電動バイク (e-motorcycle) ：主要メーカー11社の戦略と実行力に関する評価
Guidehouse Insights Leaderboard Report - Electric Motorcycle Manufacturers: Assessment of Strategy and Execution for 11 Electric Motorcycle Manufacturers
|電動バイク (e-motorcycle) ：主要メーカー11社の戦略と実行力に関する評価|
発行: Guidehouse Insights (formerly Navigant Research)
ページ情報: 英文 45 Pages; 17 Tables, Charts & Figures
当レポートでは、電動バイク (e-motorcycle) メーカー11社に焦点を当てて、Guidehouse Insights独自の基準に基づき、戦略と実行力について、体系的な情報を提供しています。
The market for high powered electric motorcycles (e-motorcycles) remains relatively small compared with their internal combustion engine (ICE) equivalents. The long-term outlook for the industry remains strong, however, as government regulators continue to demand cleaner production motorcycles and encourage their use through increasingly stringent emissions standards, purchase incentives, and the establishment of low and zero emission zones. Additionally, e-motorcycle offerings from major manufacturers, such as Harley-Davidson and KTM, along with continued cost decreases and improvements in Lithium ion (Li-ion) battery technology, is resulting in increased consumer awareness and more affordable and higher performing products.
Several key challenges for the e-motorcycle industry to overcome include high purchase prices, limited electric range and charging infrastructure, low retail gasoline prices, and the effects of COVID-19 on consumer spending. E motorcycle sales are expected to grow more rapidly once consumer awareness is raised, model availability and battery technology is improved, and purchase prices decrease. This will require increased major manufacturer involvement and continued reductions in Li-ion battery prices. According to Guidehouse Insights, annual e-motorcycle sales revenue is likely to grow from $289 million in 2020 to $2.3 billion by 2030 at a compound annual growth rate (CAGR) of 23.2%.
This ‘Guidehouse Insights Leaderboard’ examines the strategy and execution of 11 leading e-motorcycle manufacturers. These vendors are rated on nine criteria: vision; go-to-market strategy; product strategy; geographic reach; sales performance; product differentiation; product portfolio; pricing; and staying power. Using Guidehouse Insights' proprietary Leaderboard methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these companies' relative strengths and weaknesses in the growing global e-motorcycle market.