オート麦ベースのスナック市場 - 成長、傾向、予測

世界のオート麦ベースのスナック市場は、2020年から2025年にかけて4.74％のCAGRで拡大すると予測されています。

当レポートでは、オート麦ベースのスナックの世界市場を調査し、市場の概要、タイプ、用途、地域別の市場動向、市場規模の推移と予測、市場促進・阻害要因ならびに市場機会の分析、競合情勢、主要企業のプロファイルなど包括的な情報を提供しています 。

目次

第1章 イントロダクション

• 調査成果
• 調査の前提条件
• 調査範囲

第2章 調査手法

第3章 エグゼクティブサマリー

• 市場概要

第4章 市場のダイナミクス

• 成長要因
• 阻害要因
• ファイブフォース分析
  • 新規参入の脅威
  • 消費者の交渉力
  • サプライヤーの交渉力
  • 代替製品の脅威
  • 業界内での競争

第5章 市場セグメンテーション

• 製品タイプ別
  • スナックバー
  • パフ
  • クッキー
  • クラッカー・トースト
• 流通チャネル別
  • ハイパーマーケット・スーパーマーケット
  • コンビニ
  • 専門店
  • オンラインストア
  • その他
• 地域別
  • 北米
  • 欧州
  • アジア太平洋
  • 南米
  • 中東・アフリカ

第6章 競合情勢

• 主要採用戦略
• 市場シェア分析
• 企業プロファイル
  • General Mills Inc.
  • Kellogg NA Co.
  • Nairn's Oatcakes
  • PepsiCo, Inc.
  • Abbott Laboratories
  • Simply Delicious, Inc.
  • Britannia Industries Limited
  • Honey Monster
  • Pamela Products, Inc.

第7章 市場機会および将来動向

The global oat-based snacks market is anticipated to reach a CAGR of 4.74% during the forecast period.

Key Highlights

• Oats are healthy but not very easy to consume as it is. Consumers associate the taste of oats to be bland and they need to be cooked. However, there is considerable consumer awareness about the nutritious properties of oats and hence oat-based snacks can be an easy substitute for porridge owing to the high fiber and antioxidant content. They are a gluten-free whole grain and a great source of important vitamins and minerals too.
• Oats are extremely nutritious and have been made consumption-friendly in the form of numerous products that promote weight loss, lower blood sugar levels and reduced risks of heart disease. Thus, the multiple health benefits offered by oats are so far expected to drive the market of oat-based snacks.
• Owing to the growing demand, the snack bar product type segment is forecasted to account for the maximum revenue share in the global oat-based snack market in 2018.

Key Market Trends

Demand for Functional Claim Carrying Snacks

With an inclination toward plant-based products and a vegan diet, there has also been a demand for nutritious snacks. Some of the prominent consumer demands focus on organic and multigrain, and wholegrain snacks. Oat-based snacks thus evolved the market due to their low production costs and compliance with the demands. For example, starting as homemade oat bars for the family as a mother-daughter tradition, Simply Delicious, Inc. came up as an oat snack bar manufacturing company in 2003 with the business name Bobo's and has since then been achieving heights with their product offerings.

The Global Oat Based Snack Market is Dominated by North America

There has been a large segment of health-conscious consumers in the North American region, which is, consecutively generating the demand for healthy foods. Snack manufacturers in the region are successfully meeting the rising consumer demand for nutritious dietary snacks by innovating their products from time to time. Due to the high competition among the major players in North America, the manufacturers are launching healthier snacks to outstand in the market. Reprioritizing the products is the primary strategy to serve the diverse demands and strengthen the consumer base. For instance, PepsiCo, Inc. came up with Quaker, a brand that specializes in oat-based snacks including breakfast meals, snack bars, toasties, mini sandwiches and more.

Competitive Landscape

The oat-based snack market is highly competitive in nature, with the prominent global players and various regional players. The market leaders have a wide distribution network and are also emphasizing on enlarging the product portfolio by keeping in mind the various requirements of the segment. General Mills Inc., Kellogg, Nairn's Oatcakes, PepsiCo, Inc., and Abbott Laboratories are some of the giants associated with the global market. The market also has the presence of various regional players but most of them are privately owned.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Deliverables
• 1.2 Study Assumptions
• 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

• 3.1 Market Overview

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Product Type
  • 5.1.1 Snack bars
  • 5.1.2 Puffs
  • 5.1.3 Cookies
  • 5.1.4 Crackers and Toasties
• 5.2 By Distribution Channel
  • 5.2.1 Hypermarkets and Supermarkets
  • 5.2.2 Convenience stores
  • 5.2.3 Specialist stores
  • 5.2.4 Online stores
  • 5.2.5 Others
• 5.3 Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
  • 5.3.2 Europe
    • 5.3.2.1 Spain
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 Germany
    • 5.3.2.4 France
    • 5.3.2.5 Italy
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
  • 5.3.3 Asia Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
  • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
  • 5.3.5 Middle East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 Saudi Arabia
    • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Most Adopted Strategies
• 6.2 Market Share Analysis
• 6.3 Company Profiles
  • 6.3.1 General Mills Inc.
  • 6.3.2 Kellogg NA Co.
  • 6.3.3 Nairn's Oatcakes
  • 6.3.4 PepsiCo, Inc.
  • 6.3.5 Abbott Laboratories
  • 6.3.6 Simply Delicious, Inc.
  • 6.3.7 Britannia Industries Limited
  • 6.3.8 Honey Monster
  • 6.3.9 Pamela Products, Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS