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市場調査レポート

スマートハウスサービスの最適化

Optimizing Smart Home Services

発行 Guidehouse Insights (formerly Navigant Research) 商品コード 918762
出版日 ページ情報 英文 14 Pages
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価格
本日の銀行送金レート: 1USD=108.77円で換算しております。
スマートハウスサービスの最適化 Optimizing Smart Home Services
出版日: 2019年12月16日 ページ情報: 英文 14 Pages
概要

当レポートでは、スマートホームサービスの機会と課題について分析し、スマートホームサービス市場向けサービスの評価、推奨されるアクションアイテム、および戦略についての議論を提供しており、サービス収益の予測、新興ホームサービス企業へのケーススタディなどをまとめています。

序文

背景

提言

豊富なデータはホームサービスを通して価値の機会をもたらす

  • ステークホルダーは家庭におけるコネクティビティのフレームワークを開発
  • 新興ホームサービスの多様な状況

サービスに基づいたビジネスモデルは理論的には機会を示すが、実現には課題が残る

  • ステークホルダーはハードウェア販売からサービスへとフォーカスを移す
  • サービス機会の実現は難しい
  • Amazon Key (アマゾンキー) とHive (ハイブ) はこれらの課題を実証
  • ホームサービスを用いたけん引力が限られており、当たらな市場ダイナミクスをもたらす可能性

スマートホームベンダーは収益ストリームのバランスを取るべき・多様化する方法を引き続き探索するべき

  • ステークホルダーはシームレスに動くソリューションを保証すべき
  • セキュリティと相互運用性はトップのプライオリティとなるべき
  • 利便性ではなく、必需品であるサービスの導入にフォーカスする
  • 新興市場向けのサービスで顧客をターゲットに
  • 銀行サービスのステークホルダーは困難な市場に耐えるための長期的な戦略を持つべき
図表

List of Charts and Figures

  • The Connected Home
  • TEPCO Strategy for Expanding Business
目次
Product Code: SI-HSERV-19

Smart home stakeholders are starting to shift their focus from hardware sales to service-driven business models. The volume of consumers adopting connected devices has grown dramatically in recent years. Offering services gives stakeholders a means to generate recurring revenue, capitalize on their investment in the Internet of Things (IoT), and create stickier relationships with residential customers while adding value and capabilities to smart home ecosystems.

Popular services that stakeholders have introduced to the market focus on a variety of use cases, including security monitoring, health and independent living, energy savings, HVAC performance monitoring, and convenience. However, taking full advantage of the opportunity to offer home services is proving challenging. Consumers have not been convinced of the value in paying monthly fees for many of the home services available, so adoption has been fairly limited. Stakeholders must figure out the best strategy for diversifying revenue streams and monetizing consumer data to overcome the challenge, or this could become a missed opportunity.

This Strategy Insight report by Navigant Research, a Guidehouse company, analyzes smart home service opportunities and challenges. The study discusses evaluations of services, recommended action items, and strategies for the smart home service market. Global market forecasts for smart home service revenue through 2028 are mentioned. Case studies for emerging home service companies are also provided in the report.

Key Questions Addressed

  • How have growing volumes of data from the proliferation of smart home devices led to the development of home services?
  • What are the popular services and what use cases do they address?
  • How is revenue expected to grow?
  • How do market challenges limit adoption?
  • What failures and success stories exist in the market?
  • What should companies do to succeed in this market?

Who Needs This Report

  • Connected device manufacturers
  • Smart home and home automation platform vendors
  • Service providers
  • Telecommunications providers
  • Energy suppliers
  • Communicating technology alliances
  • Investor community

Table of Contents

Spark

Context

Recommendations

Abundant Data Leads to Value Opportunities through Home Services

  • Stakeholders Are Developing a Framework of Connectivity in the Home
  • A Diverse Landscape of Emerging Home Services
    • ADT Inc. Command & Control: Interactive Services
    • Google Nest Aware: Video Analytics Services
    • British Gas Boiler IQ: HVAC Performance Monitoring Services
    • Quby Toon: Energy as a Service
    • Hive Link: Independent Living Services
    • Apple Watch: Fall Detection and Health Services
    • Amazon Key: Delivery Services
    • Tokyo Electric Power Company: Smart Home Services

Service-Based Business Models Present Opportunity in Theory but Realization Remains a Challenge

  • Stakeholders Shift Focus from Hardware Sales to Services
  • Realizing Service Opportunity Is Difficult
  • Amazon Key and Hive Link Demonstrate These Challenges
  • Limited Traction with Home Services Could Lead to New Market Dynamics

Smart Home Vendors Must Continue Exploring Ways to Balance and Diversify Revenue Streams

  • Stakeholders Must Ensure Solutions Operate Seamlessly
  • Security and Interoperability Must Be the Top Priority
  • Focus on Introducing Services That Are a Necessity, Not Merely a Convenience
  • Target Customers with Services for Emerging Markets
  • Stakeholders Banking on Services Must Have A Long-Term Strategy to Withstand Difficult Markets