表紙:モバイルビジネスインテリジェンス(BI)市場 - 成長、動向、予測
市場調査レポート
商品コード
669995

モバイルビジネスインテリジェンス(BI)市場 - 成長、動向、予測

Mobile Business Intelligence Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

出版日: | 発行: Mordor Intelligence Pvt Ltd | ページ情報: 英文 120 Pages | 納期: 2-3営業日

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モバイルビジネスインテリジェンス(BI)市場 - 成長、動向、予測
出版日: 2021年01月01日
発行: Mordor Intelligence Pvt Ltd
ページ情報: 英文 120 Pages
納期: 2-3営業日
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  • 概要
  • 目次
概要

世界のモバイルビジネスインテリジェンス(BI)市場は、2018年に61億8,000万米ドルと評価され、2019年から2024年にかけて22.43%のCAGRで推移し、2024年までに208億1,000万米ドル規模の市場に成長することが予測されています。企業によるBYOW(私用端末の業務利用)の浸透は、生産性および労働者の満足度を高めるだけでなく、ハードウェアコストの削減にも寄与しています。

当レポートでは、世界のモバイルビジネスインテリジェンス(BI)市場を調査し、市場の概要、ソリューション・企業規模・エンドユーザー・地域・地域別の市場規模の推移と予測、市場の成長要因および阻害要因の分析、競合情勢、主要企業のプロファイルなど包括的な情報を提供しています。

目次

第1章 イントロダクション

  • 調査成果
  • 調査の前提条件
  • 調査範囲

第2章 調査方法

第3章 エグゼクティブサマリー

第4章 市場のダイナミクス

  • 市場概況
  • 成長要因および阻害要因の分析
  • 市場の成長要因
    • リアルタイムデータのためのIoTの統合
    • モバイルエンタープライズアプリケーションプラットフォーム(MEAP)の普及
  • 市場の阻害要因
    • モバイル技術におけるセキュリティとプライバシーの問題
  • バリューチェーン分析
  • ファイブフォース分析分析
    • 買い手の交渉力
    • 供給企業の交渉力
    • 新規参入業者の脅威
    • 代替品の脅威
    • 競争企業間の敵対関係

第5章 市場セグメンテーション

  • ソリューション別
    • ソフトウェア
    • サービス
  • 企業規模別
    • 中小企業
    • 大企業
  • 展開タイプ別
    • クラウド
    • オンプレミス
  • エンドユーザー別
    • 銀行・金融サービス・保険
    • IT・通信
    • ヘルスケア
    • 小売
    • 政府
    • 製造
    • その他
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋地域
    • 中南米
    • 中東・アフリカ

第6章 競合情勢

  • 企業プロファイル
    • IBM Corporation
    • Microsoft Corporation
    • SAP SE
    • SAS Institute
    • MicroStrategy Incorporated
    • Oracle Corporation
    • Tableau Software
    • TIBCO Software
    • QlikTech International AB
    • Information Builders, Inc
    • Yellowfin International
    • Zoho Corporation
    • Phocas Software
    • Sisense Inc.
    • e-Zest Solutions Ltd.

第7章 投資分析

第8章 市場機会および将来動向

目次
Product Code: 62320

The Mobile Business Intelligence Market is expected to register a CAGR of 22.43% over the forecast period 2021 to 2026. In the present scenario, devices with advanced capabilities, such as AI and ML, are emerging across industries, representing the latest wave of rapid progress. These technologies are redefining the way businesses work, enabling machines to do things that were possible by humans only. Data visualization tools have been increasingly used for analytics in various organizations, over the years. They are used for designing infographics and charts, as well as building BI dashboards and performance scorecards. These charts and dashboards display visualized data on business metrics and key performance indicators in an easily understandable way.

  • With the emergence of big data and the increasing need to make critical business decisions within a compressed timeframe, the business intelligence (BI) and analytics tools have gained a substantial market share in the past decade. This trend is expected to increase steadily, along with the advancement of technology and growing investments, during the forecast period.
  • The ongoing trend of increasing acceptance of BYOD in enterprises is expected to enhance productivity and employee satisfaction while reducing hardware costs for large and small enterprises. Further, the integration of IoT that allows mobile devices to communicate, analyze, and share data via cloud-based software platforms and networks is anticipated to drive the market growth.
  • Furthermore, with massive growth in the amount of data generation, companies have started deploying BI tools to get hold of enormous data sets, with higher volumes and varieties, and get deeper insights from the data. The resulting information can be used for various functions in an organization, from marketing and sales to supply chain and finance.
  • It is estimated that mobile devices are responsible for over 72% of internet traffic, and it is growing at a rapid pace. This is attracting many end-user industries, especially the retail sector, to make mobile devices a major platform for their operations.
  • The retail sector, especially e-commerce operations, is expected to be the primary source of demand for mobile analytics solutions closely followed by the banking sector. Increasing demand for automation in the BFSI sector and the e-commerce companies' efforts to create personalized shopping experience are expected to draw huge revenues to the mobile BI market globally.
  • Moreover, there is a substantial increase in the need for data analytics and data visualization tools. For instance, according to the IBM Quant Crunch, up to 2.72 million jobs, which require data science skills, are likely to be posted by 2020, making it one of the highest-demanded roles across industries.
  • The COVID-19 pandemic has resulted in a shift in working patterns, driving demand from enterprises to equip remote workers with resources they need, to be productive on mobile devices. Thus the market will expereince significant growth in the future due to the pandemic caused by an exponential usage of smartphones and tablets.

Key Market Trends

Large Enterprises to Drive the Market Growth

  • The advent of technologies and tools, like business intelligence and data analytics, has invariably helped large enterprises reflect all required regulations and stay competitive while attending to today's modern customers' digital needs. These solutions aid these institutions in making smarter decisions, both financially and operationally.
  • With technologies, such as AI, ML, and IoT, the dependency on data continues to rise, leading to a rise in the demand for mobile BI tools. They help enhance the operations for large enterprises, majorly in industries like banking and financial, retail, healthcare, and by identifying, analyzing, addressing, and resolving issues in real-time. Large Telecommunication companies rely heavily on a good mobile analytics strategy for the success of their companies, as all respondents from this sector regarded it as important.
  • The growth in the adoption of mobile BI by large enterprises in the BFSI sector can be attributed to numerous factors, such as the growing adoption of data analytics, an increase in mobile data generation, proliferation of mobile devices and apps, and the improved efficiency of BI tools. Collaborations in the space have further provided the required impetus for driving the demand for market growth.
  • For instance, SimCorp, a key player in investment management solutions, collaborated with Qlik, a provider of data analytics platform and user-driven Business Intelligence (BI), to procure Qlik's advanced BI and analytics platform for mobile named Qlik Sense Mobile. The data is likely to be embedded in SimCorp's Data Warehouse, providing SimCorp clients with fast insights into their investment management operations, portfolio analytics, and performance management.
  • Coca-Cola, whose market capitalization as of September 2020 is USD 215.59 billion, generated tons of data from different systems earlier and found it challenging to keep a record of the daily reports. In such regard, the company had deployed the analytical tool Tableau for the mobile for their salespeople. Such as move has enabled their salespeople to get timely updates and save the majority of the time wasted in analyzing figures. They were also able to update the data from their end with just a click.

North America to Account for the Largest Share

  • North America is a major player in the development and implementation of new technologies. It has a vibrant big-data and business analytics-oriented startups with having a high dominance in the ICT industry due to the presence of large corporations like Apple, Facebook, IBM, and Google. Moreover, North America is rated as the top contributor in the mobile analytics market due to its technological acceptability and high level of consumer use than other developed markets.
  • The healthcare industry in the United States is growing at a rapid pace as initiatives taken by the government with various tools for the healthcare sector are expected to drive the growth of big data analytics and cloud base deployment. According to the US Department of Health and Human Services, in 2000, expenditure on health services and supplies amounted to some 1.4 trillion U.S. dollars. In 2020, the figure stood at some 2.6 billion U.S. dollars.
  • Moreover, the United States government also actively implementing mobile BI solutions across its organizations. The companies are also investing significantly in developing suitable solutions. Last year, Amazon launched Amazon Pinpoint Service, which help in measuring app usage and revenue. In addition, Pinpoint extends this capability by making it easy to run targeted campaigns to drive user engagement in mobile apps, which is helping in growing the market.

Competitive Landscape

The mobile business intelligence market is highly competitive, as it is characterized by several global and local players. They are emphasizing on R&D activities related to mobile analytics. Global players are emphasized on creating simplified, self-service tools that can derive quick insights with improved user engagement. Key players in the market are IBM Corporation, Microsoft Corporation, SAP SE, etc. Recent developments in the market are -

  • Sep 2020 - Pyramid Analytics, an analytics platform built for the enterprise, announced its official SAP BW 7.5 and BW 4/HANA certifications that validate the company's high-performance business intelligence capabilities on SAP, in addition to supporting customers that use SAP's data warehouse technologies.
  • January 2019 - MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software announced the industry's first and only enterprise platform for HyperIntelligence, transformational mobility, and federated analytics. It will transform the way users access the information needed to make countless decisions every moment throughout the day and organizations can inject information directly into a user's web-based workflows using a HyperCardTM feature.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Integration of IoT for Real Time Data
    • 5.1.2 Rising Adoption of Mobile Enterprise Application Platform (MEAP)
  • 5.2 Market Restraints
    • 5.2.1 Security and Privacy Issue in Mobile Technology

6 MARKET SEGMENTATION

  • 6.1 By Solution
    • 6.1.1 Software
    • 6.1.2 Service
  • 6.2 By Enterprise Size
    • 6.2.1 SMEs
    • 6.2.2 Large Enterprises
  • 6.3 By Deployment
    • 6.3.1 On Cloud
    • 6.3.2 On-Premise
  • 6.4 By End-user Vertical
    • 6.4.1 BFSI
    • 6.4.2 IT and Telecommunications
    • 6.4.3 Healthcare
    • 6.4.4 Retail
    • 6.4.5 Government
    • 6.4.6 Manufacturing
    • 6.4.7 Other End-user Verticals
  • 6.5 Geography
    • 6.5.1 North America
      • 6.5.1.1 United States
      • 6.5.1.2 Canada
    • 6.5.2 Europe
      • 6.5.2.1 United Kingdom
      • 6.5.2.2 Germany
      • 6.5.2.3 France
      • 6.5.2.4 Russia
      • 6.5.2.5 Rest of Europe
    • 6.5.3 Asia Pacific
      • 6.5.3.1 China
      • 6.5.3.2 Japan
      • 6.5.3.3 India
      • 6.5.3.4 Rest of Asia Pacific
    • 6.5.4 Latin America
    • 6.5.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 IBM Corporation
    • 7.1.2 Microsoft Corporation
    • 7.1.3 SAP SE
    • 7.1.4 SAS Institute
    • 7.1.5 MicroStrategy Incorporated
    • 7.1.6 Oracle Corporation
    • 7.1.7 Salesforce.com Inc. (Tableau Software Inc.)
    • 7.1.8 TIBCO Software
    • 7.1.9 QlikTech International AB
    • 7.1.10 Information Builders, Inc
    • 7.1.11 Yellowfin International
    • 7.1.12 Zoho Corporation
    • 7.1.13 Phocas Software
    • 7.1.14 Sisense Inc.
    • 7.1.15 e-Zest Solutions Ltd.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET