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市場調査レポート

ソーシャルメディア解析の世界市場:展開モデル別・エンドユーザー産業別・地域別・ベンダー別の分析 - 予測・傾向・市場シェア

Global Social Media Analytics Market - By Components (Social Media Monitoring, Social Media Analytics Measurement, Analytics and Insights), Mode of Deployment, Industry, Countries, Trends, Forecast - (2017 - 2022)

発行 Mordor Intelligence LLP 商品コード 393908
出版日 ページ情報 英文 99 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.58円で換算しております。
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ソーシャルメディア解析の世界市場:展開モデル別・エンドユーザー産業別・地域別・ベンダー別の分析 - 予測・傾向・市場シェア Global Social Media Analytics Market - By Components (Social Media Monitoring, Social Media Analytics Measurement, Analytics and Insights), Mode of Deployment, Industry, Countries, Trends, Forecast - (2017 - 2022)
出版日: 2017年01月14日 ページ情報: 英文 99 Pages
概要

当レポートでは、世界のソーシャルメディア・アナリティクス (解析ソリューション) の市場について分析し、システムの概要や市場の基本構造、主な市場促進・抑制要因、全体的な市場動向の見通し (今後6年間分)、コンポーネント別・展開モデル別・エンドユーザー産業別・地域別の詳細動向、主要企業のプロファイル・業績、今後の投資・市場成長の方向性などを調査しております。

第1章 分析手法

第2章 分析のポイント

第3章 エグゼクティブ・サマリー

第4章 市場のダイナミクス

  • イントロダクション
  • 市場促進要因
  • 市場抑制要因
  • 業界のバリューチェーンの分析
  • 業界の求心力:ポーターのファイブフォース分析

第5章 世界のソーシャルメディア解析市場:コンポーネント別の内訳

  • ソーシャルメディア・モニタリング
  • ソーシャルメディア解析 - 計測
  • 分析・考察

第6章 世界のソーシャルメディア解析市場:展開モデル別の内訳

  • オンデマンド展開モデル
  • オンプレミス展開モデル

第7章 世界のソーシャルメディア解析市場:エンドユーザー産業別の内訳

  • 銀行・金融サービス・保険 (BSFI)
  • IT・通信
  • 小売業
  • ライフサイエンス
  • 政府サービス
  • メディア・エンタテインメント
  • ユーティリティ
  • 運輸・ロジスティクス
  • その他

第8章 世界のソーシャルメディア解析市場:地域別の内訳

  • イントロダクション
  • 米国
  • カナダ
  • その他

第9章 競争環境:ベンダー別市場シェア

第10章 主要ベンダーのプロファイル

第11章 世界のソーシャルメディア解析市場の将来動向

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目次

Description

The global social media analytics market was valued at USD 2.91 billion in 2016 and is projected to reach a value of USD 18.67 billion by the end of 2022, at a CAGR of 36.27% over the forecast period, 2017-2022.

Social media has emerged as the most prominent cultural phenomena in the early 21st century. It has become an irreplaceable part of the social discourse around the world. Large multinational organizations have always placed a strong emphasis on gaining insights about the behavior and specific interests of patrons and prospective buyers. Social media analytics tools enable organizations to translate large amounts of consumer data into actionable insights. In the present day, digital consumers have been presented with multiple channels for airing their views on brands and organizations, making it imperative for organizations to amend their strategies as per consumer preferences, to gain an advantage in the market.

The growing number of social media users is one of the primary factors driving the growth of this market. Social media users have grown dramatically over the last decade. Growing smart phone penetration and improving internet connectivity in the developing economies are among the primary factors influencing the social media usage. Also, with the increasing social media usage companies are now focusing on targeted marketing. Intense competition among the industries is pushing companies to employ innovative tactics to gain an edge in the market. This is driving the adoption of social media analytics. However, the exponential increase in the volume of unstructured data is challenging the growth of this industry, due to which businesses are facing challenges in analyzing the unstructured data. Also, the lack of awareness of the technology in certain countries and the need for skilled personnel are restraining the growth of the market.

The global social media analytics market is segmented by operation (social media monitoring, social media analytics - measurement, and analytic insights), deployment mode (on-demand deployment, and on-premise deployment model), end-user industry (BFSI, IT & telecommunications, retail, life sciences, government services, media & entertainment, utilities, transportation & logistics, and others), and by region (North America, Europe, Asia-Pacific, Latin America, the Middle East & Africa). North America is the largest market in this industry, followed by Europe. High internet penetration and presence of global players have established the market in these regions. The growing internet usage and improving smart phone penetration are driving Asia-Pacific as the fastest-growing region over the forecast period (2017-2022).

This report describes a detailed study of Porter's five forces analysis of the market. All the five major factors in these markets have been quantified using the internal key parameters governing each of them. It also covers the market landscape of top players, which includes the key growth strategies, geographical footprint, and competition analysis.

The report also considers key trends that will impact the industry and profiles of leading suppliers of social media analytics, which include -

IBM

SAS

Mblast

Clarabridge Inc.

Gooddata

Crimson Hexagon Inc.

Adobe Systems Incorporated

Oracle Corporation

Salesforce

Simply Measured

Netbase Solutions Inc.

SAP SE

Germin8

Simplify 360

Key Deliverables in the Study

Market definition for social media analytics, along with identification of key drivers and restraints for the market.

Market analysis for the global social media analytics market, with region-specific assessments and competition analysis on a global and regional scale.

Identification of factors instrumental in changing the market scenario, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.

Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market share.

Identification and analysis of the macro and micro factors that affect the social media analytics market on both, global and regional scales.

A comprehensive list of key market players, along with the analysis of their current strategic interests and key financial information.

Table of Contents

1. Introduction

  • 1.1 Study Deliverables
  • 1.2 Market Definition
  • 1.3 Study Assumptions

2. Research Methodology

  • 2.1 Introduction
  • 2.2 Analysis Methodology
  • 2.3 Econometric Forecast Model
  • 2.4 Research Assumptions

3. Executive Summary

4. Market Dynamics

  • 4.1 Overview
  • 4.2 Market Drivers
    • 4.2.1 Exponential growth in number of social media users
    • 4.2.2 Growing focus on customer satisfaction
    • 4.2.3 Increasing Adoption of Analytics Solutions
  • 4.3 Market Restraints
    • 4.3.1 Growing volumes of Unstructured data
    • 4.3.2 Complex social media workflow analytics and Lack of Awareness
  • 4.4 Industry Value Chain Analysis
  • 4.5 Industry Attractiveness - Porter's five forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining power of Buyers/consumers
    • 4.5.3 Bargaining power of suppliers
    • 4.5.4 Threat substitute products and services
    • 4.5.5 Intensity of competitive rivalry

5. Global Social media Analytics Market - Segmentation by components

  • 5.1 Social Media Monitoring
  • 5.2 Social Media Analytics - Measurement
  • 5.3 Analytics & Insights

6. Global Social media Analytics Market - Segmentation by mode of deployment

  • 6.1 On-demand deployment model
  • 6.2 On-premise deployment model

7. Global Social Media Analytics Market - Segmented by End-user Industry

  • 7.1 Banking & Financial services
  • 7.2 IT & Telecommunications
  • 7.3 Retail
  • 7.4 Life sciences
  • 7.5 Government Services
  • 7.6 Media & Entertainment
  • 7.7 Utilities
  • 7.8 Transportation & Logistics
  • 7.9 Others

8. Global Social Media Analytics Market - Segmented by Region

  • 8.1 Introduction
  • 8.2 United States
  • 8.3 Canada
  • 8.4 Others

9. Competitive Landscape- Vendor Market Share

10. Key Vendor Profiles

  • 10.1 IBM
  • 10.2 SAS
  • 10.3 Mblast
  • 10.4 Clarabridge Inc.
  • 10.5 Gooddata
  • 10.6 Crimson Hexagon Inc.
  • 10.7 Adobe Systems incorporated
  • 10.8 Oracle Corporation
  • 10.9 Safesforce.com
  • 10.10 Simply Measured
  • 10.11 Netbase solutions, Inc.
  • 10.12 SAP SE
  • 10.13 Germin8
  • 10.14 Simplify360

11. Future Trends in Global social media Analytics Market

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