株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

米国の健康・ウェルネス市場の現状

The State of Health and Wellness in America - 2014

発行 Natural Marketing Institute 商品コード 345390
出版日 ページ情報 英文 177 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.77円で換算しております。
Back to Top
米国の健康・ウェルネス市場の現状 The State of Health and Wellness in America - 2014
出版日: 2015年03月15日 ページ情報: 英文 177 Pages
概要

米国の健康・ウェルネス市場はこの15年間で大きく変化し、食品の消費構造が一変すると共に、医療保険制度改革がいよいよ実現することとなりました。こうした市場の変化の大きな要因として、消費者の健康意識が高揚や、高齢化による人口構造の変化などが挙げられます。さらに、個人レベルでも様々な変化が生じ、「いままでの生活習慣では健康を維持できない」と考えて、各種の健康法が取り入れられるようになりました。

当レポートでは、米国の健康・ウェルネス製品市場のこれまでの動向と最新情勢について分析し、過去15年間の調査結果を踏まえつつ、健康管理やライフスタイルの改善に対する消費者の関心、各種栄養素に対する消費者のニーズ、天然・有機食品や非GMO食品に対する消費者の関心、健康管理機能のある製品や代替療法等の利用傾向などを調査すると共に、世代別の動向の違いや、消費者の製品選択に対する各種要因の影響度なども推計・考察しております。

分析手法

イントロダクション

健康・ウェルネス市場の動向

市場区分

  • 健康・ウェルネス市場における消費者の分布状況
  • 市場構造の変化
  • 市場の現状:WELL BEINGS
  • Snapshot: FOOD ACTIVES
  • Snapshot: MAGIC BULLETS
  • Snapshot: FENCE SITTERS
  • Snapshot: EAT, DRINK & BE MERRYS
  • 食品の選択を左右する考え方 (分野別)
  • 健康と比較しての味覚の重要性
  • 各分野の購入率

健康なライフスタイルをめぐる状況

  • 健康なライフスタイルの重要性
  • 健康への関心を維持する方法
  • 健康なライフスタイルを維持する方法
  • 個人ベースでの健康管理
  • 他人への健康・ウェルネス情報の提供
  • ストレス軽減と生活習慣の単純化
  • 健康増進のための製品
  • 運動の役割
  • 医療保険制度改革 (オバマケア) に対する世代別の関わり
  • 「医療市場」の認知度への影響要因
  • 医療保険制度改革に対する考え方・懸念事項

健康な食生活

  • 健康な食生活とライフスタイルとの一体化
  • 健康な食生活の影響
  • 健康な食生活の課題
  • 食品メーカーの役割
  • 健康食品の選択に対する利便性の影響
  • 「便利な健康」運動の促進要因
  • 健康食品の選択に対する感情面の影響
  • 出費:健康な食生活の妨げ
  • プライベートブランドの役割

食品の選択

  • 味覚と栄養との相互関係
  • 食品選択の促進要因
  • 食品選択を左右する行動
  • 包装・ラベリングの重要性
  • 製品選択に対する包装・ラベリングの影響度
  • 消費者がラベリングから読み取りたいもの
  • 包装・ラベリングの確認の傾向:世代間の違い
  • 最も回避されている項目
  • 加工度の低い食品を求める動き
  • 製品購入意思を下す際の考慮事項:影響度の変化
  • 製造方法に対する消費者の認識

栄養上のニーズ

  • 日常的に必要なビタミンを補充するための、栄養強化食品の利用動向
  • サプリメントで最も多く使用されている栄養素
  • 高タンパク質食品を求める消費者の動き:世代間の違い
  • タンパク質と筋肉量との関係性と、その他の利点
  • タンパク質の供給源
  • 栄養上の利点に関するその他の知識
  • 栄養不足の傾向
  • 消費者が食事でもっと取り入れたいと思っているもの
  • 効能の保証

サプリメント

  • サプリメントのニーズ
  • サプリメント使用量の動向と、世代間の違い
  • 人気の高いサプリメントの剤形
  • 今までと異なる剤形のサプリメントの増加
  • サプリメントに関する懸念事項
  • サプリメント使用量への影響要因

天然・自然食品とGMO (遺伝子組み換え作物)

  • 有機食品・飲料の利用傾向:セグメント別
  • 健康維持における天然・自然食品の重要性
  • 天然・自然食品の利用の促進要因
  • 天然・自然食品に対する認識
  • 有機食品の利点としての安全性
  • 高額な健康食品を購入しようという意志
  • 有機食品の主流化
  • 天然・自然・非GMO食品のクロスオーバー利用
  • GMOに対する消費者の認識
  • 製品購入に対するGMOの影響
  • GMOの問題点に関する知識

甘味料

  • 砂糖摂取量を確認する動き
  • 「砂糖抜き」食品に対する関心
  • 最も多用されている甘味料
  • 甘味料の使用量の動きと、世代間の違い
  • ステビア使用量の動向
  • 人工甘味料の使用量:目的別
  • 人工甘味料に対する不安とその影響

代替療法

  • 代替療法市場の成長
  • 代替療法の使用傾向:世代別・分野別
  • 「〜フリー」食品の使用
  • 発芽穀物の登場
  • 菜食主義の動向:分野別・世代別、有機食品利用者との対比
  • 代替療法と日常生活との一体化
  • 保険対象となる代替療法オプションに対する関心

健康管理

  • 機能性食品/飲料の使用傾向
  • 疾患管理・予防における機能性食品の役割
  • 食品・飲料の健康上の利点がもたらす影響
  • 特定の健康上の利点がある食品の取扱店舗の重要性
  • 「特定の症状向け」食品・飲料の使用傾向
  • 消費者の関心が高い健康管理問題
  • 心臓病の管理:体重・糖尿病との関係性
  • 体重管理:食事・感情の問題との関係性
  • エネルギー食品の発売傾向

健康管理と地球環境

  • 消費者が感じる、健康管理・地球環境の影響度
  • 環境問題への関わり方
  • 健康管理と地球環境の相互関係性
  • エコフレンドリー食品・飲料に対する認識:市場成長率への影響
  • 天然・自然食品および地産地消の市場動向
  • 製品選択への影響

消費者の製品選択の促進要因

  • ブランド・ランキングの消費者グループへの影響
  • ブランド・ロイヤルティと「お試し」行動
  • 経済的要因の製品選択への影響
  • プライベートブランドに対する認識の変化:影響要因と早期導入者
  • 環境要因の製品選択への影響
  • CSR (企業の社会的責任) の製品選択への影響
  • 持続可能性への関心と、製品購入意思との関係性

付録

目次

Overview Summary

150+ pages of data and analysis, including charts, graphs, and illustrations!

The State of Health and Wellness in America is Natural Marketing Institute's celebrated 15th annual report based on trended consumer research over the past 15 years. The research was conducted to gain a fuller understanding of consumer attitudes and behaviors surrounding health and wellness and to uncover some of the motivations and challenges consumers encounter in their pursuit of a healthier lifestyle.

The past 15 years have been witness to some evolutionary changes across the health and wellness landscape, from the re-vamping of the food pyramid to the launching of government sponsored healthcare. Many of these higher-level changes have been in response to a growing concern about the future health of the population and the systemic effects an aging population will place on the current healthcare infrastructure. In addition, many changes occurring on a more personal level are being self-imposed by consumers. They are realizing some of their past behaviors are no longer sustainable without unwelcome consequences and are, therefore, trying to make better choices.

The objective of this research report, then, is to provide insights into how consumer attitudes and behaviors toward health and wellness have changed over the past 15 years and the implications these changes may have on the future landscape of the industry. A glimpse into the report ...

  • The continued growth of personal responsibility toward health
  • How segments within the population view health differently
  • How desire for nutrition is impacting eating behaviors
  • The dynamics of natural, organic, and GMOs
  • Alternatives as a manifestation of ‘customized' health solutions

Health and wellness is growing up, marked by the proliferation of healthy products and practices which are mainstreaming across all types of categories and consumers. The growth of health and wellness is manifesting itself from health monitoring computer apps on smartphones, to fast food calorie transparency, and even to the continued blurring of food as medicine.

In addition, consumers' pursuit of health is becoming more customized to their own unique lifestyles. Movement toward self-monitoring has progressed from personal behaviors like monitoring food intake, labels, and exercise to a more customized monitoring assisted by the technology age which allows for a deeper dive into our health, even down to the cellular level!

The growth and progression of alternative health methods further reveals how consumers are pushing the envelope in search of better, faster, smarter, more sustainable health solutions which best fit their needs.

NMI's health and wellness segmentation, which defines five distinct segments within the population, also highlights how consumers approach health differently and how the health attitudes and behaviors they adopt reflect their specific segment. For example, the proactive health seekers, the WELL BEINGS, continue to ‘set the bar' with their high use of alternative methods, nutritious foods and natural and organic products and help to provide the benchmarks for the more aspiring segments.

The future of health and wellness can no longer support a ‘one-size-fits-all' mentality. Contained in this report then, is the full spectrum of consumer health behaviors and attitudes which help inform industry, food retailers, marketers and governmental bodies about changes and desires which continue to become more personalized and customized. It is an essential tool for opportunity analysis, new product development, marketing communications, and overall strategic planning as it analyzes the many transformations across consumers and the health and wellness marketplace.

Research Methodology

  • Most comprehensive data available on health and wellness; based on attitudes, behavior and product usage within the world of health and wellness across 90+ product categories and 20 shopping channels
  • Annual consumer research among U.S. general population of adults and primary grocery shoppers
  • Currently 15 years of trended data: 1999 through 2013 (update), inclusive; a total of 50,000+ consumers in the database
  • Nationally representative sample of the U. S. population statistically valid at 95% confidence level to +/- 1.8%
  • 2013 (update) survey was conducted on-line among 3,031 general population consumers; 2,053 primary grocery shoppers are also identified

Table of Contents

NMI's Health & Wellness Methodology

Health & Wellness Introduction

Trends in Health & Wellness

Segmentation

  • Population Diversity Across Health and Wellness Landscape
  • Changing Composition of Segments over Time
  • Snapshot: WELL BEINGS
  • Snapshot: FOOD ACTIVES
  • Snapshot: MAGIC BULLETS
  • Snapshot: FENCE SITTERS
  • Snapshot: EAT, DRINK & BE MERRYS
  • Attributes Affecting Food Selection across Segments
  • The Importance of Taste Relative to Health
  • Category Buying Rates across Segments

Landscape of a Healthy Lifestyle

  • Importance of a Healthy Lifestyle
  • Ways of Maintaining a Focus on Health
  • Methods of Maintaining a Healthy Lifestyle
  • Personal Control of One's Health
  • Imparting the Health and Wellness Message to Others
  • Stress Reduction and Lifestyle Simplification
  • Products Used to Promote Personal Health
  • The Role of Exercise
  • Generational Involvement with National Healthcare Reform
  • Influencers in "Healthcare Marketplace" Awareness
  • Attitudes towards National Healthcare Reform
  • Concerns Regarding National Healthcare Reform

Healthy Eating

  • Integration of Healthy Eating into Lifestyle
  • Implications of Healthy Eating
  • Challenges of Healthy Eating
  • The Role of Food Manufacturers
  • Impact of Convenience on Healthy Food Choice
  • Drivers of the "Convenient Health" Movement
  • Emotional Impact on Healthy Food Choice
  • Expense As a Barrier to Healthy Eating
  • The Role of Store Brands

Food Selection

  • The Interrelationship of Taste and Nutrition
  • Drivers of Food Selection
  • Trended Behaviors Affecting Food Choices
  • The Importance of Package Labeling
  • Impact of Package Labeling on Purchase Decisions
  • What Consumers Look for On a Package Label
  • Trends in Package Label Monitoring
  • Generational Differences in Package Label Monitoring
  • Primary Areas of Avoidance
  • The Desire for Less Processed Foods
  • Growth of Importance of Attributes Used to Make Purchase Decisions
  • Consumer Perceptions of Manufacturing Practices

Nutrient Needs

  • Usage of Fortified Foods to Meet Daily Vitamin Needs
  • Trended Usage of Fortified Foods
  • Most Used Nutrients for Diet Supplementation
  • Consumer Desire for High Protein Foods
  • Generational Differences in Protein Usage
  • Relationship Between Muscle Mass and Protein
  • Beyond Muscle Mass - Other Protein Benefits
  • Sources of Protein
  • Overall Knowledge of Nutrient Benefits
  • Perceived Nutrient Deficiencies
  • What Consumers Want More of In Their Diets
  • Proof of Efficacy

Supplements

  • The Need for Supplementation
  • Past-Year Usage of Supplements
  • Number of Supplements Used
  • Generational and Segment Differences in Supplement Usage
  • Desired Forms of Supplements
  • Growth of Alternate Supplement Forms
  • Concerns Regarding Supplements
  • Influencers of Supplement Usage

Natural, Organic and GMOs

  • Trended Usage of Organic Foods and Beverages
  • Trended Usage of Organic by Segments
  • Trended Organic Category Usage
  • Importance of Natural and Organic in Health Maintenance
  • Drivers of Natural and Organic Usage
  • Perception of Natural vs. Organic
  • Perceived Benefits of Organic
  • Safety as an Organic Benefit
  • Willingness to Pay a Premium for Healthy Food Categories
  • Expanding Organic into the Mainstream
  • Crossover Usage of Organic, Natural and Non-GMO Products
  • Consumer Concern Toward GMOs
  • Trended Perception of GMOs
  • Impact of GMOs on Purchase
  • Knowledge of the GMO Issue

Sweeteners

  • Trended Monitoring of Sugar Intake
  • Interest in "No Sugar Added" Products
  • Primary Sweeteners Used
  • Trended Usage of Sweeteners
  • Generational Sweetener Preferences
  • Growth of Stevia Usage
  • Specific Uses for Artificial Sweeteners
  • Effects of Artificial Sweetener Concerns

Alternatives

  • Growth of Alternative Healthcare Methods
  • Generational and Segment Usage of Alternative Healthcare Methods
  • Use of 'Free-From' Foods
  • The Emergence of Sprouted Grains
  • Trended Vegetarianism
  • Vegetarianism by Segment, Generation and Organic User
  • Integration of Alternative Practitioner Usage into Lifestyle
  • Interest in Insurance Covering Alternative Healthcare Options

Condition Management

  • Trended Usage of Functional Foods/Beverages
  • The Role of Functional Foods in Disease Management/Prevention
  • Condition Managers' Views of Functional Foods/Beverages
  • The Influence of Food/Beverage Health Claims
  • Importance of Stores Carrying Products With Specific Health Claims
  • Usage of "Condition Specific" Foods/Beverages
  • How Understanding of Benefits Translates to Usage
  • Health Conditions Consumers are Concerned About Managing
  • Management of Heart Issues
  • Interrelation of Weight, Diabetes and Heart Conditions
  • Management of Weight Issues
  • Implications of Digestive Issues on Overall Health
  • Implications of Emotional Issues on Overall Health
  • Trended Launches of Products with Energy Claims

Personal and Planetary Health

  • Consumers' Perceived Impact on Personal and Environmental Health
  • Engagement in Environmental Issues
  • Interrelation of Views on Personal and Planetary Health
  • Growth in Importance of E-Friendly Food/Beverage Attributes
  • Trended Usage of Natural, Organic and Locally Sourced Products
  • Influences on Product Choice

Drivers of Consumer Product Choice

  • Influence of Brand Positioning on Consumer Groups
  • Brand Loyalty vs. Trial Behavior
  • Economic Factors Impact on Product Usage
  • Trended Perception of Store Brands
  • Influencers and Early Adopters
  • Environmental Factors Affecting Product Choice
  • Effect of Corporate Social Responsibility on Product Choice
  • Alignment of Purchase Decisions with Sustainability Concerns

Appendix

  • Health and Wellness Segment Bios
Back to Top