市場調査レポート

モバイルOSの包括的分析と予測

Mobile OS Comparative Analysis and Forecast 2013 - 2018

発行 Mind Commerce 商品コード 288648
出版日 ページ情報 英文 46 Pages
納期: 即日から翌営業日
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モバイルOSの包括的分析と予測 Mobile OS Comparative Analysis and Forecast 2013 - 2018
出版日: 2013年10月28日 ページ情報: 英文 46 Pages
概要

当レポートでは、主要なモバイルオペレーションシステムの競合情勢について、発展、市場業績と予測、アプリケーションストア行政、市場の脅威と細分化の問題、SWOT分析、および新しいOSプラットフォームを含めて評価しており、GoogleのAndroidオープンソースプロジェクト(AOSP)に対する戦略の詳細分析を交え、概略以下の構成でお届けいたします。

第1章 イントロダクション

第2章 主なモバイルOSの発展年表・分析

  • 全モバイルOSの開発年表
  • ANDROID VERSION 1.0 - 4.4
  • IOS VERSION 1.0 - 7
  • WINDOWS PHONE
  • BLACKBERRY
  • SYMBIAN

第3章 モバイルOS市場予測・競合分析

  • モバイルOS比較チャート:機能・特徴別
  • 世界のモバイルOSアプリケーション収益:全体 vs. ビジネスモデル別
  • 世界のモバイルOSアプリケーション収益:アプリケーションストア別
  • 世界のスマートフォン売上:モバイルOS別
  • モバイルOS市場シェア予測
  • 世界のタブレット売上&市場シェア:OS別
  • 主要スマートフォン諸国:売上&市場シェア別
  • スマートフォンベンダートップ5の売上&市場シェア
  • スマートフォン利益シェア:OEM別
  • アプリケーションストア統計
  • アプリケーション品質レポート:iOS vs. ANDROID
  • アプリケーションダウンロード収益シェア:OS別
  • アプリケーション動向:ユーザー別
  • 消費者vs.エンタープライズのインターネット利用:OS別
  • モバイルOSに対するユーザーロイヤルティ比率
  • 電話ブランドに対する消費者ロイヤルティ
  • 広告コンバージョンレート:モバイルOS vs.広告分類
  • バナー広告ンバージョンレート:モバイルOS vs.アプリケーション分類
  • 勝者は誰か:iOSかANDROIDか、それともその他か?

第4章 SWOT分析&断片化の課題

  • 強み・機会
    • ANDROID OS
    • IOS
    • WINDOWS PHONE
    • BLACKBERRY
    • SYMBIAN
  • 弱み・脅威
    • ANDROID OS
    • IOS
    • WINDOWS PHONE
    • BLACKBERRY
    • SYMBIAN
  • モバイルOSの断片化の課題

第5章 モバイルOSの新加入

  • FIREFOX OS
    • 概要
    • 機能&アプリケーション
    • 競合情勢
  • UBUNTU TOUCH
    • 概要
    • 機能&アプリケーション

第6章 ANDROIDオープンソースプロジェクト(AOSP) vs. GOOGLE分析

  • ANDROID vs. Googleの成功およびGoogleの潜在的脅威
  • ANDROIDは本当にオープンソースか?
  • ANDROID OEM戦略
  • GOOGLE のAPI戦略
  • GOOGLE MAPS pのAPI戦略
  • GOOGLE CLOUD MESSAGING (GCM)
  • ロケーションAPI戦略
  • アプリ内購入API
  • プレイゲームAPI
  • SAMSUNG と AMAZONの ANDROID戦略
  • GOOGLEの ANDROIDエコシステムはチャレンジ可能か?

第7章 結論

  • 主な調査結果・モバイルOS市場の将来

図表リスト

目次

A mobile OS is an Operating System that operates a smartphone, tablet, phablet, PDA, or other digital mobile/wireless device. Modern mobile operating systems combine the features of a personal computer operating system with touch screen, cellular, Bluetooth, WiFi, GPS mobile navigation, camera, video camera, speech recognition, voice recorder, music player, near field communication, personal digital assistant (PDA) and other features.

This research evaluates the competitive landscape of major mobile operating systems including their evolution, market performance and projections, application store performance, market threats and fragmentations challenges, SWOT analysis, and emerging OS platforms and in-depth analysis of Google's strategy over Android Open Source Project (AOSP).

The report also provides a global forecast for mobile applications segmented by mobile OS and App Store and mobile OS and Business Model:

Global Mobile Application Revenue by App Store 2013 - 2018

  • Amazon App Store
  • Apple App Store
  • Bada App Store
  • BlackBerry App World
  • FireFox OS
  • Google Play
  • Kindle App Store
  • Nokia App Store
  • Nook App Store
  • Tizen
  • WebOS App Store
  • Windows Store
  • Others

Global Mobile Application Revenue by Business Model 2013 - 2018

  • Virtual Goods
  • Advertising Revenue
  • Subscription Revenue
  • Download Revenue

Target Audience:

  • Mobile network operators
  • Mobile handset manufacturers
  • OS and application store companies
  • Wireless/Mobile application developers
  • Wireless/Mobile infrastructure providers
  • Personal computing device manufacturers
  • Services infrastructure and outsourcing providers

Companies in Report:

  • Alibaba
  • Amazon
  • Apple
  • Blackberry
  • Google
  • IBM
  • Microsoft
  • Mozilla
  • Nokia
  • Samsung
  • Ubuntu

Table of Contents

1.0 INTRODUCTION

2.0 MAJOR MOBILE OS EVOLUTION TIMELINE AND ANALYSIS

  • 2.1 DEVELOPMENT TIMELINE OF ALL MOBILE OS
  • 2.2 ANDROID VERSION 1.0 - 4.4
  • 2.3 IOS VERSION 1.0 - 7
  • 2.4 WINDOWS PHONE
  • 2.5 BLACKBERRY
  • 2.6 SYMBIAN

3.0 MOBILE OS MARKET PROJECTION AND COMPETITIVE ANALYSIS

  • 3.1 MOBILE OS COMPARISON CHART BY FUNCTIONALITY AND FEATURES
  • 3.2 GLOBAL MOBILE APPLICATION REVENUE BY TOTAL VS. BUSINESS MODEL ($ MILLION)
  • 3.3 GLOBAL MOBILE APPLICATION REVENUE BY APP STORE ($ MILLION)
  • 3.4 GLOBAL SMARTPHONE SALES BY MOBILE OS
  • 3.5 MOBILE OS MARKET SHARE PROJECTION 2013 - 2017
  • 3.6 GLOBAL TABLET SALES & MARKET SHARE BY OS (UNIT MILLION)
  • 3.7 TOP SMARTPHONE COUNTRIES BY SALES & MARKET SHARE (UNIT MILLION)
  • 3.8 TOP FIVE SMARTPHONE VENDOR SALES & MARKET SHARE (UNIT MILLION)
  • 3.9 SMARTPHONE PROFIT SHARE BY OEMS
  • 3.10 APPSTORE STATISTICS
  • 3.11 APP QUALITY REPORT IOS VS. ANDROID
  • 3.12 APPS DOWNLOAD REVENUE SHARE BY OS
  • 3.13 APPS DOWNLOAD TREND BY USERS 2013
  • 3.14 CONSUMER VS. ENTERPRISE INTERNET USAGE BY OS 2013
  • 3.15 USER LOYALTY RATIO OVER MOBILE OS
  • 3.16 CONSUMER LOYALTY OVER PHONE BRAND
  • 3.17 AD CONVERSATION RATE BY MOBILE OS VS. AD CATEGORY
  • 3.18 BANNER AD CONVERSION RATE BY MOBILE OS VS. APP CATEGORY
  • 3.19 WHO IS WINING: IOS OR ANDROID OR OTHER?

4.0 SWOT ANALYSIS & FRAGMENTATION CHALLENGE

  • 4.1 STRENGTH AND OPPORTUNITY
    • 4.1.1 ANDROID OS
    • 4.1.2 IOS
    • 4.1.3 WINDOWS PHONE
    • 4.1.4 BLACKBERRY
    • 4.1.5 SYMBIAN
  • 4.2 WEAKNESS AND THREAT
    • 4.2.1 ANDROID
    • 4.2.2 IOS
    • 4.2.3 WINDOWS PHONE
    • 4.2.4 BLACKBERRY
    • 4.2.5 SYMBIAN
  • 4.3 MOBILE OS FRAGMENTATION CHALLENGE

5.0 MOBILE OS ENTRANT

  • 5.1 FIREFOX OS
    • 5.1.1 OVERVIEW
    • 5.1.2 FEATURES & APPLICATIONS
    • 5.1.3 COMPETITIVE LANDSCAPE
  • 5.2 UBUNTU TOUCH
    • 5.2.1 OVERVIEW
    • 5.2.2 FEATURES & APPLICATIONS

6.0 ANDROID OPEN SOURCE PROJECT (AOSP) VS. GOOGLE ANALYSIS

  • 6.1 ANDROID VS. GOOGLE SUCCESS AND POSSIBLE THREAT FOR GOOGLE
  • 6.2 IS ANDROID REALLY OPEN SOURCE?
    • 6.2.1 AOSP SEARCH VS. GOOGLE SEARCH
    • 6.2.2 AOSP MUSIC VS. GOOGLE PLAY MUSIC
    • 6.2.3 GOOGLE CALENDAR VS. AOSP CALENDAR
    • 6.2.4 AOSP KEYBOARD VS. GOOGLE KEYBOARD
    • 6.2.5 AOSP CAMERA VS. GOOGLE CAMERA
    • 6.2.6 AOSP MESSAGING VS. GOOGLE HANGOUT
  • 6.3 ANDROID OEM STRATEGY
    • 6.3.1 GOOGLE APPS BUNDLE AND SKYHOOK LESSON
    • 6.3.2 ALIBABA CHINA LESSON
    • 6.3.3 AMAZON LESSON
  • 6.4 GOOGLE APIS STRATEGY
  • 6.5 GOOGLE MAPS API STRATEGY
  • 6.6 GOOGLE CLOUD MESSAGING (GCM) STRATEGY
  • 6.7 LOCATION APIS STRATEGY
  • 6.8 IN-APP PURCHASING APIS
  • 6.9 PLAY GAMES API
  • 6.10 SAMSUNG AND AMAZON'S ANDROID STRATEGY
  • 6.11 IS GOOGLE'S ANDROID ECOSYSTEM CHALLENGEABLE?

7.0 CONCLUSIONS

  • 7.1 KEY FINDINGS AND FUTURE OF MOBILE OS MARKETPLACE

List of Graphs

  • Figure 1: Smartphone Profit Share by OEM 2013
  • Figure 2: uTest App Quality Report iOS vs. Android 2013
  • Figure 3: Application Download Revenue 2013: iOS vs. Android vs. Others
  • Figure 4: Application Download Trend iOS vs. Android vs. Others 2013
  • Figure 5: Graphical Difference between Google Search vs. AOSP Search
  • Figure 6: Graphical Difference between Google Play Music vs. AOSP Music
  • Figure 7: Graphical Difference between Google Calendar vs. AOSP Calendar
  • Figure 8: Graphical Difference between Google Keyboard vs. AOSP Keyboard
  • Figure 9: Graphical Difference between Google Camera vs. AOSP Camera
  • Figure 10: Graphical Difference between Google Hangout vs. AOSP Messaging

List of Tables

  • Table 1: Development Timeline of Major Mobile OS 1996 - 2013
  • Table 2: Performance Comparison Chart by Functionality & Features
  • Table 3: Global Mobile Application Revenue by Business Model 2013 - 2018
  • Table 4: Global Mobile App Store Revenue Forecast 2013 - 2018
  • Table 5: Global Smartphone Sales by OS 2012 vs. 2013 (Unit Million)
  • Table 6: Global Smartphone Sales by Mobile OS: Q1 - 2013 Q2
  • Table 7: Smartphone Market Share by Mobile OS 2013 - 2017
  • Table 8: Tablet Sales & Market Share by OS 2012 - 2016
  • Table 9: Top Seven Smartphone Countries by Sales & Market Share 2012 - 2016
  • Table 10: Top Five Smartphone Vendor Sales & Market Share 2012 vs. 2013
  • Table 11: App store Statistics as of Q3 2013 : iOS vs. Android vs. Windows
  • Table 12: Consumer vs. Enterprise Internet Usage Trend by OS 2013
  • Table 13: Mobile OS User Loyalty Ratio 2013
  • Table 14: Consumer Loyalty over Phone Brand 2013
  • Table 15: Rates of Ad Conversion by Mobile OS vs. Ad Format
  • Table 16: Rate of Ad Conversion by Mobile OS vs. App Category
  • Table 17: Release Timeline of Firefox OS
  • Table 18: System Requirement for Ubuntu OS
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