Strategic Trends and Insights in Health and Wellness
|発行||Natural Marketing Institute||商品コード||235772|
|出版日||ページ情報||英文 123 Pages
|健康と医療における戦略的動向と洞察 Strategic Trends and Insights in Health and Wellness|
|出版日: 2012年04月04日||ページ情報: 英文 123 Pages||
NMI's 2012 Strategic Trends and Insights in Health and Wellness report is a compilation of 13 years of trended consumer data since 1999 based on consumers in the U.S., and has now been expanded to include consumer data in over 20 countries. This research seeks to examine consumer attitudes and behaviors toward health; how these behaviors and attitudes have transformed, adjusted, and realigned over the past decade in response to the ever-changing and uncertain world.
The past few years have shaken consumers; they have had to deal with a turbulent economy, corporate mistrust and global political turmoil. Consumers are taking inventory and realizing that aspects of their previous way of life may be unsustainable which is prompting a reorganization of priorities and formation of innovative behaviors realigned with a more frugal, sustainable and healthier lifestyle. While it may appear that many healthy attitudes and even behaviors have flattened, it is more likely the case that consumers are re-grouping, rethinking, and making a more strategic plan for how best to traverse the health landscape.
This report seeks to provide insights into how today's consumer is confronting their own health and wellness, uncover factors that are creating health challenges, and reveal some underlying dynamics that may help to provide a glimpse into what lies ahead.
Consumers believe in different paths to health and they are impacted by different challenges - from budgets to babies and even to being an aging Boomer. In effect, consumers are compartmentalizing information and taking the pieces that apply to their beliefs and lifestyles to formulate their individual plan towards health. Marketers will need to understand their desires and provide the features, benefits, and communications that have greatest relevance to their target. Come see what consumers are thinking and doing in the latest health and wellness trends report from NMI.