Oral Care Market - Growth, Trends and Forecasts (2020 - 2025)
|発行||Mordor Intelligence LLP||商品コード||707274|
|世界のオーラルケア市場：成長、動向、および予測（2020年～2025年） Oral Care Market - Growth, Trends and Forecasts (2020 - 2025)|
|出版日: 2020年04月01日||ページ情報: 英文||
Global oral care market is forecasted to reach USD 75.1 billion by 2024 growing at a CAGR of 6.32% during the forecast period (2019-2024).
Global oral care market offers a range of products including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste through supermarkets/hypermarkets, convenience stores, pharmacies, and drug stores, online retail stores, other distribution channels. The study also covers the global level analysis of the major regions North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
Toothpaste Hold the Maximum Market Share
Increasing dental problems among children and adults, due to poor eating habits, and the rise in popularity for herbal oral care products are the factors primarily driving the global toothpaste market. Moreover, rising premiumization and consumers seeking more targeted solutions are accelerating the growth of the market studied. The rise in consciousness of oral health has helped vendors introduce oral hygiene product categories, such as teeth-whitening products. One of the popular products used for teeth whitening is whitening toothpaste. Manufacturers offer toothpaste with teeth-whitening functionality, that differs from ordinary toothpaste. To improve market position, manufacturers are constantly focusing on implementing innovative strategies and introducing a broad portfolio of products.
Asia-Pacific Emerges as the Largest Market Consumer
The consumers of developed countries such as Chian and Japan are well aware of oral health practices, and thus, the demand for oral care products is high in the country. As per GlaxoSmithKline, a global pharmaceutical company, the awareness about oral health among the Japanese population is outstanding. Japanese aging population and youth are highly concerned about their oral care. Oral health care products in India are mainly driven by ayurvedic or natural ingredient products. All the major companies in India are selling ayurvedic revolution products. Consumers in Singapore are brand conscious, and would rather spend more to ensure the safety and efficacy of a product, rather than looking for economical options to maintain their oral care.
The global oral care market is a concentrated market, as the majority of the share is being taken by Colgate-Palmolive, Procter & Gamble, Unilever PLC, and GlaxoSmithKline PLC. However, the market also includes many regional players. The leading players in the market studied enjoy a dominant presence worldwide. These players focus on leveraging opportunities posed by emerging markets to expand their product portfolio, in order to cater to the requirements for various applications, especially gum and plague issues and sensitivity or pain relief.