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北米の自動車用インフォテインメントシステム市場-成長、動向、および予測(2020年~2025年)

North America Automotive Infotainment System Market - Growth, Trends, and Forecasts (2020 - 2025)

出版日: | 発行: Mordor Intelligence Pvt Ltd | ページ情報: 英文 80 Pages | 納期: 2-3営業日

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北米の自動車用インフォテインメントシステム市場-成長、動向、および予測(2020年~2025年)
出版日: 2020年08月01日
発行: Mordor Intelligence Pvt Ltd
ページ情報: 英文 80 Pages
納期: 2-3営業日
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  • 概要
  • 目次
概要

北米の自動車用インフォテインメントシステムの市場規模は、予測期間(2020年から2025年)の間に6.3%を超えるCAGRで成長すると予想されます。

自動車インフォテインメントサービスの市場は2019年に3億3690万米ドルでした。北米市場は1億4110万米ドルの収益で、最大のセグメントを保持しています。北米は、後部座席のインフォテインメントシステムで30%以上のシェアを占めています。 2018年には、高級車や半自動運転車への導入に伴い、後部座席のインフォテインメントシステムの需要が過去数年間で増加しました。以前の後部座席のインフォテインメントシステムは、高級車でのみ使用されていました。競争の激しいタクシー業界を維持するために、タクシー企業は革新的な製品とサービスを取り入れて、顧客に最高のサービスを提供し始めています。

当レポートでは、北米の自動車用インフォテインメントシステム市場を調査し、市場概要、市場の成長要因および阻害要因の分析、タイプ別・製造別・国別の市場規模の推移と予測、競合情勢、主要企業のプロファイル、市場機会など、包括的な情報を提供しています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場の推進力
  • 市場の抑制要因
  • ポーターズファイブフォース分析
    • 新規参入業者の脅威
    • 買い手の交渉力/消費者の交渉力
    • 供給企業の交渉力
    • 代替製品の脅威
    • 競争企業間の敵対関係

第5章 市場セグメンテーション

  • 車両タイプ別
    • 乗用車
    • 商用車
  • 製造別
    • オーディオユニット
    • 表示装置
    • ナビゲーションシステム
    • 包括的なシステム
  • インストールタイプ別
    • OEM
    • アフターマーケット
  • 地域別
    • 北米

第6章 競合情勢

  • ベンダーの市場シェア
  • 企業プロファイル
    • Denso Technologies
    • Bosch
    • Harman International
    • Delphi Automotive LLP
    • Continental AG
    • Panasonic Corp.
    • Kenwood

第7章 市場機会と動向

目次
Product Code: 70808

The North America Automotive Infotainment System market is expected to register a CAGR greater than 6.3% during the forecast period (2020 - 2025).

The North America Automotive Infotainment system can be classified into two types. Firstly, Advanced Navigation comprises of Services included: those that contain regular map updates and information about traffic jams or real-time traffic information (RTTI). Secondly, Comfort Services aims for comfort and personal convenience of the passenger.

The market for Automobile Infotainment Services is worth USD 336.9 million in 2019. The North American market has the largest segment, with a revenue of USD 141.1 million. North America covers a significant share of more than 30% in the rear-seat infotainment system. In 2018, with deployment in luxury cars and semi-autonomous vehicles, the demand for rear-seat infotainment systems had increased over the past few years. Earlier rear-seat infotainment systems were used only in luxury cars. To sustain the highly competitive taxi industry, taxi firms have started incorporating innovative products and services to offer the best service to their customers.

In North America, as of 2020, 85% of vehicles sold in the US had a touch screen, compared to 58% in 2015. With growing smartphone usage and adopting towards ADAS and Autonomous driving technology (self-driving cars), technologies like the Automotive systems the vehicles, especially for passenger seating, have become excessively familiar.

Key Market Trends

Increase Demand for Entertainment and Connectivity

Rise in smartphone functions to be built into in-vehicle infotainment systems and demand for entertainment is on arise. As mobile phone use has risen, the usage of smartphones for the same purposes in their cars has also increased. Car manufacturers are themselves opting for modular hardware design. This helps them reduce the purchase price of infotainment systems. They are working on technology to let smartphone functions to be built into in-vehicle infotainment systems at a low cost. Nowadays, manufacturers are working to combining processing power and competitiveness of their system. The digital services generate large quantities of data sets for car manufacturers to improve the performance of the connected vehicles.

People now do more than just driving their cars; self-driving vehicles have grown tremendously. With upcoming technology, the passenger compartment can be transformed into a cinema, living area, games room, or even a co-working space. Companies like BMW and Audi provide connected services to improve customer relationships and to differentiate their brands from the competition.

With the growing trend of autonomous vehicles, automakers are not only focused on driver assistance systems but also on improve their infotainment systems. These include the rear-seat infotainment system. For instance, Audi A8 is the world's first level-3 autonomous driving vehicle, which went into production featuring the rear-seat infotainment system developed by NVIDIA.

The United States Has the Largest Automobile Infotainment Market Worldwide

The United States has also reported the highest number of the in-car personal assistant system like the Amazon Alexa and other real-time traffic software systems. Companies like the Continental AG and Harman International are working on augmented reality navigation system.

Additionally, in US during 2018 and 2019, vehicle models from GM, Ford, and Mazda were equipped with VOXX Automotive evolution series (EVO) in the rear seat infotainment system. This system uses the Cinemo technology's advanced multimedia framework that helps creates a systematic process for searching, streaming, indexing, aggregating, and playing multimedia content.

In Silicon Valley, improvement in semiconductors in the automotive industry, large scale microelectronic chips have enabled automotive infotainment, which can integrate with smartphones. Most of the largest tech firm like Google, Amazon, and Tesla is developing useful software's in the market of Audio Unit, Display Unit, Navigation Systems, and Comprehensive Systems

For instance, Denso Corp is one of the leading manufacturers of ADAS technology in the United States. It provides automotive infotainment systems such as voice-ADAS, customized touch-screen layout, and the ability to download apps that are used in automobiles such as Ford and General Motor. Alpine Electronics Inc.is from the Alps Group. They develop and manufacture audio products for cars. Its aftermarket segment is widely adopted in the United States. It is compatible with Apple's CarPlay infotainment and has collaborated with media streaming management companies such as Cinemo GmbH, providing advanced infotainment systems.

Competitive Landscape

The North America Automotive Infotainment Market is moderately consolidated with existing players such as Denso, Bosch, Harman International, Delphi Automotive LLP, Delphi Automotive LLP, Continental AG, Panasonic Corp, and Kenwood. As the demand for infotainment is growing in the region, the infotainment manufacturers are trying to have the edge over its competitors by making joint-ventures, partnerships, launching new products with advanced technology.

For instance, in 2020, LG Electronics Inc. and US-based automotive voice recognition solutions provider Cerence Inc.signed a partnership to develop an in-car infotainment system. It took place in Las Vegas, Nevada, at the Consumer Electronics Show. Primarily, LG and Cerence will collaborate and develop the webOS Auto-based IVI system, which will be equipped with voice recognition features. WebOS Auto is a Linux-based automotive infotainment platform specially designed to provide solutions for connected cars.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porters Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Vehicle Type
    • 5.1.1 Passenger Cars
    • 5.1.2 Commercial Vehicles
  • 5.2 Manufacturing product
    • 5.2.1 Audio Unit
    • 5.2.2 Display Unit
    • 5.2.3 Navigation Systems
    • 5.2.4 Comprehensive Systems
  • 5.3 Installation Type
    • 5.3.1 OEM
    • 5.3.2 Aftermarket
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United Sates
      • 5.4.1.2 Canada
      • 5.4.1.3 Rest of North America

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 Denso Technologies
    • 6.2.2 Bosch
    • 6.2.3 Harman International
    • 6.2.4 Delphi Automotive LLP
    • 6.2.5 Continental AG
    • 6.2.6 Panasonic Corp.
    • 6.2.7 Kenwood

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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