NanoMarkets OLED Lighting Forecast - Q2 2012

発行 n-tech Research, a NanoMarkets company 商品コード 233479
出版日 ページ情報 英文 63 Pages
納期: 即日から翌営業日
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OLED照明市場予測:2012年第2四半期 NanoMarkets OLED Lighting Forecast - Q2 2012
出版日: 2012年03月16日 ページ情報: 英文 63 Pages






  • OLED照明の予測の必要性
    • 成長率の低い世界でのOLED照明
    • OLED照明産業:熟慮のとき
    • OLED照明のすべての用途の再評価
  • 本書の目的
  • 調査手法・情報ソース
  • 本書の構成

第2章 需要サイド分析

  • OLED照明の普及パターン
  • OLEDのアドレサブル市場
  • 設計:電球・直管の代替としてのOLED照明
  • 技術的進歩:OLED照明市場への期待への影響
    • 効率
    • パネルサイズ
    • 光強度
    • 寿命
  • 価格
    • 価格とOLED寿命の消費者行動・ディスカウント率への影響
    • 価格とOLED照明のコストパターン
    • ユニットあたりの価格
    • キロルーメンあたりのコスト
    • 平米あたりのコスト
  • 設計上の課題:電球・直管の代替としてのOLED照明

第3章 供給サイド分析:需要を満たせる容量の有無

  • イントロダクション:OLED照明製造業者の展望
  • OLED照明製造においてGEは今後も戦略と考えられるか?
  • 欧州におけるOLED照明製造の成長の見通し
  • OLED照明の製造大国としての日本
  • 中国・台湾・OLED照明の製造
  • 韓国のOLED照明の生産能力
  • Moser Baer

第4章 OLED照明市場の8ヵ年予測

  • 予測手法の詳細
  • デザイナーキットおよびデザイナー・教育関連組織などが購入するその他のOLED照明
  • 高級消費者向け照明
  • 高級ビル・展示会・ショールームのための装飾用照明
  • その他住居用照明
  • オフィス用照明・その他の商用/産業用照明
    • OLED建築照明に関する注記
    • スマートウィンドウ
  • 自動車・その他の輸送用照明
    • アドレサブル市場
    • 8ヵ年予測
  • その他の潜在的用途の考察
    • バックライト
    • パーソナル照明製品
    • サイネージ
    • 特殊産業用照明
    • 新しい用途
  • 市場予測のサマリー
  • 地域市場の規模に関する考察:欧州・北米・アジア




Product Code: Nano-525



In the past year OLED lighting markets and production infrastructure have evolved. For example, office lighting has become a key market target for OLED lighting, while other applications no longer command the interest they once did. At the same time, while some likely future mass producers of OLED lighting seem to be committing more resources, others seem to be failing in their efforts.

With all this in mind, this report provides NanoMarkets' latest market forecasts for OLED lighting. Our company has been actively tracking the OLED lighting market for more than five years and this report represents a more detailed forecast than any we have ever produced before.

In this report, we consider the revenue potential for the OLED lighting applications that currently interest the OLED market the most. We think these have changed since last year and now comprise luxury consumer lighting, decorative lighting for large buildings and showrooms, office lighting, residential lighting and automotive lighting. Another change in this year's report is that we have provided a much more detailed analysis of pricing trends in OLED lighting than ever before In particular, in addition to looking at pricing expectations of leading manufacturers, we have also examined the likely roadmaps for pricing by unit, luminance and square meter and how these three measures are likely to correspond.

Obviously, no one can be completely sure of how the developments in the OLED lighting market will ultimately pan out and with that in mind we consider other prominent forecasts for this market including a worse-case scenario in which OLED lighting never succeeds in growing beyond the luxury lighting sector, along with some ultra-optimistic scenarios that have emerged from apparently respectable sources.

The forecasts in this report are in value and volume (square meter and unit) terms and are broken out by applications. We also consider how the OLED lighting market is likely to be shared among various major countries and regions as it evolves. Finally, we examine how our forecasts tie in with the emergence of OLED lighting manufacturing capacity, around the world.

Table of Contents

Executive Summary

  • E.1 Introduction: Changes from Our May 2011 Forecast
    • E.1.1 Changes in Applications Covered: More Granular Forecasts
    • E.1.2 A More Mindful Market: Fewer Press Releases, More Strategic Thought
    • E.1.3 Why We Have Brought Our Forecasts Down: It's the Economy, Stupid (and GE too)
  • E.2 Summary of Eight-Year Forecasts of OLED Lighting Markets
    • E.2.1 Supply Constraints on OLED Forecasts
    • E.2.2 Summary of NanoMarkets' Projections of OLED Lighting Revenues
    • E.2.3 Alternative Scenarios for OLED Lighting
    • E.2.4 How Much Confidence Should You Have in these Forecasts?

Chapter One: Introduction: Assumptions, Drivers and Challenges

  • 1.1 Why Do We Need Another Forecast for OLED Lighting?
    • 1.1.1 OLED Lighting in a Low-Growth World
    • 1.1.2 The OLED Lighting Industry is in Deep Thought Mode
    • 1.1.3 A Reevaluation of All OLED Lighting Applications
  • 1.2 Objectives of this Report
  • 1.3 Methodology and Information Sources
  • 1.4 Plan of this Report

Chapter Two: Demand Side Analysis

  • 2.1 Penetration Patterns for OLED Lighting
  • 2.2 Addressable Markets for OLEDs
  • 2.3 Design Issues: OLED Lighting as an Alternative to Light Bulbs and Tubes
  • 2.4 Impact of Technical Achievements on Market Expectations for OLED Lighting
    • 2.4.1 Efficiency
    • 2.4.2 Panel Size
    • 2.4.3 Intensity
    • 2.4.4 Lifetimes
  • 2.5 Pricing Matters
    • 2.5.1 Prices and the Impact of OLED Lifetimes on Consumer Behavior and Financial Discount Rates
    • 2.5.2 Prices and Cost Patterns for OLED Lighting
    • 2.5.3 Price per Unit
    • 2.5.4 Cost per Kilolumen
    • 2.5.5 Cost per Square Meter
  • 2.6 Design Issues: OLED Lighting as an Alternative to Light Bulbs and Tubes

Chapter Three: Supply Side Analysis: Is there Capacity Enough to Meet Demand?

  • 3.1 Introduction: OLED Lighting Makers' Expectations
  • 3.2 Will GE Still be a Force to be Reckoned With in OLED Lighting Manufacture?
  • 3.3 Expected OLED Lighting Manufacturing Growth in Europe
  • 3.4 Japan as an OLED Lighting Manufacturing Power
  • 3.5 China, Taiwan and OLED Lighting Manufacturing
  • 3.6 OLED Lighting Capacity in Korea
  • 3.7 Moser Baer

Chapter Four: Eight-Year Forecasts of OLED Lighting Markets

  • 4.1 Details of Forecasting Methodology
  • 4.2 Designer Kits and Other OLED Lighting Purchases by Designers and Educational Establishments
  • 4.3 Luxury Consumer Lighting
  • 4.4 Decorative Lighting for Prestige Buildings, Trade Shows and Showrooms
  • 4.5 Other Residential Lighting
  • 4.6 Office Lighting and Other Commercial/Industrial Lighting
    • 4.6.1 A Note on OLED Architectural Lighting
    • 4.6.2 Smart Windows
  • 4.7 Automotive and Other Transportation Lighting Using OLEDs
    • 4.7.1 Addressable Markets
    • 4.7.2 Eight-Year Forecasts
  • 4.8 Speculations on Other Possible Applications for OLED Lighting
    • 4.8.1 Backlights
    • 4.8.2 Personal Lighting Products
    • 4.8.3 Signage
    • 4.8.4 Specialized Industrial Lighting
    • 4.8.5 Novelty Applications
  • 4.9 Summary of Market Forecasts in this Chapter
  • 4.10 SpecuChapterlations on the Size of Regional Markets: Europe, North America and Asia
  • Abbreviations and Acronyms Used In this Report
  • About the Author

List of Exhibits

  • Exhibit E-1: Worldwide OLED Lighting Forecast Markets
  • Exhibit 4-1: Value of OLED Design Kits and Individual OLEDs Bought For Internal Use by Designers and Educational Institutions
  • Exhibit 4-2: Eight-Year Forecast of Luxury Luminaires Using OLEDs
  • Exhibit 4-3: Eight-Year Forecast of OLED Lighting Sold For Showrooms, Trade Shows and Prestige Signage
  • Exhibit 4-4: Eight-Year Forecast of Other Residential Lighting Markets
  • Exhibit 4-5: Eight-Year Forecast of OLED Lighting Sold For Commercial, Industrial and Government Buildings and Prestige Buildings
  • Exhibit 4-6: Eight-Year Forecast of OLED Lighting Sold For Vehicles
  • Exhibit 4-7: Worldwide OLED Lighting Forecast Markets
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