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市場調査レポート

GMO (遺伝子組み換え作物) に対する消費者意識の分析

GMO Consumer Insight Report - 2014

発行 Natural Marketing Institute 商品コード 345388
出版日 ページ情報 英文 64 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=106.71円で換算しております。
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GMO (遺伝子組み換え作物) に対する消費者意識の分析 GMO Consumer Insight Report - 2014
出版日: 2015年06月15日 ページ情報: 英文 64 Pages
概要

前回の調査時点と比べて、米国の消費者の遺伝子組み換え作物 (GMO) に対する知識は増加し、またメディアがGMOや非GMO食品について取り上げる機会も増えてきています。

当レポートでは、米国の消費者がGMO (遺伝子組み換え作物) に対して抱いている意識・考え方について分析し、前回の分析結果と比較しながら、GMOに関する知識の浸透状況や、非GMO食品の選択・購入状況、GMOのラベル表記・法規制に関する議論、非GMO食品市場の現状と今後の方向性などについて調査・考察しております。

背景事情・分析目的

定義

エグゼクティブ・サマリー

産業概況

GMO (遺伝子組み換え作物) に対する消費者の認識と理解

消費行動と食事への選好

農薬・毒素の役割

シールの影響度

NMI Databaseの概略

目次

NEW... the 2014 report that confirms

WHAT U.S. CONSUMERS REALLY THINK OF GMOs!

Background & Objectives

65 pages of data and analysis, including charts, graphs, and illustrations!

In previous research, NMI explored consumers' level of understanding and concerns over the past decade surrounding GMOs. While in the past, NMI found widespread confusion about GMOs, the amount of recent media exposure on the subject has fueled consumer understanding and concerns.

The objective of this current report is to provide an updated review of the dynamic shifts in the market:

  • How far have consumers come in terms of understanding GMOs?
  • How are they incorporating Non-GMO products into their everyday lifestyle?
  • What are their attitudes and behaviors toward labeling?
  • How has the debate for GMO labeling progressed in the U.S. legislature and what level of consumer support for such legislation is evident?
  • What is happening within the marketplace within Non-GMO product introductions, promotions and associated health platforms?

A glimpse into the report...

  • What are the recent major shifts in consumer awareness, understanding, concerns about GMOs, and usage of Non-GMO products?
  • Is there more or less confusion about the difference between Organic and GMO-free? Do consumers have enough information to make informed decisions regarding their food choices relative to GMOs?
  • What's the latest in GMO labeling legislation?
  • What is the growth in Non-GMO/GMO-free product introductions, and what is behind this growth? What categories lead, and what other claims are included in these product launches?
  • Are brands at risk of losing loyal customers if they incorporate GMO ingredients into their products?
  • How has certification seal awareness increased among consumers? (Non-GMO Project, USDA Certified Organic) Are these seals important to consumers?
  • Plus more...

Research Methodology

  • Nationally representative sample of the U. S. population statistically valid at 95% confidence level to +/- 1.2%
  • 2014 survey was conducted on-line among 3,000 + general population consumers.

Table of Contents

Background & Objectives

Definitions

Executive Overview

Industry Overview

Consumer Awareness and Understanding of GMOs

Consumption Behaviors and Diet Preferences

The Role of Pesticides and Toxins

Impact of Seals

NMI Database Descriptions

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