スポーツ栄養の世界市場：成長率、動向および予測分析（2020年～2025年）

世界のスポーツ栄養市場は、2019年から2024年の予測期間中に8.42％のCAGRで成長すると予測されています。

当レポートでは、世界のスポーツ栄養市場を調査し、全体的な市場動向、製品・地域別の詳細動向、市場成長への影響要因の分析、競合情勢、主要企業のプロファイルなどを包括的にまとめています。

目次

第1章 イントロダクション

• 調査の成果
• 調査の前提条件
• 調査範囲

第2章 調査方法

第3章 エグゼクティブサマリー

• 市場概況

第4章 市場のダイナミクス

• 市場成長要因
• 市場の阻害要因
• ポーターのファイブフォース分析
  • 新規参入の脅威
  • バイヤー/消費者の交渉力
  • サプライヤーの交渉力
  • 代替製品の脅威
  • 業界内の競合の激しさ

第5章 市場セグメンテーション

• 種類別
  • スポーツ食品
  • スポーツドリンク
  • スポーツサプリメント
• 流通経路別
  • スーパーマーケット/ハイパーマーケット
  • コンビニエンスストア
  • 専門店
  • オンラインストア
  • その他
• 地域別
  • 北米
  • 欧州
  • アジア太平洋地域
  • 南米
  • 中東・アフリカ

第6章 競合情勢

• 市場シェア分析
• 最も活発な会社
• 最も採用されている戦略
• 企業プロファイル
  • Glanbia plc
  • PepsiCo, Inc.
  • MusclePharm Corporation
  • The Coca-Cola Company
  • Clif Bar & Company
  • Monster Beverage Corporation
  • GNC Holdings Inc.
  • Abbott Laboratories Inc
  • Multipower
  • GNC Holdings Inc.

第7章 市場機会および将来動向

Market Overview

Global sports nutrition market is projected to grow at a CAGR of 8.42% during the forecasted period (2019 - 2024).

• Sports nutritional products were once classified as a niche category - designed particularly for athletes and hardcore full-time sports personnel. The scenario has been altered quite significantly with such products getting popular and being demanded by more diverse consumer group - the regular exercisers and the everyday consumer looking for an extra boost in their workouts.
• Sports drinks product type segment is expected to account for the highest revenue share by 2024 end in global sports nutrition market attributable to a burgeoning intrest in fitness and healthy lifestyle across the globe.

Scope of the Report

Global sports nutrition market is segmented by product type into sports food, sports drink and dietary supplement. By distribution channel, the scope includes supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others.

Key Market Trends

'Veganism' Trend to Accelerate Revenue Generation

Globally the mainstreaming of sports nutrition has not peaked and protein continues to reign supreme in the respective market space. Increase in plant-based diets has resulted in an increasing number of sports nutrition products being rolled out on retail shelves claiming 'natural' and 'organic', thus resulting in increased market revenues for sports nutrition products. For example, GHT Companies has introduced Vegan Life Nutrition (VLN), to provide nutritional supplements that are completely free of animal products. Vegan Life Nutrition created this supplement range to meet the growing demand for animal-free plant-based products.

Also, a Harris Poll conducted in 2016 found that approximately 3% of the U.S. population eats a strictly vegetarian diet, and about half of those are vegan. The bigger revelation was that 36% opt for at least some vegetarian meals on a regular basis. All of this points to an emerging trend toward a decreasing reliance on animal-based nutrition.

Asia-Pacific is the Fastest Growing Market

Strong fitness culture across the countries such as China, Japan, and Australia and the wide availability of sports nutrition products, with a plethora of brands on the market and constant new product launches, are some of the factors contributing towards increasing market for sports nutrition products across the Asia Pacific. Additionally, increasing dependency on social media marks a significant attribute in the success of sports nutrition brands, with the use of social media channels including Instagram and Facebook, as well as brand ambassadors having a strong influence on sales.

Furthermore, increasing government efforts to educate consumers on the importance of fitness is further adding to the overall revenues in the Asia Pacific sports nutrition market. In this regards, in 2016, the Chinese government introduced, the National Fitness Programme, encouraging consumers to take part in various sporting activities being held throughout the country, such as marathons.

Competitive Landscape

Global sports nutrition market is highly competitive and remained fragmented with the presence of various international as well as domestic players. Though there are many local players existing in the global sports nutrition market, brand value, high distribution network, and the demand for clean label products gives the global players an upper edge over the regional players. Major players in the global sports nutrition market are, Glanbia plc, PepsiCo, Inc., MusclePharm Corporation, The Coca-Cola Company, Clif Bar & Compan, Multipower and others.

Reasons to Purchase this report:

• The market estimate (ME) sheet in Excel format
• Report customization as per the client's requirements
• 3 months of analyst support

Table of Contents

1 INTRODUCTION

• 1.1 Study Deliverables
• 1.2 Study Assumptions
• 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porters Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 Type
  • 5.1.1 Sports Food
  • 5.1.2 Sports Drink
  • 5.1.3 Sports Supplements
• 5.2 Distribution Channel
  • 5.2.1 Supermarkets/Hypermarkets
  • 5.2.2 Convenience Stores
  • 5.2.3 Specialty Stores
  • 5.2.4 Online Stores
  • 5.2.5 Others
• 5.3 Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
  • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Russia
    • 5.3.2.5 Spain
    • 5.3.2.6 Italy
    • 5.3.2.7 Rest of Europe
  • 5.3.3 Asia Pacific
    • 5.3.3.1 India
    • 5.3.3.2 China
    • 5.3.3.3 Japan
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia Pacific
  • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
  • 5.3.5 Middle East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 Saudi Arabia
    • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Share Analysis
• 6.2 Most Active Companies
• 6.3 Most Adopted Strategy
• 6.4 Company Profiles
  • 6.4.1 Glanbia plc
  • 6.4.2 PepsiCo, Inc.
  • 6.4.3 MusclePharm Corporation
  • 6.4.4 The Coca-Cola Company
  • 6.4.5 Clif Bar & Company
  • 6.4.6 Monster Beverage Corporation
  • 6.4.7 GNC Holdings Inc.
  • 6.4.8 Abbott Laboratories Inc
  • 6.4.9 Multipower
  • 6.4.10 GNC Holdings Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS