株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

ビタミン・ミネラル・サプリメントの世界市場:将来の市場機会・成長推進因子

Future Opportunities & Growth Drivers in VMS - A Strategic Review of Vitamins, Minerals & Supplements

発行 Nicholas Hall & Company 商品コード 825510
出版日 ページ情報 英文 266 Pages
即納可能
価格
本日の銀行送金レート: 1USD=109.81円で換算しております。
Back to Top
ビタミン・ミネラル・サプリメントの世界市場:将来の市場機会・成長推進因子 Future Opportunities & Growth Drivers in VMS - A Strategic Review of Vitamins, Minerals & Supplements
出版日: 2019年09月20日 ページ情報: 英文 266 Pages
概要

当レポートでは、世界のビタミン・ミネラル・サプリメントの市場を調査し、売上の推移・予測、地域・カテゴリー別の動向、成長地域・成長カテゴリーの分析、主要ブランドの取り組み、eコマース、パーソナライゼーション、新しい成分などの新興動向、主要製造業社のプロファイル、将来の展望などをまとめています。

エグゼクティブサマリー

市場分析:カテゴリー別

  • ビタミン単剤
  • ハーブ&天然サプリメント
  • マルチビタミン
  • ミネラルサプリメント
  • プロバイオティクス
  • 関節用ハーブ&天然サプリメント
  • ヘア&ビューティ用サプリメント
  • OTC滋強飲料
  • 妊婦用ビタミン
  • 目の健康用サプリメント
  • 免疫系サプリメント
  • 記憶・脳の健康用ハーブ
  • 更年期用ハーブサプリメント
  • 抗うつハーブ

プライベートラベル&ジェネリック製品 vs 製品

主要ブランドの科学的根拠

  • Berocca
  • Caltrate
  • Cenovis
  • Centrum
  • Enterogermina
  • Magne B6
  • Orthomol
  • Pharmaton
  • PreserVision
  • Vitabiotics

eコマース

  • D2Cブランド

CBDサプリメント

ロングライン vs スペシャリストサプリメント

  • 概要
  • Nature Made
  • Webber Naturals
  • Olly
  • Garlique
  • Prevagen
  • Qunol
  • Nordic Naturals

パーソナライゼーション

  • Vitl
  • Persona
  • Fancl
  • The Vitamin Shoppe
  • パーソナライゼーションのアプローチ

新しい成分

  • トレンドスポットライト
  • クルクミン
  • Dolcas-Tenshi
  • Evonik
  • ピロロキノリンキノン
  • ヌートロピック (向知性薬)
  • 認知機能
  • ニコチンアミド
  • 藻類サプリメント
  • 骨の健康のためのプロバイオティクス
  • その他のイノベーション

材料製造業者

  • Chr. Hansen
  • DSM
  • DuPont
  • FutureCeuticals
  • Indena
  • Lallemand
  • OptiBiotix
  • Probi
  • Sabinsa

ビタミン・ミネラル・サプリメント市場の展望

  • 売上予測
  • 売上予測:地域別
  • 売上予測:カテゴリー別
  • カテゴリー別の展望
  • 市場機会・脅威
目次

Looking for a comprehensive investigation of the multiple factors impacting the global VMS market?

Access key insights and essential knowledge of strategies, launches, emerging segments and new opportunities in the VMS market with the latest pivotal title from Nicholas Hall's Reports.

As the single largest category in the global consumer health market (generating 30% of OTC sales), VMS is highly diverse, expanding rapidly in new directions and outperforming the overall market. Worth over US$41bn in 2018, Vitamins, Minerals & Supplements are one of the most exciting areas of consumer health development, with unrivalled launch activity, and commanding significant presence in non-retail channels such as e-commerce and mail order. The category is also pushing into new areas such as CBD, with all the challenges, uncertainty and potential that this offers.

The report will cover crucial VMS categories such as:

  • Multivitamins
  • Single vitamins
  • Mineral supplements
  • Herbal & natural supplements
  • Probiotics
  • Hair & beauty supplements
  • OTC tonic drinks
  • Pregnancy vitamins
  • Herbal memory & brain health
  • Immune supplements
  • Eye health supplements
  • And more...

This report will investigate pressing issues affecting the global VMS market, digging into multiple areas of interest and highlighting inherent opportunities.

  • What are the key drivers of VMS growth, and what factors are holding it back?
  • Are consumers turning towards private labels / generics or brands?
  • And how does this trend vary from market to market?
  • Looking closely at scientific studies, how many leading VMS brands are truly backed by evidence?
  • How is e-commerce shaping the VMS market, and who are the key players?
  • What are the latest developments in CBD supplements and what does the future hold for them?
  • Are longline VMS ranges outperforming specialty brands? What factors are at play here?
  • Is the emerging trend towards personalisation sustainable? Who are the main players?
  • Is there potential for a new vitamin, mineral or herbal segment to emerge, and which ingredients are generating a buzz?
  • What are the latest activities of ingredient manufacturers & developers?
  • What is the outlook for VMS and where are the opportunities?

Drawing on data from Nicholas Hall's freshly-published OTC sales database, DB6, this report will feature charts and graphics based on the latest year-end 2018 sales data, along with forecasts to 2023 & 2028. It will look at the performance of leading brands and marketers in major markets within North America, Asia, Europe and Latin America in 2018, tracking growth rates, category trends, launch activity and expansion of segments.

Table of Contents

Definitions & methodology

Executive Summary (16 pages)

  • Global overview (9pp)
  • VMS offers exciting growth opportunities
  • VMS sales 2014-18
  • VMS sales by region 2018
  • Leading VMS markets 2018
  • VMS sales by category 2018
  • Leading VMS brands 2018
  • Competitive landscape (4pp)
  • Strong performances for many leading VMS players, but several find growth elusive
  • Leading VMS marketers 2018
  • Outlook (2pp)
  • Impressive growth forecast for numerous VMS categories
  • VMS forecast sales 2023-28
  • VMS forecast sales by region 2023-28
  • VMS forecast sales by category 2023-28

VMS Category Analysis (116 pages)

  • Single vitamins (10 pages)
  • Wide range of positionings boost growth
  • Single vitamins sales 2014-18
  • Single vitamins sales by region 2018
  • Single vitamins sales by segment 2018
  • Leading single vitamins markets 2018
  • Leading single vitamins markets by segment 2018
  • Leading single vitamins brands 2018
  • Leading single vitamins marketers 2018
  • Positive studies and high levels of vitamin deficiency to boost growth
  • Single vitamins forecast sales 2023-28
  • Single vitamins forecast sales by segment 2023-28

Herbal & natural supplements (10 pages)

  • Longline ranges battle with specialist brands
  • Herbal & natural supplements sales 2014-18
  • Herbal & natural supplements sales by region 2018
  • Herbal & natural supplements sales by segment 2018
  • Leading Herbal & natural supplements markets 2018
  • Leading Herbal & natural supplements markets by segment 2018
  • Leading Herbal & natural supplements brands 2018
  • Leading Herbal & natural supplements marketers 2018
  • Scope of supplements being extended with diverse positionings
  • Herbal & natural supplements forecast sales 2023-28
  • Herbal & natural supplements forecast sales by segment 2023-28

Multivitamins (7 pages)

  • Expanding range of products available
  • Multivitamins sales 2014-18
  • Multivitamins sales by region 2018
  • Leading multivitamins markets 2018
  • Leading multivitamins brands 2018
  • Leading multivitamins marketers 2018
  • Bright future for category driven by innovation
  • Multivitamins forecast sales 2023-28

Mineral supplements (10 pages)

  • Dynamism primarily in Asia and LatAm
  • Minerals sales 2014-18
  • Minerals sales by region 2018
  • Minerals sales by segment 2018
  • Leading minerals markets 2018
  • Leading minerals markets by segment 2018
  • Leading minerals brands 2018
  • Leading minerals marketers 2018
  • Tackling prevalent conditions while adding functionality key
  • Minerals forecast sales 2023-28
  • Minerals forecast sales by segment 2023-28

Probiotics (9 pages)

  • Diverse positionings and growing consumer awareness
  • Probiotics sales 2014-18
  • Probiotics sales by region 2018
  • Leading probiotics markets 2018
  • Leading probiotics brands 2018
  • Leading probiotics marketers 2018
  • Expansion into niche positionings will drive growth
  • Probiotics forecast sales 2023-28

Herbal & natural joint health (9 pages)

  • Ageing population helps drive growth in certain markets
  • Herbal & natural joint health sales 2014-18
  • Herbal & natural joint health sales by region 2018
  • Leading herbal & natural joint health markets 2018
  • Leading herbal & natural joint health brands 2018
  • Leading herbal & natural joint health marketers 2018
  • High level of NPD activity
  • Herbal & natural joint health forecast sales 2023-28

Hair & beauty supplements (8 pages)

  • Scientifically-backed products popular
  • Hair & beauty supplements sales 2014-18
  • Hair & beauty supplements sales by region 2018
  • Leading hair & beauty supplements markets 2018
  • Leading hair & beauty supplements brands 2018
  • Leading hair & beauty supplements marketers 2018
  • High demand for innovative and effective products
  • Hair & beauty supplements forecast sales 2023-28

OTC tonic drinks (5 pages)

  • Mid-tier bright spots unable to reverse decline
  • OTC tonic drinks sales 2014-18
  • OTC tonic drinks sales by country 2018
  • Leading OTC tonic drinks brands 2018
  • Leading OTC tonic drinks marketers 2018
  • Innovation key to reversing decline
  • OTC tonic drinks forecast sales 2023-28

Pregnancy vitamins (8 pages)

  • Marketers looking to NPD to stimulate growth
  • Pregnancy vitamins sales 2014-18
  • Pregnancy vitamins sales by region 2018
  • Leading pregnancy vitamins markets 2018
  • Leading pregnancy vitamins brands 2018
  • Leading pregnancy vitamins marketers 2018
  • Pregnancy vitamins set for solid growth
  • Pregnancy vitamins forecast sales 2023-28

Eye health supplements (7 pages)

  • Market posting solid growth, although reliant on USA
  • Eye health supplements sales 2014-18
  • Eye health supplements sales by region 2018
  • Leading eye health supplements markets 2018
  • Leading eye health supplements brands 2018
  • Leading eye health supplements marketers 2018
  • Increasing demand for eye health solutions will boost sales
  • Eye health supplements forecast sales 2023-28

Immune supplements (6 pages)

  • Growth driven by innovation
  • Immune supplements sales 2014-18
  • Immune supplements sales by region 2018
  • Leading immune supplements markets 2018
  • Leading immune supplements brands 2018
  • Leading immune supplements marketers 2018
  • Relatively small category has high growth potential
  • Immune supplements forecast sales 2023-28

Herbal memory & brain health (7 pages)

  • Category diversification less common outside USA
  • Herbal memory & brain health sales 2014-18
  • Herbal memory & brain health sales by region 2018
  • Leading herbal memory & brain health markets 2018
  • Leading herbal memory & brain health brands 2018
  • Leading herbal memory & brain health marketers 2018
  • Untapped niches exist in many markets
  • Herbal memory & brain health forecast sales 2023-28

Herbal menopause supplements (9 pages)

  • Ageing population key market driver
  • Herbal menopause supplements sales 2014-18
  • Herbal menopause supplements sales by region 2018
  • Leading herbal menopause supplements markets 2018
  • Leading herbal menopause supplements brands 2018
  • Leading herbal menopause supplements marketers 2018
  • Proprietary ingredients and formulation key success factors
  • Herbal menopause supplements forecast sales 2023-28

Herbal antidepressants (6 pages)

  • Small and under-developed category in decline
  • Herbal antidepressants sales 2014-18
  • Herbal antidepressants sales by region 2018
  • Leading herbal antidepressants markets 2018
  • Leading herbal antidepressants brands 2018
  • Leading herbal antidepressants marketers 2018
  • Consumer education important to drive sales
  • Herbal antidepressants forecast sales 2023-28

Private labels & generics vs brands (8 pages)

  • Brands face strong competition from PLs and generics (but holding their own)
  • USA VMS private label vs rest of category sales 2014-18
  • USA private label split in leading VMS categories 2018
  • UK private label vs rest of category sales 2014-18
  • UK private label vs rest of category volume sales 2014-18
  • UK private label split in leading VMS categories 2018
  • Germany private label vs rest of category sales 2014-18
  • Germany private label vs rest of category volume sales 2014-18
  • Germany private label split in leading VMS categories 2018

Scientific Backing for VMS Brands (24 pages)

  • Overview (1p)
  • Berocca (2pp)
  • Berocca sales 2014-18
  • Caltrate (2pp)
  • Caltrate sales 2014-18
  • Cenovis (2pp)
  • Cenovis sales 2014-18
  • Cenovis probiotics sales 2014-18
  • Centrum (2pp)
  • Centrum sales 2014-18
  • Enterogermina (2pp)
  • Enterogermina sales 2014-18
  • Magne B6 (2pp)
  • Magne B6 sales 2014-18
  • Orthomol (2pp)
  • Orthomol sales 2014-18
  • Pharmaton (2pp)
  • Pharmaton sales 2014-18
  • PreserVision (3pp)
  • PreserVision sales 2014-18
  • Vitabiotics (3pp)
  • Vitabiotics sales 2014-18
  • Key studies supporting Vitabiotics brands

e-Commerce (12 pages)

  • e-Commerce providing strong competition to brick-and-mortar channel
  • Leading markets internet & mail order OTC sales 2018 vs Retail sales (VMS only)
  • China leading VMS internet & mail order brands 2018
  • USA leading internet & mail order brands 2018
  • Internet & mail order forecast sales 2023-28
  • Direct-to-consumer selling an increasingly prominent channel
  • Ritual
  • Hims
  • Goop
  • Elysium Health

CBD Supplements (15 pages)

  • Strong growth but held back by vague regulation
  • CBD sales 2017-18
  • CBD sales by region
  • Leading CBD markets 2018
  • US CBD launch activity by positioning (2015-19)
  • Strong growth, but regulatory confusion a barrier
  • CBD forecast sales 2023-28

Longline vs Specialist Supplements (20 pages)

  • Overview (6pp)
  • Longline supplement ranges compete across a wide array of segments
  • Leading CoQ10 supplements 2018
  • Leading garlic supplements 2018
  • Leading fish oil & omega-3 supplements 2018
  • Leading multivitamins 2018
  • Leading calcium supplements 2018
  • Leading hair & beauty supplements 2018
  • Longline vs specialist supplements split in leading VMS segments 2018
  • Longline vs specialist supplements split in leading VMS markets 2018
  • Leading VMS brands 2018
  • Nature Made (3pp)
  • World leader in VMS shows benefits of longline ranges
  • Nature Made sales 2014-18
  • Nature Made sales by category 2018
  • Nature Made partners with Tespo for innovative vitamin delivery system
  • Webber Naturals (1p)
  • Unification of brands under marketer name builds trust
  • Webber Naturals sales 2014-18
  • Webber Naturals sales by category 2018
  • Olly (2pp)
  • New entrant in US longline VMS Olly growing well
  • Olly sales 2014-18
  • Olly sales by category 2018
  • Garlique (1p)
  • “Odour free, taste free, drug free” garlic supplement outperforms longline ranges
  • Garlique sales 2014-18
  • Prevagen (1p)
  • High profile protected sales in face of regulatory challenges
  • Prevagen sales 2014-18
  • Qunol (1p)
  • Qunol invigorated global CoQ10 topline and has now entered turmeric segment
  • Nordic Naturals (2pp)
  • Diversification capitalises on brand's reputation as a fish oil specialist
  • Nordic Naturals fish oils & omega-3 sales 2014-18
  • Key learnings (2pp)
  • Advantages of longline supplements
  • Advantages of specialist supplements
  • Disadvantages of longline supplements
  • Disadvantages of specialist supplements

Personalisation (11 pages)

  • What is personalisation? (2pp)
  • Centrum US sales by presentation 2018
  • Thorne Research (2pp)
  • Thorne Research - premium VMS line moving into personalised nutrition
  • Vitl (1p)
  • Vitl expands into home “DNA nutrition testing”
  • Persona (1p)
  • Nestlé Health Science acquires Persona personalised vitamin business
  • Fancl (1p)
  • Fancl builds on segmented portfolio with in-store consultation
  • The Vitamin Shoppe (1p)
  • The Vitamin Shoppe's Only Me subscription service builds on retailer's expertise
  • Approaches to personalisation (2pp)
  • Patient surveys
  • In-store consultation
  • Home diagnostics
  • Looking to the future - is true personalisation possible?

New & Emerging Ingredients (21 pages)

  • Spotlight on trends (1p)
  • Ingredient innovation focused on purity, availability and format
  • Curcumin (2pp)
  • Curcumin a rapidly-growing segment in joint health
  • Spotlight on innovative curcumin launches 2017-19
  • Dolcas-Tenshi (1p)
  • Dolcas-Tenshi innovating in male sexual health and curcumin segments
  • Evonik (1p)
  • Evonik present in new ingredients and specialist format innovations
  • Pyrroloquinoline quinone (1p)
  • PQQ an emerging supplement for mitochondrial health
  • Spotlight on nootropics (2pp)
  • Nootropics growing among memory & brain health supplements, particularly in USA
  • Spotlight on cognition (3pp)
  • Mibelle's SaraPepp Nu a “unique and natural cognition and mental performance enhancer”
  • ThinkNOO offers “a smarter coffee experience”
  • Botalys' HRG80 an “Ultra-pure ginseng powder”
  • HP Ingredients' Quantum IQ increases visibility of kesum supplements
  • Proprietary spearmint extract may have cognitive health and reaction benefits
  • Lycored's Lycomato + omega-3 combination for brain health
  • Nicotinamide (2pp)
  • Nicotinamide derivatives expand vitamin B segment
  • Algae supplements (3pp)
  • Algae strains increasingly an alternative source of nutrients
  • Astaxanthin specialist Algatech developing supplement based on haematococcus pluvialis
  • Triton Algae Innovations receives GRAS status for algae powder
  • Microphyt developing wide range of algae-based products
  • Probiotics for bone health (1p)
  • Probiotics for bone health an emerging segment, building on existing positionings
  • Other innovation (3pp)
  • Merck's Arcofolin a new ingredient in B-vitamins
  • BLIS M18 a Generally Recognised as Safe probiotic for oral care
  • Natural combination TOTUM-63 undergoing clinical trials for management of metabolic disease
  • Valensa's innovations in saw palmetto offer new formats for urinary health
  • GNC's Tamaflex range combines turmeric with tamarind extract
  • Crominex 3+ may be an effective ingredient for heart health
  • Vitamin K2 an emerging entrant in vitamin supplements

Ingredient manufacturers (10 pages)

  • Chr. Hansen (1p)
  • Probiotic specialist active in partnerships to explore new health areas
  • DSM (1p)
  • Vitamin and supplement specialist active in partnerships
  • DuPont (1p)
  • Danisco and HOWARU product lines give diverse manufacturer presence in nutrition
  • FutureCeuticals (1p)
  • FutureCeuticals' USP is American-sourced plant extracts
  • Indena (1p)
  • Indena's Phytosome technology a point of difference
  • Lallemand (1p)
  • Food specialist built probiotics presence via M&A
  • OptiBiotix (1p)
  • Portfolio strong in weight management and cholesterol control options
  • Probi (1p)
  • Probi is a key player in probiotic innovation
  • Sabinsa (1p)
  • Diverse VMS ingredient manufacturer strong in weight management and heart health

VMS Outlook (10 pages)

  • Impressive growth forecast for numerous VMS categories
  • VMS forecast sales 2023-28
  • VMS forecast sales by region 2023-28
  • VMS forecast sales by category 2023-28
  • Category prospects
  • Opportunities & threats
Back to Top