Sports Nutrition Market - Growth, Trends And Forecasts (2020 - 2025)
発行: Mordor Intelligence Pvt Ltd
ページ情報: 英文 110 Pages
Global sports nutrition market is projected to grow at a CAGR of 8.42% during the forecasted period (2019 - 2024).
Global sports nutrition market is segmented by product type into sports food, sports drink and dietary supplement. By distribution channel, the scope includes supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others.
'Veganism' Trend to Accelerate Revenue Generation
Globally the mainstreaming of sports nutrition has not peaked and protein continues to reign supreme in the respective market space. Increase in plant-based diets has resulted in an increasing number of sports nutrition products being rolled out on retail shelves claiming 'natural' and 'organic', thus resulting in increased market revenues for sports nutrition products. For example, GHT Companies has introduced Vegan Life Nutrition (VLN), to provide nutritional supplements that are completely free of animal products. Vegan Life Nutrition created this supplement range to meet the growing demand for animal-free plant-based products.
Also, a Harris Poll conducted in 2016 found that approximately 3% of the U.S. population eats a strictly vegetarian diet, and about half of those are vegan. The bigger revelation was that 36% opt for at least some vegetarian meals on a regular basis. All of this points to an emerging trend toward a decreasing reliance on animal-based nutrition.
Asia-Pacific is the Fastest Growing Market
Strong fitness culture across the countries such as China, Japan, and Australia and the wide availability of sports nutrition products, with a plethora of brands on the market and constant new product launches, are some of the factors contributing towards increasing market for sports nutrition products across the Asia Pacific. Additionally, increasing dependency on social media marks a significant attribute in the success of sports nutrition brands, with the use of social media channels including Instagram and Facebook, as well as brand ambassadors having a strong influence on sales.
Furthermore, increasing government efforts to educate consumers on the importance of fitness is further adding to the overall revenues in the Asia Pacific sports nutrition market. In this regards, in 2016, the Chinese government introduced, the National Fitness Programme, encouraging consumers to take part in various sporting activities being held throughout the country, such as marathons.
Global sports nutrition market is highly competitive and remained fragmented with the presence of various international as well as domestic players. Though there are many local players existing in the global sports nutrition market, brand value, high distribution network, and the demand for clean label products gives the global players an upper edge over the regional players. Major players in the global sports nutrition market are, Glanbia plc, PepsiCo, Inc., MusclePharm Corporation, The Coca-Cola Company, Clif Bar & Compan, Multipower and others.