市場調査レポート

減量製品のマルチレベル市場

The Multi-Level Market for Weight Loss Products

発行 MarketData Enterprises, Inc. 商品コード 342176
出版日 ページ情報 英文 107 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.39円で換算しております。
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減量製品のマルチレベル市場 The Multi-Level Market for Weight Loss Products
出版日: 2014年04月01日 ページ情報: 英文 107 Pages
概要

米国の減量市場は横ばいから低成長に特徴付けられますが、MLM (マルチレベルマーケティング) 販売モデルは明るい成長スポットのひとつとして際立っています。米国の減量市場におけるMLMの規模は25億米ドルと推計されています。

当レポートでは、米国の減量製品市場におけるMLM (マルチレベルマーケティング) について取り上げ、世界におけるMLM経由の減量製品の売上、米国におけるディストリビューターの数、MLM販売モデルの性質、利用法、州・政府の規制、およびMLMトップ15のディストリビューター1人あたりの平均年間報酬などについて分析しています。

イントロダクション・調査範囲・利用ソース

主な調査結果の概要

  • 全チャプターのハイライト
  • MLM市場の性質・構造
  • MLM/直接販売の利用法
  • MLMモデルに関する議論
  • 世界・米国におけるMLMディストリビューター経由で販売される減量製品の規模
  • 不況がディストリビューター求人にとって良い理由
  • 米国のMLM減量市場規模
  • 予測
  • ディストリビューター1人あたりの平均売上
  • MLMチャネル経由で減量製品を販売するトップの競合企業
  • 戦略
  • 主な市場動向
  • 短期・長期的展望

市場の性質・構造

  • ネットワークマーケティングの定義
  • マルチレベルマーケティングモデルの利用法、MLM企業が販売しているもの
  • 直接販売に関するデータ・統計
  • ネットワークマーケティング企業に参加する主な理由
  • 多くのMLM企業がユタ州に拠点を置いている理由
  • MLMの課題と問題
  • 政府・産業の規制
  • 小売り栄養補助食品:FDAの役割、FTC、1994 Nutritional Labeling & Education Act (栄養表示教育法:NLEA)
  • 業界団体:Direct Selling Association
  • いくつかのMLMのマルチ商法の疑惑。ケーススタディ:William Ackman's Hedge fund vs. Herbalife
  • 議論・サマリー
  • MLMディストリビューターの求人における不況の影響の分析
  • 減量/ウェルネス製品の直接販売売上全体に占める割合の分析
  • MLMディストリビューター1人あたりの減量製品の年間平均売上:Medifast, Herbalife, Visalus, Pharmanex, Marketdata 推計によるデータ

図表

主要企業のプロファイル

  • Advocare
  • AMS health Sciences
  • Conklin Company
  • GNLD Intl.
  • Herbalife Intl.
  • Immunotec
  • Isagenix
  • Lifestyles USA
  • Lifewave
  • LovingWorks LLC
  • Mannatech
  • Morinda
  • Nature's Sunshine
  • NHT Global
  • Nikken
  • Pharmanex (Nu-Skin Intl.)
  • Relive Intl.
  • Shaklee
  • Sportron
  • Symmetry Corp.
  • Synergy Worldwide (Nature's Sunshine)
  • Univera
  • USANA Health Sciences
  • Visalus (Blyth Corp.)
  • Vollara

参考資料ディレクトリ

目次

In a U.S. weight loss market that's characterized by flat to low growth, the MLM (multi-level marketing) sales model stands out as one of the few bright growth spots. Meal replacements sold by MLMs are a good fit for do-it-yourself dieters. This is a groundbreaking new analysis of the $2.5 billion MLM U.S. weight loss market.

The study covers...dollar value and growth rate of the U.S. market from 1995-2018 forecast , worldwide estimated sales of weight loss products via MLMs, number of distributors in the U.S., the nature of the MLM sales model, how it works, and why many critics argue that they are pyramid schemes, state and government regulations, why Utah is home to most MLM companies, why the business is attractive to consumers seeking a flexible home-based business, historical size of the direct selling industry, weight loss products' increasing share, effect of recessions on recruitment of distributors, average annual earnings per distributor for top 15 MLMs , effect of 1994 Dietary Nutrition Labeling Act on the market, and the current battle of William Ackman's hedge fund vs. Herbalife.

Also included: Rankings & revenues of top 15 weight loss MLMs (2012, 2013), and a Reference Directory.

Contains 25 in-depth competitor profiles for: Advocare, AMS health Sciences, Conklin Company, GNLD Intl., Herbalife Intl., Immunotec, Isagenix, Lifestyles USA, Lifewave, LovingWorks LLC, Mannatech, Morinda, Nature's Sunshine, NHT Global, Nikken Global, Pharmanex (Nu-Skin Intl.), Reliv Intl., Shaklee, Sportron, Symmetry Corp., Synergy Worldwide (Nature's Sunshine), Univera, USANA Health Sciences, Visalus (Blyth Corp.), Vollara.

Based on extensive primary & secondary research, management phone interviews, trade associations, stock analysts, SEC docs, more.

Table of Contents

Introduction: Scope of the study, Methodology, Sources Used 1-3

Executive Overview of Major Findings ($250)

  • Highlights of all study chapters: nature and structure of the MLM market, How MLM/direct selling works, controversies regarding the MLM model, $ size of the World and U.S. market for weight loss products sold via MLM distributors, why recessions are good for distributor recruitment, $ size of U.S. MLM weight loss market: 1995-2018 forecast, avg. sales per distributor, top competitors sellin weight loss products via MLM channels, strategies, major market trends, short and long-term outlook.

Nature & Structure of The Market ($100)

  • Definition of network marketing
  • How the Multi-level marketing model works, what MLM companies sell
  • Facts and demographics about direct selling
  • Top reasons why people join network marketing companies
  • Why most MLM companies are based in Utah
  • Issues and problems with MLMs
  • Government and industry regulation
  • Retail nutritional supplements: role of the FDA, FTC, 1994 Nutritional Labeling & Education Act
  • Trade groups: Direct Selling Association
  • Allegations that some MLMs are pyramid schemes. Case study: William Ackman's Hedge fund vs. Herbalife, efforts to short the stock.
  • Discussion & summary of available information
  • Analysis of the last recession's effect on recruitment of MLM distributors
  • Analysis of weight loss/wellness products as percent of total direct selling sales
  • Average yearly sales of weight loss products per MLM distributor: data from Medifast, Herbalife, Visalus, Pharmanex, Marketdata estimates.

Tables:

  • Estimated direct selling $ value in the U.S: 1992-2012, annual % chg.
  • Estimated number of active direct salespeople in the U.S: 1992-2012
  • Estimated percent of direct sales accounted for by weight loss products, vitamins and supplements in the U.S.: 1995-2012
  • Weight loss meal replacement products $ sales, by MLM channel: 2001-2011
  • Weight loss OTC diet pills $ sales by MLM channel: 2001-2011
  • Combined meal replacement and OTC diet pills $ sales, by MLM channel: 2001-2011
  • No. of Herbalife distributors in North America: 2006-2013
  • Herbalife's weight management product sales, as % total company sales: 1999-2013
  • Historical estimate of some leading MLM company weight loss product sales in the U.S.: 2001-2013
  • Estimated Worldwide MLM weight management product sales, by company: 2013 (25 companies)

Profiles of The Major Competitors ($495)

(Company address/contact info., history, description, products sold, prices, strategy, countries they compete in, revenues when available-actual or estimated, no. of distributors, recent developments, etc.)

  • Advocare
  • AMS health Sciences
  • Conklin Company
  • GNLD Intl.
  • Herbalife Intl.
  • Immunotec
  • Isagenix
  • Lifestyles USA
  • Lifewave
  • LovingWorks LLC
  • Mannatech
  • Morinda
  • Nature's Sunshine
  • NHT Global
  • Nikken
  • Pharmanex (Nu-Skin Intl.)
  • Relive Intl.
  • Shaklee
  • Sportron
  • Symmetry Corp.
  • Synergy Worldwide (Nature's Sunshine)
  • Univera
  • USANA Health Sciences
  • Visalus (Blyth Corp.)
  • Vollara

Reference Directory of Sources

  • Direct selling/MLM trade groups, magazines, special reports, surveys and analysts: name/address/contact information.
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