Global Web Content Management Market 2019-2025
発行: Orion Market Research Pvt Ltd
Global Web Content Management Market Size, Share & Trends Analysis Report by Type (Solutions and Services), by Deployment Type (Cloud-Based and On-Premises), and by Industry Vertical (Retail and Consumer Goods, Education, Healthcare, Government, Media and Entertainment, BFSI, and Others) and Forecast 2019-2025
The web content management market is expected to grow at a significant CAGR of around 21% during the forecast period. The software system, comprising a set of tools that provide organizations a way to manage digital information on website known as web content management. Web content management system has become crucial for the growth of a business organization as content marketing has evolved as a crucial element in developing digital marketing campaigns. A web content management system provides large, medium and small enterprises a central interface that facilitates addition of different media and easy editing before the content is finally published. It offers easy customization and flexibility to the business organizations to frame the content. A web content management system can be deployed based on on-premises or cloud; cloud-based platform does not provide customization options to organizations, whereas on-premises solution provides business enterprises with an option to manage data security, content, and flexibility.
Web content management system enables the business enterprises to expand its global client base by enabling multilingual marketing materials, while protecting their brand image. With an increasing number of people using web content from a variety of sources such as blogs, discussion forums and social media, the users have become more familiar with informal content style. They interpret and connect well with a two-way dialogue, rather than providing one-way voice of sales and marketing. The challenges faced by the organizations are not limited to publishing contents that adhere to corporate governance, licensing, brand guidelines, and accessibility standards; however, it is also about providing relevant content in an appropriate style to the consumers. Customer engagement is the key challenge observed by any business enterprise, this is the major purpose of companies to adopt web content management system. Due to increasing use of mobile devices by customers for opening bank accounts and renewal of a subscription, shopping, business enterprises need to create a compelling presence to keep their customers engaged with the relevant personalized content.
Geographically, the global web content management market is segmented into North America, Europe, Asia-Pacific, and Rest of the World. North America contributes a significant share in the global market due to the high adoption of digital technology in telecom sector. Furthermore, in this region, especially in the US and Canada, the industry verticals such as healthcare and education are using web content management significantly for marketing and online web management. Asia-Pacific is expected to propel with a significant growth rate in the global market during the forecast period. The increasing advancements in cloud-based technology have encouraged organizations to adopt cloud-based web content management market solutions.
The key players in the global web content management market include Acquia Inc., Adobe Inc., Episerver AB, IBM Corp., Laserfiche, Microsoft Corp., Open Text Corp., Oracle Corp., SDL PLC, Sitecore, and Unisys Corp. The web content management market is identifying by competition in the key vendors. There are different strategies adopted by the key market players to enhance their market presence through new product launches, collaboration and acquisition, and partnership.
The market study of the global web content management market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity in our reports.
Secondary Sources Include
The report is intended for web content management market players, potential entrants, software providers and industry verticals using web content management for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
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