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企業レポート

AT&Tの買収およびサービス拡大分析

AT&T Acquisition and Service Expansion Analysis 2013 and Beyond

発行 Mind Commerce 商品コード 286404
出版日 ページ情報 英文 48 Pages
納期: 即日から翌営業日
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AT&Tの買収およびサービス拡大分析 AT&T Acquisition and Service Expansion Analysis 2013 and Beyond
出版日: 2013年10月15日 ページ情報: 英文 48 Pages
概要

当レポートは、AT&Tの近年の拡大イニシアチブについて調査し、買収の根本的な促進因子、アライアンスおよび投資の評価を提供しており、AT&Tおよび産業全体の双方にとっての潜在的な影響の分析、ネットワークオペレーターのためのコンテンツ型・アプリケーション型ビジネスモデルの作成に向けた結論と提案などをまとめ、概略以下の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 LEAP WIRELESS の買収

  • LEAP WIRELESS の背景
  • 買収分析
  • AT&Tおよび産業エコシステムに買収が及ぼす影響

第3章 HUDとのVPN契約

  • 契約分析
  • AT&Tおよび産業に何を意味するのか

第4章 US POSTAL SERVICEとのネットワーク拡大契約

  • US POSTAL SERVICE (USPS) の概要
  • 契約分析
  • AT&Tおよびその他のメリット

第5章 CSCとのクラウドサービスアライアンス

  • CSCの概要
  • アライアンス分析
  • AT&Tおよびその他のアライアンスのメリット

第6章 PROJECT VIPへの投資

  • 投資分析
  • AT&Tおよびその他に何を意味するのか

第7章 無線vs.有線の戦略

  • 顧客獲得分析
  • AT&Tおよび産業にとっての戦略的メリット
  • プロジェクト評価の主要メトリクス

第8章 スマートフォンペイメントプラン

  • 分析
  • AT&Tおよびその他に何を意味するのか

第9章  FTTP (FIBER TO THE PREMISES) か FTTH (FIBER TO THE HOME)か

  • 地域におけるスピード
  • 産業エコシステムにとってのAT&Tのイニシアチブの影響

第10章 AT&T U-VERSE

  • 加入者vs.収益vs.主要メトリクス
  • U-VERSEの地域分析
  • AT&Tおよびステークホルダーのメリット、ほか

第11章 エンタープライズセキュリティ

  • AT&Tのイニシアチブの分析
  • AT&Tおよび産業エコシステム双方のメリット

第12章 AT&Tはエンタープライズ中心のAPIプログラムを開始

  • APIプログラムの喪失:内部のAPI開発イニシアチブ
  • 付加価値サービス(VAS)アプリケーションとは?
  • なぜVASアプリケーションは重要か?
  • キャリアVASイネーブルメントの無いB2B APIの影響

第13章 結論・提言

  • ソーシャルメディアコンテンツ型サービス作成のための提言
  • API型VASアプリケーション開発の提言

図表

目次

As one of the largest and most progressive network operators in the world, AT&T arguably services as a model for other carriers in terms of service expansion strategy, which is achieves through a combination of organic growth as well as M&A.

AT&T's strategy is focused on more than just horizontal expansion of core services such as voice, broadband, and messaging. The company is also focused on network and services integration, business-to-business (B2B) strategies (such as their recent Enterprise API program), and vertical expansion via acquisition, alliances, and investments. The company is not as focused on value-added services (VAS) for their own customers.

This research addresses many of the recent expansion AT&T initiatives, evaluating the underlying drivers for acquisitions, alliances and investment. The report also analyzes the potential impact for both AT&T and the industry as a whole. The report includes conclusions and recommendation such as creation of a content-based and application-based business models for network operators.

This report is must reading for any mobile network operator strategy, business development and/or corporate development team. It is also a critical report for all vendors within the carrier ecosystem to determine the key growth and development areas for leading carriers.

Report Benefits:

  • Learn about the impact of Leap Wireless acquisition on AT&T and the industry
  • Identify the investment project Velocity IP (VIP) issues, challenges, and opportunities
  • Learn how AT&T is expanding horizontally voice, Fiber to the Home (FTTH), and U-Verse strategy
  • Understand the strategic significance of AT&T's Enterprise API program, what market it serves, and what it does not address
  • Understand the significance of various AT&T alliance initiatives including Department of Housing and Urban Development (HUD), US Postal Services (USPS), and Computer Sciences Corporation (CSC)

Table of Contents

1.0. EXECUTIVE SUMMARY

  • 1.1. KEY DRIVER OF AT&T ACQUISITION

2.0. LEAP WIRELESS ACQUISITION

  • 2.1. LEAP WIRELESS BACKGROUND
  • 2.2. ACQUISITION ANALYSIS
  • 2.3. ACQUISITION IMPACT FOR AT&T AND INDUSTRY ECOSYSTEM

3.0. VPN CONTRACT WITH HUD

  • 3.1. CONTRACT ANALYSIS
  • 3.2. WHAT IT MEANS FOR AT&T AND INDUSTRY

4.0. NETWORK EXPANSION CONTRACT WITH US POSTAL SERVICE

  • 4.1. OVERVIEW OF US POSTAL SERVICE (USPS)
  • 4.2. CONTRACT ANALYSIS
  • 4.3. BENEFITS FOR AT&T AND OTHERS

5.0. CLOUD SERVICE ALLIANCE WITH CSC

  • 5.1. OVERVIEW OF CSC
  • 5.2. ALLIANCE ANALYSIS
  • 5.3. BENEFITS OF ALLIANCE FOR AT&T AND OTHERS

6.0. INVESTMENT FOR PROJECT VIP

  • 6.1. INVESTMENT ANALYSIS
  • 6.2. WHAT INVESTMENT MEANS FOR AT&T AND OTHERS

7.0. WIRELESS VS. WIRELINE STRATEGY

  • 7.1. CUSTOMER ACQUISITION ANALYSIS
  • 7.2. STRATEGIC BENEFITS FOR AT&T AND THE INDUSTRY
  • 7.3. KEY METRICS FOR PROJECT ASSESSMENT

8.0. SMARTPHONE PAYMENT PLAN

  • 8.1. ANALYSIS
  • 8.2. WHAT IT MEANS FOR AT&T AND OTHERS

9.0. FTTP (FIBER TO THE PREMISES) OR FTTH (FIBER TO THE HOME)

  • 9.1. SPEED IN REGIONS
  • 9.2. IMPACT OF AT&T INITIATIVES FOR INDUSTRY ECOSYSTEM

10.0. AT&T U-VERSE

  • 10.1. SUBSCRIBER VS. REVENUE VS. KEY METRICS
  • 10.2. REGIONAL ANALYSIS OF U-VERSE
  • 10.3. BENEFITS OF FOR AT&T AND STAKEHOLDERS
  • 10.4. SPORTS CONTENT AS U-VERSE VAS WITH BEIN

11.0. ENTERPRISE SECURITY

  • 11.1. AT&T INITIATIVES ANALYSIS
  • 11.2. BENEFITS FOR BOTH AT&T AND INDUSTRY ECOSYSTEM

12.0. AT&T LAUNCHES ENTERPRISE-FOCUSED API PROGRAM

  • 12.1. MISSING IN THE API PROGRAM: AN INTERNAL API DEVELOPMENT INITIATIVE
  • 12.2. WHAT IS A VALUE-ADDED SERVICE (VAS) APPLICATION?
  • 12.3. WHY ARE VAS APPLICATIONS IMPORTANT?
  • 12.4. THE IMPLICATIONS OF B2B API WITHOUT CARRIER VAS ENABLEMENT

13.0. CONCLUSIONS AND RECOMMENDATIONS

  • 13.1. RECOMMENDATION FOR CREATING SOCIAL MEDIA CONTENT BASED SERVICES
  • 13.2. RECOMMENDATION FOR DEVELOPING API-BASED VAS APPLICATIONS

List of Graphs

  • Figure 1: US Mobile Operator vs. AT&T Market Share by Subscription 2013
  • Figure 2: AT&T Wireless Postpaid ARPU Trend 2011 vs. 2012
  • Figure 3: AT&T Subscription Churn Trend 2011 vs. 2012
  • Figure 4: AT&T Total Revenue vs. EBITDA & EBITDA Margin 2011 - 2012)
  • Figure 5: AT&T Revenue in Data, Voice, Directory, and Other Services 2011 - 2012
  • Figure 6: Leap Wireless Financial Position 2009 - 2013
  • Figure 7: USPS's Profit and Loss Trend 2003 - 2013
  • Figure 8: Financial KPIs 2013 - 2014
  • Figure 9: AT&T Broadband Subscriptions
  • Figure 10: U-verse coverage areas in US
  • Figure 11: Enterprise Corporate Dashboard
  • Figure 12: Enterprise Corporate Dashboard: Employee Locator Application

List of Tables

  • Table 1: Leap Wireless Financial Standings 2009 - 2013
  • Table 2: AT&T & Leap Wireless: Acquisition Benefits each Company
  • Table 3: CSC Revenue and EBITDA Projections 2013 - 2014
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