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オーガニック&ナチュラルの転換点・動向

Tipping Points & Trends in Organic & Natural

発行 Natural Marketing Institute 商品コード 256971
出版日 ページ情報 英文 239 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.77円で換算しております。
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オーガニック&ナチュラルの転換点・動向 Tipping Points & Trends in Organic & Natural
出版日: 2012年08月31日 ページ情報: 英文 239 Pages
概要

当レポートでは、オーガニック&ナチュラル産業と消費者について調査し、消費者の態度、遺伝子組み換え生物(GMO)、企業の社会的責任など主なナチュラル/オーガニックの問題、家庭普及率、国・世界的な製品発売、オーガニックの成長と成長予測を含むオーガニック産業の統計などをまとめ、概略以下の構成でお届けいたします。

産業概要

オーガニックの概要

消費者セグメント

カテゴリー別の利用

ナチュラル&オーガニック利用への道

エグゼクティブサマリー

GMO

ナチュラル&オーガニックの理解

オーガニックの価値

ソーシング

飲食品の分析

ショッピング態度&影響因子

関連消費者へのメッセージ

小売りの機会

調査手法

目次

Abstract

Summary

The Industry's Most Authoritative Resource on the Organic and Natural Consumer

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This new report is an essential tool for opportunity analysis, new product development, marketing communications, and overall strategic planning. This report provides long-term trending and specific issue insights from NMI, the industry's leading strategists on the healthy consumer marketplace for more than 20 years.


Report highlights include:

  • Consumer attitudes and understanding of key natural/organic issues, including GMOs (genetically modified organisms), planetary health, corporate social responsibility and retail expectations
  • Statistics on the organic industry including household category penetration, national and global product launches, as well as organic growth and projected growth
  • NMI's tried-and-true organic consumer segmentation, plus the standard demos every marketer uses to gauge sales potential within age, gender, income and other relevant subgroups
  • How to talk to the organic and natural consumer to expand reach, and so much more!

Tipping Points & Trends in Organic & Natural is a comprehensive report designed to assist brands, manufacturers, retailers, ingredient suppliers, and others in recognizing the interrelationship between influences, attitudes and behaviors as they seek to understand the future of organic and natural.

Table of Contents

  • Industry Overview
  • Winning Label Claims
  • Organic Food And Beverage Launches: U.S. & Global
  • U.S. Organic Introductions By Brand: 1999-2012
  • NMI Organic Category Predictions
  • Organic Overview
  • Organic Timeline & Mainstreaming
  • Good News & Bad News About Organic
  • The Barriers to Organic Use
  • Trended Organic Use
  • Consumer Segmentation
  • U.S. Population By Organic Segment:
  • DEVOTEDS, TEMPERATES, DABBLERS & RELUCTANTS
  • Organic Segment Composition Across Demographic Groups
  • Importance Of Living A Healthy Lifestyle
  • Eating Healthy as Part of Lifestyle & Effect on Quality of Life
  • Category Usage
  • Natural Versus Organic For Health Maintenance
  • Trended Use of Organic: Organic Store Brand Food/Beverages,
  • Produce, Packaged Foods, Milk & Beverages, Personal Care Products, Clothing, and Linens
  • Use Of Organic Categories Across Generations
  • Duration and Frequency of Natural And Organic Food /Beverage
  • Category Use: Beverages, Eggs, Dairy, Snacks, Meat, Grains, Frozen Food, Baby Food, Prepared Food
  • Pathways to Natural & Organic Usage
  • Triggers & Barriers Related to Trial and Conversion
  • Consumer Perceptions of Organic Price
  • Pathways To Organic and Natural: A Comparison
  • The Impact Of Seals And Certifications On Food And Beverage Purchase
  • GMOs - What's the Story
  • Consumers See Pros And Cons to GMOs
  • Consumer Sentiment Toward GMOs
  • Understanding of Natural & Organic
  • Regulated Descriptors of Organic
  • Consumer Interpretation of Natural Vs. Organic
  • Consumer Viewpoints: Pesticides, Antibiotics & Hormones in Agriculture
  • The Perception of Safety: Personal and Environmental
  • Organic Value
  • Organics in a Tight Economy
  • U.S. Consumers at a Complex Crossroads
  • The Way Consumers Shop And Eat Are Changing Rapidly
  • Spending On Organic Foods and Beverages
  • Economic Effect On Organic Category Use
  • Sourcing
  • Food Comes From ...The Store
  • It's In A Box? It's Out Of My Hands
  • Country Of Origin
  • Inescapably Fresh
  • Buying Local vs. Buying Organic
  • Food & Beverage Insights
  • Concern Over Food Integrity
  • Food Product Selection Based On Label Content
  • The Balancing Act - Organic As A "Norm" Vs.
  • Organic As An "Extreme"
  • Top Items Checked Most Often On Label
  • Organic Consumers Views on Sweeteners (Including Artificial)
  • Free-From" Foods
  • The Vegetarian Connection
  • Top 10 Important Food Attributes
  • Impact Of Health Claims
  • Health Condition Management
  • Back To Basics: Meal Preparation At Home
  • Shopping Behavior & Influences
  • Pursuit of Environmentally-Friendly Products At The Grocery Store
  • Channels Shopped For Healthy And Natural Products
  • Brand Loyalty And Trial
  • Perceived Pros and Cons Of Key Information Sources
  • Using the Internet To Gather Information On Healthy And Natural Products Or Services
  • Messaging to Engage Consumers
  • The Basic Message Of Organic- No Pesticides, Purity And Safety
  • USDA Foundational Standard Of Excellence For Organic
  • Motivating Consumers To Try Organic
  • How Organic Behaves Like a Brand
  • Believable Information
  • Stepping Through The Organic Doorway
  • Retail Availability Influence On Consumer Trial And Adoption
  • The Message Spectrum
  • Retail Opportunities
  • Introduction To Retail Insights: What's Inside
  • Benefits and Drawbacks To Integration
  • Samples & Store Promotion As Marketing Tactics
  • Research Methodology
  • U.S. Market, Four-Phase Study:
  • Data Mining (13 Years of Syndicated Survey Research)
  • In-home Ethnographies
  • Eight-Week Online Community
  • Quantitative Survey Research by Product Category
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