市場調査レポート
商品コード
1296894
スポーツニュートリションの世界市場2023-2030Global Sports Nutrition Market 2023-2030 |
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スポーツニュートリションの世界市場2023-2030 |
出版日: 2023年05月26日
発行: Orion Market Research
ページ情報: 英文 170 Pages
納期: 2~3営業日
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世界のスポーツニュートリション市場は、予測期間中にCAGR 8.8%で成長すると予測されています。市場の成長を促進する主な側面としては、エネルギー補給、回復サプリメント、パフォーマンス向上サプリメントなど様々な目的で、アスリートやスポーツ選手の間で様々なプロテインパウダー、バー、サプリメントに対する需要が高まっていることが挙げられます。市場の成長を促進するもう一つの主要な側面は、可処分所得の増加、都市化、スポーツやフィットネス栄養製品を支持するジムやヘルス&フィットネスセンターの数の増加であり、予測期間中の市場の成長にプラスの影響を与えます。
オンラインチャネルセグメントが大きな市場シェアを占める
世界のスポーツニュートリションの流通チャネルの中で、オンラインチャネル部門は市場で最も有利なシェアを保持すると予測されています。市場のセグメント別成長は、消費者を引き付ける多くのプロモーションオファーや割引を提供するため、消費者のオンライン流通チャネルへのシフトに起因しています。また、小売店の閉鎖やサプライチェーンの一時的な混乱により、多くの売上がオンラインに移行し、Eコマースが劇的に加速し、モールの見識に終止符が打たれました。企業もまた、消費者への新たなルートを模索していますが、納期や在庫に時間がかかるという問題や、ライブ体験を再現したいという願望が、長期的には店舗への来店を促進する見通しです。
Global sports nutrition market is projected to grow at a CAGR of 8.8% during the forecast period. The major aspect that drives the growth of the market includes the rising demand for various protein powders, bars, and supplements among athletes and sportspersons for various purposes such as energy supplements, recovery supplements, and performance-enhancing supplements. Another major aspect that drives the growth of the market is the increasing disposable incomes, urbanization along with the rising number of gyms and health and fitness centers endorsing sports and fitness nutrition products also positively influences the growth of the market during the forecast period. Besides, regular, prolonged strenuous exercise may result in an increased dietary requirement for certain specific supplements such as multivitamins and minerals, fish oils, and glucosamine. Sports nutrition has been extensively used as an energy supplement, recovery supplement, and performance-enhancing supplement. Sufficient nutrition keeps the body functioning optimally and repairs the damage done from everyday training. Hence, this is further expected to bolster the growth of the market during the forecast period.
The global sports nutrition market is segmented based on use, product type, and distribution channel. Based on the use, the market is segmented as an energy supplement, recovery supplement, and performance-enhancing supplement. Based on the product type, the market is segmented into sports food, sports drink, and sports supplements. Whereas, based on the distribution channel, the market is segmented into offline channels and online channels.
Online Channels Segment to Hold a Significant Market Share
Amongst the distribution channel segment of global sports nutrition, the online channel segment is projected to hold the most lucrative share in the market. The segmental growth of the market is accredited to the shift of the consumers towards the online distribution channels as they provide many promotional offers and discounts, which attract the consumer. Besides, the closure of retail outlets and a temporary disruption in supply chains has shifted many sales online, with e-commerce accelerating dramatically and an end to the mall's insight. Companies also seek new routes to consumers, although issues with lengthy delivery dates and availability along with a desire to recreate the live experience will drive store footfall longer term.
Regional Outlooks
The global sports nutrition market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific region is projected to hold a significant market share. China, India, Japan, and the Rest of the Asia-Pacific are the major economies primarily contributing to the growth of the sports nutrition market in the region. The regional growth of the market is accredited to the rising awareness amongst the athletes regarding the availability of a wide range of supplements in the region which is benefiting the growth of the market in the region. Also, the key companies are expanding their businesses to untapped regions in emerging economies such as India and China, which further supports the growth of the market. Besides, the support of the government in promoting sports nutrition is also expected to drive the growth of the market in the region. Further, the North American region is also estimated to witness a significant value for the market, attributed to the footprints of the major players in the region.
Global Sports Nutrition Market Growth, by Region 2023-2030
Source: OMR Analysis
Market Players Outlook
The prominent players functioning in the global sports nutrition market include Abbott Laboratories Inc., Glanbia PLC, GlaxoSmithKline Plc, Hormel Foods Corp., Nature's Bounty Co., PepsiCo, Inc., Reckitt Benckiser Group Plc, and The Coca-Cola Co. among others. These key manufacturers are adopting various strategies such as new product launches and approvals, mergers and acquisitions, partnerships and collaborations, and many others to thrive in a competitive environment. For instance, in April 2019, Hormel Foods Corp. sold its CytoSport Protein Business to PepsiCo Inc. for $465 million. The purchasing of this company by PepsiCo Inc. is expected to enable more growth for CytoSport, and its flagship offering, which in turn will increase the market share of Pepsico Inc. in the sports nutrition market.