Global OTC Dermatologicals: Exploring the World's OTC Derma Markets
|発行||Nicholas Hall & Company||商品コード||305845|
|世界のOTC皮膚病薬：世界におけるOTC皮膚病薬市場の調査 Global OTC Dermatologicals: Exploring the World's OTC Derma Markets|
|出版日: 2014年09月01日||ページ情報: 英文||
The Dermatological market has grown 5.2% during 2013, making the overall market worth over $17.4bn globally. Derma is one of the most diverse markets in the OTC industry with product ranges comprising of acne remedies, antifungals, anti-itch, circulatory aids, feminine intimate care, haemorrhoid preparations, lip care and wound care. Full-year 2013 sales data, from DB6 Global OTC Database, has shown that Dermatologicals outpaced the total OTC market in 2013 offering new opportunities and lines of expansion.
Nicholas Hall Reports major category report, Global OTC Dermatologicals, will delve into the core of the market with analysis of key trends and exploration of underexploited niches and growth opportunities. The report will incorporated detailed category breakdown, brand case studies, company profiles and success factors & forecasts to give OTC executives a complete overview of the market.
Global OTC Derma Sales by Region 2013 (with 13/12 growth)
The 15 countries profiled in this report account for 81% of global OTC derma sales. By analysing in detail what drives each of these markets (from new product launches to consumer preferences, format innovation to exceptional A+P) or holds them back (from regulatory obstacles to overcrowded segments, reimbursement cuts to dwindling A+P support), this report paints a detailed picture of the current derma landscape and highlights opportunities and threats.
Including consumer trends, global category analysis and a market by market breakdown
Featuring key trends, individual category analysis, regulatory developments, success factors behind leading segments and brands, and forecasts for the future
Profiling eight of the leading companies specialising in derma globally, such as Beiersdorf, Galderma and Genomma Lab, featuring sales breakdown, marketing strategies and NPD
Looking at 15 of the most impressive derma brands of recent years and the factors behind their success, including Bepanthen, Fenistil and Lactacyd
Predicting the future prospects for the global derma industry and opportunities & threats inindividual markets, including sales forecasts to 2018 and 2023