ケールチップス市場 - 成長、傾向、予測
Kale Chips Market - Growth, Trends and Forecast (2020 - 2025)
|発行||Mordor Intelligence LLP||商品コード||922162|
|出版日||ページ情報||英文 90 Pages
|ケールチップス市場 - 成長、傾向、予測 Kale Chips Market - Growth, Trends and Forecast (2020 - 2025)|
|出版日: 2020年04月01日||ページ情報: 英文 90 Pages||
The global kale chips market is projected to grow at a CAGR of 7.48% during the forecast period.
The Global kale chips market is segmented by product type into dehydrated leaf crisps/chips and extruded chips. Based on the Distribution Channel, the market is diversified by distribution through supermarkets/hypermarkets, convenience stores, specialty stores, and online stores. Moreover, the market is segmented by Geography.
Kale Chips Market Possesses Growth Caliber with Free-from and the Paleo-friendly Tags
Kale chips are high in vitamin K and A, iron, and fiber. Also, kale has an ultra-low-calorie count, much of antioxidants, and the ability to support normal cholesterol levels and cardiovascular health. The introduction of raw, gluten-free, organic and vegan concepts has enlightened the reputation of these chips furthermore and thus, the market is witnessing considerable growth. The latest innovation of The Kale Factory, a leading manufacturer, is the introduction of a Paleo-friendly tag on their chips promoting the consumption of a healthy whole-food-based diet.
North America is the Leading Market for Kale Chips
Americans are gradually becoming health conscious and this consecutively generates the demand for healthy foods. Snack manufacturers in the region are successfully meeting the rising consumer demand for nutritious dietary snacks by innovating their products from time to time. Due to the high rivalry among the players in North America, the manufacturers are launching unique snacks to outstand in the market. For example, The Angel Kale Company manufactures kale chips in sweet, salty, spicy, and savory flavors to meet the varied consumer palate choices.
With multiple prominent and regional players, there is a high rivalry to establish a good reputation in the market. Thus, the leading manufacturers try to develop outstanding and versatile products that can make them stand out from the crowd. For instance, owing to the developing growth of the kale chips market, General Mills Inc. invested USD 6million in Rhythm Superfoods through 301 Inc., the venture fund of General Mills, to introduce themselves through this startup, in the potential-carrying market. Similarly, in India, GlaxoSmithKline PLC. entered to capture the kale chips market through The Green Snack Co., a brand of Delight Foods.