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エナジードリンクの世界市場:成長、動向、および予測(2019年~2024年)

Energy Drinks Market - Growth, Trends and Forecast (2019 - 2024)

発行 Mordor Intelligence LLP 商品コード 389624
出版日 ページ情報 英文 100 Pages
納期: 2-3営業日
価格
本日の銀行送金レート: 1USD=109.62円で換算しております。
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エナジードリンクの世界市場:成長、動向、および予測(2019年~2024年) Energy Drinks Market - Growth, Trends and Forecast (2019 - 2024)
出版日: 2019年04月01日 ページ情報: 英文 100 Pages
概要

世界のエナジードリンク市場は、2019年から2024年の間に7.1%のCAGRで成長する見通しで、2024年には834億米ドルに達すると予測されています。

当レポートは世界のエナジードリンク市場について調査しており、市場機会や動向、成長および阻害要因、製品タイプ・包装・流通チャネル・地域別の市場分析、競合情勢、主要企業のプロファイル等の情報を提供しています。

目次

第1章 イントロダクション

  • 調査成果
  • 調査の仮定
  • 調査範囲

第2章 調査方法

第3章 エグゼクティブサマリー

  • 市場概況

第4章 市場力学

  • 成長要因
  • 阻害要因
  • ポーターのファイブフォース分析
    • 新規参入の脅威
    • バイヤー/消費者の交渉力
    • サプライヤーの交渉力
    • 代替製品の脅威
    • 業界内の競争

第5章 市場セグメント

  • 製品タイプ別
    • ドリンク
    • ショット
    • ミキサー
  • 包装別
    • ボトル
    • その他
  • 流通チャネル別
    • コンビニ
    • スーパーマーケット/ハイパーマーケット
    • フードサービス/スポーツ栄養チェーン
    • オンラインチャンネル
    • その他
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋地域
    • 南米
    • 中東・アフリカ地域

第6章 競合情勢

  • 主な活動的な企業
  • 主に採用されている戦略
  • 市場シェア分析
  • 企業プロファイル
    • Red Bull
    • Monster Beverage Corporation
    • Rockstar, Inc.
    • Coca Cola Company
    • PepsiCo
    • Arizona Beverage Company
    • National Beverage Corp.
    • Dr. Pepper Snapple Group
    • Living Essentials
    • Cloud 9

第7章 市場機会および将来動向

目次
Product Code: 47825

Market Overview

The global energy drinks probiotics market is forecasted to reach USD 83.4 billion by 2024, registering a CAGR of 7.1% during the forecast period (2019 - 2024).

  • Energy drinks have transitioned from being a niche product to one of the fastest growing product in the global drinks market. This change has been brought by a growingly evident consumer focus on fitness and health.
  • Energy drinks are marketed as an alternative to carbonated drinks therefore, there is a significant rise in the number of people switching from carbonated drinks to energy drinks over the last few years.
  • Energy drinks face huge competition from packaged juice, aerated beverages and malted health drinks. These substitutes are low in cost as compared to some of the energy drinks.

Scope of the Report

Energy drinks are beverages that contain taurine, caffeine, vitamins, glucuronolactone, proprietary blends, herbal extracts, and amino acids, which are marketed as products that boost physical stamina and mental alertness. The primary types of energy drinks are: Drinks, Shots and Mixers which are available in the packaging forms: Bottle, Can and Others. By distribution channel, energy drinks market is segmented into: Supermarkets/Hypermarkets, Food Services /Sports Nutrition chain, Online Channel and Others.

Key Market Trends

High Demand for Fast Energy Products

Consumption of energy drinks has been increasing dramatically in the last two decades, particularly amongst adolescents and young adults. Energy drinks are aggressively marketed with the claim that these products give an energy boost to improve physical and cognitive performance. A large amount of caffeine in energy drinks provides the consumer with the desirable effects of improved memory, increased alertness and elevated mood. Therefore, abiding by beneficial facts of consuming energy drinks is surging the demand and a significant increase in consumption of these drinks has been observed.

Energy Drinks Market Size by Region

The major consumer of energy drinks in the world is between the age group of 18-35 years which is rising the demand from the millennial population. North America is the major consuming market for energy drinks due to health concerns and awareness. However, Asia-Pacific is a growing market due to the changing demographics and increasing disposable income. Europe is an emerging market poised to grow at a healthy rate due to growing consumer adoption rate as a result of increased marketing efforts by key players. Children and adolescents are the main target groups for manufacturers. Markets in other regions like South America and Middle-East and Africa are comparatively smaller markets and are expected to take a rise in the coming years.

Competitive Landscape

The energy drink market is saturated, making it hard for new and small companies to compete. Monster Beverage Corporation, Red Bull, Coco-Cola, Rockstar Inc., PepsiCo are few of the many companies whose market share is high in the energy drinks segment. Companies focused on personalization and convenience in the American market need to look at European consumer demand for healthy, zero-calorie, low sugar functional products to scale their energy drink production in the region. Product launches in energy drop address this concern, offering huge potential for growth in developing regions. Most of the manufacturers create product awareness through advertising and sports players and celebrity endorsement. Major sports events are sponsored by energy drink manufacturers.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

  • 3.1 Market Overview

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porters 5 Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Drinks
    • 5.1.2 Shots
    • 5.1.3 Mixers
  • 5.2 By Packaging
    • 5.2.1 Bottle
    • 5.2.2 Can
    • 5.2.3 Others
  • 5.3 By Distribution Channel
    • 5.3.1 Convenience Stores
    • 5.3.2 Supermarket/Hypermarket
    • 5.3.3 Food Services /Sports Nutrition chain
    • 5.3.4 Online Channel
    • 5.3.5 Others
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Russia
      • 5.4.2.5 Spain
      • 5.4.2.6 Italy
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 India
      • 5.4.3.2 China
      • 5.4.3.3 Japan
      • 5.4.3.4 Australia
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East and Africa
      • 5.4.5.1 United Arab Emirates
      • 5.4.5.2 Saudi Arabia
      • 5.4.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Red Bull
    • 6.4.2 Monster Beverage Corporation
    • 6.4.3 Rockstar, Inc.
    • 6.4.4 Coca Cola Company
    • 6.4.5 PepsiCo
    • 6.4.6 Arizona Beverage Company
    • 6.4.7 National Beverage Corp-------
    • 6.4.8 Dr. Pepper Snapple Group
    • 6.4.9 Living Essentials
    • 6.4.10 Cloud 9 ---

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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