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コネクテッド照明システムが強化するデータ主導のスタジアムオペレーション・エクスペリエンス

Connected Lighting Systems Enhance Data-Driven Stadium Operations and Experience

発行 Navigant Research 商品コード 705005
出版日 ページ情報 英文 16 Pages
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コネクテッド照明システムが強化するデータ主導のスタジアムオペレーション・エクスペリエンス Connected Lighting Systems Enhance Data-Driven Stadium Operations and Experience
出版日: 2018年09月19日 ページ情報: 英文 16 Pages
概要

当レポートでは、エネルギー効率、持続可能性、オペレーション、およびファンのエクスペリエンスを強化する、スタジアムにおけるコネクテッド照明システムについて分析し、スタジアム所有者のプライオリティとコネクテッドスタジアムの潜在的な可能性、スタジアムにおける更なるイノベーションを推進する業界団体・アワード、コネクテッド照明に関連した特定の価値命題を構築する方法に関する提言などをまとめています。

要旨

背景

提言

エネルギー効率・持続可能性に関心があるスタジアム

  • スタジアムは巨大な社会的・経済的影響を持つ
  • 競技・会議は連続的に持続可能性を求める
  • 照明の改良は省エネに向けた大きな一歩

エネルギー効率・持続可能性の次に来るものは何か?

  • スタジアム所有者の優先順位はコネクテッド照明の需要を示す

コネクテッドスタジアムはエネルギー効率・持続可能性以上を提供

  • コネクテッド照明システムはデータ主導の利用例を提供
  • 成功例が導入を加速させる
  • 業界団体・アワードは市場成長の機会を生む

各ステークホルダーへ向け特定の価値命題を構築

  • 明確な目標を立て、全体的な戦略を開発
  • オペレーションチームによる実装の可否
  • スマートかつ持続可能な機能の市場投入
  • 技術を用いてファンを引き付ける
図表

List of Charts and Figures

  • Evolving Value Propositions and Underlying Technologies in Stadium Lighting
  • Common Applications Enabled by a Connected Lighting System
目次
Product Code: SI-CLS-18

The way fans experience sports in stadiums has changed significantly in recent years and will change even more quickly in the next decade. Meanwhile, stadium lighting industry has been evolving rapidly since the proliferation of LED technology. A simple LED upgrade will increase energy efficiency and lighting controls can improve operational efficiency. The next step is to pursue a connected lighting system. Connected lighting refers to light points linked to an intelligent system that can deliver value beyond illumination.

In a stadium, connected lighting systems enable a range of dynamic lighting effects. Such systems help stadium stakeholders create a multipurpose venue, collect real-time data on lighting system status, and optimize performance through remote control. The connected lighting system's communications network also enables interaction with fans via mobile devices and integration with other systems to improve operations. Understanding fans' changing needs and requirements is critical to maximizing fan engagement to compete against the comfort of watching games from home or on mobile devices and generating more revenue for stakeholders.

This Navigant Research report examines the momentum that is building for connected lighting systems in stadiums that enhance energy efficiency, sustainability, operations, and fan experience. The report explores stadium owner priorities and the potential capabilities of connected stadiums, including those that go beyond LED upgrades and lighting controls to improve profitability and entertainment. It covers industry associations and awards that push for further innovations in stadiums and describes successful data-driven use cases and common applications of connected lighting systems around the world. The study also provides recommendations on how to build specific value propositions related to connected lighting for each stadium stakeholder.

Key Questions Addressed

  • How can connected lighting systems be used to create a modern stadium?
  • What are some of the popular Internet of Things (IoT) applications in stadiums?
  • What are the drivers for adopting a connected lighting solution in a stadium?
  • Who are the major stakeholders in the adoption of new technologies in stadiums?

Who Needs This Report

  • Stadium lighting manufacturers
  • Stadium owners and operators
  • Stadium marketing departments
  • Internet of Things (IoT) platform providers
  • Communications network providers
  • Sports leagues and conferences
  • Investor community

Table of Contents

Spark

Context

Recommendations

Stadiums Care about Energy Efficiency and Sustainability

  • Stadiums Have Huge Social and Economic Impacts
  • Leagues and Conferences Are Continuously Pushing for Sustainability
  • Lighting Retrofits Are a Major Step toward Energy Efficiency

What Comes Next after Energy Efficiency and Sustainability?

  • Stadium Owner Priorities Indicate Demand for Connected Lighting
    • International, Professional, and Collegiate Stadiums
    • Municipal and High School Stadiums

Connected Stadiums Offer More Than Energy Efficiency and Sustainability

  • Connected Lighting Systems Deliver Data-Driven Use Cases
  • Successful Use Cases Can Accelerate Adoption
  • Industry Associations and Awards Create Opportunities for Market Growth
    • ESSMA
    • Connected Stadium Summit
    • Green Sports Alliance
    • World Stadium Congress

Build a Specific Value Proposition for Each Stakeholder

  • Set Clear Objectives and Develop Holistic Strategies
  • Make or Break Implementation via Operations Teams
  • Market Smart and Sustainable Features
  • Use Technology to Attract Fans
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