RTD (Ready-to-Drink) コーヒーの世界市場 - タイプ、用途、地域別 - 成長、トレンド、および予測（2018年〜2023年）
Global Ready-to-Drink (RTD) Coffee Market - Growth, Trends, and Forecast (2018 - 2023)
|発行||Mordor Intelligence LLP||商品コード||389667|
|出版日||ページ情報||英文 110 Pages
|RTD (Ready-to-Drink) コーヒーの世界市場 - タイプ、用途、地域別 - 成長、トレンド、および予測（2018年〜2023年） Global Ready-to-Drink (RTD) Coffee Market - Growth, Trends, and Forecast (2018 - 2023)|
|出版日: 2018年05月05日||ページ情報: 英文 110 Pages||
当レポートでは、RTD (Ready-to-Drink) コーヒーの世界市場を調査し、市場の概要、タイプ、販売チャネル、地域別の市場動向、市場規模の推移と予測、市場促進・阻害要因ならびに市場機会の分析、競合情勢、主要企業のプロファイルなど包括的な情報を提供しています。
RTD coffee is a recent concept and importance of these products can be understood in their market valuations, which often run into billions of dollars. The market is expected to register a CAGR of 4.5% during the forecast period (2018-2023). The global RTD coffee market is expected to be valued at USD 9.68 billion in 2018.
The instant nature and convenience offered by RTD coffee are important drivers. The nature of the product makes it a highly trend-driven market, and as such a certain element of innovation is constantly in demand. Regarding the major access points, iced products with longer shelf life provide major opportunities, along with liquid coffee concentrates and frozen concentrates. The latter holds importance for bulk buyers, such as restaurants and offices. The major constraint for the global RTD coffee market is in adapting to regional tastes and preferences. Specific regions, where consumers are habituated to hot or freshly ground coffee, take a considerable time and reluctance in adapting to the new tastes. Extensive marketing and use of locally sourced products are essential in countering this perception.
The RTD Coffee market is segmented based on ingredient type, packaging mode, sales channels, and geography. Convenience stores, supermarkets, and mass sellers are the major sales and distribution networks. Considering the volume dependent nature of the market, availability of the products is a major market determinant. This factor is further amplified in the case of emerging countries, which lack a fully developed distribution network. The supermarket shelves and vending machines gain prominence in this regard. Both these access points make soft drink manufacturers, the ideal distribution partners, and dominant market players. This phenomenon can be clearly observed in the long-standing partnership between PepsiCo and Starbucks. Despite the portfolio strength of Starbucks, the distribution network offered by Pepsi is crucial for an adequate market penetration. This distribution related facet of the industry offers a significant challenge to new and small players.
On the basis of geography, North America and Europe occupy pioneering and dominant market positions. The emerging markets of Asia-Pacific and South America present a very high volume potential. The APAC region is expected to witness slow to moderate growth rate over the forecast period.
February 2018 - North American Food Ingredients & Bio-Industrial division of Cargill announced that it has signed a long-term strategic agreement with international ingredients distributor Univar. The deal includes an ingredients distribution agreement, which will allow ingredients arm of Cargill to expand the distribution.
January 2018 - Coca-Cola-backed brand-incubation company L.A. Libations has taken a big step into the cold brew space, engaging in a strategic partnership with Southern California-based KonaRed Corporation.
Major Players - AJINOMOTO GENERAL FOODS INC., ASAHI GROUP HOLDINGS LTD., CARGILL, COCO-COLA COMPANY, DR. PEPPER SNAPPLE GROUP, DUNKIN BRANDS GROUP, FEROLITO VULTAGGIO & SONS, GREEN MOUNTAIN COFFEE ROASTERS, JAPAN TOBACCO INC., LOTTE CHILSUNG BEVERAGE CO., MONSTER BEVERAGE CO., PEPSICO INC, POKKA GROUP, SAN BENEDETTO, STARBUCKS CORPORATION, and among others.
Reasons to Purchase this Report
Analyzing outlook of the market with the recent trends and Porters five forces analysis
Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
Market segmentation analysis, including qualitative & quantitative research incorporating the impact of economic & non-economic aspects
Regional and Country level analysis integrating the demand and supply forces that are influencing the growth of the market
Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
3-month analyst support, along with the Market Estimate sheet (in excel)
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