表紙:世界・米国の大麻製品市場:2020年
市場調査レポート
商品コード
969351

世界・米国の大麻製品市場:2020年

2020 USA/Global Whole Cannabis/Whole Health, Phase 2 Industry and Market Analysis Overview Report

出版日: | 発行: Natural Marketing Institute | ページ情報: 英文 55 Pages | 納期: 即日から翌営業日

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世界・米国の大麻製品市場:2020年
出版日: 2020年05月25日
発行: Natural Marketing Institute
ページ情報: 英文 55 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

当レポートでは、世界および米国の大麻製品の市場を調査し、市場の定義と概要、市場成長への各種影響因子の分析、カテゴリー別の売上予測、製品投入の過去5カ年の推移、製品カテゴリー・成分・訴求ポイント、ブランド・産業など各種区分別の内訳などをまとめています。

目次

世界市場の概要

市場影響因

  • 合法化
  • 法規制
  • 課税
  • 非犯罪化
  • 米国のCBD製品の総売上高
  • 米国のCBD製品の売上予測:マリファナ・ヘンプ・医薬品
  • 米国の薬局経路によるCBDブランド製品の売上高:カテゴリー別
  • 世界の合法大麻市場の予測
  • 世界の医療大麻市場の予測
  • 世界の医療用マリファナ市場
  • 世界の合法的娯楽大麻市場の予測
  • 米国:過去5年間のGoogle検索
  • ブラックフライデーとグリーンウェンズデー
  • 合法化法の影響
  • FDAの考え
  • 農業法 (Farm Bill)
  • MORE Actの影響
  • 合法化による保健および市場の変化の展望
  • マリファナ使用の年齢層の変化と懸念
  • ヘンプの農業上の利点、など

製品分析:米国市場

  • トップ5CBDブランド
  • 過去5年間の導入総数:全カテゴリー
  • 過去5年間の導入総数:訴求別
  • 過去5年間の導入総数:成分別
  • 過去5年間の導入総数:ブランド別

製品分析:世界市場

  • 過去5年間の導入総数:全カテゴリー
  • 過去5年間の導入総数:カテゴリー別
  • 過去5年間の導入総数:訴求別
  • 過去5年間の導入総数:成分別
  • 過去5年間の導入総数:国別

米国の製品分析:食品・飲料

  • 過去5年間の導入総数
  • 過去5年間の導入総数:カテゴリー別
  • 過去5年間の導入総数:訴求別
  • 過去5年間の導入総数:成分別
  • 製品導入の例
  • THCを含む小売用新製品

米国の製品分析:パーソナルケア

  • 過去5年間の導入総数
  • 過去5年間の導入総数:カテゴリー別
  • 過去5年間の導入総数:訴求別
  • 過去5年間の導入総数:成分別
  • 過去5年間の導入総数:ブランド別
  • 製品導入の例
目次

55 pages/slides of current Market analysis, State of the Industry, & Future projections! Includes a 5 Year review of Cannabis-related in-market activity!

Study Design and Methodology

This report is part of a 3 multi-phase methodology:

Foundational Insights

  • Phase 1: Consumer Qualitative: 9 discussion groups
  • Phase 2: Industry and Market Analysis:
    • 5-year review of cannabis-related in-market activity

Phase 3: Quantitative Testing

Validate qualitative learning:

  • Online study of 5,000 General Population consumers
  • Interest levels for key categories, identify prime targets, drivers, etc.
  • Inclusion of the Institute Proprietary Consumer Segmentation
    • This report includes analysis from Phase 2

Table of Contents

General Global Overview

Current market sizing is large, yet wide variations exist:

  • The cannabis market is rapidly growing and expected to show further significant growth in coming years. The challenge is no one can accurately quantify it and it is difficult to get the experts to agree on the figures. The only consensus is that it will continue to grow substantially.

There are many factors which add to the inconsistencies in sizing the market

What's included in the figures?

  • Legalized?
  • Medical?
  • Geography?
  • CBD?
  • Hemp?
  • Marijuana?
  • THC?

And there are multiple factors, that if change, can have significant impact on the market growth...

  • Legalization
  • Regulations
  • Taxation
  • Decriminalization
  • US total CBD product sales by 2022
  • Projections for US total CBD sales by channel - marijuana, hemp and pharmaceuticals
  • US dispensary channel CBD branded product sales by category
  • Total global forecast of legal cannabis market in 2024
  • Total global forecast of medicinal cannabis market in 2024
  • Global medical marijuana market set to take off
  • Global forecast of legal recreational cannabis market in 2024
  • US past 5 year Google searches on CBD, both News and Shopping searches trending
  • US past 5 year Google News searches comparing CBD and marijuana
  • US past 5 year Google News searches comparing CBD, hemp and marijuana
  • Black Friday and Green Wednesday: shoppers take advantage of cannabis sales
  • How changing legalization laws and offering greater access will greatly impact the U.S. market
  • Legalization issues: still a lot to learn
  • The FDA understands regulations are necessary and is working in that direction
  • The Farm Bill has brought immense changes to the industry
  • The Impact of the MORE Act: breaking down barriers
  • Perspective on public health and market changes as a result of legalization
  • Concerns of marijuana use among the young to older consumers... what are the implications?
  • The agricultural benefits of hemp are numerous

Product Analysis - US Market

Market & Product Analysis - Methodology

  • A comprehensive overview of this state of the industry & future trends.
  • NMI conducted a 5-year review of product introductions both in the US and globally of products which included cannabis, cannabidiol (CBD) or hemp. (Including THC and marijuana did not increase the number of offerings.)
  • Analysis was conducted both in Total and by Food & Beverage and Personal Care categories.
  • Certain analysis utilized Mintel's Global New Products Database (GNPD) which tracks consumer packaged goods launches in 86 markets.
  • NOTE: GNPD does not report products with a retail price >$25USD, so market projections will be provided.

CBD is an emerging but enigmatic market

  • Assessing market size by product category is also a challenge. There are such wide variations on pricing as an ounce of CBD oil might cost anywhere from $30 to more than $200. Many factors play into cost such as size, strength, type of product, quality, testing methods, marketing costs, among other variables.
  • The market analysis includes details on new product introductions over the past 5 years, but is limited to offerings ~$25 or less offering keen insights into the breadth and depth of consumer offerings in this growing market.
    • Top 5 US CBD brands
    • Total US introductions in past 5 years across all categories
    • Total US introductions in past 5 years by claims
    • Total US introductions in past 5 years by ingredient
    • Total US introductions in past 5 years by brand

Product Analysis - Global Market

  • Total Global introductions in past 5 years across all categories
  • Total Global introductions in past 5 years by category
  • Total Global introductions in past 5 years by claims
  • Total Global introductions in past 5 years by ingredient
  • Total Global introductions in past 5 years by country

US Product Analysis - Food and Beverage Industry

  • Total US introductions in past 5 years of Food & Beverage categories
  • Total US Food & Beverage introductions in past 5 years by category
  • Total US Food & Beverage introductions in past 5 years by claims
  • Total US Food & Beverage introductions in past 5 years by ingredient
  • Examples of food and beverage introductions
  • New products with THC for retail sale

US Product Analysis - Personal Care Industry

  • Total US introductions in past 5 years of Personal Care categories
  • Total US Personal Care introductions in past 5 years by category
  • Total US Personal Care introductions in past 5 years by claims
  • Total US Personal Care introductions in past 5 years by ingredient
  • Total US Personal Care introductions in past 5 years by brand
  • Examples of introductions in past 5 years by brand