表紙:世界のオーラルケア市場:成長、動向、および予測(2021年~2026年)
市場調査レポート
商品コード
707274

世界のオーラルケア市場:成長、動向、および予測(2021年~2026年)

Oral Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

出版日: | 発行: Mordor Intelligence Pvt Ltd | ページ情報: 英文 110 Pages | 納期: 2-3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=110.07円
世界のオーラルケア市場:成長、動向、および予測(2021年~2026年)
出版日: 2021年04月21日
発行: Mordor Intelligence Pvt Ltd
ページ情報: 英文 110 Pages
納期: 2-3営業日
担当者のコメント
Mordor Intelligence発行のオーラルケア市場レポートです。第4章では市場の成長要因や阻害要因、ファイブフォース分析といった定性的分析を行っております。第5章ではプロバイオティクス市場を製品タイプ別・流通チャネル別・地域別に区分し各セグメントの市場規模を分析しております。第6章では市場シェア分析に加え、8社の主要プレイヤーの概要情報を提供しております。サンプルレポートもございます。
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 目次
概要

世界のオーラルケア市場は、予測期間中に6.32%のCAGRで成長する見通しで、2024年までに751億米ドルに達しすると予測されています。偏った食生活による子供・大人の間での口腔内の問題により、ハーブ・プレミアムなどのオーラルケア製品が人気を博しており、米国、ドイツ、英国などの西側諸国における電子歯ブラシ、洗口液、デンタルフロスに対する消費者の選好と共に同市場を牽引する要因です。しかしながら、同市場における技術革新に関する消費者の認識の低下が成長を妨げています。

当レポートは世界のオーラルケア市場について調査しており、市場機会や動向、成長および阻害要因、製品タイプ・流通チャネル・地域別の市場分析、競合情勢、主要企業のプロファイル等の情報を提供しています。

目次

第1章 イントロダクション

  • 調査成果と調査の前提条件
  • 調査範囲

第2章 調査方法

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場成長要因
  • 市場阻害要因
  • ポーターのファイブフォース分析
    • 新規参入の脅威
    • バイヤー/消費者の交渉力
    • サプライヤーの交渉力
    • 代替製品の脅威
    • 業界内の競争

第5章 市場セグメンテーション

  • 製品タイプ別
    • ブレスフレッシュナー
    • デンタルフロス
    • 義歯ケア
    • うがい薬・すすぎ
    • 歯ブラシ・代替品
    • 歯磨き粉
  • 流通チャネル別
    • スーパーマーケット/大型スーパーマーケット
    • コンビニエンスストア
    • 薬局・ドラッグストア
    • オンライン小売店
    • その他
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋地域
    • 南米
    • 中東・アフリカ

第6章 競合情勢

  • 主に活動的な企業
  • 主な採用戦略
  • 市場シェア分析
  • 企業プロファイル
    • The Procter & Gamble Company
    • Unilever PLC
    • Colgate-Palmolive Company
    • LG Corporation
    • GlaxoSmithKline PLC
    • サンスター株式会社
    • ライオン株式会社
    • Henkel AG & Co. KGaA

第7章 市場機会および今後の動向

目次
Product Code: 64020

The global oral care market is projected to grow at a CAGR of 6.32% during the forecast period.

Among all personal care products, hand wash and oral care products are the segments that witnessed major sales growth during the COVID-19 pandemic, whereas other skincare and beauty products continued to suffer. Innovation in the sector further contributed to sales growth during the year 2020. For instance, Colgate-Palmolive reported strong growth across oral care for Q3 2020, owing to premium oral care innovations like Hum by Colgate, Colgate Optic White Renewal, and its Colgate Optic White overnight teeth whitening pen.

The global oral care market is highly impacted by product innovations carried out by the key players, along with huge investment in marketing and promotional activities, to reach higher customer bases. However, lower consumer awareness about technological innovations in the oral care market is hindering the growth rate.

The market is dominated by the Asia-Pacific region, due to the high population in the area, followed by the European region and the North American region, due to increased preference for premium oral care products. Consumer preference for electronic toothbrush, mouth wash, and dental floss in the western countries, like the United States, Germany, and the United Kingdom, is expected to drive the market.

Key Market Trends

Deterring Oral Health among Global Population Popularising the Oral Care Products

The rapidly changing lifestyles and improper diets, including sugar-rich diets and the increased consumption of alcohol and tobacco, have made oral health one of the major public health problems in almost every part of the world. For instance, according to the World Health Organization, oral diseases pose a major issue for many countries and affect people throughout their lifetime, causing pain, discomfort, disfigurement, and even death. The Global Burden of Disease Study 2017, estimated that oral diseases affect close to 3.5 billion people, worldwide, with caries of permanent teeth being the most common condition. Moreover, with the increased expenditure on oral healthcare, consumers across the world have started taking preventive measures, which, in turn, have increased the demand for effective oral care products. Owing to the above-mentioned factors, consumers across the world have started to pay immense attention to maintaining their oral health, which led to an increase in the demand for high-quality oral care product, worldwide.

Asia-Pacific Emerges as the Largest Oral Care Market

Consumers of Asian countries such as China and Japan are well aware of oral health practices, and thus, the demand for oral care products is high in the countries. As per GlaxoSmithKline, there is an increasing awareness about oral health among the Japanese population. Japanese ageing population and youth are highly concerned about their oral care, thus driving the demand for oral care products in Japan.

Whereas, oral health care products in India are mainly driven by ayurvedic or natural ingredient products. All the major companies in India are selling ayurvedic revolution products. Also, consumers in Singapore are brand conscious, and would rather spend more to ensure the safety and efficacy of a product, rather than looking for economical options to maintain their oral care. In Australia, e-toothbrushes are well perceived as an efficient oral care product, for all age groups and holds a significant country share in the regional market. Owing to these factors, the Asia-Pacific market for care products is one of the largest around global

Competitive Landscape

The oral care market is a concentrated market, as majority of the share is being taken by the key players such as Colgate-Palmolive, Procter & Gamble, Unilever PLC, and GlaxoSmithKline PLC. However, the market also includes many regional players. The leading players in the market studied enjoy a dominant presence worldwide. These players focus on leveraging opportunities posed by emerging markets to expand their product portfolio, in order to cater to the requirements for various applications, especially gum and plague issues and sensitivity or pain relief.

Additionally, partnerships with regional dental clinics and dental health associations proved beneficial for the players. For instance, Philips launched the BrushSmart Program, in collaboration with the Delta Dental of California and its affiliates. The BrushSmart program is designed to enhance oral care by sharing the brushing behaviours of individuals with dental care professionals.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Breath Fresheners
    • 5.1.2 Dental Floss
    • 5.1.3 Denture Care
    • 5.1.4 Mouthwashes and Rinses
    • 5.1.5 Toothbrushes and Replacements
    • 5.1.6 Toothpaste
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Pharmacies And Drug Stores
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Players
  • 6.2 Strategies Adopted by Leading Players
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Procter & Gamble
    • 6.4.2 Unilever PLC
    • 6.4.3 Colgate-Palmolive Company
    • 6.4.4 LG Corporation
    • 6.4.5 GlaxoSmithKline PLC
    • 6.4.6 Sunstar Suisse SA
    • 6.4.7 Lion Corporation
    • 6.4.8 Henkel AG & Co. KGaA
    • 6.4.9 Church & Dwight Co. Inc.
    • 6.4.10 Johnson & Johnson

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

出版社情報

Mordor Intelligence Pvt Ltd

Mordor Intelligence (モルドールインテリジェンス) は、10以上の産業に精通した、クライアントを第一主義の市場調査およびコンサルティング企業です。Mordor社では、有益な市場情報をクライアントに提供することを唯一の目標としています。