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世界各国のVMS(ビタミン・ミネラル・サプリメント)市場:世界の一般向けVMS市場の詳細分析

VMS Across the Globe: In-depth view of the World's OTC VMS Markets

発行 Nicholas Hall & Company 商品コード 288744
出版日 ページ情報 英文
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世界各国のVMS(ビタミン・ミネラル・サプリメント)市場:世界の一般向けVMS市場の詳細分析 VMS Across the Globe: In-depth view of the World's OTC VMS Markets
出版日: 2013年11月07日 ページ情報: 英文

当商品の販売は、2016年07月13日を持ちまして終了しました。

概要

VMSは、一般医薬品の中でも市場規模が非常に大きい(世界全体で30%)分野ですが、成長率は低下傾向にあり、2013年々央の成長率は3.7%と、過去5年間の平均値(4.9%)より小さくなっています。一部のカテゴリー(プロバイオティクス、頭髪・美容向けサプリメント、特定のビタミン剤、ハーブ系・天然系サプリメントなど)では大幅な市場成長を経験していますが、その他(強壮剤、脳活性剤、更年期用サプリメントなど)では停滞した状態が続いています。

当レポートでは、全世界のビタミン・ミネラル・サプリメント(以下VMS)市場について分析し、主要国の市場構造・動向や、代表的企業のプロファイル、主要ブランドのケーススタディ、各国の規制の概要、科学的研究の影響などを調査・考察して、その結果を概略以下の構成でお届けします。

エグゼクティブ・サマリー

主要国のVMS(ビタミン・ミネラル・サプリメント)市場

  • オーストラリア
  • ブラジル
  • カナダ
  • 中国
  • フランス
  • ドイツ
  • インド
  • インドネシア
  • イタリア
  • 日本
  • ポルトガル
  • ロシア
  • 韓国
  • スペイン
  • トルコ
  • 英国
  • 米国
  • ベネズエラ

VMSの専業企業

  • Merck KGaA
  • NBTY
  • Nordic Naturals
  • 大塚製薬
  • Reckitt Benckiser
  • Swisse

ブランドのケーススタディ

  • Bacchus
  • Culturelle
  • D-Cal
  • Elevit
  • Femibion
  • Linex
  • Magne B6
  • MegaRed
  • Ocuvite / PreserVision
  • Omacor
  • Theraflex
  • Vitafusion

VMSに対する規制:概要

  • 北米
  • 欧州
  • アジア太平洋地域
  • ラテンアメリカ

VMSの売上高に対する科学的研究の影響度

世界のVMS市場の将来展望

目次

With over 500 pages, ‘VMS Across the Globe: In-depth view of the World's OTC VMS Markets’ profiles the leading 18 VMS markets in great detail and includes company profiles, brand case studies, a regulations overview and the impact of scientific studies on VMS sales.

VMS is the largest major OTC category by a significant margin (with 30% of global sales), but posted comparatively low growth in the year to mid-2013. Sales growth of +3.7% was solid, but marked a slowdown on previous years (CAGR+4.9% 2008-12). Several categories proved dynamic (including probiotics, hair & beauty supplements and certain single vitamins and herbal & natural supplements), but others disappointed (including OTC tonic drinks, herbal memory & brain health and herbal menopause supplements).

This report ‘VMS Across the Globe: In-depth view of the World's OTC VMS Markets’ will provide answers to the following questions, and many more:

  • Why are fish oils flourishing in some markets but floundering in others ?
  • What's behind the soaraway growth in single vitamins in Brazil ?
  • What's at the heart of Elevit's success in China ?
  • Which countries offer the best opportunities for future growth ?
  • What will be the impact of the recent spate of M&A activity in VMS ?

GLOBAL VMS SALES BY REGION 2012

Forecasts show that the global market will be worth $44.6bn by 2017, averaging growth of 4.4%.

Overview

  • Global VMS Overview: including consumer trends and a region by region breakdown.
  • Leading VMS Market: Featuring key trends, individual category analysis, regulatory developments, success factors behind leading segments and brands, and forecasts for the future.
  • VMS Specialists: Profiling some of the leading companies specialising in VMS globally, including sales breakdown, marketing strategies and NPD.
  • Brand Case Studies: Looking at some of the most impressive VMS brands of recent years and the factor behind their success (including profiles of Culturelle, D-Cal, Elevit, MegaRed and Theraflex, among others)
  • VMS Regulation: Detailing the most significant regulatory changes in key markets, as industry bodies worldwide respond to the growth demand for supplements
  • Impact of Scientific Studies on VMS Sales: Highlighting how scientific studies affect consumer perceptions of key supplements and the impact this has on sales
  • Prospects for VMS: predicting the future prospects for the global VMS industry and opportunities & threats in individual markets, including sales forecasts to 2017 and 2022

Table of Contents

Executive summary

Leading VMS markets

  • Australia
    • Overview
    • Multivitamins
    • Single vitamins
    • Minerals
    • Herbal & natural supplements
    • Herbal & natural joint health
    • Herbal menopause supplements
    • Probiotics
    • VMS ranges
    • VMS outlook
  • Brazil
    • Overview
    • Multivitamins
    • Single vitamins
    • Minerals
    • Herbal & natural supplements
    • Hair & beauty supplements
    • Probiotics
    • Tonics & cure alls
    • VMS outlook
  • Canada
    • Overview
    • Multivitamins
    • Single vitamins
    • Minerals
    • Herbal & natural supplements
    • Herbal & natural joint health
    • Herbal memory & brain health
    • Herbal antidepressants
    • Herbal menopause supplements
    • Herbal & natural immune stimulants
    • Probiotics
    • VMS outlook
  • China
    • Overview
    • Multivitamins
    • Single vitamins
    • Minerals
    • Herbal & natural supplements
    • Herbal & natural joint health
    • Herbal menopause supplements
    • Hair & beauty supplements
    • Probiotics
    • Tonics & cure alls
    • VMS outlook
  • France
    • Overview
    • Multivitamins
    • Single vitamins
    • Minerals
    • Herbal & natural supplements
    • Herbal & natural joint health
    • Herbal memory & brain health
    • Herbal antidepressants
    • Herbal menopause supplements
    • Herbal & natural immune stimulants
    • Hair & beauty supplements
    • Probiotics
    • Tonics & cure alls
    • VMS outlook
  • Germany
    • Overview
    • Multivitamins
    • Single vitamins
    • Minerals
    • Herbal & natural supplements
    • Herbal & natural joint health
    • Herbal memory & brain health
    • Herbal antidepressants
    • Herbal menopause supplements
    • Herbal & natural immune stimulants
    • Hair & beauty supplements
    • Probiotics
    • Tonics & cure alls
    • VMS outlook
  • India
    • Overview
    • Multivitamins
    • Single vitamins
    • Minerals
    • Herbal & natural supplements
    • Probiotics
    • Chyawanprash
    • VMS outlook
  • Indonesia
    • Overview
    • Multivitamins
    • Single vitamins
    • Minerals
    • Herbal & natural supplements
    • Tonics & cure alls
    • VMS outlook
  • Italy
    • Overview
    • Multivitamins
    • Single vitamins
    • Minerals
    • Herbal & natural supplements
    • Herbal & natural joint health
    • Herbal memory & brain health
    • Herbal menopause supplements
    • Herbal & natural immune stimulants
    • Probiotics
    • Tonics & cure alls
    • VMS outlook
  • Japan
    • Overview
    • Multivitamins
    • Single vitamins
    • Minerals
    • Herbal & natural joint health
    • Hair & beauty supplements
    • Probiotics
    • Tonics & cure alls
    • OTC tonic drinks
    • VMS outlook
  • Poland
    • Overview
    • Multivitamins
    • Single vitamins
    • Minerals
    • Herbal & natural supplements
    • Herbal & natural joint health
    • Herbal memory & brain health
    • Herbal menopause supplements
    • Herbal & natural immune stimulants
    • Hair & beauty supplements
    • Probiotics
    • Tonics & cure alls
    • VMS outlook
  • Russia
    • Overview
    • Multivitamins
    • Single vitamins
    • Minerals
    • Herbal & natural supplements
    • Herbal & natural joint health
    • Hair & beauty supplements
    • Probiotics
    • Tonics & cure alls
    • VMS outlook
  • South Korea
    • Overview
    • Multivitamins
    • Single vitamins
    • Minerals
    • Herbal & natural supplements
    • Herbal & natural joint health
    • Herbal memory & brain health
    • Herbal menopause supplements
    • Hair & beauty supplements
    • Probiotics
    • Tonics & cure alls
    • VMS outlook
  • Spain
    • Overview
    • Multivitamins
    • Single vitamins
    • Minerals
    • Herbal & natural supplements
    • Herbal & natural joint health
    • Herbal menopause supplements
    • Hair & beauty supplements
    • Probiotics
    • Tonics & cure alls
    • VMS outlook
  • Turkey
    • Overview
    • Multivitamins
    • Single vitamins
    • Minerals
    • Herbal & natural supplements
    • Herbal & natural joint health
    • Herbal memory & brain health
    • Herbal & natural immune stimulants
    • Probiotics
    • VMS outlook
  • UK
    • Overview
    • Multivitamins
    • Single vitamins
    • Minerals
    • Herbal & natural supplements
    • Herbal & natural joint health
    • Herbal memory & brain health
    • Herbal antidepressants
    • Herbal menopause supplements
    • Herbal & natural immune stimulants
    • Hair & beauty supplements
    • Probiotics
    • Tonics & cure alls
    • VMS outlook
  • USA
    • Overview
    • Multivitamins
    • Single vitamins
    • Minerals
    • Herbal & natural supplements
    • Herbal & natural joint health
    • Herbal memory & brain health
    • Herbal menopause supplements
    • Probiotics
    • VMS outlook
  • Venezuela
    • Overview
    • Multivitamins
    • Single vitamins
    • Minerals
    • Herbal & natural supplements
    • Herbal & natural joint health
    • Herbal memory & brain health
    • Probiotics
    • VMS outlook
  • VMS specialists
    • Merck KGaA
    • NBTY
    • Nordic Naturals
    • Otsuka
    • Reckitt Benckiser
    • Swisse
  • Brand case studies
    • Bacchus
    • Culturelle
    • D-Cal
    • Elevit
    • Femibion
    • Linex
    • Magne B6
    • MegaRed
    • Ocuvite / PreserVision
    • Omacor
    • Theraflex
    • Vitafusion
  • VMS regulations overview
    • North America
    • Europe
    • Asia-Pacific
    • Latin America
  • Impact of scientific studies on VMS sales
  • Global outlook for VMS
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