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Online Education: An Industry & Competitor Analysis

発行 Marketdata LLC 商品コード 208742
出版日 ページ情報 英文 115 Pages
納期: 即日から翌営業日
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米国におけるオンライン教育市場:業界および競合分析 Online Education: An Industry & Competitor Analysis
出版日: 2011年08月18日 ページ情報: 英文 115 Pages



現在620万人の生徒が利用し、600億米ドルの市場規模になっている「通信教育」もしくはオンライン教育産業は、2002年以降急激に拡大してきました。その一因となったのが学生ローンに対する緩い連邦規制であり、これにインターネットアクセスと大量の宣伝が加わり、大きな需要が喚起されることとなりました。また最近の不況は、さらに登録数を増やす要因となりました。しかし、ペル給付奨学金やTitle IVローンにおける新たな連邦規制により、2011年は同業界にとっての転換期となります。一方で、高成長分野にしばしば見られるように、オンライン教育においても、偽の学位や胡散臭い認定書を販売する「マスプロ大学」という悩みの種が拡大しており、オンラインコースの質に疑問を呈する声も聞かれるようになっています。





  • 規制/立法上の課題
  • 連邦ペル給付奨学金(Federal Pell Grant Program)に関する議論、年間歳出額(2007-2010年度)
  • 2008年の高等教育法(Higher Education Act)再認可に関する議論、Title IV Program(学生支援プログラム)における変更
  • 「90/10ルール」に関する議論
  • 同年代不履行率に関する議論
  • 大学学位取得登録者数の動向


  • インターネットにより偽の学位がかつてないほど簡単に取得できるようになり、「マスプロ大学」の利用が爆発的に増加
    • 偽の学位を提供する機関の推定数
    • 標準的なコスト
    • 仕組み
  • 米国におけるマスプロ大学が最も多い上位10州のリスト
  • 多様なオンラインおよび通信教育による大学学位取得プログラムを所管すると主張する大学認定通信教育代理店30社以上のリスト
  • 大学の認定に関し雇用側が混乱している理由
  • 州境を超えた通信教育に関する新たなTitle IV規制に関する議論


  • 米国における推定オンライン登録学生数
    • 2002年以来の成長
    • 成長の主要因
    • 最近の不況による影響
    • 職業転換する学生
  • Babson Survey Research GroupおよびSloan Consortiumのデータ/年次調査に関する議論:成長の理由
  • 大規模 vs 小規模オンライン教育機関に関する議論
  • 2011年6月2日に成立した「有給雇用」規則の影響:Seeking Alphaレポートの発見
  • 初期の成長を促した2つの要素:新たな機関のオンライン分野への進出、および各機関による既存提供サービスの拡大
  • 2010年の実績:主要オンライン校の2009-2010年売上(American Public Education、Univ. of Phoenix、Capella、Career Education、Corinthian、DeVry、Strayer、Kaplan)
    • グループ増の加重平均
  • 2011年の展望:業界リーダーによる最初の6ヶ月の売上に基づく、新たな規制への対応、経済状況、等々
  • 2015年の予測:Univ. of Phoenix、Marketdata、業界アナリストによる見通し
    • 制度改革後の持続的成長をもたらす要素
  • 市場セグメント:ハイブリッドMBAプログラム


  • University of Pheonix(Apollo Group)
  • Kaplan Higher Education(Washington Post)
  • Capella University
  • DeVry University
  • Strayer University
  • Argosy University
  • Corinthian College/Everest University Online
  • American Military University
  • Career Education



This first ever analysis by Marketdata examines the booming $60 billion “distance learning” or online education industry used by 6.2 million students The industry has grown rapidly since 2002, as lax federal requirements for student loans permitted many consumers to pursue alternative careers or certifications to make themselves more marketable or make a career change. Internet access and heavy advertising also fueled demand. The last recession significantly increased enrollments. However, 2011 is a major transition year, as double-digit growth comes to a halt amid new federal rules regarding Pell grants and Title IV loans, and scrutiny of schools' recruitment practices. As is true of many high growth sectors, online education has its growing pains - namely “diploma mills” that sell fake degrees and dubious accreditations, prompting critics to question the quality of online courses.

The study examines industry revenues/growth, competitor profiles/rankings, major industry issues, new federal regulations, the impact of the recession, bogus diploma mills, demand vis a vis traditional post-secondary education, etc. Covers national revenues from 2002-2010, 2011 estimates, 2015 forecasts). The study examines major findings of the Babson Survey Research Group and Sloan Consortium annual surveys, combined with proprietary Marketdata research, rankings and interviews.

In-depth profiles included for: The University of Phoenix (Apollo Group), Kaplan Higher Education (Washington Post), Capella University, DeVry University, Strayer University, Argosy University, Corinthian College, American Military University and Career Education.

This business information report has been independently prepared by utilizing a comprehensive variety of “primary” and “secondary” information sources and techniques including: in-depth telephone interviews, analyses of other market surveys, trade journals and trade association research, competitor literature, custom searches of business databases, combined with original Marketdata compilations, analysis, rankings and forecasts.

Information in this report was carefully selected to represent only the most pertinent and up-to-date material for informed decision making, forecasting, and planning... the historical, current, and projected size and growth of the total market and sub-segments comprising the market, the nature of end-user demand, major market trends and issues, market structure, and competitor profiles.

* This report is also sold by chapters.

Table of Contents

Introduction - Study Scope, Methodology, Sources Used

Executive Overview of Major Findings

  • Highlights of ALL study chapters: Discussion of industry nature, evolution and status as of mid-2011, why the industry grew rapidly, 2010-2011 performance, major developments and trends, results of annual Babson Survey Research Group Surveys, number of students enrolled, discussion of effect of the recession, opinions of market consultants, factors affecting demand, findings/outlook of industry leaders/consultants, discussion of impact of new Federal rules and scrutiny of programs' student default rates and school marketing practices, quality of online degrees vs. traditional degrees, the “diploma mill” problem, industry $ size/growth: 2002-2015 F, main market segments.

Federal Tuition Assistance Programs

Regulatory/Legislative Issues

  • Discussion of The Federal Pell Grant Program, yearly appropriations FY 2007-2010
  • Discussion of 2008 reauthorization of the Higher Education Act, changes to the Title IV Program
  • Discussion of the “90/10 Rule”
  • Discussion of Cohort Default Rates
  • Trends in College Degree Enrollments


  • Actual and projected numbers for college-age populations, ages 18, 18-24, 25 to 29, 30 to 34, and 35 to 44: 1993 to 2018
  • Actual and middle alternative projected numbers for total enrollment in all degree-granting postsecondary institutions, by sex and age: 2006-2011
  • Actual and middle alternative projected numbers for total enrollment in all degree-granting postsecondary institutions, by sex & age: 20012-2018

Diploma Mills: How Prevalent Are They?

  • The use of “diploma mills” is exploding as the Internet makes bogus degrees easier to get than ever before, estimated number of institutions providing fake degrees, typical cost, how they operate
  • List of the top 10 diploma mill states in the U.S.
  • List of 30-plus distance learning accrediting agencies that claim to oversee a variety of online and distance learning college and university degree programs
  • Why employers are confused about college accreditation
  • Discussion of new Title IV Regulations on distance learning across state borders

Market Size and Growth

  • Estimated number of online students enrolled in U.S., growth since 2002, main reasons for growth, impact of latest recession - students switching careers
  • Discussion of data/annual surveys by Babson Survey Research Group and The Sloan Consortium: reasons for growth
  • Discussion of large vs. small online education institutions
  • Impact of the “Gainful Employment” rule enacted on June 2, 2011: finding of Seeking Alpha report
  • Early growth came from two factors; new institutions moving into the online arena, and institutions growing their existing offerings
  • 2010 Performance - 2009-2010 revenues of the leading online schools (American Public Education, Univ. of Phoenix, Capella, Career Education, Corinthian, DeVry, Strayer, Kaplan), weighted avg. increase of group.
  • 2011 Outlook, based on 1st 6 months sales of industry leaders, how schools are coping with new regulations, status of the economy, etc.
  • 2015 Forecast: outlook by Univ. of Phoenix, Marketdata, industry analysts: the factors that point to continued growth post-regulatory reform
  • Market Segments: hybrid MBA programs.


  • Student Enrollment Growth: 2002-2009
  • 2009-2010 Revenue Performance of the Leaders
  • Competitor Growth -- 1st 6 months 2011 vs. 2010, revenues, enrollments
  • Impact of the “Gainful Employment” rule enacted on June 2, 2011
  • Estimated Size of Online Education Market: 2002-2015 Marketdata Forecast
  • 2011-2015 - Projected Number of Online Education Students, Share of Total Postsecondary Enrollments.

Competitor Profiles

(Headquarters address and website, program specializations, degrees offered, profile of its customers, related services, recent mergers/acquisitions, recent company developments, accreditations, students enrollments, by type program, company revenues (2009-2010 revenues /expenses, profit), to 1st half 2011, year' s outlook/coping with new regulations, mgmt. opinions, etc.). In-depth profiles for following companies...

  • University of Phoenix (Apollo Group)
  • Kaplan Higher Education (Washington Post)
  • Capella University
  • DeVry University
  • Strayer University
  • Argosy University
  • Corinthian College/ Everest University Online
  • American Military University
  • Career Education


  • Projected revenues growth of the leading schools: 2009-2012
  • Total enrollments for latest period, by major schools
  • Student age breakdown, by major schools
  • Sales & marketing costs per student, for major schools: 2009-2010
  • Default rates on Stafford Loans, by major schools: FY 2005-2008
  • Title IV as a percent of student funding, by major schools: FY 2005-2010
  • Tuition at postsecondary institutions - online associates program, by school: 2009
  • Tuition at postsecondary institutions - online full bachelor' s program, by school: 2009
  • Revenues derived from online course only, by company/school
  • Address List of the major online education schools.

Reference Directory of Industry Trade Associations & Information Sources

  • List of online and education industry trade associations, conferences, consultants and experts, research papers, analyst reports, etc. -- address & phones.
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