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拡張現実・複合現実の世界市場:コンポーネントタイプ、展開モデル、エンドユーザー、ディスプレイ技術、地域別の成長率、動向および予測

Augmented Reality & Mixed Reality Market - Growth, Trends, and Forecast (2019 - 2024)

発行 Mordor Intelligence LLP 商品コード 660522
出版日 ページ情報 英文 120 Pages
納期: 2-3営業日
価格
本日の銀行送金レート: 1USD=109.93円で換算しております。
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拡張現実・複合現実の世界市場:コンポーネントタイプ、展開モデル、エンドユーザー、ディスプレイ技術、地域別の成長率、動向および予測 Augmented Reality & Mixed Reality Market - Growth, Trends, and Forecast (2019 - 2024)
出版日: 2019年09月01日 ページ情報: 英文 120 Pages
概要

世界の拡張現実・複合現実市場は、2017年には14億3,000万米ドルの規模に達し、2018年から2023年の予測期間中に、43.93%のCAGRを記録し、2023年には129億2,000万米ドルに達すると見込まれています。当レポートでは、パブリッククラウド、プライベートクラウド、ハイブリッドクラウドなど、主要企業が提供する展開モデルを調査対象としています。対象地域には、米国、カナダ、英国、ドイツ、フランス、中国、インド、日本、メキシコ、サウジアラビア、ブラジルが含まれます。

当レポートでは、世界の拡張現実・複合現実市場を調査し、全体的な市場動向、製品・地域別の詳細動向、市場成長への影響要因の分析、競合情勢、主要企業のプロファイルなどを包括的にまとめています。

目次

第1章 イントロダクション

  • 調査の成果
  • 市場の定義
  • 調査の前提条件

第2章 調査方法

第3章 エグゼクティブサマリー

第4章 市場の分析

  • 市場概況
  • 業界の魅力 - ポーターのファイブフォース分析
    • 新規参入の脅威
    • サプライヤーの交渉力
    • 消費者の交渉力
    • 代替製品の脅威
    • 競争的競争の強さ
  • 業界バリューチェーン分析
  • 産業政策

第5章 市場のダイナミクス

  • 市場の成長要因
    • 成長を続けるハイエンド家電市場
    • 発展途上国における低コスト機器の導入と購買力の向上
  • 市場の阻害要因
    • 高い設定コストとバッテリバックアップの利用不可能

第6章 技術概要

第7章 市場セグメンテーション

  • コンポーネントタイプ別
    • ハードウェア
    • ソフトウェア
  • 展開モデル別
    • パブリッククラウド
    • プライベートクラウド
    • ハイブリッドクラウド
  • エンドユーザー別
    • 医療・ヘルスケア
    • 自動車
    • 航空宇宙・防衛
    • ゲーム
    • 小売
    • 産業
    • その他のエンドユーザー
  • ディスプレイ技術別
    • ヘッドマウントディスプレイ
    • ヘッドアップディスプレイ
    • 仮想網膜ディスプレイ
    • 空間拡張現実システム
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋地域
    • その他の地域

第8章 ベンダーの市場シェア

第9章 主要ベンダープロファイル

  • Magic Leap
  • Meta Vision
  • Acer Incorporated
  • Dell Inc.
  • Microsoft Corporation
  • Samsung Electronics
  • Lenovo Inc.
  • HP Corporation
  • Asus Computer International Inc.
  • Zapper AR

第10章 投資分析

  • 最新M&A動向
  • 投資シナリオと機会

第11章 市場の将来展望

目次
Product Code: 57350

Market Overview

The augmented reality & mixed reality market is valued at USD 2.06 billion in 2018, and is expected to reach USD 18.96 billion by 2024, registering a CAGR of 44.74%, over the forecast period 2019-2024. The world is fully engrossed with the two technologies, Virtual Reality (VR) and Augmented Reality (AR). An incredible merger of these two has come into existence, which adds icing to the cake, which is an extended reality, known as mixed reality. It is a seamless intersection between Augmented Reality and Virtual Reality and combines the best of both virtual worlds.

  • Although the initial technology was focused on gaming and entertainment, mixed reality has found applications across a diverse range of industries, including education and training. Companies are incorporating AR and MR technologies to provide training without the need for training equipment.
  • The major factors driving the growth of the market is the growing demand for high-end consumer electronics market, and the introduction of low-cost devices and the increasing purchasing power in developing countries.
  • However, the high setup costs and the unavailability of batter backups might hinder market growth. The market is also poised with several challenges to the adoption of mixed reality as the next future disruption.

Scope of the Report

Augmented reality and Virtual reality are no longer buzzwords in the technology industry. However, an amalgamation of both the technologies, which is an extended reality, known as mixed reality, is set to disrupt the future of the technological industry. Mixed reality combines the best of both the technologies and is set to create an incredible face of the future of the digital world.

Key Market Trends

The Gaming Industry Expected to Hold the Majority Share

  • Due to the various advancements in the gaming industry, the significant technologies which are earning a lot of market attention are Virtual Reality (VR), Augmented Reality (AR), and Extended Reality, i.e., Mixed Reality (MR). For an avid gamer, nothing could be more exciting than the prospect of being transported inside the game, battling demons, aliens, and spies, exploring amazing environments beyond imagination.
  • One of the most popular application of Augmented reality was demonstrated in the game Pokemon Go in 2016, where players targeted to search for virtual creatures on their smartphones. Another one is Playstation VR, which is a console for playing Virtual Reality based games.
  • The two technologies, AR and VR collectively, have already created scenarios that once seemed impossible, by years of innovations. For instance, products like the Oculus Go will allow users to download games, apps, and other experiences right from their phone and sync the games to the headset itself, eliminating the need to connect it to a VR-ready computer, which was required by Oculus Rift.
  • However, with the introduction of mixed reality, the major factors driving the mixed reality in gaming market is unceasing growth of the gaming industry. Mixed reality in gaming provides an immersive virtual environment and enables gamers to experience virtual reality on their gadgets. For example, the launch of Microsoft Hololens motion controllers and developer kits is serving to aid market players to stimulate the development of mixed reality in gaming.
  • Furthermore, the increasing adoption of mixed reality in gaming technology in amusement parks and military training is likely to stimulate the application of mixed reality in the gaming industry. For instance, the large theme parks in developed countries such as the U.S. are making hefty investments to integrate mixed reality in gaming technology to provide an immersive gaming experience. Brand name theme parks are also investing to design and develop mixed reality in gaming technology-based theme parks.

North America to Dominate the Market

  • The North America region is expected to be the market leader in the AR & MR markets in the world, over the forecast period. Most of the companies making advancements in these technologies are based in this region.
  • The North America region is also one of the largest markets for the media & entertainment industry. For instance, Microsoft HoloLens is a breakthrough in the mixed reality technology, which is based in the United States.
  • The region is dominating the market also due to factors such as high technology exposure, and easy availability of devices have created a robust demand for smart devices, in this region. For instance, Microsoft Hololens was first released in the United States and Canada and has received a positive response from the consumers in the region.

Competitive Landscape

The global augmented reality and mixed reality market is moderately fragmented due to the presence of many players in the market contributing significantly towards the growth of the market. The vendors are working incessantly towards strategic partnerships and innovations to gain maximum market traction and increase their market size.

  • June 2019 - Magic Leap launched WebXR Support, with Sketchfab as its first partner. It enables creators and developers to continue to create XR content with javascript, and distribute it through the web on Magic Leap One, phones, tablets, desktops, VR and AR headsets.
  • September 2018 - Microsoft announced the launch of a series of new AI and mixed reality services for workplace software Dynamics 365, that includes HoloLens-powered tools and intelligence aimed at making the sales and marketing team work better.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Growing High-end Consumer Electronics Market
    • 4.3.2 Introduction of Low-cost Devices and the Increasing Purchasing Power in Developing Countries
  • 4.4 Market Restraints
    • 4.4.1 High Set-up Cost and the Unavailability of Battery Backups
  • 4.5 Industry Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Force Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 TECHNOLOGY SNAPSHOT

6 MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Hardware
    • 6.1.2 Software
  • 6.2 By Deployment Model
    • 6.2.1 Public Cloud
    • 6.2.2 Private Cloud
    • 6.2.3 Hybrid Cloud
  • 6.3 By End-user Industry
    • 6.3.1 Medical and Healthcare
    • 6.3.2 Automotive
    • 6.3.3 Aerospace & Defense
    • 6.3.4 Gaming
    • 6.3.5 Retail
    • 6.3.6 Industrial
    • 6.3.7 Other End User Industries
  • 6.4 Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Magic Leap, Inc.
    • 7.1.2 Acer, Inc.
    • 7.1.3 Dell, Inc.
    • 7.1.4 Microsoft Corporation
    • 7.1.5 Samsung Electronics
    • 7.1.6 Lenovo Group Limited
    • 7.1.7 H.P. Company
    • 7.1.8 Asus Tek Computer, Inc.
    • 7.1.9 Zappar

8 INVESTMENT OPPORTUNITIES

9 MARKET OPPORTUNITIES AND FUTURE TRENDS

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