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市場調査レポート

タグ管理システムの世界市場:成長率、動向および予測分析(2019年~2024年)

Tag Management System Market - Growth, Trends, and Forecast (2019 - 2024)

発行 Mordor Intelligence LLP 商品コード 910322
出版日 ページ情報 英文 120 Pages
納期: 2-3営業日
価格
本日の銀行送金レート: 1USD=109.55円で換算しております。
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タグ管理システムの世界市場:成長率、動向および予測分析(2019年~2024年) Tag Management System Market - Growth, Trends, and Forecast (2019 - 2024)
出版日: 2019年09月01日 ページ情報: 英文 120 Pages
概要

世界のタグ管理システム市場は、2019年から2024年の予測期間中に5.7%のCAGRで成長すると予想されています。

当レポートでは、世界のタグ管理システム市場について調査分析し、市場概要、市場力学、市場区分、地域別の市場分析、競合情勢、主要企業などについて、体系的な情報を提供しています。

目次

第1章 イントロダクション

  • 調査の成果
  • 調査の前提条件
  • 調査範囲

第2章 調査方法

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場概況
  • 市場の成長要因と阻害要因
  • 市場成長要因
  • 市場阻害要因
  • 産業バリューチェーン分析
  • 業界の魅力-ポーターのファイブフォース分析
    • 新規参入の脅威
    • バイヤー/消費者の交渉力
    • サプライヤーの交渉力
    • 代替製品の脅威
    • 競争力の強さ

第5章 市場のセグメンテーション

  • 展開タイプ別
    • クラウド
    • オンプレミス
  • アプリケーション別
    • キャンペーン管理
    • コンテンツ管理
    • コンプライアンス管理
    • その他
  • エンドユーザー別
    • BFSI
    • 小売および電子商取引
    • 健康管理
    • 製造業
    • その他のエンドユーザー
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋地域
    • その他の地域

第6章 競合情勢

  • 企業概要
    • Google Inc.
    • Adobe Inc.
    • Tealium、Inc.
    • Ensighten Inc.
    • Qubit Digital Ltd.
    • Signal Group Inc.
    • Hub'Scan Inc.
    • Piwik Pro Sp。 oo
    • OpenX Software Ltd.
    • Fjord Technologies S.A.S.
    • Oracle Corporation
    • Datalicious Pty Ltd.
    • IBM Corporation
    • Yottaa, Inc.

第7章 投資分析

第8章 市場機会および将来動向

目次
Product Code: 64799

Market Overview

The Tag Management System Market is anticipated to witness a CAGR of 5.7% over the forecast period 2019 - 2024. The user-friendly and feature-packed software, better customer experience deliverance, and ability to build a unified ecosystem are some of the significant factors influencing the growth of tag management system market while the high initial fee for tag management systems is expected to hinder the growth of the market. The tag management system market is essential to track page views, events, remarketing lists, cross-domain tracking, and in-app analytics, among others.

  • According to 'ROI of Tag Management' report, effectively managing website tags is fundamental to digital marketing and shows no sign of abating. An increasing number of enterprises have resulted in the need for digital marketing as people tend to spend additional time on the internet rather than on television or newspaper. The rapid expansion of the internet throughout the world is anticipated to help the market to grow steadily. Internet World Stats and International Telecommunication Union estimated that the number of internet users worldwide has increased from 3,170 million in 2015 to 3,896 million in 2018.
  • The tag management system offers digital marketers tremendous flexibility and control to implement and optimize digital experiences while reducing IT dependence. They would be able to focus on marketing, rather than tags, as these systems can create most of the tags without the need to write a single line of code. This is one of the primary reason for the growth in its adoption.
  • The tag management systems can be used seamlessly across the platforms. Smartphones are a significant growth platform for tag management systems due to high portability, easy installation, and monitoring.

Scope of the Report

The tag management system market is segmented by deployment type, application, end-users, and geography. By deployment type, the market studied is segmented into cloud and on-premises. On the basis of application, the market has been bifurcated into campaign management, content management, compliance management, and others. By end-user, the market studied is segmented into BFSI, retail & e-commerce, healthcare, manufacturing, and others. Besides, the scope of the report covers detailed information pertaining to significant factors influencing the tag management system market, such as drivers and restraints. The study of the market also focuses on various trends in the market, such as the ability to build a unified ecosystem and its effects on the market.

Key Market Trends

Tag Management Systems to Play a Significant Role in Retail and E-commerce Sector

  • Tag management systems help retailers to maintain accurate and complete tagging for the variety of elements on their websites. These systems also help retailers to gain a more in-depth understanding of consumer's requirements, thereby addressing their expectation of personalized Omnichannel experience.
  • In such a competitive retail market, the need for new customer acquisition and retention of the existing customers becomes crucial for the retailers. L.L.Bean, a privately-held retail company, is using Tealium solutions to align customer treatments across all the digital touchpoints better as well as enhance the performance of its browse and cart abandonment programs.
  • The growing penetration rate of smartphones has increased the consumption of mobile data throughout the world, which is expected to increase the demand for mobility solution in the retail sector. Such data is used to understand the customers' behavior and extensively used for digital marketing in the retail and e-commerce industry. This is anticipated to create a massive growth opportunity for the market. GlobalWebIndex statistics indicate that China and South Korea have a high penetration rate of 83% of the share of the population, for online shopping. These two countries are closely followed by Germany and the UK with a penetration rate of 82% and 81% respectively, in 2018.

North America is expected to Account for the Largest Market Size during the Forecast Period

  • North America is expected to hold the largest market size and dominate the tag management system market during the forecast period owing to the increasing adoption of these systems in the region. A large number of tag management system vendors in the region are attributed to early adoption of emerging technologies, cost-effectiveness and ease of implementation.
  • The high concentration of large multinational companies such as Google Inc., Adobe Inc., Oracle Corporation, etc. also would help consolidate the majority of revenues from this region and largely contribute to the growth of the tag management system market. Statistics from Builtwith revealed that Tag Manager from Google Inc. has high usage distribution of 82% (1,061,300 websites) of the total websites on the Internet, followed by tag manager from Signal Group Inc. with a usage distribution of 7.6% (97,670 websites). The growing importance of digital marketing is another reason for this region to have a high market share.
  • Tag management system vendors in the US are expected to make notable contributions to numerous businesses in the region who are relying more on digital marketing to expand their business. However, Asia-Pacific region is expected to provide lucrative opportunities for tag management system providers owing to growing technology adoption in countries, such as China and India and the demand for cost-effective solutions among small and medium-sized enterprises.

Competitive Landscape

The Tag Management System Market is a highly competitive market and is currently dominated by a few players in the US, followed by those in Europe and Asia. The global market is expected to be consolidated in nature, and the major players with a prominent share in the market are focusing on the development of more efficient software for tag management and various solutions for boosting website traffic and by expanding their customer base across foreign countries by leveraging on strategic collaborative initiatives to increase their market share and their profitability. Google Inc., Adobe Inc., Tealium, Inc., Ensighten Inc., Qubit Digital Ltd., Signal Group Inc., Hub'Scan Inc., Piwik Pro Sp. z o.o., OpenX Software Ltd., and Fjord Technologies S.A.S. are some of the major players present in the current market.

  • May 2019 - Tealium, Inc., a key player in real-time customer data orchestration, raised a funding of USD 55 million led by Silver Lake Waterman, Silver Lake's late-stage growth capital fund. ABN AMRO Digital Impact Fund, Declaration Partners, Parkwood, and existing investors are few others who participated in the funding series. This funding is expected to be used to expand the company's data integration ecosystem, accelerate new product development, and further scale global expansion activities.
  • March 2018 - Aussie marketers of Salesforce rolled out their own data management platform (DMP) after successfully trialing the acquired technology across its Australian operations. This offering is expected to improve media efficiency among all marketing teams worldwide.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 User-friendly and Feature-packed Software
    • 4.3.2 Better Customer Experience Deliverance
    • 4.3.3 Ability to Build a Unified Ecosystem
  • 4.4 Market Restraints
    • 4.4.1 High Initial Fee for Tag Management Systems
  • 4.5 Industry Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Force Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Deployment Type
    • 5.1.1 Cloud
    • 5.1.2 On-premises
  • 5.2 By Application
    • 5.2.1 Campaign Management
    • 5.2.2 Content Management
    • 5.2.3 Compliance Management
    • 5.2.4 Other Applications
  • 5.3 By End-User
    • 5.3.1 BFSI
    • 5.3.2 Retail & E-commerce
    • 5.3.3 Healthcare
    • 5.3.4 Manufacturing
    • 5.3.5 Other End-Users
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia-Pacific
    • 5.4.4 Rest of the World

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Google Inc.
    • 6.1.2 Adobe Inc.
    • 6.1.3 Tealium, Inc.
    • 6.1.4 Ensighten Inc.
    • 6.1.5 Qubit Digital Ltd.
    • 6.1.6 Signal Group Inc.
    • 6.1.7 Hub'Scan Inc.
    • 6.1.8 Piwik Pro Sp. z o.o.
    • 6.1.9 OpenX Software Ltd.
    • 6.1.10 Fjord Technologies S.A.S.
    • 6.1.11 Oracle Corporation
    • 6.1.12 Datalicious Pty Ltd.
    • 6.1.13 IBM Corporation
    • 6.1.14 Yottaa, Inc.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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