市場調査レポート

通信ネットワークAPI市場:戦略・エコシステム・企業・予測

Telecom Network API Marketplace: Strategy, Ecosystem, Players and Forecasts 2014 - 2019

発行 Mind Commerce 商品コード 298447
出版日 ページ情報 英文 139 Pages
納期: 即日から翌営業日
価格
こちらの商品の販売は終了いたしました。
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通信ネットワークAPI市場:戦略・エコシステム・企業・予測 Telecom Network API Marketplace: Strategy, Ecosystem, Players and Forecasts 2014 - 2019
出版日: 2014年03月28日 ページ情報: 英文 139 Pages

当商品の販売は、2016年02月18日を持ちまして終了しました。

概要

通信ネットワークAPI市場は2014年から2019年の間にCAGR28%で成長し、2019年末までに世界的な収益は1460億米ドルに達すると予測されています。各API分類では「その他」のAPI分類が最も速い成長率を示すと見られますが、SDM分類は2019年まで収益のトップの座を維持する見込みです。ティア1ワイヤレスキャリアのAPIトランザクションの平均量は今後5年間にわたって大幅に増大し、月平均で2,210億トランザクションに達する見込みです。

当レポートでは、世界の通信ネットワークAPI市場について詳細に評価し、ビジネスモデル、バリューチェーン分析、オペレーター・ベンダー戦略および定量的評価などをまとめ、概略以下の構成でお届けいたします。

第1章 イントロダクション

第2章 通信ネットワークAPI概要

  • ネットワークAPIの定義
  • キャリアがネットワークAPIを導入する理由
  • 通信ネットワークのAPI分類
  • 通信ネットワークAPIのビジネスモデル
  • セグメント
  • 競合課題
  • APIを利用するアプリケーションの割合
  • APIの収益潜在性
  • ネットワークAPI利用:産業セグメント別
  • 通信ネットワークAPIのバリューチェーン
  • 各APIトランザクションのコスト
  • APIトランザクションの量

第3章 APIアグリゲーション

  • APIアグリゲーターの役割
  • アグリゲーター付きAPIの総コスト
  • アグリゲーターAPIの利用:分類別

第4章 企業および通信API市場

  • データアズアサービス(DaaS)
  • API市場のメーカー
    • Mashape
    • Mulesoft

第5章 非通信ネットワークAPI・マッシュアップ

  • 非通信ネットワークAPI
  • マッシュアップ

第6章 キャリア、アプリケーションプロバイダーおよびベンダー戦略

  • LTE時代におけるキャリアポジショニング
  • 世界のキャリアAPIプログラム
  • キャリアはナットワークAPIをOTTサービスプロバイダーへ開放すべきか?
  • API導入に向かうディベロッパーの態度
  • ベンダー戦略:バリューチェーンにおける独自役割の作成
  • 企業プロファイル

第7章 市場分析・予測

  • TelcoネットワークAPI収益
  • TelcoネットワークAPI収益:API分類別
    • メッセージングAPI収益
    • LBS API収益
    • SDM API収益
    • ペイメント API収益
    • その他のAPI収益
  • TelcoネットワークAPI収益:地域別
    • アジア太平洋地域
    • 東欧
    • ラテンアメリカ・中米
    • 中東・アフリカ
    • 北米
    • 西欧

第8章 技術・将来のAPI市場成長の促進因子

  • サービス指向アーキテクチャー(SOA)
  • ソフトウェア定義ネットワーク(SDN)
  • 仮想化
    • ネットワーク機能仮想化(NFV)
    • ネットワーク機能を超えた仮想化
  • モノのインターネット(IoT)
    • 定義
    • 技術
    • アプリケーション
    • IoT、Daas、通信およびエンタープライズAPI

第9章 専門家の見解

図表リスト

目次

While a significant portion of the digital media ecosystem is yet to recognize the strategic importance of Application Programming Interface (API) as a means of accessing data for a variety of applications, Telecom API play a critical role in network operator strategy for support of business-to-business (B2B) services. Telecom Network APIs capitalize on existing network infrastructure to create a vast array of business opportunities for carriers worldwide to offer B2B services in a Data as a Service (DaaS) basis, which represents a fast growing secondary and revenue stream.

Telecom APIs allow carriers to disseminate a wealth of internal information or resources to third parties on an asymmetric basis as the network operators typically do not provides services to the end-users. Instead, network operators offer API for DaaS in an arms-length manner for B2B to Business (B2B2B) and B2B to Consumers (B2B2C) services. Carrier customers include Aggregators and Over-the-Top (OTT) providers as well as direct to enterprise customers. Data accessed includes everything from network QoS for video service delivery to Subscriber Data Management (SDM) for advertising, profiling, and identity management.

Telecom Network API Marketplace: Strategy, Ecosystem, Players and Forecasts 2014 - 2019 provides an in-depth assessment of the global Telecom Network API market, including business models, value chain analysis, operator and vendor strategies and a quantitative assessment of the industry from 2012 to 2019.

The report addresses the following key topics:

  • The Business Case for Telecom Network APIs : An assessment of the business case for Telco Network APIs
  • API Aggregation : The role of API Aggregators, the total cost usage for APIs with aggregation and a review of aggregator API usage by category.
  • Competitive Issues : Competitive issues within the Telecom API market such as reduction in TCO, open APIs and ease of configuration.
  • The Value Chain of Network Operator APIs Usage : An analysis of the value chain of network operator API usage for services including an assessment of revenue across participants in the value chain from end users, developers, aggregators to the API owners, and how this economic model will change over time.
  • Operator, Application Provider and Vendor Strategies : An analysis of how operators, application providers and vendors will position themselves to capitalize on network APIs
  • Analysis of Telecom and Non-Telecom Network APIs : Includes major telecom network and non-telecom network APIs and mashups throughout the globe, and an assessment of which APIs will lead the market in the future.
  • Market Analysis and Forecasts : A global and regional assessment of the market size and forecasts for the telecom network API market from 2014 to 2019
  • Analysis of Future Technology and API Market Drivers : Service Oriented Architecture (SOA), Virtualization, Software Defined Networks (SDN), and Internet of Things (IoT) are evaluated as drivers for API marketplace growth

Report Benefits:

  • Telecom API marketplace forecasts 2014 - 2019
  • Understand the Telecom and Enterprise API marketplace
  • Understand key API technologies and interdependencies
  • Identify the long-term growth drivers for the API marketplace
  • Understand how the API marketplace relates to the Cloud and DaaS

Key Findings:

  • The telecom networks API market will grow at a CAGR of 28 % between 2014 and 2019, eventually accounting for $ 146 Billion in global revenue by the end of 2019
  • In terms of regional revenue split, the Asia Pacific, North America and Western Europe region will remain to be the largest market segments by the end of 2019, while the Latin and Central America, and Middle East and Africa regions, will see the healthiest growth rates over the next five years.
  • In terms of individual API categories, the "Other" API category will witness the fastest growth rate but the SDM category will maintain its revenue leader position through 2019
  • The average volume of API transactions for a Tier 1 wireless carrier will significantly increment over the next five years eventually reaching 221 Billion transactions a month on average
  • Significant growth rates for Telecom API marketplace will be achieved through changes in certain business practices and also through deployment of SOA, virtualization, SDN, and advancement of IoT in certain key industry segments

Target Audience:

  • API Aggregators
  • Investment Firms
  • Application Developers
  • Mobile Device Vendors
  • Mobile Network Carriers
  • Service Bureau Companies
  • Wireless Infrastructure Vendors
  • Telecom Managed Service Providers
  • Major enterprise and businesses of all types

Table of Contents

1 Introduction

  • 1.1 Executive Summary
  • 1.2 Topics Covered
  • 1.3 Key Findings
  • 1.4 Target Audience
  • 1.5 Companies Mentioned

2 Telecom Network API Overview

  • 2.1 Defining Network APIs
  • 2.2 Why Carriers are Adopting Telco Network APIs
  • 2.3 Telecom Network API Categories
    • 2.3.1 SMS and RCS-E
    • 2.3.2 Presence
    • 2.3.3 MMS
    • 2.3.4 Location
    • 2.3.5 Payments
    • 2.3.6 Voice/Speech
    • 2.3.7 Voice Control
    • 2.3.8 Multimedia Voice Control
    • 2.3.9 M2M
    • 2.3.10 SDM/Identity Management
    • 2.3.11 Subscriber Profile
    • 2.3.12 QoS
    • 2.3.13 ID/SSO
    • 2.3.14 Content Delivery
    • 2.3.15 Hosted UC
    • 2.3.16 Directory
    • 2.3.17 Number Provisioning
    • 2.3.18 USSD
    • 2.3.19 Billing of Non-Digital Goods
    • 2.3.20 Advertising
    • 2.3.21 Collaboration
    • 2.3.22 IVR/Voice Store
  • 2.4 Telco Network API Business Models
    • 2.4.1 Two-Sided Business Model
    • 2.4.2 Exposing APIs to Developers
    • 2.4.3 Web Mashups
  • 2.5 Segmentation
    • 2.5.1 Users by Segment
    • 2.5.2 Workforce Management
  • 2.6 Competitive Issues
    • 2.6.1 Reduced TCO
    • 2.6.2 Open APIs
    • 2.6.3 Configurability
  • 2.7 Percentage of Applications that use APIs
  • 2.8 The Revenue Potential of APIs
  • 2.9 Telco Network API Usage by Industry Segment
  • 2.10 Telco Network API Value Chain
    • 2.10.1 Visualizing the Value Chain
    • 2.10.2 How will the Value Chain evolve overtime
    • 2.10.3 API Transaction Value Split among Players
  • 2.11 Cost for Different API Transactions
  • 2.12 Volume of API Transactions

3 API Aggregation

  • 3.1 The Role of API Aggregators
  • 3.2 Total Cost Usage for APIs with Aggregators
    • 3.2.1 Start-up Costs
    • 3.2.2 Transaction Costs
    • 3.2.3 Ongoing Maintenance/Support
    • 3.2.4 Professional Services by Intermediaries
  • 3.3 Aggregator API Usage by Category
    • 3.3.1 An LBS Case Study: LOC-AID
    • 3.3.2 Aggregation: Intersection of Two Big Needs
    • 3.3.3 The Case for Other API Categories
    • 3.3.4 Moving Towards New Business Models

4 Enterprise and Telecom API Marketplace

  • 4.1 Data as a Service (DaaS)
  • 4.2 API Market Makers
    • 4.2.1 Mashape
    • 4.2.2 Mulesoft

5 Non-Telecom Network APIs and Mashups

  • 5.1 Non-Telecom Network APIs
    • 5.1.1 Twitter
    • 5.1.2 Netflix API
    • 5.1.3 Google Maps
    • 5.1.4 Facebook
    • 5.1.5 Youtube
    • 5.1.6 Flickr
    • 5.1.7 Ebay
    • 5.1.8 Last.fm
    • 5.1.9 Amazon Web Services
    • 5.1.10 Bing Maps
    • 5.1.11 Yahoo Web Search API
    • 5.1.12 Shopping.com
    • 5.1.13 Salesforce.com
  • 5.2 Mashups
    • 5.2.1 BBC News on Mobile
    • 5.2.2 GenSMS emailSMS
    • 5.2.3 Foursquare
    • 5.2.4 Amazon SNS and Nexmo
    • 5.2.5 Triage.me
    • 5.2.6 MappyHealth
    • 5.2.7 Lunchflock
    • 5.2.8 Mobile Time Tracking
    • 5.2.9 Fitsquare
    • 5.2.10 GeoSMS
    • 5.2.11 FONFinder
    • 5.2.12 Pound Docs
    • 5.2.13 140Call
    • 5.2.14 Salesforce SMS

6 Carrier, Application Provider, and Vendor Strategies

  • 6.1 Carrier Positioning in the LTE Era
    • 6.1.1 Increasing API Investments
    • 6.1.2 The Rise of SDM
    • 6.1.3 Working Towards Standardisation: The GSMA OneAPI
    • 6.1.4 Carrier Attitudes towards APIs in the U.S Versus Asia Pacific and Western Europe
  • 6.2 Carrier API Programs Worldwide
    • 6.2.1 AT&T Mobility
    • 6.2.2 Verizon Wireless
    • 6.2.3 Vodafone
    • 6.2.4 France Telecom
    • 6.2.5 Telefonica
  • 6.3 Should Carriers Open Network APIs to OTT Service Providers
    • 6.3.1 Allowing OTT Providers to Manage Applications
    • 6.3.2 Carriers Lack the Innovative Skills to Capitalize on APIs Alone
  • 6.4 Developer Attitudes Towards API Adoption
    • 6.4.1 A Critical Asset to Developers
    • 6.4.2 Stimulating the Growth of API Releases
    • 6.4.3 Working Alongside Carrier Programs
    • 6.4.4 Developer Preferences: Google vs Carriers
  • 6.5 Vendor Strategies: Creating a Unique Role within the Value Chain
    • 6.5.1 Positioning as Enablers in the Value Chain
    • 6.5.2 Moving Away from a Box/Product Supplier Strategy
    • 6.5.3 Moving Away from a Box/Product Supplier Strategy
  • 6.6 Company Profiles
    • 6.6.1 Alcatel Lucent
    • 6.6.2 UnboundID
    • 6.6.3 Twilio
    • 6.6.4 LOC-AID
    • 6.6.5 Placecast
    • 6.6.6 Samsung
    • 6.6.7 AT&T Mobility
    • 6.6.8 Apigee
    • 6.6.9 2600 Hz
    • 6.6.10 Callfire
    • 6.6.11 Plivio
    • 6.6.12 Tropo
    • 6.6.13 Urban Airship
    • 6.6.14 Voxeo
    • 6.6.15 Competitive Differentiation

7 Market Analysis and Forecasts

  • 7.1 Telco Network APIs Revenue 2014 - 2019
  • 7.2 Telco Network APIs Revenue by API Category 2014 - 2019
    • 7.2.1 Messaging API Revenues
    • 7.2.2 LBS API Revenues
    • 7.2.3 SDM API Revenues
    • 7.2.4 Payment API Revenues
    • 7.2.5 Other API Revenues
  • 7.3 Telco Network APIs Revenue by Region 2014 - 2019
    • 7.3.1 Asia Pacific
    • 7.3.2 Eastern Europe
    • 7.3.3 Latin & Central America
    • 7.3.4 Middle East & Africa
    • 7.3.5 North America
    • 7.3.6 Western Europe

8 Technology and Market Drivers for Future API Market Growth

  • 8.1 Service Oriented Architecture (SOA)
  • 8.2 Software Defined Networks (SDN)
  • 8.3 Virtualization
    • 8.3.1 Network Function Virtualization (NFV)
    • 8.3.2 Virtualization Beyond Network Functions
  • 8.4 The Internet of Things (IoT)
    • 8.4.1 IoT Definition
    • 8.4.2 IoT Technologies
    • 8.4.3 IoT Applications
    • 8.4.4 IoT, DaaS, Telecom and Enterprise APIs

9 Expert Opinion - Twilio

  • 9.1 Twilio's Involvement in Telecom APIs
  • 9.2 Twilio's Position in the Telmcom API Value Chain
  • 9.3 Twilio's Opinion on Key Trends and Recent Developments in Telco APIs
    • 9.3.1 Cloud APIs
    • 9.3.2 Pay-as-you-Go
    • 9.3.3 Ease of Usage
  • 9.4 Drivers and Restraints in the Telecom API Market
  • 9.5 Final Thoughts

List of Figures

  • Figure 1: Wireless Carrier Assets
  • Figure 2: The Telco Network APIs Value Chain
  • Figure 3: Value Split among Aggregators, Carriers and Enterprise for API Transactions: 2012 - 2019
  • Figure 4: API Transaction Costs (US Cents) 2012 - 2019
  • Figure 5: Volume of API Transactions for a Tier 1 Carrier (Billions per Month): 2012 - 2019
  • Figure 6: GSMA OneAPI: Benefits to Stakeholders
  • Figure 7: Verizon Wireless API Catalog
  • Figure 8: Verizon Wireless API Program
  • Figure 9: France Telecom (Orange) APIs
  • Figure 10: Telefonica APIs
  • Figure 11: UnboundID's Portfolio of Services
  • Figure 12: Twilio's Portfolio of Services
  • Figure 13: LOC-AIDs's Exchange Server Architecture
  • Figure 14: Placecast's ShopAlerts Solution
  • Figure 15: Apigee's Portfolio of Services
  • Figure 16: Telco Network APIs Revenue (USD Billions) 2012 - 2019
  • Figure 17: Telco Network APIs Revenue (USD Billions) by API Category 2012 - 2019
  • Figure 18: Messaging APIs Revenue (USD Billions) 2012 - 2019
  • Figure 19: LBS APIs Revenue (USD Billions) 2012 - 2019
  • Figure 20: SDM APIs Revenue (USD Billions) 2012 - 2019
  • Figure 21: Payment APIs Revenue (USD Billions) 2012 - 2019
  • Figure 22: APIs Revenue for Other Categories (USD Billions) 2012 - 2019
  • Figure 23: Telco Network APIs Revenue (USD Billions) by Region 2012 - 2019
  • Figure 24: Telco Network APIs Revenue (USD Billions) in the Asia Pacific 2012 - 2019
  • Figure 25: Telco Network APIs Revenue (USD Billions) in the Eastern Europe 2012 - 2019
  • Figure 26: Telco Network APIs Revenue (USD Billions) in the Latin & Central America 2012 - 2019
  • Figure 27: Telco Network APIs Revenue (USD Billions) in the Middle East & Africa 2012 - 2019
  • Figure 28: Telco Network APIs Revenue (USD Billions) in the North America 2012 - 2019
  • Figure 29: Telco Network APIs Revenue (USD Billions) in the Western Europe 2012 - 2019
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