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世界の家庭用洗浄剤市場:製品タイプ、用途、流通経路、地域別(2021年~2026年)

Household Cleaners Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

出版日: | 発行: Mordor Intelligence Pvt Ltd | ページ情報: 英文 110 Pages | 納期: 2-3営業日

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世界の家庭用洗浄剤市場:製品タイプ、用途、流通経路、地域別(2021年~2026年)
出版日: 2021年05月13日
発行: Mordor Intelligence Pvt Ltd
ページ情報: 英文 110 Pages
納期: 2-3営業日
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  • 概要
  • 目次
概要

世界の家庭用洗浄剤市場は、2018年から2023年の予測期間中に5.7%のCAGR(複合年間成長率)で推移することが予測されています。

当レポートでは、世界の家庭用洗浄剤市場について調査し、市場の概要、製品タイプ・用途・流通経路・地域別の市場規模の推移と予測、市場動向、市場の成長要因・阻害要因の分析、市場機会、競合情勢、主要企業のプロファイルなど、包括的な情報を提供しています。

目次

第1章 イントロダクション

  • 調査範囲
  • 調査成果
  • 調査の前提条件
  • 調査段階

第2章 市場洞察

  • 市場概況
  • 市場動向
  • ファイブフォース分析
    • 買い手の交渉力
    • 供給企業の交渉力
    • 新規参入業者の脅威
    • 代替品の脅威
    • 競争企業間の敵対関係

第3章 市場力学

  • 成長要因
  • 阻害要因
  • 市場機会

第4章 世界の家庭用洗浄剤市場:セグメント別

  • 製品タイプ別
    • 表面洗浄剤
    • ガラス洗浄剤
    • 布地洗浄剤
    • トイレ洗浄剤
    • その他
  • 用途別
    • キッチン
    • バスルーム
    • その他
  • 流通経路別
    • スーパーマーケット/ハイパーマーケット
    • コンビニ
    • 電子商取引
    • その他

第5章 世界の家庭用洗浄剤市場:地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
    • その他
  • 欧州
    • スペイン
    • 英国
    • ドイツ
    • フランス
    • イタリア
    • ロシア
    • その他
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • オーストラリア
    • その他
  • 南米
    • ブラジル
    • アルゼンチン
    • その他
  • 中東・アフリカ
    • 南アフリカ
    • サウジアラビア
    • その他

第6章 競合情勢

  • 最もアクティブな企業
  • 市場シェア分析
  • 主要企業の戦略

第7章 企業プロファイル

  • Colgate-Palmolive Company
  • The Procter & Gamble Company
  • Henkel AG & Co. KGaA
  • Unilever
  • Reckitt Benckiser Group plc.
  • Bombril Holding SA
  • Church & Dwight Co., Inc.
  • Godrej Consumer Products Limited
  • 花王
  • Goodmaid Chemicals Corporation Sdn. Bhd.
  • SC Johnson & Son Inc.
  • McBride plc.

第8章 免責事項

目次
Product Code: 62645

The global household cleaners market is projected to grow at a CAGR of 5.9% during the forecast period, 2021-2026.

Amidst the difficulties of the COVID-19 pandemic, household cleaning products have seen a drastic surge in demand, globally, primarily due to increased consumer concern about health and hygiene. Consumers have been cleaning more to keep them safe from the deadly virus and due to being at home more. The e-commerce channel was boosted by the lockdown in 2020, as consumers turned to online shopping when they could not visit in-store retailing venues. ​Additionally, COVID-19 has resulted in a generation of opportunities for many private players to emerge in the markets, to cater to the inflated demand.

Even over the medium term, globally, the household cleaners market is expected to grow due to an increase in product innovation from key players. An increase in consumer awareness about household cleaning products has further led to an increase in high-quality products. In price-sensitive markets such as Asia-Pacific and Latin America, the easy availability of cheap substitutes as compared to branded products is hindering the growth of the market in this region.

Increasing rate of urbanization and change in lifestyle, owing to rising disposable incomes boosted by improved sanitation standards are likely to positively impact the growth of the market in the years to come.

Key Market Trends

Surface Cleaners Segment Leads the Global Household Cleaners Market

Surface cleaners represent a steadily growing segment driven by improved household spending, and consumers emphasis on more hygienic lifestyles. Specialized surface cleaners such as glass, mirrored, stainless and wood can now be cleaned with the introduction of smart drop technologies that are specifically developed to preserve specialized surfaces. Liquid cleaners, that are a suspension of solid abrasive particles in a thickened liquid matrix, are now available in different formats such as trigger sprays, aerosol cans, and in pump-actuated bottles. Market players are also introducing innovative toilet and surface cleaners in terms of packaging, quality, pricing, and fragrance. Nowadays, consumers are also preferring eco-friendly toilet care products with natural and refreshing fragrances. For instance, Clorox Professional Product Company offers a 'Green Works Natural Toilet Bowl Cleaner' that is made up of natural ingredients.

North America Remains One of the Largest Household Cleaners Markets

The adoption of a healthier lifestyle coupled with the increasing concern for hygiene has been one of the key drivers for the household cleaners market in North American countries such as the United States and Canada over the past few years. The well-established real estate sector and household expenditure, growth in housing units are some of the factors increasing the sales of household cleaners in the United States. Also, the increasing use of household cleaners such as surface deodorizers is expected to boost the demand for household cleaners in the region. Thus, manufacturers are introducing new fragrances such as citrus and natural deodorizers and fresheners as fragrances is a decisive factor of purchase in the market. The leading market players are also leveraging online platforms optimally by selling their products through their website as well as by listing the products on popular social media websites to improve their visibility and reachability of products in the region studied.

Competitive Landscape

The global household cleaner market faces high competition, as the major share is held by the leading players, which includes Amway Corporation, Procter & Gamble, Henkel AG, Unilever, Church & Dwight, and Colgate-Palmolive. Additionally, there is a presence of private-label players, due to a high degree of price competion in the market. Leading manufacturers in the household cleaner market are focusing to leverage opportunities posed by emerging markets of Asia-Pacific, like Thailand and India, to expand their revenue base. The key brands are also embarking on mergers and acquisitions and new product development as some of their key strategies, to achieve consolidation and optimize their offerings respectively.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables & Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Surface Cleaners
    • 5.1.2 Glass Cleaners
    • 5.1.3 Toilet Bowl Cleaners
    • 5.1.4 Others
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Colgate-Palmolive Company
    • 6.4.2 The Procter & Gamble Company
    • 6.4.3 Henkel AG & Co. KGaA
    • 6.4.4 Unilever
    • 6.4.5 Reckitt Benckiser Group plc
    • 6.4.6 Church & Dwight Co., Inc.
    • 6.4.7 Kao Corporation
    • 6.4.8 S.C. Johnson & Son Inc
    • 6.4.9 McBride plc
    • 6.4.10 Vikara Services Pvt Ltd (THE BETTER HOME)

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET