global smart TV market is analyzed on the basis of the geographical regions that are contributing significantly towards the growth of the market. North America, Asia Pacific, Europe and Rest of the World are the major regions in the market. Asia Pacific is estimated to be the leading region in the smart TV market. Increasing internet penetration and presence of the low-cost manufacturers in the region are backing the growth of the market. North America is estimated to be the fastest growing region during the forecasted period for high end TV such as 4K & 8K TVs whereas APAC will show a considerable growth for HD and full HD television. High purchasing power of individual in the region are estimated to be the major factors that are driving the growth of the market.

Key market players in the global smart TV market are Apple, Boxee, Google, Haier, LG, Panasonic, Philips, Samsung, Sharp, Sony Corporation, TCL, Toshiba, Videocon and so on. These companies are focusing on product innovations, expansions, M&A, finding new market or innovate in their core competency in order to expand individual market share. The report also includes detailed market overview, strategic recommendations, key company analysis, key findings, analyst insights, predictive analysis, patent analysis, pipeline analysis, market determinants, market segmentation and company profiling of the market.

Market Segmentation:

Global Smart TV market is segmented on the basis of regional outlook and following segments:

Global Smart TV Market Research and Analysis, By Resolution

Global Smart TV Market Research and Analysis, By technology

Global Smart TV Market Research and Analysis, By Platform

Global Smart TV Market Research and Analysis, By Application

Global Smart TV Market Research and Analysis, By Region

The Report covers:

Comprehensive research methodology of Global Smart TV Market.

This report also includes detailed and extensive market overview with key analyst insights.

Exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.

Analysis of regional regulations and other government policies impacting the

Global Smart TV Market.

Insights about market determinants which are stimulating the Global Smart TV Market.

Detailed and extensive market segments with regional distribution of forecasted revenues.

Extensive profiles and recent developments of market players.

Table of Contents

1. REPORT SUMMARY

  • 1.1. RESEARCH METHODS AND TOOLS
  • 1.2. MARKET BREAKDOWN
    • 1.2.1. BY SEGMENTS
    • 1.2.2. BY GEOGRAPHY
    • 1.2.3. BY STAKEHOLDERS
    • 1.2.4. EXCEPTIONS

2. MARKET OVERVIEW AND INSIGHTS

  • 2.1. DEFINITION
  • 2.2. ANALYST INSIGHTS & CURRENT MARKET TRENDS
    • 2.2.1. KEY FINDINGS
    • 2.2.2. RECOMMENDATION
    • 2.2.3. CONCLUSION
  • 2.3. REGULATION
    • 2.3.1.1. UNITED STATES
    • 2.3.1.2. EUROPEAN UNION
    • 2.3.1.3. CHINA
    • 2.3.1.4. INDIA

3. PORTER 5 FORCE ANALYSIS

  • 3.1. THREAT TO NEW ENTRY
  • 3.2. THREAT OF SUBSTITUTION
  • 3.3. BUYER POWER
  • 3.4. SUPPLIER POWER
  • 3.5. COMPETITIVE RIVALRY

4. MARKET DETERMINANT

  • 4.1. MOTIVATORS
    • 4.1.1. INCREASING DISPOSABLE INCOME OF CONSUMERS
    • 4.1.2. INCREASING CONTENT AND GROWING DEMAND FOR WEB ENABLED TVs
    • 4.1.3. AVAILABILITY OF SMART TV IN VARIED PRICE RANGE
    • 4.1.4. GROWING DEMAND FOR HIGH RESOLUTION TV FOR VARIOUS APPLICATION
  • 4.2. RESTRAINTS
    • 4.2.1. HIGH COST
    • 4.2.2. HIGH INTERNET BANDWIDTH REQUIREMENT FOR WEB ENABLED TVs
    • 4.2.3. LIMITED MARKET IN DEVELOPING NATIONS
    • 4.2.4. INCREASING NEED OF E-WASTE MANAGEMENT
  • 4.3. OPPORTUNITIES
    • 4.3.1. DEVELOPMENT OF NEW TECHNOLOGY IN EMERGING ECONOMIES SUCH AS 4G, 5G & LTE
    • 4.3.2. INTRODUCTION OF 8K TECHNOLOGY

5. MARKET SEGMENTATION

  • 5.1. GLOBAL SMART TV MARKET, BY RESOLUTION
    • 5.1.1. HD SMART TV (1,280x720)
    • 5.1.2. FULL HD SMART TV (1,920x1,080)
    • 5.1.3. 4K SMART TV
    • 5.1.4. 8K SMART TV
  • 5.2. GLOBAL SMART TV MARKET, BY TECHNOLOGY
    • 5.2.1. LCD (LIQUID CRYSTAL DISPLAY)
    • 5.2.2. LED (LIGHT EMITTING DIODE)
    • 5.2.3. OLED (ORGANIC LIGHT EMITTING DIODE)
    • 5.2.4. QLED (QUANTUM DOT LIGHT EMITTING DIODE)
  • 5.3. GLOBAL SMART TV MARKET, BY PLATFORM
    • 5.3.1. ANDROID TV & GOOGLE TV
    • 5.3.2. ROKU TV
    • 5.3.3. FIRE TV (AMAZON)
    • 5.3.4. PANASONIC FIREFOX
    • 5.3.5. WEB OS (LG)
    • 5.3.6. TIZEN OS (SAMSUNG)
    • 5.3.7. OTHER (REFERENCE DEVELOPMENT KIT, YAHOO! SMART TV, SHIJIU TV, OPERA, HTTV LINK, OPEN TV)
  • 5.4. GLOBAL SMART TV MARKET, BY APPLICATION
    • 5.4.1. DOMESTIC
    • 5.4.2. COMMERCIAL

6. COMPETITIVE LANDSCAPE

  • 6.1. KEY STRATEGIES
  • 6.2. KEY COMPANY ANALYSIS

7. REGIONAL ANALYSIS

  • 7.1. NORTH AMERICAN
    • 7.1.1. UNITED STATES
    • 7.1.2. CANADA
  • 7.2. EUROPE
    • 7.2.1. UK
    • 7.2.2. GERMANY
    • 7.2.3. SPAIN
    • 7.2.4. FRANCE
    • 7.2.5. ITALY
  • 7.3. APAC
    • 7.3.1. INDIA
    • 7.3.2. CHINA
    • 7.3.3. JAPAN
    • 7.3.4. REST OF APAC
  • 7.4. REST OF THE WORLD

8. COMPANY PROFILES

  • 8.1. ADVANCED MICRO DEVICES
  • 8.2. APPLE INC.
  • 8.3. CABLE LABS
  • 8.4. GOOGLE INC.
  • 8.5. HAIER GROUP CORPORATION
  • 8.6. HISENSE CO., LTD
  • 8.7. HONG KONG SKYWORTH DIGITAL HOLDINGS CO.,
  • 8.8. INTEL CORPORATION
  • 8.9. KONINKLIJKE PHILIPS N.V.
  • 8.10. LG ELECTRONICS INC.
  • 8.11. MICROSOFT CORPORATION
  • 8.12. MIRC ELECTRONICS
  • 8.13. NYXIO TECHNOLOGIES
  • 8.14. PANASONIC CORPORATION
  • 8.15. SAMSUNG ELECTRONICS CO., LTD.
  • 8.16. SHARP CORPORATION
  • 8.17. SONY CORPORATION
  • 8.18. TCL CORPORATION
  • 8.19. TELE SYSTEM ELECTRONICS
  • 8.20. TOSHIBA CORPORATION
  • 8.21. VIDEOCON INDUSTRIES LIMITED
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