ワイン市場-成長、動向、COVID-19の影響、および予測（2021～2026年）

ワインの市場規模は、2021年から2026年の予測期間中に4.28％のCAGRで拡大すると予測されています。

モルドールインテリジェンスの分析によると、COVID-19は、米国、英国、インドなどのさまざまな国のオントレードのワイナリーを強制的に閉鎖し、パンデミックの影響を制御したため、ワイン業界に大きな影響を与えました。しかし、現在の環境は、ワイン業界が失われた消費者の注意を取り戻す機会を創出しようとしています。分析によると、主に欧州と北米の国々で、家庭で食事を楽しむためにワインを購入する人が増えるにつれて、ワインの総量は前年比で増加しています。一方、パントリーの積載量が減少した後もオフトレードでは発展し続け、オントレードもゆっくりと再開し、消費行動がCOVID-19以前のレベルに戻るかどうかは不確実です。

今後、ワイン市場は、世界的なフレーバーの革新とより高度な流通ネットワークと相まって、その健康上の利点とワイン製品のプレミアム化によるワインの需要の増加によって推進されるとみられています。

消費者の嗜好の変化、リースリングワインやその他のトロピカルフルーツワインなどの新しいエキゾチックなフレーバーに対する需要の高まりが、ワイン市場の成長を後押しすると予想されています。

当レポートでは、ワイン市場について調査し、市場の概要とともに、製品タイプ別、カラー別、流通チャネル別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場力学

• 市場の推進力
• 市場の抑制要因
• ポーターのファイブフォース分析

第5章 市場セグメンテーション

• 製品タイプ別
  • スティルワイン
  • スパークリングワイン
  • 酒精強化ワインとベルモット
• カラー別
  • 赤ワイン
  • ロゼワイン
  • 白ワイン
• 流通チャネル別
  • オントレード
  • オフトレード
• 地域別
  • 北米
  • 欧州
  • アジア太平洋
  • 南米
  • 中東とアフリカ

第6章 競合情勢

• 最も活発な企業
• 最も採用された戦略
• 市場シェア分析
• 企業プロファイル
  • E. &J. Gallo Winery
  • Constellation Brands Inc.
  • The Wine Group LLC
  • Pernod Ricard
  • Lagfin SCA
  • Treasury Wine Estates Limited
  • Bronco Wine Company
  • Foley Family Wines
  • Bacardi Limited
  • Symington Family Estates
  • Madeira Wine Company SA

第7章 市場機会と動向

第8章 COVID-19の市場への影響

The wine market is projected to register a CAGR of 4.28% during the forecast period, 2021- 2026.

As per Mordor Intelligence's analysis, COVID-19 made a major impact on the wine industry due to the forced closure of on-trade wineries in various countries such as the United States, the United Kingdom, India, and others to control the impact of the pandemic. However, the current environment may provide an opportunity for the wine industry to recapture lost consumer attention. As per the analysis, the total wine volumes are up year-over-year as more people purchase wine to enjoy with meals at home, majorly in European and North American countries. On the other hand, there is uncertainty if the current boost in the off-trade will continue after pantry loading depletes, the on-trade slowly reopens, and consumption behavior returns to pre-COVID-19 levels.

Moving forward, the wine market is likely to be driven by the increasing demand for wine due to its health benefits and premiumization of wine products, coupled with innovation in flavor and more advanced distribution networks, globally.

Changing tastes and new preferences among consumers and increasing demand for new and exotic flavors, such as Riesling wine and other tropical fruit wines, are expected to fuel the growth of the wine market.

Key Market Trends

Surge in Demand for Fortified and Other Premium Ingredients Infused Wine

Product premiumization is one of the prime factors expected to fuel the growth of the global market for fortified wine in the upcoming years. Leading market players are concentrating on the development of new flavored fortified wines to cater continuously to the changing consumer preferences. Marijuana-infused wines are gaining high popularity, specifically in markets like the United States. It is possibly the most significant trend influencing the alcoholic drinks market globally. Markets across the world witnessed consumers trading up to higher-value products, primarily across a wide range of categories. This trend is prominent in the developed markets, like the United States. Consumers are keen to explore unique and interesting alcoholic beverages.

Surge in Wine Consumption in Asia-Pacific and South American Regions

Asia-Pacific is leading in the demand for wine, with China dominating the market in the region. Notably, the consumption of red wine is more of a tradition in China, as the color red is considered lucky in the country. Owing to this factor, China is one of the leading markets for red wine consumption, giving tough competition to France and Italy. Australia is second in the consumption of wine in Asia-Pacific, followed by Japan. Also, India is the fastest-growing country in terms of wine consumption and registered a growth rate of approximately 7%. The Philippines, South Korea, and Vietnam are the other potential wine-consuming markets in Asia-Pacific. Hong Kong has no import tax for wine, which is a driving factor for the market.

Brazil and Argentina are other key countries, reflecting the future growth prospects in the wine market. The two nations are majorly driven by an expanding middle class, coupled with marketing campaigns run by major importers, such as Expand Importadora and Interfood Importacao, which are aiming to promote the culture of wine drinking, particularly in the case of Brazil.

Competitive Landscape

The wine market is a highly competitive market due to a large number of global and domestic companies operating in various countries. The prominent companies in the market are E. & J. Gallo Winery, Constellation Brands Inc., and The Wine Group LLC. These companies have a significant share in the market, owing to their wide range of prices for wines. As every region has a number of domestic players with robust distribution channels, global players seeking a higher market share prefer acquiring them rather than starting fresh in the country. New product development is another strategy followed by companies, as product differentiation helps in increasing the consumer base.

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• The market estimate (ME) sheet in Excel format
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TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Deliverables and Study Assumptions
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Product Type
  • 5.1.1 Still Wine
  • 5.1.2 Sparkling Wine
  • 5.1.3 Fortified Wine and Vermouth
• 5.2 By Color
  • 5.2.1 Red Wine
  • 5.2.2 Rose Wine
  • 5.2.3 White Wine
• 5.3 By Distribution Channel
  • 5.3.1 On-trade
  • 5.3.2 Off-trade
    • 5.3.2.1 Supermarkets/Hypermarkets
    • 5.3.2.2 Specialty Stores
    • 5.3.2.3 Online Retailers
    • 5.3.2.4 Other Distribution Channels
• 5.4 Geography
  • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
  • 5.4.2 Europe
    • 5.4.2.1 Germany
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 Spain
    • 5.4.2.4 France
    • 5.4.2.5 Italy
    • 5.4.2.6 Russia
    • 5.4.2.7 Rest of Europe
  • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Australia
    • 5.4.3.5 Rest of Asia-Pacific
  • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
  • 5.4.5 Middle-East and Africa
    • 5.4.5.1 United Arab Emirates
    • 5.4.5.2 South Africa
    • 5.4.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Most Active Companies
• 6.2 Most Adopted Strategies
• 6.3 Market Share Analysis
• 6.4 Company Profiles
  • 6.4.1 E. & J. Gallo Winery
  • 6.4.2 Constellation Brands Inc.
  • 6.4.3 The Wine Group LLC
  • 6.4.4 Pernod Ricard
  • 6.4.5 Lagfin S.C.A.
  • 6.4.6 Treasury Wine Estates Limited
  • 6.4.7 Bronco Wine Company
  • 6.4.8 Foley Family Wines
  • 6.4.9 Bacardi Limited
  • 6.4.10 Symington Family Estates
  • 6.4.11 Madeira Wine Company SA

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET