世界の植物性サプリメント市場、成長、 動向 、予測（2022年～2027年）

世界の植物性サプリメント市場は、2020年から2025年の予測期間に7.3％のCAGRで成長すると予測されています。

• 人口構成の変化によって消費者の間でハーブ製剤が一般的に受け入れられるようになってきたことは、植物性サプリメントの将来の成長を形作ると期待されています。ハーブサプリメントの解明されている健康上の利点についての認識は、開発途上国と先進国の両方のミレニアル世代の間で非常に確立されています。
• しかし、植物性健康補助食品の安全性と有効性に関する厳格な規範と規制の欠如は、世界的な市場の成長を抑制すると予想される要因です。これらの製品のラベル表示と安全性に重点が置かれていないため、自社製品を販売するために虚偽の栄養機能表示を使用するメーカーが大幅に増加しています。たとえば、2016年12月に、Patanjali Ayurved（インドを拠点とするハーブサプリメントメーカー）は、誤解を招く製品広告に対して1万8,000米ドルの罰金を科されました。

当レポートでは、植物性サプリメント市場を調査し、市場概要、市場の成長要因および阻害要因の分析、形態別・流通チャネル別・地域別の市場規模の推移と予測、競合情勢、主要企業のプロファイルなど、包括的な情報を提供しています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場力学

• 市場成長要因
• 市場の抑制要因
• ポーターのファイブフォース分析

第5章 市場細分化

• 形態別
  • 粉末サプリメント
  • カプセル・グミ
  • 飲み物・ショット
  • その他の形態
• 流通チャネル別
  • スーパーマーケット/ハイパーマーケット
  • 薬局/ドラッグストア
  • オンライン小売店
  • 健康店
  • その他の流通経路
• 地域別
  • 北米
  • 欧州
  • アジア太平洋
  • 南米
  • 中東とアフリカ

第6章 競合情勢

• 最もアクティブな企業
• 最も採用されている戦略
• 市場シェア分析
• 企業プロファイル
  • Nature's Bounty Co
  • Himalaya Drug Company
  • Amway Corporation
  • GNC Holdings Inc.
  • NOW Foods
  • Dr. Willmar Schwabe GmbH & Co. KG (Nature's Way Products, LLC )
  • Gaia Herbs, LLC

第7章 市場機会および未来の動向

第8章 免責事項

The global botanical supplements market is projected to grow with a CAGR of 7.3% during the forecast period (2020 - 2025).

Key Highlights

• The rise in general acceptance of herbal formulations among consumers under different demographics is expected to shape the future growth of supplements in the favor of botanicals. The awareness about the perceived health benefits of herbal supplements is very well established among millennials across both devloping as well as developed economies. The category is the target population segment for key herbal/botanical supplement companies.
• However, the lack of stringent norms and regulations pertaining to the safety and efficacy of botanical health supplement products is a factor expected to restrain the growth of the market globally. Owing to less emphasis on labeling and safety of these products, incidences of false health claims by manufacturers in order to market their products has increased significantly. For instance in In December 2016, Patanjali Ayurved (an India-based herbal supplement manufacturer) was fined USD 18,000 for misleading product advertisements.

Key Market Trends

Increasing Preference For Herbal Digestive Supplements and Botanicals

The substantial growth of herbal dietary supplements in the market is an indication of the surge in the popularity of the botanicals. According to NBJ (Nashville Business Journal) estimates in 2017, the retail sales of herbal dietary supplements in United States accounted for signifacnt share in the total dietary supplements sales. This created a great opportunity for the digestive health manufacturers to capture the on-going demand for herbal supplements, by launching new products in the market, and gain competitive advantage.​ The rise in the general acceptance of herbal formulation among consumers under different demographics, with increasing expenditure on preventive healthcare products, is expected to shape the future growth of digestive supplements in favor of botanicals. Furthermore, the greater push for organic, vegan, and non-GMO products drives the sales of herbal supplements in the market.

North America Held a Significant Share In The Market

The usage of dietary supplements has grown significantly in the North American coutries like United States since the past decade or so. Notably, in 2018, 75% of adults in the United States had consumed dietary supplements which is an increase of 10% in the past decade. Thus the increasing consumption of dietary supplements coupled with incresaing awareness regarding supplements infused with botnaical extracts is the major factor driving the market studied in the region. Trend of "alt-medicine" is expected to deliver significant revenue growth for herbal supplement manufacturers, as consumer perspective is anticipated to change, followed by a strong dependency on private label brands, apart from the national brands. Retailers, like Walmart and Costco, are also fueling the trend by continuing to enhance their own private label offerings through new branding and formulations, improved packaging, and in-store consumer education.​ Some of the companies offering herbal digestive health supplements in United States include SCD Probiotics, Flora Inc., Renew Life Formulas Inc., and Now Foods . Innovation in the supplement division is a key factor in enabling the growth of the herbal segment. For instance, Now Foods (United States based company) offers a variety of botanical products, including plant enzyme veg capsules and papaya enzyme lozenges.​

Competitive Landscape

The market studied is competitive, and the companies have adopted product innovation, strategic acquisitions, and expansions as their key strategies in order to expand their geographical presence and customer base. Some of the major companies offering botanical supplements includes Nature's Bounty Co, Himalaya Drug Company, Amway Corporation, GNC Holdings Inc., NOW Foods and others. Companies are mainly focusing on strengthening their presence as key players, by integrating their business operations across the value chain and through implementing marketing strategies such as personalized nutrition, new product launches, and others.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Deliverables
• 1.2 Study Assumptions
• 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Form
  • 5.1.1 Powdered Supplements
  • 5.1.2 Capsules and Gummies
  • 5.1.3 Drinks and Shots
  • 5.1.4 Other Forms
• 5.2 By Distribution Channel
  • 5.2.1 Supermarket/Hypermarket
  • 5.2.2 Pharmacies/ Drug Stores
  • 5.2.3 Online Retail Stores
  • 5.2.4 Health Stores
  • 5.2.5 Other Distribution Channel
• 5.3 Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
  • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Italy
    • 5.3.2.5 Spain
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
  • 5.3.3 Asia Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
  • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
  • 5.3.5 Middle East and Africa
    • 5.3.5.1 UAE
    • 5.3.5.2 South Africa
    • 5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Most Active Companies
• 6.2 Most Adopted Strategies
• 6.3 Market Share Analysis
• 6.4 Company Profiles
  • 6.4.1 Nature's Bounty Co
  • 6.4.2 Himalaya Drug Company
  • 6.4.3 Amway Corporation
  • 6.4.4 GNC Holdings Inc.
  • 6.4.5 NOW Foods
  • 6.4.6 Dr. Willmar Schwabe GmbH & Co. KG (Nature's Way Products, LLC )
  • 6.4.7 Gaia Herbs, LLC

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 DISCLAIMER