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市場調査レポート

ソーシャルゲーム市場の参入・成功戦略の分析

Social Gaming Market Entry and Success Strategy Analysis 2013

発行 Mind Commerce 商品コード 286411
出版日 ページ情報 英文 31 Pages
納期: 即日から翌営業日
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ソーシャルゲーム市場の参入・成功戦略の分析 Social Gaming Market Entry and Success Strategy Analysis 2013
出版日: 2013年10月15日 ページ情報: 英文 31 Pages
概要

当レポートでは、ソーシャルゲーム企業の成功/失敗の戦略について取り上げ、強力なバリューチェーンによるリスク軽減の方法、成功に不可欠な戦略的ステップ、魅力的なゲームを作成・販売する方法、成功要因と教訓、コスト構造について検証して、概略以下の構成でお届けいたします。

目次

  • エグゼクティブサマリー
  • ソーシャルゲームに組み込む必要がある機能
  • コアな選択肢/ステップに従う
  • 人気 vs. 新しいゲームIP
  • 4ゲームシリーズのコスト計算 vs. 25〜50%の成功事例
  • ソーシャルゲームの成功に関連するリスク
  • 成功するゲームIP回線を生み出す方法
  • マーケティング・ユーザー取得コストを最小限にする方法
  • 収益化戦略を使用する方法
  • 強力な開発チェーンを構築する方法
  • PRETTY SIMPLEの犯罪事例の教訓
  • SOJO STUDIOSのWETOPIAとJOY KINGDOMの教訓
  • KING.COMの教訓
  • ZYNGAの教訓

グラフ

目次

The significant rise of social networks has created a springboard for the social gaming segment of the entertainment industry. Gaming is becoming increasingly compelling thanks to various enhancements such as the addition of socially playable and sharable features within games, which have gradually become common characteristics.

While generally a lucrative segment, the industry has its own challenges including short-term focus, low user retention, high CPA & OPEX, low ARPPU, and fragmented platforms.

This research evaluates the strategy of both successful and unsuccessful social gaming companies. Through this analysis, we have developed Success Guidelines for social gaming companies (start-up and established companies).

Companies in Report:

  • 6waves
  • Bitcoin
  • Bitfold Games
  • Booyah
  • Facebook
  • King.com
  • Kontagent
  • Playdom
  • Playspan
  • Pretty Simple
  • Sojo Studios
  • Superewards
  • Trialpay
  • Ubisoft
  • Zynga

Report Benefits:

  • Recognize how a strong value chain can mitigate social gaming risks to minimum
  • Understand features and strategic steps that are crucial for social gaming success
  • Identify how to create and introduce new compelling games vs. existing social games
  • Identify factors that drive success of social gaming companies and how others can learn from them
  • Identify the structure of a social gaming costs and how to keep marketing and acquisition budget low

Table of Contents

1.0. EXECUTIVE SUMMARY

2.0. FETAURES THAT NEED TO INCORPORATE WITH SOCIAL GAME

3.0. CORE CHOICES OR STEPS TO FOLLOW

4.0. POPULAR VS. NEW GAMING IP: WHAT TO FOLLOW?

5.0. COSTS CALCLUATION FOR 4 GAMES SERIES VS. 25-50% SUCCESS CASE

6.0. RISKS ASSOCIATED WITH SOCIAL GAMING SUCCESS

7.0. HOW TO CREATE SUCCESSFUL GAMING IP LINE?

8.0. HOW TO MINIMIZE MARKETING & USER ACQUISITION COST?

9.0. HOW TO USE MONETIZATION STRATEGIES?

10.0. HOW TO BUILD STRONG DEVELOPMENT CHAIN?

11.0. PRETTY SIMPLE'S CRIMINAL CASE LESSON

  • 11.1. LESSON FOR THE GAME CRIMINAL CASE
  • 11.2. STRATEGIC LESSON FROM COMPANY PRACTICES
  • 11.3. WHAT THE INDUSTRY CAN LEARN FOR THEIR LONG TERM STRATEGY?

12.0. SOJO STUDIO'S WETOPIA AND JOY KINGDOM LESSON

  • 12.1. LESSON FROM WETOPIA: CHARITIES FOR CHILDREN
  • 12.2. LESSON FROM JOY KINGDOM: CHARITIES FOR ANIMAL

13.0. KING.COM LESSON

14.0. ZYNGA LESSON

  • 14.1. INITIAL SUCCESS STRATEGY
  • 14.2. REASONS OF RECENT DOWNFALL AND LESSON FOR INDUSTRY

List of Graphs

  • Figure 1: Nightclub City vs. Party Central Case
  • Figure 2: Cost vs. Revenue for Successful Single vs. Series of Social Games
  • Figure 3: Retention Funnels to Monitor Game Performance
  • Figure 4: Due Diligence Checklist for Social Game Developers
  • Figure 5: Objects in Criminal Case
  • Figure 6: Contribution for Children Education in WeTopia
  • Figure 7: Contribution for Animals in Joy Kingdom
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