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世界の妊婦用ビタミンサプリメント市場:成長、動向および予測

Global Prenatal Vitamins Supplements Market - Growth, Trends and Forecasts (2018 - 2023)

発行 Mordor Intelligence LLP 商品コード 572787
出版日 ページ情報 英文 120 Pages
納期: 2-3営業日
価格
本日の銀行送金レート: 1USD=109.62円で換算しております。
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世界の妊婦用ビタミンサプリメント市場:成長、動向および予測 Global Prenatal Vitamins Supplements Market - Growth, Trends and Forecasts (2018 - 2023)
出版日: 2018年03月01日 ページ情報: 英文 120 Pages
概要

妊婦用ビタミンサプリメント市場は、妊婦の栄養に対する意識の向上や、可処分所得の増加、製品の入手性の良さなどの要因によって成長を遂げています。当市場は2022年にかけて8.4%のCAGRで拡大すると予測されています。

当レポートでは、妊婦用ビタミンサプリメントの世界市場を調査し、市場の概要、タイプ・販売チャネル・地域別の市場動向、市場規模の推移と予測、市場促進・阻害要因ならびに市場機会の分析、競合情勢、主要企業のプロファイルなど包括的な情報を提供しています。

目次

第1章 イントロダクション

  • 調査成果
  • 調査の前提条件
  • 市場の定義

第2章 市場の概要

  • 市場動向

第3章 市場のダイナミクス

  • 成長要因
    • 妊婦の栄養に対する意識の高まり
    • 可処分所得の増加と手ごろな価格
    • 入手性の良さ
    • 妊婦の栄養不足
  • 阻害要因
    • 有効性を示す研究の不足
    • 出生率の低下
  • 市場機会
    • 開発途上国の未開拓市場
  • ポーターのファイブフォース分析
    • 買い手の交渉力
    • 供給企業の交渉力
    • 新規参入業者の脅威
    • 代替品の脅威
    • 競争企業間の敵対関係

第4章 セグメンテーション

  • タイプ別
    • 葉酸
    • カルシウム
    • 必須脂肪酸
    • その他
  • 販売チャネル別
    • 小売販売
    • 直接販売
    • オンライン販売
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋地域
    • 南米
    • アフリカ

第5章 競合情勢

  • 最も採用された市場戦略
  • 最もアクティブな企業
  • 市場シェア分析

第6章 企業プロファイル

  • Church & Dwight Co Inc.
  • Country Life
  • Garden of Life
  • Rainbow Light
  • Biotics Research Corporation
  • MegaFood
  • Metagenics
  • Nutramark
  • New Chapter
  • Pharmavite
  • Twinlab

第7章 付録

  • 参考資料
  • 免責事項
目次
Product Code: 34448

The global prenatal vitamin market is expected to reach USD 575.6 million by 2023, witnessing a CAGR of 6.9% during 2018-2023 (forecast period). The prenatal vitamin supplements market has been growing, owing to the rising health awareness among pregnant women. These supplements are taken essentially for their nutritional value. A few supplements are known to reduce the risk of diseases by providing necessary nutrients.

Market Dynamics

The growing health awareness about proper diet among pregnant women is the primary driver of the prenatal vitamin supplements market. A healthy diet is important, right from the time of conception; the right amount of nutritional components is crucial to ensure the delivery of a healthy baby. Currently, almost all obstetricians in the United States recommend prenatal vitamins to pregnant women, to support healthy growth and minimize birth defects. A study by the UC Davis MIND Institute has claimed that "women who reported about not taking daily prenatal vitamin immediately before and during the first month of pregnancy, were likely to have a child with an autism spectrum disorder, twice the rate as that of women who consumed the supplements. The associated risks grew seven times, when combined with a high-risk genetic make-up. With the increase in income levels and promotional initiatives by the market vendors, the sale of prenatal vitamin supplements has increased, considerably.

Market Segmentation

Calcium and iron hold a major share in the prenatal dietary supplements market and are projected to display a steady growth during the forecast period. Iron has high importance as a vitamin in prenatal supplements as it is the building block for the growth of cells in the child. Calcium is another crucial nutrient for women; it is especially important for the baby to have strong bones. All women aged 19 to 50 years need 1,000 mg calcium per day, and when they are pregnant, the daily requirement is 1,200 mg.

Regional Analysis

North America holds the highest share in the prenatal vitamin supplements market. The shifting parental demographic in this region is expected to continue to support growth. The decrease in the rate of teen pregnancy and rise in the share of births by more affluent and educated women are expected to further drive the market in North America. Owing to the demand for supplements, Asia-Pacific is a huge prospective market for pregnancy multi-vitamins.

MAJOR PLAYERS: CHURCH & DWIGHT CO INC., COUNTRY LIFE, GARDEN OF LIFE, RAINBOW LIGHT, BIOTICS RESEARCH CORPORATION, MEGAFOOD, METAGENICS, NUTRAMARK, NEW CHAPTER and PHARMAVITE, TWINLAB, amongst others.

Reasons to Purchase this Report

Analyzing outlook of the market with the recent trends and Porter's five forces analysis.

Market dynamics, which essentially consider the factors that are impelling the present market scenario, along with growth prospects of the market over the forecast period.

Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.

Country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.

Competitive landscape involving the market share of major players, along with the key strategies adopted for development over the past five years.

Comprehensive company profiles, covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.

3 months analyst support along with the Market Estimate sheet (in excel).

Customization of the Report

This report can be customized to meet your requirements. Please connect with our representative, who will ensure you to get a report that suits your needs.

Table of Contents

1. Introduction

  • 1.1 Research Methodology
  • 1.2 Market Definition
  • 1.3 Report Description

2. Market Overview

  • 2.1 Market Trend

3. Market Dynamics

  • 3.1 Drivers
    • 3.1.1 Rising Awareness among Pregnant Women
    • 3.1.2 Increase in Disposable Income and Affordability
    • 3.1.3 Wide Availibility and Distribution of Products
    • 3.1.4 Increase in Dietary Gaps in Pregnant Women
  • 3.2 Restraints
    • 3.2.1 Dearth of Validated Studies to Prove Efficacy of Supplements
    • 3.2.2 Dropping Birth Rates and Increasing Trend of One Child Policy
  • 3.3 Opportunities
    • 3.3.1 Untapped market in the developing countries
    • 3.3.2 Rising gourmet restaurants throughout the world
  • 3.4 Porter's Five Forces Analysis
    • 3.4.1 Bargaining Power of Suppliers
    • 3.4.2 Bargaining Power of Buyers
    • 3.4.3 Threat of New Entrants
    • 3.4.4 Threat of Substitute Products and Services
    • 3.4.5 Degree of Competition

4. Segmentation

  • 4.1 By Type
    • 4.1.1 Folic Acid
    • 4.1.2 Iron
    • 4.1.3 Calcium
    • 4.1.4 Essential Fatty Acids
    • 4.1.5 Others
  • 4.2 By Sales Channel
    • 4.2.1 Retail Sales
    • 4.2.2 Direct Selling
    • 4.2.3 Online Sales
  • 4.3 By Geography
    • 4.3.1 North America
      • 4.3.1.1 United States
      • 4.3.1.2 Canada
      • 4.3.1.3 Mexico
      • 4.3.1.4 Others
    • 4.3.2 Europe
      • 4.3.2.1 United Kingdom
      • 4.3.2.2 Germany
      • 4.3.2.3 Spain
      • 4.3.2.4 Russia
      • 4.3.2.5 Others
    • 4.3.3 Asia-Pacific
      • 4.3.3.1 China
      • 4.3.3.2 Japan
      • 4.3.3.3 Others
    • 4.3.4 South America
      • 4.3.4.1 Brazil
      • 4.3.4.2 Argentina
      • 4.3.4.3 Others
    • 4.3.5 Africa
      • 4.3.5.1 South Africa
      • 4.3.5.2 Others

5. Competitive Landscape

  • 5.1 Most Adopted Market Strategies
  • 5.2 Most Active Companies
  • 5.3 Market Share Analysis

6. Company Profiles

  • 6.1 Church & Dwight Co Inc.
  • 6.2 Country Life
  • 6.3 Garden of Life
  • 6.4 Rainbow Light
  • 6.5 Biotics Research Corporation
  • 6.6 MegaFood
  • 6.7 Metagenics
  • 6.8 Nutramark
  • 6.9 New Chapter
  • 6.10 Pharmavite
  • 6.11 Twinlab

7. Appendix

  • 7.1 Sources
  • 7.2 Disclaimer
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