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RCS (リッチコミュニケーションサービス):メッセージングサービスの方向性

Rcs Update: the Direction Of Messaging Services

発行 Mobile Market Development Ltd 商品コード 876607
出版日 ページ情報 英文 46 Pages
納期: 即日から翌営業日
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RCS (リッチコミュニケーションサービス):メッセージングサービスの方向性 Rcs Update: the Direction Of Messaging Services
出版日: 2019年06月26日 ページ情報: 英文 46 Pages
概要

当レポートでは、RCS (リッチコミュニケーションサービス) 市場について取り上げ、オペレーターの実装・RCSビジネスメッセージングサービス開発を含む、市場の最新動向の分析を提供しています。

第1章 概要

第2章 背景事情と分析内容

第3章 RCSのイントロダクション

  • RCSの歴史
  • RCS 2.x 仕様のユニバーサルプロファイル
  • RCSの導入

第4章 メッセージングの可能性

  • メッセージング市場
  • P2Pメッセージングのビジネス事例
  • ビジネスメッセージング (A2P含む) のビジネス事例
    • 初期の成功
    • OTTビジネスメッセージングの競合

第5章 主要なRCSサポーターのアップデート

  • イントロダクション
  • Google
  • Samsung
  • SK Telecom
  • Vodafone
  • Orange
  • Deutsche Telekom/T-Mobile
  • America Movil
  • Sprint
  • KDDI

第6章 主な調査結果

第7章 提言

目次

Background to the Report

Rich Communication Services (RCS) development has been guided by the GSMA. RCS is a multimedia messaging service that is based on MNO networks. It was originally intended to compete with over-the-top (OTT) messaging services (e.g. WhatsApp, Facebook Messenger), with the added advantage of being a universal mobile offering - like SMS - which is accessible to all mobile users (i.e. there is no app requirement):

When RCS messages are sent to recipients without RCS capability, the message is delivered by SMS, ensuring universality.

MNOs were initially reticent to adopt RCS, as it required an IP Multimedia Subsystem (IMS) architecture to coordinate media streams regardless of the technical enabler (e.g. IP-enabled or circuit switch-enabled). Revenue outlook failed to justify this investment at the time, see MWP report IP Multimedia Subsystem (IMS): Who Benefits? (November 2010). A lack of RCS standards also hindered uptake by operators, while web-based OTT messaging services thrived, as they capitalised on meeting consumers' advanced messaging needs.

Two MWP reports in 2017 touched on the topic of RCS:

  • RCS vs. OTT Messaging - Best Practice for MNOs (March 2017);
  • SMS VAS Opportunities for Longer Term Revenues (October 2017).

The first covered Google's entrance into operator support for RCS implementation and Android device support for the RCS standard. It looked at the impact that this had had on operator RCS messaging initiatives at the time. The second report looked at business messaging as an opportunity and considered the potential for RCS business messaging within this.

The current report provides an update on RCS developments, both in terms of operator implementations and the development of RCS business messaging services: MNO traction appears to be growing, standards are in place, high profile players like Google and Samsung are collaborating on Universal Profile RCS and commercial implementations of RCS business messaging are emerging. Mobile Market Development examines this progress in the context of the wider messaging market.

Report Content

  • Subsequent to this introduction, the remainder of the report is arranged in the following sections:
  • Section 3 provides the history of RCS and where it is to date in terms of adoption;
  • Section 4 outlines the potential for messaging services, both person-to-person (P2P) and business-to-consumer (A2P);
  • Section 5 examines what RCS supporters are doing to launch services around the world.

The report concludes with a summary of the main findings and recommendations for operators who developing their approach to RCS messaging.

Table of Contents

1 Overview

  • 1.1Key Infographic
  • 1.2Introduction
  • 1.3Three i3 .

2 Background and Content

  • 2.1Background to the Report
  • 2.2Report Content
  • 2.3Currency and Conversions
  • 2.4Further Questions and Feedback

3 Introduction to RCS

  • 3.1History of RCS
  • 3.2Universal Profile RCS 2.x Specifications
  • 3.3RCS Adoption

4 Messaging Potential

  • 4.1Messaging Market
  • 4.2P2P Messaging Business Case
  • 4.3Business Messaging (including A2P) Business Case
    • 4.3.1Early Success
    • 4.3.2OTT Business Messaging Competition

5 Key RCS Supporter Updates

  • 5.1Introduction
  • 5.2Google .
  • 5.3Samsung .
  • 5.4SK Telecom
  • 5.5Vodafone
  • 5.6Orange .
  • 5.7Deutsche Telekom/T-Mobile
  • 5.8América Móvil
  • 5.9Sprint .
  • 5.10KDDI .

6 Findings

7 Recommendations

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