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市場調査レポート

世界のオーラルケア市場:成長、動向、および予測(2020年~2025年)

Oral Care Market - Growth, Trends and Forecasts (2020 - 2025)

発行 Mordor Intelligence LLP 商品コード 707274
出版日 ページ情報 英文
納期: 2-3営業日
価格
本日の銀行送金レート: 1USD=108.54円で換算しております。
世界のオーラルケア市場:成長、動向、および予測(2020年~2025年) Oral Care Market - Growth, Trends and Forecasts (2020 - 2025)
出版日: 2020年04月01日 ページ情報: 英文
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概要

世界のオーラルケア市場は、予測期間中に6.32%のCAGRで成長する見通しで、2024年までに751億米ドルに達しすると予測されています。偏った食生活による子供・大人の間での口腔内の問題により、ハーブ・プレミアムなどのオーラルケア製品が人気を博しており、米国、ドイツ、英国などの西側諸国における電子歯ブラシ、洗口液、デンタルフロスに対する消費者の選好と共に同市場を牽引する要因です。しかしながら、同市場における技術革新に関する消費者の認識の低下が成長を妨げています。

当レポートは世界のオーラルケア市場について調査しており、市場機会や動向、成長および阻害要因、製品タイプ・流通チャネル・地域別の市場分析、競合情勢、主要企業のプロファイル等の情報を提供しています。

目次

第1章 イントロダクション

  • 調査成果と調査の前提条件
  • 調査範囲

第2章 調査方法

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場成長要因
  • 市場阻害要因
  • ポーターのファイブフォース分析
    • 新規参入の脅威
    • バイヤー/消費者の交渉力
    • サプライヤーの交渉力
    • 代替製品の脅威
    • 業界内の競争

第5章 市場セグメンテーション

  • 製品タイプ別
    • ブレスフレッシュナー
    • デンタルフロス
    • 義歯ケア
    • うがい薬・すすぎ
    • 歯ブラシ・代替品
    • 歯磨き粉
  • 流通チャネル別
    • スーパーマーケット/大型スーパーマーケット
    • コンビニエンスストア
    • 薬局・ドラッグストア
    • オンライン小売店
    • その他
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋地域
    • 南米
    • 中東・アフリカ

第6章 競合情勢

  • 主に活動的な企業
  • 主な採用戦略
  • 市場シェア分析
  • 企業プロファイル
    • The Procter & Gamble Company
    • Unilever PLC
    • Colgate-Palmolive Company
    • LG Corporation
    • GlaxoSmithKline PLC
    • サンスター株式会社
    • ライオン株式会社
    • Henkel AG & Co. KGaA

第7章 市場機会および今後の動向

目次
Product Code: 64020

Market Overview

Global oral care market is forecasted to reach USD 75.1 billion by 2024 growing at a CAGR of 6.32% during the forecast period (2019-2024).

  • The global oral care market is highly impacted by product innovations carried out by the key players, along with huge investment in marketing and promotional activities, to reach higher customer bases. However, lower consumer awareness about technological innovations in the oral care market is hindering the growth rate.
  • The market is dominated by the Asia-Pacific region, due to the high population in the area, followed by the European region and the North American region, due to increased preference for premium oral care products. Consumer preference for the electronic toothbrush, mouth wash, and dental floss in the western countries, like the United States, Germany, and the United Kingdom, is expected to drive the market.

Scope of the Report

Global oral care market offers a range of products including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste through supermarkets/hypermarkets, convenience stores, pharmacies, and drug stores, online retail stores, other distribution channels. The study also covers the global level analysis of the major regions North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

Key Market Trends

Toothpaste Hold the Maximum Market Share

Increasing dental problems among children and adults, due to poor eating habits, and the rise in popularity for herbal oral care products are the factors primarily driving the global toothpaste market. Moreover, rising premiumization and consumers seeking more targeted solutions are accelerating the growth of the market studied. The rise in consciousness of oral health has helped vendors introduce oral hygiene product categories, such as teeth-whitening products. One of the popular products used for teeth whitening is whitening toothpaste. Manufacturers offer toothpaste with teeth-whitening functionality, that differs from ordinary toothpaste. To improve market position, manufacturers are constantly focusing on implementing innovative strategies and introducing a broad portfolio of products.

Asia-Pacific Emerges as the Largest Market Consumer

The consumers of developed countries such as Chian and Japan are well aware of oral health practices, and thus, the demand for oral care products is high in the country. As per GlaxoSmithKline, a global pharmaceutical company, the awareness about oral health among the Japanese population is outstanding. Japanese aging population and youth are highly concerned about their oral care. Oral health care products in India are mainly driven by ayurvedic or natural ingredient products. All the major companies in India are selling ayurvedic revolution products. Consumers in Singapore are brand conscious, and would rather spend more to ensure the safety and efficacy of a product, rather than looking for economical options to maintain their oral care.

Competitive Landscape

The global oral care market is a concentrated market, as the majority of the share is being taken by Colgate-Palmolive, Procter & Gamble, Unilever PLC, and GlaxoSmithKline PLC. However, the market also includes many regional players. The leading players in the market studied enjoy a dominant presence worldwide. These players focus on leveraging opportunities posed by emerging markets to expand their product portfolio, in order to cater to the requirements for various applications, especially gum and plague issues and sensitivity or pain relief.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables & Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Breath Fresheners
    • 5.1.2 Dental Floss
    • 5.1.3 Denture Care
    • 5.1.4 Mouthwashes and Rinses
    • 5.1.5 Toothbrushes and Replacements
    • 5.1.6 Toothpaste
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Pharmacies And Drug Stores
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 The Procter & Gamble Company
    • 6.4.2 Unilever PLC
    • 6.4.3 Colgate-Palmolive Company
    • 6.4.4 LG Corporation
    • 6.4.5 GlaxoSmithKline PLC
    • 6.4.6 Sunstar Suisse SA
    • 6.4.7 Lion Corporation
    • 6.4.8 Henkel AG & Co. KGaA

7 MARKET OPPORTUNITIES AND FUTURE TRENDS