Product Code: 60974
The primer market is expected to reach USD XX million, and it is projected to register a CAGR of below 6% during the forecast period (2021-2026).
The market was negatively impacted by COVID-19 in 2020. During the pandemic scenario, the construction and automotive manufacturing activities were on a temporary halt during the lockdown to curb the spread of new COVID-19 cases, thereby, decreasing the consumption of primer from these end-user industries. For instance, in 2020, global automotive production declined by 15.8% compared to 2019. However, the demand for packaging from the food and eCommerce segment has been increased significantly during the pandemic situation, which has stimulated the demand for primers from the label and packaging printing segment.
Key Highlights
- Over the short term, the increasing construction activities in the Asia-Pacific region are expected to drive the market's growth.
- On the flip side, stringent environmental regulations regarding the use of primers and unfavorable conditions arising due to the impact of COVID-19 are expected to hinder the market growth.
- Asia Pacific dominated the market, globally, with the largest consumption in the countries, such as India, China, etc.
Key Market Trends
Building and Construction Segment to Dominate the Market
- Primer is extensively used in the building and construction sector. It is used as a preparatory coat on walls and other substrates, before applying the paint. In Asia Pacific, the construction sector has been witnessing robust growth, fuelled by the increasing manufacturing and service sector infrastructure, increasing housing construction, and noticeable government spending on infrastructure building.
- Asia Pacific has become an attractive market for investors, owing to the presence of a number of emerging economies, such as India, China, Indonesia, Vietnam, and other countries in the region.
- Owing to strong economic growth, domestic companies have been expanding their business. Additionally, foreign companies have been entering these markets to take advantage of the prevailing opportunities. This has created the demand for commercial infrastructures, such as offices, production houses, buildings, warehouses, etc., leading to the increase in construction activities in these countries.
- The global construction industry is expected to reach USD 8 trillion by 2030, primarily driven by countries, such as India, China, and the United States.
- China is amid a construction mega-boom. The country has the largest building market in the world, making up 20% of all construction investment globally. The country alone is expected to spend nearly USD 13 trillion on buildings by 2030.
- In India, Foreign Direct Investment (FDI) received in the construction development sector (townships, housing, built-up infrastructure, and construction development projects) from April 2000 to December 2019 stood at USD 25.37 billion, according to the Department for Promotion of Industry and Internal Trade (DPIIT).
- In 2019, the total value of new construction put in place was about USD 1365 billion in the United States and reached about USD 1430 billion in 2020, with a growth rate of about 4.5%.
- Therefore, the factors mentioned above are expected to show a significant impact on the market in the coming years.
Asia Pacific to Dominate the Market
- Asia Pacific is projected to witness the highest growth during the forecast period, owing to the increasing construction sector and increasing furniture production in the region.
- In 2020, the Chinese construction industry was valued at about USD 1,049.2 billion and was estimated to reach about USD 1,117.4 billion by 2021, with a growth rate of about 6.5%.
- Furthermore, the total new construction in Japan was accounted for about 127.55 million sq. m in 2019 and reached about 113.74 million sq. m in 2020, with a decline rate of about 10.5%.
- Residential and commercial construction in India has been increasing owing to the developing service sector in the country. According to the Ministry of Housing and Urban Affairs of India, the Indian government announced an investment of about USD 27.54 billion construction of 100 cities, under the smart cities plan. This plan includes 5,151 different smart city projects, out of which 1,638 projects have been completed as of April 2021.
- In Asia Pacific, China is expected to witness strong growth in the demand for primer, owing to its largest automotive production capacity, the increasing public spending in transportation infrastructure, increasing furniture production and exports, and growth in other industries.
- According to OICA, around 25.23 million vehicles were produced in China during 2020 compared to 25.75 million vehicles produced in 2019, witnessing a decreasing growth rate of about 2%.
- China is majorly focusing on increasing the production and sale of electric vehicles in the country. For this purpose, the country has planned to increase the production of electric vehicles (EVs) to 13 million a year by 2023. The electric vehicles sold in the country stood around 1.3 million for the year 2020.
- According to the National Bureau of Statistics of China, the Chinese furniture market was valued at about USD 188.57 billion in 2019 and reached USD 205.30 billion in 2020, with a growth rate of about 8%.
- Therefore, the factors mentioned above are expected to show a significant impact on the market in the coming years.
Competitive Landscape
The primer market is consolidated in nature. Some of the key players include Akzo Nobel NV, Axalta Coating Systems LLC, BASF SE, PPG Industries Inc., and The Sherwin-Williams Company, among others.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Drivers
- 4.1.1 Increasing Construction Activities in the Asia Pacific Region
- 4.1.2 Other Drivers
- 4.2 Restraints
- 4.2.1 Stringent Environmental Regulations Regarding the Use of Primers
- 4.2.2 Unfavorable Conditions Arising due to the Impact of COVID-19
- 4.3 Industry Value Chain Analysis
- 4.4 Industry Attractiveness - Porter's Five Forces Analysis
- 4.4.1 Bargaining Power of Suppliers
- 4.4.2 Bargaining Power of Buyers
- 4.4.3 Threat of New Entrants
- 4.4.4 Threat of Substitute Products and Services
- 4.4.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Ingredient
- 5.1.1 Resin
- 5.1.1.1 Acrylic
- 5.1.1.2 Epoxy
- 5.1.1.3 Poly Vinyl Acetate
- 5.1.1.4 Alkyd
- 5.1.1.5 Other Resins
- 5.1.2 Additives
- 5.1.2.1 Dispersant
- 5.1.2.2 Biocides
- 5.1.2.3 Surface Modifier
- 5.1.2.4 Other Additives
- 5.1.3 Other Ingredients
- 5.2 By End-user Industry
- 5.2.1 Automotive
- 5.2.2 Building and Construction
- 5.2.3 Furniture
- 5.2.4 Industrial
- 5.2.5 Packaging
- 5.2.6 Other End-user Industries
- 5.3 By Geography
- 5.3.1 Asia Pacific
- 5.3.1.1 China
- 5.3.1.2 India
- 5.3.1.3 Japan
- 5.3.1.4 South Korea
- 5.3.1.5 Rest of Asia Pacific
- 5.3.2 North America
- 5.3.2.1 United States
- 5.3.2.2 Canada
- 5.3.2.3 Mexico
- 5.3.3 Europe
- 5.3.3.1 Germany
- 5.3.3.2 United Kingdom
- 5.3.3.3 Italy
- 5.3.3.4 France
- 5.3.3.5 Rest of Europe
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle-East and Africa
- 5.3.5.1 Saudi Arabia
- 5.3.5.2 South Africa
- 5.3.5.3 Rest of Middle-East and Africa
6 COMPETITIVE LANDSCAPE
- 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
- 6.2 Market Share Analysis/Ranking Analysis**
- 6.3 Strategies Adopted by Leading Players
- 6.4 Company Profiles
- 6.4.1 Akzo Nobel NV
- 6.4.2 Asian Paints
- 6.4.3 Axalta Coating Systems, LLC
- 6.4.4 BASF SE
- 6.4.5 Berger Paints India Limited
- 6.4.6 Hempel AS
- 6.4.7 Jotun
- 6.4.8 Kansai Paint Co. Ltd
- 6.4.9 Masco Corporation
- 6.4.10 NIPSEA GROUP
- 6.4.11 PPG Industries Inc.
- 6.4.12 RPM International Inc.
- 6.4.13 The Sherwin-Williams Company
- 6.4.14 Tikkurila
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
- 7.1 Innovation of Bio-based Primers
- 7.2 Other Opportunities