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Out of Band Authentication Market - Growth, Trends, and Forecasts (2020 - 2025)

出版日: | 発行: Mordor Intelligence Pvt Ltd | ページ情報: 英文 120 Pages | 納期: 2-3営業日

価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=104.77円
出版日: 2020年08月01日
発行: Mordor Intelligence Pvt Ltd
ページ情報: 英文 120 Pages
納期: 2-3営業日
  • 全表示
  • 概要
  • 目次


  • ラップトップ、タブレット、スマートフォン、スマートガジェットなどの家電製品の急速な普及により、世界中のさまざまなインターネットベースのソリューションとサービスの使いやすさが向上しています。たとえば、2019年には、世界のインターネットユーザーは43億8,000人に達し、ユニークモバイルユーザーは51億人に達しました。これにより、サービスプロバイダーは、将来のサービスの侵害を防ぐために、帯域認証ソリューションをオプトアウトする必要があります。さらに、ほとんどの企業でクラウドの採用が拡大し、人工知能、ビッグデータ、さまざまなエンドユーザーでのブロックチェーンなどの新しいテクノロジーの成長も、市場を後押ししています。
  • さらに、現代の作業環境でポータブル独自のデバイスを広く採用することで、柔軟性が提供され、ITコストが削減され、従業員の生産性が向上します。このため、従業員がいつでも、どこでも、さまざまなデバイスから作業できるようにするエンタープライズモビリティソリューションを実装する企業の数が急増しています。
  • 一部の調査によると、BYOD(個人所有のデバイスの持ち込み)アプローチにより、従業員は柔軟性、コラボレーション、ワークライフバランスのメリットを活用して、生産性を最大34%向上させることができます。多くの企業は、ワンタイムパスコード(OTP)を生成し、電子メールまたはSMSテキストメッセージを使用して送信するソフトウェアソリューションをますます採用して、セキュリティの脅威からネットワークを保護するための安全な接続を確立しています。しかし、それはまた、帯域外認証市場を推進すると予想されるセキュリティ関連の問題を引き起こしました。



第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場概要
  • 市場の成長要因
    • 企業間で高まる、摩擦のないソリューションの必要性
    • 情報セキュリティのための厳格なデータ保護規則
  • 市場の抑制要因
    • コンプライアンス要件の増加と、製品の高コスト
  • バリューチェーン/サプライチェーン分析
  • ポーターのファイブフォース分析
    • 新規参入業者の脅威
    • 買い手の交渉力、消費者の交渉力
    • 供給企業の交渉力
    • 代替製品の脅威
    • 競争企業間の敵対関係

第5章 市場セグメンテーション

  • コンポーネント別
    • ソフトウェア
    • サービス
  • 展開別
    • クラウド
    • オンプレミス
  • 認証チャネル別
    • SMS
    • Eメール
    • トークンベース
    • その他
  • エンドユーザー産業別
    • 銀行、金融サービス、保険
    • IT、電気通信
    • 小売、eコマース
    • 政府
    • メディア、エンターテインメント
    • その他
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋
    • ラテンアメリカ
    • 中東とアフリカ

第6章 競合情勢

  • 企業プロファイル*
    • NortonLifeLock Inc.
    • Cisco Systems, Inc.
    • Censornet Ltd.
    • Deepnet Security Ltd.
    • Early Warning Services LLC
    • Gemalto NV
    • Strike Force Technologies Inc.
    • Vasco Data Security International Inc.
    • CA Technologies Inc.
    • SecurEnvoy Ltd.

第7章 投資分析

第8章 市場機会と動向

Product Code: 70773

The global out of band authentication market was valued at USD 443.81 million in 2019, and it is expected to reach a value of USD 846.80 million by 2025, registering a CAGR of 11.37% over the forecast period 2020 - 2025. Digitalization and advancement of technology have increased the number of connected devices that have fueled the frequency of cyber-attacks and boosted the adoption of authentication solutions and services by governments and enterprises.

  • Rapid penetration of consumer electronics such as laptops, tablets, smartphones, and smart gadgets has increased the usability of the various internet-based solutions and services across the world. For instance, in 2019, the global internet users reached 4.38 billion, and unique mobile users stood at 5.1 billion. It has forced the services providers to opt-out of band authentication solutions to prevent any compromise of their services in the future. Moreover, growing cloud adoption across most enterprises and the growth of emerging technologies, such as artificial intelligence, big data, and blockchain across various end-users have also impelled the market.
  • Additionally, widespread adoption of portable own devices in a modern work environment provides flexibility, reduces IT costs and enhances employee's productivity. Due to this, there is a sudden spike in the number of businesses implementing enterprise mobility solutions that enable and encourage employees to work at any time, anywhere, from a wide range of devices.
  • Some studies show that BYOD (bring your own device) approach lets employees utilize the benefits of greater flexibility, collaboration, and work-life balance to improve productivity by up to 34%. However, it also raised security-related issues which are expected to drive the out of band authentication market as many enterprises are increasingly adopting software solution that generates one-time passcodes (OTPs) and sent using via email or SMS text message to establish a secure connection to secure their networks from the security threats.

Key Market Trends

BFSI Segment is Expected to Witness Significant Growth and Drive the Market

  • Increasing internet penetration, growing m-commerce market, and early adoption of online payment services is expected to drive the out of band authentication market, which is often used in financial institutions and other organizations with high-security requirements.
  • Most financial institutions are utilizing various forms of out of band authentication methods, for instance, voiceprint technology used to provide biometric verification by the user or the user is asked to text a code displayed after login from their registered smartphone to the institution. It secures the communications with only a slight increase in complexity for a user. Moreover, the methods are also much cheaper to financial institutions to deploy than security key fobs or more complex biometric methods and hence, are expected to drive the market.
  • In addition, the number of security concerns associated with mobile payments is on the rise and is expected to compel the market growth. For example, malicious app clones are a major problem when it comes to android phones as such apps are either published on alternate, less regulated app stores or distributed as standalone.apk packages. In the case of iOS fraudsters target via jail-broken devices. Owing to this, various vendors are increasingly spending on payment security and are tying up with the out of band authentication providers and accelerating the market.

North America Will Experience Significant Growth and Drive the Market

  • North America is expected to hold a prominent share in the out of band Authentication market owing to the increase in the number of Internet of Things (IoT) and connected devices and vulnerabilities associated with them are some of the factors driving the adoption of OOBA solutions and services.
  • The government of Canada and the United States relies heavily on the use of information systems to support its basic and essential business functions and to deliver programs and services their citizens. For instance, the Government of Canada uses an out-of-band token, which is a combination of a physical device (e.g., mobile phone, landline telephone) and a secret that is transmitted to the device by a verifier each time authentication is required.
  • Also, the COVID-19 pandemic has resulted in an increase in mobile payments in the United States. For instance, San Francisco-based AppsFlyer, a software-as-a-service (SaaS) mobile analytics and attribution platform, reports a 22% increase in in-app purchases during the month of March. This, as United States residents, has begun to rely even more on their mobile devices while being stuck at home due to the global Coronavirus (COVID-19) pandemic.
  • For instance, digital banking apps managed to procure a 17% increase in revenues by 17%. Virtual banking apps in the United States experienced a 60% increase in downloads and installations as customers weren't able to visit brick-and-mortar retail locations due to lockdowns. It is expected to temporarily drive the market in North America.

Competitive Landscape

The out of band authentication market is concentrated and is dominated by a few significant players like NortonLifeLock Inc, Cisco Systems Inc., Censornet Ltd., Deepnet Security Ltd. and Early Warning Services LLC. These major players, with a prominent share in the market, are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability. However, with technological advancements and product innovations, mid-size to smaller companies are growing their market presence by securing new contracts and by tapping new markets.

  • June 2020 - Thales Technologies has signed a contract with Samsung through which it will provide next-generation single-chip solutions embedded in Samsung's latest flagship smartphone. Its secure solution enables connectivity and contactless services in Samsung's Galaxy S20 series. The single-chip combines an embedded secure element (eSE) and an embedded SIM (eSIM) that enables high-performance contactless services and a fully digitalized mobile connectivity experience for highly compact smartphones, smartwatches, and tablets.
  • May 2020 - OneSpan, one of the global leaders in securing remote banking transactions, announced that leading Turkish bank, DenizBank, is using OneSpan's Mobile Security Suite to protect 2.6 million mobile customers across the bank's mobile banking app MobilDeniz, mobile wallet fastPay and card management application DenizKartIm.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support



  • 1.1 Study Assumptions​ and Market Definition​
  • 1.2 Scope of the Study




  • 4.1 Market Overview
  • 4.2 Market Drivers​
    • 4.2.1 Increasing Need for Frictionless Solutions Among Enterprise
    • 4.2.2 Stringent Data Protection Regulations for Information Security
  • 4.3 Market Restraints
    • 4.3.1 Increasing Compliance Requirements and High Cost of Product
  • 4.4 Value Chain / Supply Chain Analysis
  • 4.5 Porters 5 Force Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry


  • 5.1 By Components
    • 5.1.1 Software
    • 5.1.2 Services
  • 5.2 By Deployment
    • 5.2.1 Cloud
    • 5.2.2 On-Premise
  • 5.3 By Authentication Channel
    • 5.3.1 SMS
    • 5.3.2 Email
    • 5.3.3 Token-Based
    • 5.3.4 Other Authentication Channels
  • 5.4 By End-User Industry
    • 5.4.1 BFSI
    • 5.4.2 IT and Telecommunication
    • 5.4.3 Retail and E-commerce
    • 5.4.4 Government
    • 5.4.5 Media and Entertainment
    • 5.4.6 Other End-User Industries
  • 5.5 Geography
    • 5.5.1 North America
    • 5.5.2 Europe
    • 5.5.3 Asia-Pacific
    • 5.5.4 Latin America
    • 5.5.5 Middle East and Africa


  • 6.1 Company Profiles*
    • 6.1.1 NortonLifeLock Inc.
    • 6.1.2 Cisco Systems, Inc.
    • 6.1.3 Censornet Ltd.
    • 6.1.4 Deepnet Security Ltd.
    • 6.1.5 Early Warning Services LLC
    • 6.1.6 Gemalto N.V.
    • 6.1.7 Strike Force Technologies Inc.
    • 6.1.8 Vasco Data Security International Inc.
    • 6.1.9 CA Technologies Inc.
    • 6.1.10 SecurEnvoy Ltd.



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