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米国におけるプリペイドワイヤレス市場:市場分析および予測 2020年~2025年

Prepaid Wireless in United States: Market Analysis and Forecast 2020 - 2025

出版日: | 発行: Mind Commerce | ページ情報: 英文 199 Pages | 納期: 即日から翌営業日

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米国におけるプリペイドワイヤレス市場:市場分析および予測 2020年~2025年
出版日: 2020年01月09日
発行: Mind Commerce
ページ情報: 英文 199 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

当レポートでは、米国におけるプリペイドワイヤレス市場について、主要プロバイダーの分析・サービス評価も含めて調査しており、主要MVNO企業・サービスの分析、プリペイドワイヤレスの将来展望と市場予測 (加入者数・収益) などを提供しています。

第1章 エグゼクティブサマリー

第2章 イントロダクション

第3章 米国の通信サービスプロバイダー

  • ワイヤレスキャリアの提供サービス
    • プリペイド・ポストペイドワイヤレス市場概要
    • プリペイド技術のアプローチ
    • プリペイド・ポストペイド市場戦略
    • プリペイドワイヤレス技術
    • プリペイド市場展望
  • プリペイドサービスにおける成長促進因子
    • クレジットの課題
    • 非銀行利用者
    • 一次的・不定期利用者
  • その他の要因・展望

第4章 米国のプリペイドワイヤレスサービスプロバイダー分析

  • AT&T
  • Sprint
  • T-Mobile
  • US Cellular
  • Verizon

第5章 プリペイドワイヤレス市場へのSprintとT-Mobileの統合の影響

  • 米国のキャリア・エコシステムへの影響
  • MVNOへの影響
  • プリペイド加入者への影響:Boost、Metro PCS、Virgin Mobile

第6章 MVNO

  • 概要
  • 主なMVNO戦略
  • MVNOの違い
  • プリペイド vs. ポストペイドサービス
  • プランの概要・分析
  • MVNO分析
    • Airlink Mobile
    • Airvoice Wireless
    • JOLT Mobile
    • Boost Mobile
    • Consumer Cellular
    • GreatCall
    • kajeet
    • Liberty Wireless
    • H2O Wireless (Locus Telecommunications)
    • Virgin Mobile USA
    • Cricket (AT&T)
    • Wal-Mart
    • Page Plus

第7章 米国のプリペイドワイヤレス予測

  • ワイヤレスプリペイド加入者予測:接続タイプ別
  • プリペイドワイヤレス収益予測:タイプ・接続別
  • 月次ARPU予測
  • プリペイドワイヤレスサービスプロバイダー市場シェア

第8章 プリペイドワイヤレスの将来:付加価値サービス

  • RCSおよびWebRTC
  • mコマースにおけるプリペイドおよびストアドバリュー
  • BYODとプリペイド
  • プリペイドと支払い
  • プリペイドとウェアラブルデバイス
  • プリペイドとスマートワークプレイス
  • プリペイドとバーチャルリアリティー
  • プリペイドと公衆安全
  • プリペイドとIoT

第9章 結論・提言

第10章 付録

目次

Overview:

This research evaluates the prepaid wireless market in the United States including major provider analysis and service assessment, technologies involved in prepaid service delivery, and assessment of the future of prepaid communications, content, and commerce. The report also provides forecasts for 2020 through 2025. The report also analyzes major MVNO companies and offerings. The report also provides a view into the future of prepaid wireless and market forecasts through 2025 including subscribers and Revenue by Voice vs. Data vs. VAS and by Connectivity Type.

Prepaid wireless service providers in the United States have become increasingly competitive in recent years as they evolve offerings to be more on par with post-paid service features and plans. For example, Verizon Wireless now offers prepaid family plans, unlimited plans, and support for BYOD whereas this was not the case just a few years ago. We anticipate the continued evolution of prepaid wireless in general as part of a dominant trend towards prepaying mobile services becoming increasingly more comparable with post-paid wireless.

We anticipate significant upheaval in the prepaid wireless market as a result of the Sprint and T-Mobile merger. We have already witnessed some minor changes, such as the rebranding of Metro PCS to Metro by T-Mobile. There is a strong reason to believe that the combined company will make more significant changes post-merger including rationalization of pricing, feature functionality, and ultimately brand consolidation. There is also the likelihood of substantively higher prices in the long-term.

In the intermediate term, there will be a considerable impact on the non-subsidiary prepaid brands that rely upon a Mobile Virtual Network Operator (MVNO) model for services delivery. The combined MVNOs supported by the two companies will find themselves in a weaker negotiating position regarding deal terms. T-Mobile subsidiaries will likely evolve to a purely T-Mobile. Along the way, these subsidiaries are expected to receive better feature functionality, support, and differentiation as a Mobile Network Operator (MNO) owned brand. The overall effect will be to move the combined company towards a consolidated prepaid wireless business unit with enhanced profitability and more competitive against prepaid wireless offerings from AT&T and Verizon.

The future of prepaid wireless communications will depend on more than just carrier-centric applications, communications, content, and commerce. For example, prepaid will be an important aspect of many next-generation services that are provided by a variety of third-party service companies that do not wish to offer a prepaid option, thus relying upon wireless carrier billing via prepay. Growth in prepaid wireless service will also depend on the extent to which next-generation services such as virtual reality is generally supported on a prepay basis. This is to say that prepaid customers must have access to wireless data plans that put them on par with postpaid in terms of both bandwidth and low-latency required for acceptable end-user quality of experience.

While many emerging applications will be offered by Over-the-Top (OTT) service providers, we strongly recommend that MNOs offer their own branded/controlled Value-added Service (VAS) applications. The OTT application business model has caused data payload (e.g. apps that use data) to become increasingly more valuable to consumers than data itself, which is rapidly becoming a marginalized commodity. With this development, VAS applications become much more important to the network operators.

With the ever-increasing commoditization of carrier core services (mostly voice and messaging), there will be a growing dependence on VAS applications for initially top-line revenue growth (as data growth tapers off and margins are squeezed) and then for margin growth as bearer services become a cost-plus commodity. Prepaid wireless service providers must also provide their own VAS apps to remain competitive, even if it necessitates them offering those apps on an OTT basis themselves.

Target Audience:

  • AI companies
  • Robotics companies
  • Investment organizations
  • Data management vendors
  • Industrial automation companies
  • Enterprise across all industry verticals

Companies in Report:

  • Airvoice Wireless
  • AT&T
  • Black Wireless
  • Best Cellular
  • Black Wireless
  • Boom! Mobile
  • Boost Mobile
  • CellNUVO
  • Cellular Abroad
  • Consumer Cellular
  • CREDO Mobile
  • Cricket Wireless
  • DataPass
  • Dataxoom
  • easyGO (Locus)
  • EcoMobile
  • Freedompop
  • Gen Mobile
  • Google FI
  • GoSmart Mobile
  • GreatCall
  • Hayai Mobile
  • H2O Wireless (Locus)
  • Ideal Mobile
  • Jolt Mobile
  • KidsConnect
  • Kajeet
  • Karma Mobility
  • Liberty Wireless
  • Lycamobile
  • Metro by T-Mobile
  • Mint Mobile
  • NET10
  • Page Plus Cellular
  • Payless Cellular
  • PixWireless
  • PureTalk
  • Red Pocket Mobile
  • Republic Wireless
  • Simple Mobile
  • Straight Talk
  • T-Mobile
  • Tello
  • TextNow
  • Ting Mobile
  • Tracfone Wireless
  • Twigby
  • Ultra Mobile
  • Unreal Mobile
  • US Cellular
  • Virgin Mobile USA
  • Verizon
  • Walmart Family Mobile
  • Zing Wireless
  • ZIP SIM

Table of Contents

1. Executive Summary

2. Introduction

3. United States Communication Service Providers

  • 3.1. Wireless Carrier Offerings
    • 3.1.1. Prepaid and Postpaid Wireless Market Overview
    • 3.1.2. Prepaid Technology Approaches
    • 3.1.3. Prepaid and Post-paid Market Strategy
    • 3.1.4. Prepaid Wireless Technology
    • 3.1.5. Prepaid Market Outlook
  • 3.2. USA Prepaid Wireless Market Handset Providers
  • 3.3. Drivers for Growth in Wireless Prepaid Services
    • 3.3.1. Credit Challenged
    • 3.3.2. Unbanked Users
    • 3.3.3. Temporary and Infrequent Users
  • 3.4. Other Factors and Outlook

4. United States Prepaid Wireless Carrier Service Provider Analysis

  • 4.1. AT&T
    • 4.1.1. Plans
    • 4.1.2. Feature Analysis
    • 4.1.3. SWOT Analysis
    • 4.1.4. AT&T MVNO Companies
  • 4.2. Sprint
    • 4.2.1. Overview
    • 4.2.2. Plans
    • 4.2.3. Feature Analysis
    • 4.2.4. SWOT Analysis
    • 4.2.5. Sprint MVNO Companies
  • 4.3. T-Mobile
    • 4.3.1. Overview
    • 4.3.2. Plans
    • 4.3.3. Feature Analysis
    • 4.3.4. SWOT Analysis
    • 4.3.5. T-Mobile MVNO Companies
  • 4.4. US Cellular
    • 4.4.1. Overview
    • 4.4.2. Plans
    • 4.4.3. Feature Analysis
    • 4.4.4. SWOT Analysis
  • 4.5. Verizon
    • 4.5.1. Overview
    • 4.5.2. Plans
    • 4.5.3. Feature Analysis
    • 4.5.4. SWOT Analysis
    • 4.5.5. Verizon MVNO Companies
  • 4.6. Prepaid Wireless Industry Consolidation

5. Sprint and T-Mobile Merger Impact on Prepaid Wireless

  • 5.1.1. Impact on USA Carrier Ecosystem as a Whole
  • 5.1.2. Impact on Mobile Virtual Network Operators (MVNO)
  • 5.1.3. Impact on Prepaid Subsidiaries: Boost, Metro PCS, and Virgin Mobile

6. Mobile Virtual Network Operators

  • 6.1. Overview
  • 6.2. MVNOs Leverage MNO Assets
  • 6.3. MVNOs Leverage MVNE Infrastructure and Services
  • 6.4. MVNO Strategies
  • 6.5. MVNO Differentiation
  • 6.6. Prepaid vs. Post-paid Offerings
  • 6.7. Plan Overview and Analysis
  • 6.8. Select MVNO Case Study Analysis
    • 6.8.1. Airlink Mobile (DS Mobile)
    • 6.8.2. Airvoice Wireless
    • 6.8.3. JOLT Mobile
    • 6.8.4. Boost Mobile
    • 6.8.5. Consumer Cellular
    • 6.8.6. GreatCall
    • 6.8.7. kajeet
    • 6.8.8. Liberty Wireless
    • 6.8.9. H2O Wireless (Locus Telecommunications)
    • 6.8.10. Virgin Mobile USA
    • 6.8.11. Cricket (AT&T)
    • 6.8.12. Wal-Mart
    • 6.8.13. Page Plus

7. USA Prepaid Wireless Forecasts 2020 - 2025

  • 7.1. Wireless Prepaid Subscriber Forecast by Connectivity Type 2020 - 2025
  • 7.2. Prepaid Wireless Revenue Forecast by Type, and Connectivity 2020 - 2025
  • 7.3. Monthly ARPU Forecast 2020 - 2025
  • 7.4. Prepaid Wireless Service Provider Market Share 2020 - 2025

8. Future of Prepaid Wireless: Value-added Services

  • 8.1. Real-time Communications: RCS and WebRTC
  • 8.2. Prepaid and Stored Value in Mobile Commerce
  • 8.3. BYOD and Prepaid
  • 8.4. Prepaid and Payments
  • 8.5. Prepaid and Wearables
  • 8.6. Prepaid and the Smart Workplace
  • 8.7. Prepaid and Virtual Reality
  • 8.8. Prepaid and Public Safety
  • 8.9. Prepaid and Internet of Things (IoT)
  • 8.10. Offer Strategies for Value Added Services
    • 8.10.1. Subscription
    • 8.10.2. Per-use Services
    • 8.10.3. Data
    • 8.10.4. Messaging
    • 8.10.5. On-demand Service
    • 8.10.6. Up-selling from On-demand to Subscription

9. Conclusions and Recommendations

10. Appendix: MVNO Strategies

  • 10.1. MVNO Types
    • 10.1.1. Full MVNO
    • 10.1.2. Service Provider
    • 10.1.3. ESP: Enhanced Service Provider (Hybrid MVNO)
    • 10.1.4. Branded Reseller
  • 10.2. MVNO Models
    • 10.2.1. Discount MVNOs
    • 10.2.2. Lifestyle/niche MVNOs
    • 10.2.3. Media/Entertainment MVNOs
    • 10.2.4. Ethnic MVNOs
    • 10.2.5. Business MVNOs
    • 10.2.6. Brand MVNOs
    • 10.2.7. Data MVNOs
    • 10.2.8. M2M/Telemetry MVNOs
    • 10.2.9. Quad Play MVNOs
    • 10.2.10. Roaming MVNOs
  • 10.3. Additional Case Study Analysis of USA MVNO Companies
    • 10.3.1. CellNUVO
    • 10.3.2. Cellular Abroad
    • 10.3.3. AirVoice Wireless
    • 10.3.4. Airlink Mobile
    • 10.3.5. Jasper Wireless (Cisco)
    • 10.3.6. ZingPCs
    • 10.3.7. Boost Mobile
    • 10.3.8. Disney Mobile
    • 10.3.9. ZIP SIM
    • 10.3.10. Bratz Mobile
    • 10.3.11. Consumer Cellular
    • 10.3.12. CREDO Mobile
    • 10.3.13. DBS Communications
    • 10.3.14. Defense Mobile
    • 10.3.15. Freedom-Wireless
    • 10.3.16. GreatCall
    • 10.3.17. Kajeet
    • 10.3.18. KORE Wireless
    • 10.3.19. Liberty Wireless
    • 10.3.20. MetroPCS
    • 10.3.21. Lycamobile
    • 10.3.22. PixWireless
    • 10.3.23. National Geographic
    • 10.3.24. NET10
    • 10.3.25. Nextel Partners
    • 10.3.26. Page Plus
    • 10.3.27. Payless Cellular
    • 10.3.28. PlatinumTel Communications
    • 10.3.29. Google Fi
    • 10.3.30. Red Pocket Mobile
    • 10.3.31. Ting
    • 10.3.32. Total Call Mobile
    • 10.3.33. Tracfone Wireless
    • 10.3.34. Virgin Mobile USA
    • 10.3.35. Cricket Wireless
    • 10.3.36. H2O Wireless
    • 10.3.37. RingPlus
    • 10.3.38. PureTalk

11. Appendix: LTE Strategies

  • 11.1. VoLTE Operation
    • 11.1.1. VoLTE, RCS, and IMS
    • 11.1.2. Alternatives to VoLTE
      • 11.1.2.1. Voice over LTE Alternative: CSFB uses 3G
      • 11.1.2.2. Voice over LTE Alternative: VoLGA uses Circuits with LTE
  • 11.2. VoLTE Advantages for Mobile Operators 1
    • 11.2.1. Management of Macro Spectrum
    • 11.2.2. Greater Efficiency of Micro Spectrum
    • 11.2.3. Improved QoS
    • 11.2.4. Less Hardware and COTS Equipment
    • 11.2.5. Roaming is Dramatically Easier
    • 11.2.6. Less Expensive per bit Backhaul
    • 11.2.7. Comparable Device Perform Better on LTE than on 3G Networks

Figures

  • Figure 1: Prepaid Phone Options
  • Figure 2: Roaming in Cellular Networks
  • Figure 3: AT&T Prepaid Pricing
  • Figure 4: Sprint Prepaid Pricing
  • Figure 5: Verizon Prepaid Pricing
  • Figure 6: USA MVNOs
  • Figure 7: Airvoice Wireless Pricing
  • Figure 8: Jolt Mobile Pricing
  • Figure 9: Consumer Cellular Pricing
  • Figure 10: Liberty Wireless Pricing
  • Figure 11: Walmart Family Mobile Pricing

Tables

  • Table 1: Wireless Prepaid Unique Subscribers by Connectivity Network 2020 - 2025
  • Table 2: Wireless Prepaid Subscribers 2020 - 2025
  • Table 3: Wireless Prepaid Revenue by Voice vs. Data vs. VAS 2020 - 2025
  • Table 4: Wireless Prepaid Revenue by Connectivity 2020 - 2025
  • Table 5: Wireless Prepaid Revenue 2020 - 2025
  • Table 6: Wireless Prepaid Average Monthly ARPU 2020 - 2025
  • Table 7: Wireless Prepaid Vendor Market Share by Subscription 2020 - 2025
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