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電動バイク (e-motorcycle) :主要メーカー11社の戦略と実行力に関する評価

Guidehouse Insights Leaderboard Report - Electric Motorcycle Manufacturers: Assessment of Strategy and Execution for 11 Electric Motorcycle Manufacturers

発行 Guidehouse Insights (formerly Navigant Research) 商品コード 941575
出版日 ページ情報 英文 45 Pages; 17 Tables, Charts & Figures
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電動バイク (e-motorcycle) :主要メーカー11社の戦略と実行力に関する評価 Guidehouse Insights Leaderboard Report - Electric Motorcycle Manufacturers: Assessment of Strategy and Execution for 11 Electric Motorcycle Manufacturers
出版日: 2020年06月10日 ページ情報: 英文 45 Pages; 17 Tables, Charts & Figures
概要

当レポートでは、電動バイク (e-motorcycle) メーカー11社に焦点を当てて、Guidehouse Insights独自の基準に基づき、戦略と実行力について、体系的な情報を提供しています。

目次

第1章 エグゼクティブサマリー

第2章 市場概要

  • 市場の定義
  • 市場促進要因
  • 市場の障壁
  • 市場動向
  • 市場規模

第3章 Guidehouse Insightsによるリーダーボード

  • Guidehouse Insightsによるリーダーボードのカテゴリー
    • リーダー
    • コンテンダー
    • チャレンジャー
    • フォロワー
  • Guidehouse Insightsによるリーダーボードのグリッド

第4章 企業ランキング

  • リーダー
    • Zero Motorcycles
  • コンテンダー
    • Evoke Electric Motorcycles
    • KTM Sportmotorcycle
    • Energica Motor Company
    • Harley-Davidson
    • Lighting Motorcycles
    • TACITA
    • HORWIN Europe
    • Cake
  • チャレンジャー
    • Bell Custom Cycles
    • Johammer

第5章 頭字語・略語リスト

第6章 目次

第7章 図表

第8章 調査範囲と調査手法

図表

LIST OF CHARTS AND FIGURES

  • The Guidehouse Insights Leaderboard Grid
  • Annual High Powered E-Motorcycle Sales Revenue by Region, Global Markets: 2020-2030
  • The Guidehouse Insights Leaderboard Grid
  • Zero Motorcycles Strategy and Execution Scores
  • Evoke Electric Motorcycles Strategy and Execution Scores
  • KTM Sportmotorcycle Strategy and Execution Scores
  • Energica Motor Company Strategy and Execution Scores
  • Harley-Davidson Strategy and Execution Scores
  • Lightning Motorcycles Strategy and Execution Scores
  • TACITA Strategy and Execution Scores
  • HORWIN Europe Strategy and Execution Scores
  • Cake Strategy and Execution Scores
  • Bell Custom Cycles Strategy and Execution Scores
  • Johammer Strategy and Execution Scores
  • Example Production E-Motorcycles: Zero SR/F and Harley-Davidson LiveWire
  • Example Cake E-Motorcycles: Kalk OR and Kalk INK

LIST OF TABLES

  • Annual High Powered E-Motorcycle Sales Revenue by Region, World Markets: 2020-2030
  • The Guidehouse Insights Leaderboard Overall Scores
  • Vendor Scores
  • Vendor Scores on Strategy Criteria
  • Vendor Scores on Execution Criteria
目次
Product Code: LB-EMM-20

The market for high powered electric motorcycles (e-motorcycles) remains relatively small compared with their internal combustion engine (ICE) equivalents. The long-term outlook for the industry remains strong, however, as government regulators continue to demand cleaner production motorcycles and encourage their use through increasingly stringent emissions standards, purchase incentives, and the establishment of low and zero emission zones. Additionally, e-motorcycle offerings from major manufacturers, such as Harley-Davidson and KTM, along with continued cost decreases and improvements in Lithium ion (Li-ion) battery technology, is resulting in increased consumer awareness and more affordable and higher performing products.

Several key challenges for the e-motorcycle industry to overcome include high purchase prices, limited electric range and charging infrastructure, low retail gasoline prices, and the effects of COVID-19 on consumer spending. E motorcycle sales are expected to grow more rapidly once consumer awareness is raised, model availability and battery technology is improved, and purchase prices decrease. This will require increased major manufacturer involvement and continued reductions in Li-ion battery prices. According to Guidehouse Insights, annual e-motorcycle sales revenue is likely to grow from $289 million in 2020 to $2.3 billion by 2030 at a compound annual growth rate (CAGR) of 23.2%.

This ‘Guidehouse Insights Leaderboard’ examines the strategy and execution of 11 leading e-motorcycle manufacturers. These vendors are rated on nine criteria: vision; go-to-market strategy; product strategy; geographic reach; sales performance; product differentiation; product portfolio; pricing; and staying power. Using Guidehouse Insights' proprietary Leaderboard methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these companies' relative strengths and weaknesses in the growing global e-motorcycle market.

KEY QUESTIONS ADDRESSED:

  • Which e-motorcycle manufacturers are best positioned to become global market leaders?
  • What are the most innovative and comprehensive e-motorcycle product lines currently being offered on the market?
  • What are the key metrics used to evaluate market performance in the global e-motorcycle market?
  • How do the leading companies in this market compare on the key metrics?
  • What are the key market drivers, barriers, and trends in the e-motorcycle market?
  • How much revenue will be generated by e-motorcycle sales during the next 10 years?

WHO NEEDS THIS REPORT:

  • E-motorcycle OEMs and suppliers
  • E-motorcycle retailers and distributors
  • Electric motor manufacturers
  • Battery manufacturers
  • Investor community

TABLE OF CONTENTS

1. Executive Summary

  • 1.1. Market Introduction
  • 1.2. Evaluation Overview
  • 1.3. The Guidehouse Insights Leaderboard Grid

2. Market Overview

  • 2.1. Market Definition
  • 2.2. Market Drivers
  • 2.3. Market Barriers
  • 2.4. Market Trends
  • 2.5. Market Size

3. The Guidehouse Insights Leaderboard

  • 3.1 The Guidehouse Insights Leaderboard Categories
    • 3.1.1. Leaders
    • 3.1.2. Contenders
    • 3.1.3. Challengers
    • 3.1.4. Followers
  • 3.2. The Guidehouse Insights Leaderboard Grid

4. Company Rankings

  • 4.1. Leaders
    • 4.1.1. Zero Motorcycles
  • 4.2. Contenders
    • 4.2.1. Evoke Electric Motorcycles
    • 4.2.2. KTM Sportmotorcycle
    • 4.2.3. Energica Motor Company
    • 4.2.4. Harley-Davidson
    • 4.2.5. Lighting Motorcycles
    • 4.2.6. TACITA
    • 4.2.7. HORWIN Europe
    • 4.2.8. Cake
  • 4.3. Challengers
    • 4.3.1. Bell Custom Cycles
    • 4.3.2. Johammer

5. Acronym and Abbreviation List

6. Table of Contents

7. Table of Charts and Figures

8. Scope of Study and Methodology

  • 8.1. Scope of Study
  • 8.2. Sources and Methodology
    • 8.2.1. Vendor Selection
    • 8.2.2. Ratings Scale
      • 8.2.2.1. Score Calculations
    • 8.2.3. Criteria Definitions
      • 8.2.3.1. Strategy
      • 8.2.3.2. Execution