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中東のメディアおよびエンターテインメント市場-成長、動向および予測(2020年~2025年)

Middle East Media and Entertainment Market - Growth, Trends and Forecasts (2020-2025)

出版日: | 発行: Mordor Intelligence LLP | ページ情報: 英文 120 Pages | 納期: 2-3営業日

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中東のメディアおよびエンターテインメント市場-成長、動向および予測(2020年~2025年)
出版日: 2020年08月01日
発行: Mordor Intelligence LLP
ページ情報: 英文 120 Pages
納期: 2-3営業日
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  • 概要
  • 目次
概要

中東のメディアおよびエンターテインメントの市場規模は、2020年から2025年の予測期間中に13.5%のCAGRで拡大すると予測されています。パーソナライゼーションとデジタル化の増加動向の高まり、オンラインゲーム、OTT、インターネット広告の大幅な成長は、市場の成長を促進する主要な要因です。ソーシャルメディアの使用はサウジアラビア全体で拡大しており、ブランド、代理店、メディア企業が同様に広告に関心を持っている傾向にあります。 GSMAによると、この地域のモバイルソーシャルメディアの普及率は44%で、5年前と比べて2倍になっています。 Facebookは現在、この地域の1億8,700万人のアクティブな月間ユーザーを占めています。サウジアラビアのソーシャルネットワークには、人口の38%に相当する1,000万人以上のアクティブユーザーがおり、トルコでは830万人(13%)となっています。

同市場はまた、過去数年間で大きな変化を遂げました。最大のマイルストーンの1つは、サウジアラビアの映画市場の開放でした。地域全体でレジャーとエンターテインメントの需要が高まるにつれ、国内のメディアとエンターテインメント業界は今後数年間でかなりの成長を記録する可能性があります。

さらに、この地域のテレビセクターも移行期にあります。これまで無料放送のDTH(Direct-to-Home)放送が主流だった市場は、新しい有料TVおよびOTTプレーヤーによりますます人口が増えています。 GCC諸国は、OTTビデオをサポートするためのさまざまな国によるブロードバンドイニシアチブにより、テクノロジーのアップグレードにますます投資しています。 Starz Play、icflix、Istikana、Netflixなど、グローバルおよびローカルで運営されている放送ネットワークの数が増えており、この地域の視聴者にサブスクリプションベースのVODサービスを提供しています。

ロックダウンの中、メディアおよびエンターテインメント業界はデジタル空間で繁栄しています。劇場で映画を公開することの難しさに対処するために、映画配給企業により変革が実施されています。解決策の1つは、新しいリリースにトランザクションビデオオンデマンドプラットフォームを使用することです。同様に、音楽、ビデオ、ゲーム、およびその他の形式のエンターテインメントの消費は、ロックダウンの時期に増加しましたが、恒久的に運営する方法を変える可能性があります。たとえば、MBCグループは、全体的なパフォーマンスと個々のチャネルの大幅な急増を報告しています。 MBCグループのテレビ視聴率(TRP)は、2月と比較して3月の第3週に13%増加しましたが、テレビについては1日あたりの平均視聴時間は11%増加して5.6時間になりました。

当レポートでは、中東のメディアおよびエンターテインメント市場について調査し、市場の概要とともに、タイプ別、国別の動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場概要
  • 業界のバリューチェーン分析
  • ポーターのファイブフォース分析
  • 市場の推進力
    • パーソナライゼーションとデジタル化をめぐる成長動向
    • オンラインゲーム、OTT、インターネット広告の大幅な成長
  • 市場の抑制要因
    • 収益の損失につながる著作権侵害の大幅な増加
  • プラスチック包装産業に対するCovid-19の影響の評価

第5章 中東のソーシャルメディアの情勢

  • 市場概要と主要な成長分野
  • ソーシャルメディアプラットフォームの展望(Facebook、Twitter、Instagram、YouTube、メッセージングアプリ)
  • 主要なソーシャルメディア広告統計
  • 規制状況と検閲

第6章 市場セグメンテーション

  • タイプ別(市場規模、動向、ダイナミクス:10億米ドル)
    • デジタル音楽
    • ビデオゲーム
    • ビデオオンデマンド
    • 電子出版
    • 広告
    • インターネット・アクセス
  • 国別(市場規模、動向、ダイナミクス:10億米ドル)
    • サウジアラビア
    • アラブ首長国連邦
    • カタール
    • その他

第7章 競合情報-ベンダーのプロファイル

  • MBC Group
  • Orbit Showtime Network
  • Arab Media Group
  • Abu Dhabi Media
  • beIN Media Group
  • Zawya Ltd. (Refinitiv)
  • Intigral Inc.
  • The First Entertainment Company
  • Qudurat Media
  • CMT Technologies

第8章 投資分析と将来

目次
Product Code: 71583

The Middle East Media and Entertainment Market is expected to reach a CAGR of 13.5% during the forecast period 2020-2025. Growing trends around personalization and increased digitalization​, significant growth in online Gaming, OTT, and internet advertising are some of the major factors driving the growth of the market. The use of social media is growing across Saudi Arabia, a trend of interest to brands, agencies, and media companies alike for advertisements. According to GSMA, the region has 44% mobile social media penetration, which is double as compared to 5 years ago. Facebook now accounts for 187 million active monthly users in the region. The social network in Saudi Arabia has more than 10 million active users, akin to 38% of the population, and 8.3 million in Turkey (13%).

  • The market also witnessed significant changes in the last couple of years. One of the biggest milestones was the opening of the Saudi Arabia cinema market. With the growing demand for leisure and entertainment across the region, the media and entertainment industry in the nation is likely to record considerable growth over the coming years.
  • Moreover, the television sector in the region is also going through a transition. The market that is dominated by free-to-air, direct-to-home (DTH) broadcasting until now, is increasingly being populated by the new pay-TV and OTT players. GCC countries are increasingly investing in upgrading technology owing to broadband initiatives by various nations to support OTT videos. An increasing number of broadcasting networks such as Starz Play, icflix, Istikana, and Netflix, operating globally and locally, are offering subscription-based VOD services for viewers in the region.​
  • During the lockdown, the media and entertainment industries are thriving in the digital space. Changes are implemented by film distributors to address the difficulty of releasing movies in theatres. One of the solutions is to use transactional video-on-demand platforms for new releases. Similarly, the consumption of music, video, gaming, and other forms of entertainment has grown during the time of lockdown and may change the way of operating permanently. For instance, MBC Group has reported a significant surge in its overall performance, as well as its individual channels. MBC Group's television rating points (TRPs) increased by 13 percent in the third week of March as compared to February, while the average time spent per day on television rose by 11 percent to 5.6 hours.

Key Market Trends

Video on Demand Segment is Expected to Witness Significant Growth

  • Increased penetration of mobile devices and faster and cheaper internet connectivity, as well as a shift from traditional payment models to the subscription-based payment model, has increased the growth of video on demand across the region. Moreover, increased emphasis on enhanced customer experience is leading to the revamping of streaming platforms giving customers an overall control of what to watch, where, and how.
  • For instance, in December 2019, Orbit Showtime Network has revamped its streaming platform named WAVO in the Middle East. The revamp has changed the linear TV viewing to non-linear, which has eliminated the need to follow a fixed schedule pre-planned by the TV network.
  • According to Mideastmedia, as of 2019, the use of traditional media has declined in all surveyed countries. The percentage of nationals who watch TV fell most sharply in Qatar and Jordan from 2013 to 2019 (down 26 and 22 percentage points, respectively).
  • With the rise of Video-on-demand and streaming services, the market for OTT players has become highly competitive. The penetration of these services is also less in this region as compared to other parts of the world and posses threat from foreign competitors such as Apple TV and Disney. However, it is difficult for a few players to gain significant market share as low subscription prices allow customers to have more than one service.

Advertising is Expected to Witness Moderate Growth in Traditional Media

  • The advertising segment is expected to grow at a moderate rate in traditional media due to the introduction of new online channels. As of 2019, print newspaper readership declined by more than 50 percentage points in Qatar and the UAE and by more than 30 points in Tunisia and Jordan. Although newspaper readership fell by 15 points in Saudi Arabia, 44% of Saudis still read a print newspaper. Radio use increased by 10% points in Egypt from 2013 to 2019.
  • The gaming industry is also booming in the Middle East, leading to the growth of increased downloads of mobile applications. As a result, many players are advertising over these apps giving rise to in-app purchases. The increase in the use of social platforms by the youth of the region has also increased the growth of online advertisements. For instance, Instagram has 60% of users in the age bracket of 18-24 years.
  • Moreover, Social media influencers have a strong presence in the region, attracting the younger population of the which is more than 50% of the total population and hence has become a new channel to publicize any type of media. Though the online media has grown significantly, the government imposes stringent regulations on the type of content used in advertisements.
  • The Telecommunications Regulatory Authority (TRA) also monitors online advertising in its enforcement of the IAM policy and has discretion to block online content if found contrary to the policy and other local legislation. Furthermore, advertisements that are produced, placed or distributed within the UAE or imported into the UAE must abide by the national standards for media content and the Media Law.

Competitive Landscape

The market is highly competitive, with the presence of major international players. The market presents opportunities for growth during the forecast period, which is expected to further drive the competition. With few players holding a significant share, the market has an observable level of consolidation.

  • In April 2020, Orbit Showtime Network (OSN), one of the leading entertainment networks in the region, signed a hallmark multi-year deal with Intigral, the media arm of STC and leading provider of digital entertainment and sports in MENA, for its flagship Home and OTT service, Jawwy TV.
  • In February 2020, Government-owned Abu Dhabi Media announced a new range of programs across all its platforms, as well as the relaunch of ADTV, AD Sports, and AD Radio. As part of an ongoing transformation, Abu Dhabi Media updated its brand websites, launched new digital platforms, and has enabled Apple TV and Alexa smart speaker applications.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Market Drivers
    • 4.4.1 Growing Trends Around Personalization and Increased Digitalization
    • 4.4.2 Significant Growth in Online Gaming, OTT, and Internet Advertising
  • 4.5 Market Restraints
    • 4.5.1 Significant Increase in Piracy Leading to Loss of Revenue
  • 4.6 Assessment of Impact of Covid-19 on Plastic Packaging Industry

5 MIDDLE EAST SOCIAL MEDIA LANDSCAPE

  • 5.1 Market Overview & Key Growth Areas
  • 5.2 Outlook of Social Media Platforms (Facebook, Twitter, Instagram, YouTube, Messaging Apps)
  • 5.3 Key Social Media Advertising Statistics
  • 5.4 Regulatory Landscape and Censorship

6 MARKET SEGMENTATION

  • 6.1 By Type (Market Size in USD billion, Trends, and Dynamics)
    • 6.1.1 Digital Music
      • 6.1.1.1 Music Downloads
      • 6.1.1.2 Music Streaming
    • 6.1.2 Video Games
    • 6.1.3 Video-on-Demand
      • 6.1.3.1 SvoD
      • 6.1.3.2 TVoD
      • 6.1.3.3 Video Downloads
    • 6.1.4 e-Publishing
    • 6.1.5 Advertising
      • 6.1.5.1 Newspaper
      • 6.1.5.2 Magazine
      • 6.1.5.3 Television
      • 6.1.5.4 Radio
      • 6.1.5.5 Outdoor Advertising
    • 6.1.6 Internet Access
  • 6.2 By Country (Market Size in USD billion, Trends, and Dynamics)
    • 6.2.1 Saudi Arabia
    • 6.2.2 United Arab Emirates
    • 6.2.3 Qatar
    • 6.2.4 Rest of Middle East

7 COMPETITIVE INTELLIGENCE - KEY VENDOR PROFILES

  • 7.1 MBC Group
  • 7.2 Orbit Showtime Network
  • 7.3 Arab Media Group
  • 7.4 Abu Dhabi Media
  • 7.5 beIN Media Group
  • 7.6 Zawya Ltd. (Refinitiv)
  • 7.7 Intigral Inc.
  • 7.8 The First Entertainment Company
  • 7.9 Qudurat Media
  • 7.10 CMT Technologies

8 INVESTMENT ANALYSIS & FUTURE

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