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LTE戦略、アプリケーションロードマップ、および4Gの将来

LTE Strategy, Application Roadmap, and Future of 4G

発行 Mind Commerce 商品コード 296693
出版日 ページ情報 英文 93 Pages
納期: 即日から翌営業日
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LTE戦略、アプリケーションロードマップ、および4Gの将来 LTE Strategy, Application Roadmap, and Future of 4G
出版日: 2014年02月01日 ページ情報: 英文 93 Pages
概要

4G向けのLTE標準は、VoLTE経由のVoIPを含め、本来のエンド・ツー・エンドIP接続と同様に大幅な容量獲得をもたらします。LTEは、新しいビジネスモデルおよび産業の参入企業から、サービス品質・ユーザーエクスペリエンスの品質向上に対するオペレーションサポートシステムに至るまで、全ての産業構成要素へ機会と課題を提示しています。

当レポートでは、LTEの導入、機能、および潜在的アプリケーションについて調査し、セルラーサービスとそのサプライチェーンを含む商業モバイル無線エコシステムに向けた特定の戦略、ソリューションおよびアプリケーションを提供するための技術および市場環境を分析しており、概略以下の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 LTE

第3章 LTEアプリケーション戦略

  • さらに大量のデータ利用に備える
  • クラウドでますます増加するサービスに備える
  • ますます取り残されるコアサービスに備える
  • 付加価値サービスの導入に備える

第4章 LTEアプリケーションロードマップ

  • ビデオ
  • VoLTE
  • リッチコミュニケーションサービス(RCS)
  • LTE Direct

第5章 4Gの将来

  • デバイスおよび加入者
  • 将来のネットワークトポロジー
  • 将来のアプリケーション
  • 新しいLTEビジネスモデル

第6章 結論・提言

図表リスト

目次

The Long Term Evolution (LTE) standard for 4G provides significant capacity gains as well as true end-to-end Internet Protocol (IP) connectivity including voice over IP (VoIP) via voice over LTE (VoLTE). LTE is ushering in a new world of opportunities and challenges for every industry constituent including everything from new business models and industry participants to operational support systems for improved quality of service and user experience.

This research evaluates LTE development, capabilities, and potential applications with a view towards both what is technically possible as well as what is optimal based on current and anticipated market conditions. The report analyzes technologies and market conditions to provide specific strategies, solutions, and applications for the commercial mobile radio ecosystem including cellular service providers and their supply chain.

Target Audience:

  • Mobile content providers
  • Mobile network operators
  • Wireless device manufacturers
  • Wireless infrastructure providers
  • Application developers and aggregators
  • Government and sovereign R&D institutions

Report Benefits:

  • LTE outlook and forecasts
  • Identify optimal LTE strategies
  • Understand LTE opportunities and constraints
  • Identify applications and solutions optimized by LTE
  • Identify emerging business models facilitated by LTE
  • Understand emerging areas such as wearable wireless
  • Recognize the supply/demand factors effecting LTE usage
  • Identify emerging applications for both consumers and enterprise
  • Understand the need for LTE VAS applications in the face of competition
  • Understand the evolving marketplace and the impact on the LTE ecosystem

Table of Contents

1.0 EXECUTIVE SUMMARY 7

2.0 LONG TERM EVOLUTION (LTE) 8

  • 2.1 LTE STATUS UPDATE 9
  • 2.2 LTE SUBSCRIPTIONS 11
  • 2.3 LTE RELEASE 11 AND THE ROADMAP BEYOND 11
  • 2.4 LTE DIRECT 13
  • 2.5 LTE DIRECT APPLICATIONS 16

3.0 LTE APPLICATION STRATEGY 18

  • 3.1 PREPARE FOR MUCH MORE DATA USAGE 18
    • 3.1.1 BIGGEST FACTOR IN MOBILE DATA: MOBILE VIDEO 18
    • 3.1.2 MOBILE VIDEO FORECAST 19
  • 3.2 PREPARE FOR INCREASINGLY MORE SERVICES IN THE CLOUD 19
    • 3.2.1 THE ROLE OF INCUMBENT NETWORK OPERATORS IN MOBILE CLOUD 20
    • 3.2.2 MOBILE DATA IN THE CLOUD FORECAST 21
  • 3.3 PREPARE FOR INCREASINGLY MARGINALIZED CORE SERVICES 21
    • 3.3.1 MARGINALIZATION DRIVES THE NEED FOR VALUE-ADDED SERVICES 21
    • 3.3.2 VALUED SERVICES INCLUDE COMMERCE, CONTENT AND APPS 22
  • 3.4 PREPARE FOR DEPLOYMENT OF VALUE-ADDED SERVICES 26
    • 3.4.1 WHAT IS A VALUE-ADDED SERVICE (VAS)? 26
    • 3.4.2 RELATIONSHIP OF VAS TO OTHER SERVICES 27
    • 3.4.3 WHY ARE VAS IMPORTANT? 27
    • 3.4.4 THE VAS SUPPLY CHAIN 27
    • 3.4.5 CARRIER PLANNING FOR VAS APPLICATIONS 27

4.0 LTE APPLICATION ROADMAP 29

  • 4.1 VIDEO 29
    • 4.1.1 MORE OF THE SAME: ONLY FASTER 30
    • 4.1.2 VIDEO CALL 33
    • 4.1.3 LTE VIDEO BROADCAST 34
    • 4.1.4 MOBILE TV IN LTE 35
  • 4.2 VOICE OVER LTE (VOLTE) 39
    • 4.2.1 GSMA VOLTE INIATIVES 40
    • 4.2.2 ALTERNATIVES TO VOLTE 41
  • 4.3 RICH COMMUNICATIONS SERVICES (RCS) 42
    • 4.3.1 GSMA RCS INITIATIVES 44
    • 4.3.2 RICH CALLS 45
    • 4.3.3 RICH MESSAGING 46
    • 4.3.4 RCS AND VIDEO 47
    • 4.3.5 DYNAMIC ADDRESS BOOK (DAB) 48
  • 4.4 LTE DIRECT 49
    • 4.4.1 DIRECT SERVICES 50

5.0 THE FUTURE OF 4G 53

  • 5.1 DEVICES AND SUBSCRIBERS 53
    • 5.1.1 SUBSCRIBER BEHAVIORS EVOLVE 54
    • 5.1.2 CONSUMER ELECTRONICS AND LTE 55
    • 5.1.3 THE GLOBAL MARKET FOR SMARTPHONES AND TABLETS 57
    • 5.1.4 NEXT GENERATION DEVICES AND LTE 59
  • 5.2 FUTURE NETWORK TOPOLOGY 60
    • 5.2.1 CONTINUED SMALL CELL EXPANSION 60
    • 5.2.2 HETEROGENEOUS NETWORKS (HETNETS) 61
    • 5.2.3 LTE TOPOLOGY ROADMAP 63
  • 5.3 FUTURE APPLICATIONS 64
    • 5.3.1 LTE AND SOCIAL NETWORKS/MEDIA 65
    • 5.3.2 LTE AND MOBILE MARKETING/ADVERTISING 66
    • 5.3.3 LTE ENABLED MOBILE COMMERCE 67
    • 5.3.4 CLOUD STORAGE/ACCESS 69
    • 5.3.5 PEER-TO-PEER (P2P) COMMUNICATIONS 70
    • 5.3.6 AUGMENTED REALITY (AR) 71
    • 5.3.7 WEARABLE WIRELESS DRIVES NEW APPLICATIONS 75
    • 5.3.8 THE ENTERPRISE/CORPORATE DASHBOARD 76
    • 5.3.9 MACHINE-TO-MACHINE (M2M) AND THE INTERNET OF THINGS (IOT) 78
    • 5.3.10 CONVERGENCE OF M2M, IOT, SOCIAL, AND BIG DATA = HUGE OPPORTUNITY 82
  • 5.4 NEW LTE BUSINESS MODELS 83
    • 5.4.1 MOBILE NETWORK API MODELS 83
    • 5.4.2 WORKING WITH THE CARRIERS 84
    • 5.4.3 DEALING WITH CARRIER CONCERNS IN NEW BUSINESS MODELS 86
    • 5.4.4 THE EMERGENCE OF A STRUCTURED THIRD-PARTY ECOSYSTEM 88

6.0 CONCLUSIONS AND RECOMMENDATIONS 91

List of Figures

  • Figure 1: LTE Direct Public Expression 14
  • Figure 2: Qualcomm Differentiated Apps/Services for Proximate Discover 16
  • Figure 3: Video Usage by Screen Type 18
  • Figure 4: Mobile Video Forecast to 2017 19
  • Figure 5: Mobile Data in the Cloud Forecast to 2017 21
  • Figure 6: Mobile Commerce Continuum 22
  • Figure 7: Pull and Push Content Models 25
  • Figure 8: Value-added Services vs. Core Services 26
  • Figure 9: Worldwide Mobile Data Usage 30
  • Figure 10: Mobile TV Ecosystem 36
  • Figure 11: VoLTE Call Continuity 39
  • Figure 12: RCS, APIs, and Applications 43
  • Figure 13: Enhanced Address Book Benefits 48
  • Figure 14: RCS Application Integration 49
  • Figure 15: LTE Market Drivers by Operational Improvement 54
  • Figure 16: Global Smartphone and Tablet Ownership by Country 57
  • Figure 17: Global Smartphone Market by Region 58
  • Figure 18: Global Tablet Market by Region 59
  • Figure 19: HetNets Topology 61
  • Figure 20: Carrier WiFi and Small Cells 62
  • Figure 21: Mobile Marketing Investment Growth by Type Forecast to 2015 66
  • Figure 22: Mobile Marketing Expenditures by Type Forecast to 2015 66
  • Figure 23: Augmented Reality 71
  • Figure 24: Enterprise Corporate Dashboard 77
  • Figure 25: Enterprise Corporate Dashboard: Employee Locator Application 78
  • Figure 26: Global M2M Growth by 2G/3G/4G Forecast to 2017 79
  • Figure 27: Global M2M Data Growth Forecast to 2017 80
  • Figure 28: Evolution of Carrier Business Models and Third Parties 89

List of Tables

  • Table 1: LTE Status 9
  • Table 2: LTE Subscriptions, by Region, Subscriptions Millions, 2013-2018 11
  • Table 3: Formal Status of LTE Release 10, 11, and 12 12
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