Household Cleaners Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
発行: Mordor Intelligence Pvt Ltd
ページ情報: 英文 110 Pages
The global household cleaners market is projected to grow at a CAGR of 5.9% during the forecast period, 2021-2026.
Amidst the difficulties of the COVID-19 pandemic, household cleaning products have seen a drastic surge in demand, globally, primarily due to increased consumer concern about health and hygiene. Consumers have been cleaning more to keep them safe from the deadly virus and due to being at home more. The e-commerce channel was boosted by the lockdown in 2020, as consumers turned to online shopping when they could not visit in-store retailing venues. Additionally, COVID-19 has resulted in a generation of opportunities for many private players to emerge in the markets, to cater to the inflated demand.
Even over the medium term, globally, the household cleaners market is expected to grow due to an increase in product innovation from key players. An increase in consumer awareness about household cleaning products has further led to an increase in high-quality products. In price-sensitive markets such as Asia-Pacific and Latin America, the easy availability of cheap substitutes as compared to branded products is hindering the growth of the market in this region.
Increasing rate of urbanization and change in lifestyle, owing to rising disposable incomes boosted by improved sanitation standards are likely to positively impact the growth of the market in the years to come.
Surface Cleaners Segment Leads the Global Household Cleaners Market
Surface cleaners represent a steadily growing segment driven by improved household spending, and consumers emphasis on more hygienic lifestyles. Specialized surface cleaners such as glass, mirrored, stainless and wood can now be cleaned with the introduction of smart drop technologies that are specifically developed to preserve specialized surfaces. Liquid cleaners, that are a suspension of solid abrasive particles in a thickened liquid matrix, are now available in different formats such as trigger sprays, aerosol cans, and in pump-actuated bottles. Market players are also introducing innovative toilet and surface cleaners in terms of packaging, quality, pricing, and fragrance. Nowadays, consumers are also preferring eco-friendly toilet care products with natural and refreshing fragrances. For instance, Clorox Professional Product Company offers a 'Green Works Natural Toilet Bowl Cleaner' that is made up of natural ingredients.
North America Remains One of the Largest Household Cleaners Markets
The adoption of a healthier lifestyle coupled with the increasing concern for hygiene has been one of the key drivers for the household cleaners market in North American countries such as the United States and Canada over the past few years. The well-established real estate sector and household expenditure, growth in housing units are some of the factors increasing the sales of household cleaners in the United States. Also, the increasing use of household cleaners such as surface deodorizers is expected to boost the demand for household cleaners in the region. Thus, manufacturers are introducing new fragrances such as citrus and natural deodorizers and fresheners as fragrances is a decisive factor of purchase in the market. The leading market players are also leveraging online platforms optimally by selling their products through their website as well as by listing the products on popular social media websites to improve their visibility and reachability of products in the region studied.
The global household cleaner market faces high competition, as the major share is held by the leading players, which includes Amway Corporation, Procter & Gamble, Henkel AG, Unilever, Church & Dwight, and Colgate-Palmolive. Additionally, there is a presence of private-label players, due to a high degree of price competion in the market. Leading manufacturers in the household cleaner market are focusing to leverage opportunities posed by emerging markets of Asia-Pacific, like Thailand and India, to expand their revenue base. The key brands are also embarking on mergers and acquisitions and new product development as some of their key strategies, to achieve consolidation and optimize their offerings respectively.