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ヒアラブル市場-成長、動向、および予測(2020年~2025年)

Hearables Market - Growth, Trends, and Forecasts (2020 - 2025)

出版日: | 発行: Mordor Intelligence Pvt Ltd | ページ情報: 英文 120 Pages | 納期: 2-3営業日

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ヒアラブル市場-成長、動向、および予測(2020年~2025年)
出版日: 2020年08月01日
発行: Mordor Intelligence Pvt Ltd
ページ情報: 英文 120 Pages
納期: 2-3営業日
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  • 概要
  • 目次
概要

世界のヒアラブルの市場規模は2020年から2025年の予測期間中に11.7%のCAGRで成長すると予測しています。さらに、オーディオ体験に対する消費者の需要の高まり、音楽業界の成長、およびインターネットの浸透の高まりにより、市場は拡大しています。

  • オンイヤーおよびオーバーイヤーヘッドホンの需要は、これらのヘッドホンのかさばるサイズとコストのために減少しました。ただし、ワイヤレスヘッドホンのアクティブノイズキャンセリングと豊かな低音の特徴により、技術的に進んだ顧客の間で好まれています。
  • さらに、補聴器市場は、これらの製品の技術的進歩により、かなりの速度で成長しています。世界保健機関によると、世界の人口の5%以上、つまり4億6600万人が難聴に苦しんでおり、2050年までに9億人以上に達すると予想されています。

当レポートでは、ヒアラブル市場を調査し、市場概要、市場の成長要因および阻害要因の分析、製品タイプ別・地域別の市場規模の推移と予測、競合情勢、主要企業のプロファイル、市場機会など、包括的な情報を提供しています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の洞察

  • 市場概要
  • 業界のバリューチェーン/サプライチェーン分析
  • 業界の魅力-ポーター5フォース分析
    • 新規参入業者の脅威
    • 買い手の交渉力/消費者の交渉力
    • 供給企業の交渉力
    • 代替製品の脅威
    • 競争企業間の敵対関係

第5章 市場力学

  • 市場の推進力
    • 産業部門におけるワイヤレスオーディオデバイスの採用率の増加
  • 市場の抑制要因
    • オーディオデバイスの多用に起因する急速な技術変化とさまざまな健康問題

第6章 テクノロジースナップショット

  • プロセッサと通信プロトコル
  • センサー
  • ヒアラブルの充電/エネルギー

第7章 市場セグメンテーション

  • 製品タイプ別
    • ワイヤレスヘッドフォン/イヤフォン/イヤフォン
    • ワイヤレスヘッドホン
    • 補聴器とPSAP
    • 人工内耳
  • 地域別
    • 北米
    • 中国と極東
    • インドおよびその他アジア太平洋地域
    • 欧州
    • ラテンアメリカ
    • 中東とアフリカ

第8章 競合情報-ベンダーのプロファイル

  • Sonova Holding AG
  • Demant A/S
  • WS Audiology A/S
  • Starkey Hearing Technologies
  • Cochlear Limited
  • Apple Inc. (Incl Beats Electronics)
  • Xiaomi Corporation
  • Samsung Electronics Co. Ltd (Harman International Industries Inc. (Incl JBL)
  • Bose Corporation
  • GN Group

第9章 投資分析

第10章 市場の将来の見通し

目次
Product Code: 71638

The Global Hearables Market is expected to register a CAGR of 11.7% during the forecast period of 2020-2025. Moreover, the market is multiplying due to the increasing demand for consumer preference for an enhanced audio experience, the growing music industry, and the growing penetration of the internet.

  • The demand for on-ear and over-ear headphones has reduced due to the bulky size and cost of these headphones. However, the active noise cancellation and rich bass signature of wireless headphones make them a preferred choice among the technologically advanced customers. For instance, in 2019, Xiaomi launched Mi Superbass Headphones, which has active noise cancellation, and its near field communication offers enhanced listening experience for its customers.
  • Moreover, the hearing aids market is growing at a significant rate due to the technological advancement of these products. According to the World Health Organisation, Over 5% of the world's population or 466 million people are suffering from hearing loss, and it is expected to reach over 900 million people by 2050.
  • Major key vendors in this market are also following innovative strategies to meet the unique demand of consumers. However, modern hearing aids are incorporated with broadband technology and filters, which can selectively amplify the sounds which the user wants to hear, and it also reduces the background noise of that system. For instance, in 2019, Oticon launched Oticon Xceed, and Oticon Xceed play for adults and pediatric patients. This product is integrated with brain hearing technologies, which can improve speech clarity by reducing the environmental noise for its users.

Key Market Trends

Wireless Headphones to Hold the Significant Market Share

  • The shifting preference of consumers is expected to drive the growth of this market. Wireless headphones are enabled with Bluetooth and Wi-Fi technology, which helps the user to connect their phones and other devices with these headphones. Additionally, the rapid demand for mobility services is also fuelling the growth of this market.
  • The new technological advancements of wireless headphones are the primary drivers of this market. For instance, in 2019, Apple launched Airpods Pro, which is integrated with Active Noise Cancellation and superior, immersive sound. Moreover, this product also provides additional benefits to its consumers, such as Voice-activated Siri, Audio sharing, and Eartip fit test.
  • Furthermore, hearable computing is the fastest emerging technology that offers hands-free calling and communication to ensure noise-free mobile communication to its customers. For instance, in 2020, Xiaomi launched Mi AirDots 2 SE, which is not only a cost-effective solution for its customers but also provides smart voice control along with touch controls for volume and track change.

Asia Pacific to Hold the Significant Market Share

  • Asia Pacific region holds the largest market share for this market during this forecast period. The rapid urbanization and industrialization in developing countries such as China, India, Japan are the key growth drivers for this market. Furthermore, increasing penetration of jack-less mobile phones and surge in the spending of electronic goods are increasing the demand for hearable products for these countries.
  • Moreover, the rapidly growing blockchain technology, machine learning (ML), artificial intelligence (AI), the internet of things (IoT) are the primary driver of flourishing e-commerce industries for these regions. For instance, Alibaba currently covers 80% of online sales in China, and Flipkart has over 100 million registered users and holds 43% share of entire India's e-commerce market. Hence this rapidly growing e-commerce market is fuelling the growth of wireless headphones and earbuds markets.
  • Most of the consumers in these regions are price sensitive. Hence significant vendors in this market are offering price-sensitive wireless headphones that can support them to cater to this untapped market. For instance, Sony recently launched WH-CH710N, which not only affordable to the consumers but also it is specially designed for work from home solutions during this COVID 19 pandemic situation.

Competitive Landscape

The competition in the Hearable market remains high owing to the presence of some key vendors in this market, such as Sonova Holding AG, WS Audiology A/S, Xiaomi Corporation, Apple Inc. (Incl Beats Electronics) etc. The major vendors in this market are looking forward to providing technologically advanced products through their considerable investments in the research and development which can support to gain a competitive advantage for this market.

  • April 2020: GN Group launched Re sound assist live to provide a new hearing care solution and is expected to reduce the need for in-office visits of older during these ongoing COVID 19 pandemic situations. However, GN believes its innovative solutions can offer the broadest range of at-home hearing care services for those who are suffering from hearing loss problems.
  • February 2020: Starkey launched Livio Edge AI to provide a unique hearing experience for its customers. The company believes that it can provide improved sound quality and sound processing for challenging listening environments. Moreover, its Edge Mode can provide an AI-based analysis of the acoustic environment and can make immediate adjustments for the patients.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHT

  • 4.1 Market Overview
  • 4.2 Industry's Value Chain / Supply Chain Analysis
  • 4.3 Industry Attractiveness - Porters 5 Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing adoption rate of Wireless Audio Devices in Industrial Sectors
  • 5.2 Market Restraints
    • 5.2.1 Rapid Technological change and different Health Issues resulting from the heavy use of Audio Devices

6 TECHNOLOGY SNAPSHOT

  • 6.1 Processors and Communication Protocols
  • 6.2 Sensors
  • 6.3 Charging/Energy in Hearables

7 MARKET SEGMENTATION

  • 7.1 Product Type
    • 7.1.1 True Wireless Headphones/Earbuds/Earphones
    • 7.1.2 Wireless Headphones
    • 7.1.3 Hearing Aids and PSAPs
    • 7.1.4 Cochlear Implants
  • 7.2 Geography
    • 7.2.1 North America
    • 7.2.2 China & Far East
    • 7.2.3 India and Rest of Asia-Pacific
    • 7.2.4 Europe
    • 7.2.5 Latin America
    • 7.2.6 Middle East & Africa

8 COMPETITIVE INTELLIGENCE - KEY VENDOR PROFILES

  • 8.1 Sonova Holding AG
  • 8.2 Demant A/S
  • 8.3 WS Audiology A/S
  • 8.4 Starkey Hearing Technologies
  • 8.5 Cochlear Limited
  • 8.6 Apple Inc. (Incl Beats Electronics)
  • 8.7 Xiaomi Corporation
  • 8.8 Samsung Electronics Co. Ltd (Harman International Industries Inc. (Incl JBL)
  • 8.9 Bose Corporation
  • 8.10 GN Group

9 INVESTMENT ANALYSIS

10 FUTURE OUTLOOK OF THE MAREKET

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