Global Augmented Reality Market 2019-2025
|発行||Orion Market Research Pvt Ltd||商品コード||564923|
Global Augmented Reality
Market Size, Share & Trends Analysis Report, By Device Type (Head-Mounted, Head-Up, Handheld), By Offering (Hardware and Software), By Application (Enterprise, Consumer, Commercials, Automotive, Healthcare, and Others), and Forecast 2019-2025.
The global augmented reality market is expected to witness an optimistic growth during the forecast period. The market is driven by the huge application potential of augmented reality in biotechnology and healthcare application. Further, the increasing adoption of cloud-based services has given a boost to the growth of the market as cloud addresses the scalability limitation of on-premise AR experiences. In addition, increasing penetration of augmented reality in retail industry also surges the market growth as the technology offers a huge number of technology solutions in retail industry for improving interactions between customers and retailers.
The global augmented reality market is segmented on the basis of device type, offering, and application. By device type, the market is divided into head-mounted, head-up, and handheld. The head-mounted display is expected to contribute significantly to the market growth. On the basis of offering, the market is segmented into hardware and software. AR software is expected to dominate the market in 2018, while AR hardware is expected to exhibit a remarkable growth during the forecast period. The market players are focusing on enhancing the quality of sensors and processors used in AR devices. On the basis of application, the market is segmented into enterprise, commercial, consumer, healthcare, automotive, and others.
Geographically, the market study of the global augmented reality market report covers the analysis of four major region including North America (the US and Canada), Europe (UK, Germany, Italy, Spain, France, and Rest of Europe), Asia-Pacific (China, Japan, India, and Rest of Asia-Pacific), and Rest of the World (RoW). Many established companies in North American are investing in this technology through strategic partnerships and collaborations with new players. Asia-Pacific region is expected to witness significant growth during the forecast period. China, Japan, South Korea, and India are expected to generate a significant market share in the Asia-Pacific region.
Further, the market study covers the analysis of several players operating in the market. Some of the key market players operating in the augmented reality market include Google LLC, Microsoft Corp., PTC Inc., Seiko Epson Corp., Vuzix Corp., Magic leap, Inc., Niantic Corp, Epic Games Inc., and others. These players adopt various organic and inorganic growth strategies such as merger and acquisition and product launch to strengthen their presence in the global market. For instance, in May 2019, Google LLC announced that it will add 3D augmented reality models in its search results. It will provide real-world experience to the consumer during on-line shopping.
The market study of the augmented reality market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
The report is intended for companies and startups working in the field of augmented reality, virtual reality, and mixed reality, smartphone manufacturers, AR and VR hardware manufacturers, AR software vendors, and new entrants into the market, potential investors and venture capitalists, technology investors, government organizations, various end-user industries, and other market participants for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, products offered by the company and future market opportunities. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.