表紙
市場調査レポート

モバイルロケーションコマース市場

Mobile Location Commerce 2013 - 2018

発行 Mind Commerce Publishing LLC 商品コード 234092
出版日 ページ情報 英文 129 Pages
納期: 即日から翌営業日
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モバイルロケーションコマース市場 Mobile Location Commerce 2013 - 2018
出版日: 2013年08月07日 ページ情報: 英文 129 Pages
概要

モバイルコマース市場は、タブレットや次世代スマートフォンの導入で、急成長が予想されています。中でも、ロケーションコマース市場は、今後3年間で、モバイル/ワイヤレスバリューチェーンの主導権を取るようになると見られています。

当レポートでは、モバイルロケーションコマース市場について調査分析し、ロケーションコマースの潜在的な収益性と、Mコマースと位置情報サービス(LBS)機能を統合して販促する方法について検証し、業界の将来予測と、ソーシャルコマースをロケーションコマースと利用する方法を提供して、概略以下の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 イントロダクション

第3章 ロケーションコマース市場

  • ロケーションベースのEコマース
  • ロケーションコマースにおけるGoogle
  • ロケーションコマース向けアプリ
  • ロケーションコマースのモバイルアプリの実績
  • ロケーションコマースの良い点と悪い点
  • ロケーションコマースの課題
  • ロケーションベースの広告

第4章 ソーシャルベースのロケーションサービス市場

  • Facebookのチェックインサービス
  • ロケーションコマースに対するソーシャルメディアの利益
  • ソーシャルメディア+モバイルソリューション+クラウドコンピューティング(SOMOCLO)
  • SOMOCLO市場の分析

第5章 ロケーションコマース市場の分析

  • モバイルコマースベンダーに対するロケーションコマースの利益
  • ロケーションコマース市場の課題
  • ロケーションコマース市場:地域別
  • ロケーションコマース市場:産業別

第6章 付録

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目次

Mobile commerce is expected to grow rapidly over the next five years. This growth is driven by the introduction of the tablets and the next generation smartphones. Mind Commerce predicts that the location commerce will be one of the key initiatives across the mobile/wireless value chain within the next three years.

We believe that certain key areas, such as Mobile Social Commerce in the Cloud will emerge as key areas and important channels for merchants across the value chain. In addition to traditional "bricks and mortar" storefront beneficiaries, we see cross-over between in-store shopping and digital media/online sales as end-user take advantage of next generation location-based marketing.

The report analyzes the potential revenues from location commerce and how to integrate location-based service (LBS) capabilities with m-commerce to boost sales. The report predicts the future of the industry and how social commerce can be used with location commerce.

The research addresses:

  • Integration of LBS with M-commerce
  • Levering location commerce with social selling
  • Location commerce definition, scenarios, use cases
  • Future challenges for the location commerce industry
  • Major trends that will influence the location-commerce industry
  • Market outlook and potential for location commerce through 2018

Report Benefits:

  • Forecast by region for mobile location commerce
  • Identify market opportunities for location commerce
  • Identify the market for mobile social location in the Cloud
  • Understand the role and importance of location-based marketing
  • Understand the technologies and solutions for location determination

Table of Contents

1.0. EXECUTIVE SUMMARY

2.0. INTRODUCTION

  • 2.1. LOCATION COMMERCE METHODOLOGY
  • 2.2. LOCATION ADVERTISING
    • 2.2.1. POSITION DETERMINING EQUIPMENT (PDE)
    • 2.2.2. MOBILE POSITIONING CENTER (MPC)
    • 2.2.3. GEOGRAPHIC INFORMATION SYSTEM (GIS)
    • 2.2.4. LOCATION-SPECIFIC CONTENT
  • 2.3. SATELLITE-BASED TECHNOLOGIES OVERVIEW
    • 2.3.1. GEOSTATIONARY SATELLITES
  • 2.4. GLOBAL POSITIONING SYSTEM
    • 2.4.1. GPS COVERAGE
    • 2.4.2. GPS CALCULATIONS
    • 2.4.3. SATELLITE POSITION DETERMINATION
    • 2.4.4. CALCULATION OF A GPS DEVICE'S DISTANCE FROM A SATELLITE
    • 2.4.5. LTE BENEFITS FOR THE LBS
    • 2.4.6. CONCLUSION
    • 2.4.1. USING LOCATION COMMERCE AS OFFLINE APPLICATION TO INCREASE PROFIT

3.0. LOCATION COMMERCE: MISSING LOOP IN MOBILE COMMERCE VALUE CHAIN

  • 3.1. LOCATION-BASED E-COMMERCE
    • 3.1.1. GOOGLE LOCAL AND GOOGLE MAPS ON MOBILE DEVICES
    • 3.1.2. LOCATION BASED SERVICE GAMING
  • 3.2. GOOGLE IN LOCATION COMMERCE
    • 3.2.1. GOOGLE+ AND LOCATION SERVICES
    • 3.2.2. FACEBOOK SOCIAL SELLING VS GOOGLE+ SOCIAL SELLING
  • 3.3. APPS FOR LOCATION COMMERCE
  • 3.4. LOCATION COMMERCE MOBILE APPS PERFORMANCE
    • 3.4.1. CASE STUDY FOURSQUARE
    • 3.4.2. CASE STUDY YELP
    • 3.4.3. CASE STUDY LOOPT
  • 3.5. LOCATION COMMERCE PROS AND CONS
    • 3.5.1. PROS
    • 3.5.2. CONS
  • 3.6. LOCATION COMMERCE CHALLENGES
  • 3.7. LOCATION-BASED ADVERTISING
    • 3.7.1. CASE STUDY: THE USE OF LBS IN MOBILE ADVERTISING

4.0. SOCIAL-BASED LOCATION SERVICES

  • 4.1. FACEBOOK CHECK-IN SERVICE
  • 4.2. SOCIAL MEDIA BENEFITS TO THE LOCATION COMMERCE
  • 4.3. SOCIAL MEDIA + MOBILE SOLUTIONS + CLOUD COMPUTING
    • 4.3.1. MOBILE OS OVERVIEW
    • 4.3.2. APPLICATIONS AND APPLICATION STORE OVERVIEW
    • 4.3.3. SOCIAL MEDIA ACCESS
    • 4.3.4. INFRASTRUCTURE AS A SERVICE (IAAS)
    • 4.3.5. PLATFORM AS A SERVICE (PAAS)
    • 4.3.6. SOFTWARE AS A SERVICE (SAAS)
    • 4.3.7. SOMOCLO OVERVIEW
    • 4.3.8. OVERALL ANALYSIS
  • 4.4. SOMOCLO MARKET ANALYSIS
    • 4.4.1. MARKET SHARE
    • 4.4.2. MARKET ANALYSIS
    • 4.4.3. MARKET PREDICTIONS
    • 4.4.4. BUSINESS OPPORTUNITIES

5.0. LOCATION COMMERCE MARKET ANALYSIS

  • 5.1. BENEFITS OF THE LOCATION COMMERCE TO MOBILE COMMERCE VENDORS
    • 5.1.1. LOCATION COMMERCE MARKET FOR MOBILE COMMERCE APPLICATIONS 2013-2017
  • 5.2. LOCATION COMMERCE MARKET CHALLENGES ALONG WITH RECOMMENDATIONS
  • 5.3. LOCATION COMMERCE MARKET BY REGION (2013-2018)
    • 5.3.1. USA
    • 5.3.2. ASIA PACIFIC
    • 5.3.3. EUROPE
    • 5.3.4. MIDDLE EAST AND AFRICA
  • 5.4. LOCATION COMMERCE MARKET BY INDUSTRY
    • 5.4.1. FASHION MARKET SHARE 2013-2018
    • 5.4.2. TRAVEL AND RESORTS
    • 5.4.3. RETAIL
    • 5.4.4. RESTAURANTS AND COFFEE SHOPS

6.0. APPENDIX

  • 6.1. DETERMINING LOCATION USING GPS
    • 6.1.1. GPS ERROR SOURCES
    • 6.1.2. SELECTIVE AVAILABILITY
    • 6.1.3. TROPOSPHERIC DELAYS
    • 6.1.4. IONOSPHERIC DELAYS
    • 6.1.5. MULTI-PATH DELAYS
    • 6.1.6. GEOMETRIC DILUTION OF PRECISION (GDOP) AND VISIBILITY DELAYS
    • 6.1.7. GPS CALCULATION REFINEMENT
    • 6.1.8. PSEUDO-RANGES
    • 6.1.9. DIFFERENTIAL CORRECTION
    • 6.1.10. WAAS - WIDE AREA AUGMENTATION SIGNAL EGNOS AND MSAS
  • 6.2. OTHER CONSIDERATIONS
    • 6.2.1. TIME TO FIRST FIX (TTFF)
    • 6.2.2. COLD START
    • 6.2.3. AUTONOMOUS START
    • 6.2.4. WARM START
    • 6.2.5. HOT START
    • 6.2.6. OBSCURATION
  • 6.3. ASSISTED GPS (A-GPS)
    • 6.3.1. ASSISTED GPS HISTORICAL BACKGROUND
    • 6.3.2. HOW ASSISTED GPS WORKS
  • 6.4. THE EVOLUTION OF LBS
    • 6.4.1. COMPARING HANDSET-BASED AND NETWORK-BASED STRATEGIES

7.0. CONCLUSIONS AND RECOMMENDATIONS

Charts

  • Chart 1: The use of Mobile Devices in Product Search
  • Chart 2: Projected Smartphone Shipments
  • Chart 3: Cloud Computing Services
  • Chart 4: Global Public Cloud Market to 2020
  • Chart 5: Hype Cycle methodology
  • Chart 6: Hype Cycle - Big Data
  • Chart 7: Hype Chart - Social Media
  • Chart 8: Location Commerce market in the US 2013-2018
  • Chart 9: Location Commerce market in Asia Pacific 2013-2018
  • Chart 10: Location Commerce market in Europe 2013-2018
  • Chart 11: Location Commerce market in the ME & Africa 2013-2018
  • Chart 12: Fashion Industry Market share from the Location Commerce Market 2013-2018
  • Chart 13: Retail Industry Market share from the Location Commerce Market 2013-2018

Figures

  • Figure 1: Mobile App Value Chain
  • Figure 2: GPS Navigation Format
  • Figure 3: Satellite Anatomy
  • Figure 4: Satellite Orbit Comparisons
  • Figure 5: the GPS System
  • Figure 6: GPS Satellite
  • Figure 7: GPS Orbits
  • Figure 8: GPS Calculations
  • Figure 9: GPS
  • Figure 10: How three Satellites are used to Calculate GPS Position
  • Figure 11: Location-based game
  • Figure 12: Foursquare App
  • Figure 13: Location Commerce Privacy Issues
  • Figure 14: Location Based Advertising Business Model
  • Figure 15: Aberdeen Group's SoMoClo Model
  • Figure 16: SoMoClo Model - Mobility Component
  • Figure 17: GSM LBS

Tables

  • Table 1: Facebook vs. Google+ in Social Selling
  • Table 2: Location Commerce market in the US 2013-2018
  • Table 3: Location Commerce market in Asia Pacific 2013-2018
  • Table 4: Location Commerce market in Europe 2013-2018
  • Table 5: Location Commerce market in the ME & Africa 2013-2018
  • Table 6: Fashion Industry Market share from the location commerce market 2013-2018
  • Table 7: Retail Industry Market share from the location commerce market 2013-2018
  • Table 8: Q&A about Location-based Commerce
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