シャンプーの世界市場 - 成長、動向、予測（2020年～2025年）
Shampoo Market - Growth, Trends And Forecasts (2020 - 2025)
|発行||Mordor Intelligence LLP||商品コード||708553|
|出版日||ページ情報||英文 110 Pages
|シャンプーの世界市場 - 成長、動向、予測（2020年～2025年） Shampoo Market - Growth, Trends And Forecasts (2020 - 2025)|
|出版日: 2020年01月01日||ページ情報: 英文 110 Pages||
Global shampoo market is forecasted to reach USD 30.69 billion by 2024, registering a CAGR of 3.76% during the forecasted period (2019 - 2024).
Global shampoo market is segmented by product type into regular shampoo and dry shampoo. By distribution channel, the scope includes supermarkets/hypermarkets, convenience stores, specialty stores, drug stores, and pharmacies, online stores, and others.
Herbal Shampoos are Becoming Mainstream
With evolving consumer needs for shampoo products comprising of natural ingredients, manufacturers are continuously expanding their product portfolio, thus, placing themselves in a highly competitive shampoo market. For example, in 2019, Loreal launched a "new generation" of professional hair care products which are exclusively used in salons. These shampoos are natural, silicone-free, paraben-free and sulfate-free formulas with 80-100% naturally-derived ingredients. The product range is formulated with real flower and plant inclusions suspended. Moreover, the consumers are looking for shampoos infused with oils, included blended formulations and pure organics, thus, providing healthy fixes for dry and damaged hair.
Asia Pacific is the Fastest Growing Market
Beauty and personal care industry in the Asia Pacific is witnessing tremendous growth, attributable to an increasing number of beauty conscious consumers particularly in countries like China, Japan, Thailand, and South Korea. Hair care regime is an important aspect of their everyday life. For example, the Chinese population considers shampoos as an essential hair care product, which is particularly intended to keep the moisture balance of the hair. Also, in China, demand for anti-hair fall shampoo is growing at the fastest growth rate mainly attributable to high-pressure life and increasing pollution levels. Furthermore, rapid adoption of 2-in1 shampoos and conditioners intended to clear the scalp and make hair soft and silky, across the Asia Pacific region is also expected to fuel the overall market in the near future.
The shampoo market is a highly competitive and fragmented market, with the presence of various international and domestic players. Key players in the global shampoo market are focusing on leveraging opportunities posed by emerging markets, to expand their product portfolio, thus, catering consumers needs for various hair concerns. Some of the major players in the global shampoo market are, L'Oreal SA, Unilever PLC, Shiseido Co. Ltd, Johnson & Johnson, The Procter & Gamble Company, Kao Corporation among others.