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世界の家庭用フィットネス機器市場:成長、動向、および予測

Home Fitness Equipment Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

出版日: | 発行: Mordor Intelligence Pvt Ltd | ページ情報: 英文 120 Pages | 納期: 2-3営業日

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世界の家庭用フィットネス機器市場:成長、動向、および予測
出版日: 2021年04月21日
発行: Mordor Intelligence Pvt Ltd
ページ情報: 英文 120 Pages
納期: 2-3営業日
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  • 概要
  • 目次
概要

世界の家庭用フィットネス機器市場は、当レポートの予測期間中に6.2%のCAGRで拡大することが予測されています。家庭用フィットネス機器市場は、世界中で増加するフィットネス志向の人口と、大手企業による家庭でのワークアウトを可能にする製品革新によって推進されるでしょう。

当レポートは世界の家庭用フィットネス機器市場について調査しており、市場機会や動向、成長および阻害要因、製品タイプ・流通チャネル・地域別の市場分析、競合情勢、主要企業のプロファイル等の情報を提供しています。

目次

第1章 イントロダクション

  • 調査成果
  • 調査の前提条件
  • 調査範囲

第2章 調査方法

第3章 エグゼクティブサマリー

  • 市場概況

第4章 市場力学

  • 市場成長要因
  • 市場阻害要因
  • ポーターのファイブフォース分析

第5章 市場セグメンテーション

  • 製品タイプ別
    • ルームランナー
    • クロストレーナー
    • フィットネスバイク
    • ローイングマシン
    • ウエイトマシン
    • その他
  • 流通チャネル別
    • オフラインチャネル
    • オンラインチャネル
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋地域
    • 南米
    • 中東・アフリカ

第6章 競合情勢

  • 主な採用戦略
  • 市場シェア分析
  • 企業プロファイル
    • Nautilus Inc.
    • Johnson Health Tech Co.
    • Technogym SpA.
    • NordicTrak
    • Precor, Inc.
    • Amer Sports
    • Icon Health & Fitness, Inc

第7章 市場機会および今後の動向

目次
Product Code: 67740

The home fitness equipment market was valued at USD 16,423.69 million in 2020 and is projected to register a CAGR of 2.75% during the forecast period (2020-2026).

  • The COVID-19 pandemic has reshaped the landscape of fitness and has led to the at-home fitness industry skyrocketing. Home fitness has become a notable opportunity, with the boom in the online sales of home gym equipment.
  • In addition to the serious implications on people's health and healthcare services, COVID-19 pandemic is having a significant impact on businesses and the economy. Thus, it also is having an impact on the home fitness equipment market globally. With the continuation of quarantines and social distancing norms, gyms remain closed, which is likely to highly boost the culture of home-workout and thus, boost the demand for fitness equipment in homes.
  • Additionally, around the world, many gyms and fitness studios are closed due to the COVID-19 pandemic. However, fitness enthusiasts are not letting their fitness goals fall by the wayside because they're stuck at home. In fact, this is an opportunity for equipment manufacturers to tap the market as an increased number of people are now motivated to develop a home fitness routine that can extend beyond social distancing mandates.
  • Precautionary healthcare, coupled with increasing preference for customized workout regime (including workout timing) and a comfortable home-friendly environment, is increasing the demand for home fitness equipment, as the customers are keen to exercise daily.
  • Growth in home fitness equipment in the recent past is also the result of the inconvenience of commuting to a gym to use the machines, trainer fees, and membership fees primarily in developing countries.
  • The space limitation primarily for bulk fitness equipment, such as massage chair, exercise bike, exercise treadmill, and cross, is a major factor that limits the growth of the home fitness equipment market. This stimulated start-up gyms, fitness centers, and health clubs around the world.

Key Market Trends

Consumers' Interest in Customized Home Workout Regimes

The busy schedule and long hours of working, crowded fitness centres, and problems regarding vehicle parking have resulted in an increasing number of consumers actively inclining towards home workouts. The home fitness equipment eliminates the inconvenience of commuting to a gym to use the machines and are highly cost-effective in the long run. The small, recurring cost incurred in transportation, workout equipment, trainer fees, and membership fees is a major factor promoting consumer inclination for home fitness equipment.

Moreover, the increasing number of manufacturers investing in launching apps, which provides a platform for the customers to select their personal trainers for either online classes or home visits to meet their specific and customised fitness requirements, such as bodybuilding. For instance, in 2019, MIRROR, the company that created the first nearly invisible, interactive home gym, announced the launch of one-on-one personal training. For the first time, members will be able to bring the country's top trainers into their homes through MIRROR's immersive technology.

North America is Leading in the Global Home Fitness Equipment Market

The North American market witnessed significant growth, due to the rising health awareness among consumers with the growing adoption of exercises related to physical wellbeing, weight management, improving body stamina, and muscular strength driving the market growth in the country. The rising percentage of the obese population and increasing health concern are the other major factors that are driving the home fitness equipment market in the country. For instance, according to National Health and Nutrition Examination Survey, in 2016, about 39.6% of American adults were obese.

Furthermore, the rising preventive healthcare measures and the augmenting healthcare costs are enabling consumers to engage in regular workouts to remain fit. Additionally, with the growing demand, manufacturers operating in the global market are expanding their presence to achieve a competitive advantage in the market. For instance, In 2019, Wattbike launched Wattbike Atom in the United States with real ride feel technology. The Atom offers the authentic, intelligent, and adaptable indoor performance training experience for the home, ideal for any cyclist and fitness enthusiast.

Competitive Landscape

The global home fitness equipment market is highly competitive, with the presence of various local and global players operating in the market which includes Anta International Limited (Amer Sports Oyj), Nautilus Inc., Johnson Health Tech. Co. Ltd, and Origin Fitness Ltd (Anytime Leisure Limited) . The market is expected to witness significant growth over the forecast period, owing to the development of several marketing strategies, which greatly rely on product innovation, expansion across different regions, and partnerships with different companies to expand its product portfolio.

Additionally, the adoption of a large fitness company brings the legitimacy of emerging companies in the market. For instance, Johnson Health Tech acquired specialty fitness retailer Leisure Fitness, Newark, Delaware, in order to expand its product portfolio. Also, the agreement propelled Johnson Health Tech's retail footprint to 315 stores worldwide with the addition of the 27 Leisure Fitness stores in 2016.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Treadmills
    • 5.1.2 Elliptical Machines
    • 5.1.3 Stationary Cycles
    • 5.1.4 Rowing Machines
    • 5.1.5 Strength Training Equipment
    • 5.1.6 Other Product Types
  • 5.2 By Distribution Channel
    • 5.2.1 Offline Retail Stores
    • 5.2.2 Online Retail Stores
    • 5.2.3 Direct Selling
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 Spain
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Anta International Limited (Amer Sports Oyj)
    • 6.4.2 Nautilus Inc.
    • 6.4.3 Johnson Health Tech. Co. Ltd
    • 6.4.4 Origin Fitness Ltd (Anytime Leisure Limited)
    • 6.4.5 Dyaco International Inc.
    • 6.4.6 Technogym SpA
    • 6.4.7 TRUE Fitness
    • 6.4.8 Icon Health & Fitness Inc.
    • 6.4.9 Decathlon SA
    • 6.4.10 Echelon Fitness Multimedia LLC

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

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