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栄養補助剤・OTC製品・Rx製品:消費者の意識と市場機会

Nutritional Supplement / OTC / Rx Consumer Insight & Market Opportunity

発行 Natural Marketing Institute 商品コード 236911
出版日 ページ情報 英文 155 Pages
納期: 即日から翌営業日
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栄養補助剤・OTC製品・Rx製品:消費者の意識と市場機会 Nutritional Supplement / OTC / Rx Consumer Insight & Market Opportunity
出版日: 2012年02月29日 ページ情報: 英文 155 Pages
概要

当レポートでは、消費者の栄養補助製品・OTC製品・Rx製品の利用動向について調査分析し、ビタミン、ミネラル、ハーブなどの栄養補助剤とOTC製品、Rx製品の利用者のプロファイル、解消したい健康問題、各種製品の利用状況と利用頻度、製品・成分・購入経路などの好み、購入における影響因子、利用に対する懸念など各種データをまとめ、概略以下の構成でお届けいたします。

グループの定義

  • 栄養補助剤/OTC/Rxデータベース(SORD)の概要
  • NMIの栄養補助剤/OTC/Rxデータベース(SORD):手法・目的
  • NMIの栄養補助剤/OTC/Rxデータベース(SORD):サマリーコンテンツ
  • 栄養補助剤の利用に影響を及ぼす現在の動向
  • 栄養補助剤産業にプラスのニュース
  • 栄養補助剤産業にあまりプラスでないニュース
  • 栄養補助剤の体調管理における市場機会
  • 世界における栄養補助剤の発売
  • 米国における栄養補助剤の発売、など

NMIの区分

  • ヘルス&ウェルネス区分
  • ヘルス&ウェルネス区分の構成:エンドユーザーグループ
  • 栄養補助剤の利用
  • ユーザーレベル
  • ターゲットとする機会:ヘルス&ウェルネス区分、など

消費者主導のヘルスケア(CDH:Consumer Directed Healthcare)

  • 健康への自己責任
  • CDH指標と高まる健康責任
  • 健康責任への意識の高まりの推進因子
  • 加齢によって高まる積極的な予防への関心
  • 医療のコストと不確定性が健康責任への意識の高まりを推進
  • 今後の医療の変化への認識
  • 医師の役割への認識低下がCDHを推進
  • インターネット利用がCDHの成長に加担
  • 概要:栄養補助剤の利用
  • 栄養補助剤市場の市場規模
  • 栄養補助剤ユーザーの人口動態、など

特定の栄養補助剤の利用

  • マルチビタミンの利用動向
  • マルチビタミンの市場機会
  • マルチビタミンの利用:ユーザーグループ・世代別
  • マルチビタミン利用のコンプライアンス
  • マルチビタミンによる体調管理
  • 栄養補助剤が利用される主な症状
  • カルシウム
  • 主な栄養補助剤
  • 新しい栄養補助剤
  • 栄養補助剤の属性の重要性
  • 栄養補助剤に認識されている効果と安全性
  • 市場機会、など

調達と形態

  • 形態の好みの二極化
  • 形態の好みの:ユーザー別
  • ピル以外の栄養補助剤の形態の好み
  • 食品形態としての栄養補助剤
  • エナジーバー・プロテインバー・エナジーショットなどの利用
  • 栄養補助剤の調達の好み
  • 栄養補助剤の品質の影響、など

栄養補助剤への懸念と障壁

  • 栄養補助剤の利用における障壁
  • 摂取量と栄養レベルの懸念
  • 吸収に関する懸念、など

医師の役割

  • 栄養補助剤の購入への影響者:医師がトップの地位に
  • 医師・薬剤師・店員の知識に対する認識
  • ユーザーレベル別の知識レベル
  • 栄養補助剤と医師・薬剤師との相談
  • 医師が推奨する栄養補助剤
  • 積極的な健康への話し合いへの医師の参加
  • 医師への訪問の頻度、など

購買への意識と行動

  • 栄養補助剤利用の経済的影響
  • 不況の影響
  • ストアブランドの栄養補助剤への認識は良好
  • ストアブランドの栄養補助剤を好むレベルは高い
  • 栄養補助剤:ブランドロイヤルティ vs コスト
  • 栄養補助剤・Rx製品・OTC製品への平均支出額
  • 栄養補助剤の購買経路:ユーザーレベル別、など

OTC医療

  • 利用するOTC製品のタイプ
  • OTC製品の購入への影響者

処方薬

  • 健康的な生活の一部としての処方薬の認識
  • 健康問題の予防・治療のための処方薬
  • 健康維持のためのRx製品の利用
  • 処方薬のジレンマ
  • 処方薬の利用に関する懸念、など
目次

Abstract

Summary

This quantitative consumer research project is NMI's most comprehensive and robust data collection vehicle ever undertaken to examine the intersection of dietary supplements, OTC and pharmaceuticals. It contains the most in-depth consumer insight and breakthrough learnings about consumer usage of vitamins, minerals, botanicals, and other supplements combined with OTC and Rx products.

The fundamental basis for this level of insight is based upon the level of specificity across ~50 types of supplements, 50 brands of supplements, more than 25 OTC brands and 85 prescription medications, and the consumer pathways that affect the use of each.

This 150+-page report also examines which medical conditions/health problems consumers are concerned with preventing and treating and which products, or combination of products, they are using in their quest for better health as well as their sources of influence.

Table of Contents

Definitions of Groups

  • Supplement/OTC/Rx Database (SORD) Overview
  • NMI's Supplements/OTC/Rx Database (SORD): Methodology & Objectives
  • NMI's Supplements/OTC/Rx Database (SORD): Summary Content
  • Current Trends Affecting Supplement Use
  • Good News for the Supplement Industry
  • Not Such Good News for the Supplement Industry
  • Supplement Opportunities for Condition Management
  • Global Supplement Launches: January 2002
  • Dec 2011 by Country
  • U.S. Supplement Launches: January 2002 - December 2011
  • U.S. Supplement Launches: January 2002 - Dec 2011 by Format Type

NMI Segmentation

  • NMI Segmentation Explanation
  • NMI Segmentation
  • Health & Wellness Segmentation
  • NMI's Health & Wellness Segment Composition:Supplement User Groups
  • Supplement Use Across Segments
  • Level of User across Segments
  • Targeting Opportunity: Health and Wellness Segments

Consumer Directed Healthcare

  • Self Responsibility for Health is High
  • Consumer Directed Healthcare Indicator of Growing Health Responsibility
  • Drivers of Increased Health Responsibility
  • Proactive Prevention Concerns Grow with Age
  • Cost & Uncertainty of Healthcare Driving Increased Health Responsibility
  • Perceptions of Upcoming Healthcare Changes
  • Lower Perceptions of Physician's Role a Driver of Self-Directed Healthcare
  • Perceptions of Physician's Role by Condition Managers
  • Researching a Condition to Engage or Avoid a Doctor
  • Internet Use Helps Promote the Growth of CDH
  • Overview: Supplement Use
  • Sizing the Supplement Market
  • Trended Supplement Usage across Top Used Supplements
  • Demographic Snapshot of Supplement Users
  • Average Number of Supplements Used in a Typical Day Is on the Rise
  • Level of User: Light, Medium, Heavy
  • Demographic Profiles of Level of User
  • Usage of Supplement Categories, Rx, and OTC by Level of User
  • Supplement Category Users Indicating Level of Use
  • Geographic Distribution of Level of User
  • Summary Table: Supplement Usage - Multi's, Vitamins, Minerals
  • Summary Table: Supplement Usage - Herbal Supplements
  • Summary Table: Supplement Usage - "Other" Supplements
  • Usage of Top Used Supplements across Generations
  • Trended Usage of Top Used Supplements across Generations
  • Condition Management and Supplement Use
  • Drivers of Initial Use of Supplements
  • Supplements as a Dietary Insurance Policy
  • Perceived Deficiencies among Supplement Users
  • Perceived Deficiencies among Supplement Users -Trended
  • Supplements for Prevention vs. Treatment
  • Use of Supplements to Manage Health Conditions
  • Preference of Supplements over Rx to Manage Disease
  • Likelihood to Use Supplements to Prevent/Treat Health Condition (1 of 2)
  • Likelihood to Use Supplements to Prevent/Treat Health Condition (2 of 2)
  • Supplements Use by Level of Concern to Prevent Condition
  • Conditions Which Generate High Concern among Younger Generations
  • Concern about Prevention and Management of Health Conditions
  • Use of Supplements Solely for Illness
  • Nutritional Supplement Use to Manage Health Condition: High Use
  • Nutritional Supplement Use to Manage Health Condition: Conditions
  • Management of Condition by Level of User
  • Use of Specific Supplements to Manage Top Conditions
  • Heart Manager Profile
  • Weight Manager Profile
  • Digestive Manager Profile
  • Energy Manager Profile
  • Energy Manager Profile (Top Supplements Used)
  • Product Use among Condition Managers to Manage Conditions

Specific Supplement Use

  • Trended Use of Multivitamins
  • Multivitamin Opportunity: A Customized Dietary Insurance Policy?
  • Use of Multivitamins across User Groups and Generations
  • Compliance with Multivitamin Use
  • Conditions Managing with Multivitamins
  • Lapsed Usage of Multivitamins
  • Conditions for which Top Supplements Are Being Used
  • Lapsed Usage of Calcium
  • Compliance with Calcium
  • Lapsed Usage of Top Supplements
  • Compliance with Top Supplements
  • Conditions for which Emerging Supplements Are Being Used
  • Lapsed Usage of Emerging Supplements
  • Compliance with Emerging Supplements
  • Compliance with Supplements: Use Only When I Need
  • Understanding of Benefits of Emerging (Re-emerging) Nutrients
  • Understanding of Benefits of Less Conventional Nutrients
  • Benefit Understanding Trended
  • Importance of Supplement Attributes
  • Importance of Supplement Attributes by Heavy Users and WELL BEINGS
  • Perceived Effectiveness and Safety of Supplements
  • Perceived Effectiveness and Safety by Generation
  • Perceived Effectiveness of Available Supplements for Conditions (Top Tier)
  • Perceived Effectiveness of Available Supplements for Conditions (2nd Tier)
  • Perceived Effectiveness Trended
  • Quadrant Analysis Explanation
  • Opportunity Analysis: Condition Concern vs. Perceived Effectiveness
  • Market Opportunities

Sourcing and Formats

  • Nutritional Format Preference is Polarizing
  • Nutritional Format Preference across Users
  • Preference for Supplements in Formats Other Than Pills
  • Preferred Supplement Formats
  • Cumulative Growth of Preferred Supplement Formats
  • Preferred Supplement Formats by Generation
  • Supplements in Food Formats
  • Use of Energy Bars, Protein Bars, Energy Shots
  • Supplement Sourcing Preferences
  • The Impact of Supplement Quality

Supplement Concerns and Barriers

  • Barriers to Supplement Use
  • Concern Over Dosage and Nutrient Level
  • Concern Over Dosage and Nutrient Level by User Groups
  • Concern Over Nutrient Absorption
  • Non-Supplement/Lapsed Users: Reasons for Non-Use
  • Non-Supplement Users: Factors That Would Make Them Initiate Usage

Role of Physician

  • Influencers Toward Supplement Purchase: Physicians Hold Top Spot
  • Influencers Toward Supplement Purchase among Gen Y
  • Perceived Knowledge of Physician, Pharmacist, and Store Personnel
  • Perceived Knowledge Across Level of User
  • Discussed Dietary Supplements with Doctor or Pharmacist
  • Discussed Dietary Supplements with Doctor across Condition Managers
  • Doctor Has Recommended Use of a Particular Supplement
  • Top 3 Doctor Recommended Supps: Vitamin D, Calcium, Multivitamins
  • Supplements Doctor Recommended to Condition Managers
  • Doctors' Involvement in Proactive Health Discussions
  • Frequency of Doctor Visits
  • Top Two Reasons for Low Doctor Visits by Generation

Shopping Attitudes and Behaviors

  • The Economic Impact on Supplement Use
  • The Effect of the Downturn
  • Perceptions of Store Brand Supplements Are Positive
  • Preference for Store Brand Supplements Is High
  • Supplement Brand Loyalty vs. Cost
  • Average Dollars Spent On Supplements, Rx, & OTC
  • Types of Supplements Child in Household Uses
  • Channels Shopped for Supplements by Level of User
  • Channels Shopped Most Often for Supplements
  • Some Demographic Differences Across Channels Shopped Most Often

Over-the-Counter Medications

  • Type of Over-The-Counter Products Used
  • Influencers Toward OTC Purchase

Prescription Medications

  • Perceptions of Prescription Medications as a Part of Healthy Living
  • Prescription Medication for Prevention and Treatment of Health Issues
  • Use of Rx Medication as a Means to Stay Healthy
  • The Dilemma of Prescription Medications
  • Research and Pursuit of Prescription Drug Brands
  • Concerns Regarding Use of Prescription Medications
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