市場調査レポート

中国のオンラインペイメントおよびEコマース市場:2012年

Online Payment and e-Commerce in China 2012

発行 Maverick China Research 商品コード 88759
出版日 ページ情報 英文 89 pages
即納可能
価格
本日の銀行送金レート: 1USD=106.71円で換算しております。
Back to Top
中国のオンラインペイメントおよびEコマース市場:2012年 Online Payment and e-Commerce in China 2012
出版日: 2012年06月29日 ページ情報: 英文 89 pages
概要

中国のEコマース市場は、過去数年で急速に拡大しました。同市場の2009年におけるオンラインペイメントチャネル経由の取引は50.6%でしたが、現在の割合は73.9%に上っており、COD(現金引換え)はわずか11.6%にとどまっています。

当レポートでは、中国のオンラインペイメントおよびB2C Eコマース市場について調査し、ペイメントプロバイダーおよびオンライン商社が直面している課題とそれらを克服するソリューション、中国におけるEコマースの発展要因、中国のオンラインマーチャントおよびペイメントプロバイダーに関する市場調査、中国におけるEコマースの動向と予測、外国企業の機会などを分析しており、主要企業のプロファイルを含め、概略下記の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 中国におけるEコマースの発展を形成する5つの要因

  • 電子決済の遅いスタート
  • 発行済みバンクカード:28億枚
  • 消費者は依然として現金支払いが圧倒的
  • インターネットユーザー:5億1300万人
  • Taobao およびAlibaba Group の独占

第3章 市場調査:中国のオンライン商社

  • 調査手法
  • オンライン商社:部門別
  • 利用される販売チャネル:中国のオンライン商社別

第4章 市場調査:中国のオンライン商社によって利用されるペイメントチャネル

  • オンラインペイメント
  • 現金引換え(COD)
  • キャッシュ・ピックアップ
  • 郵便送金
  • プリペイドカード
  • モバイルPOS

第5章 市場調査:オンラインペイメントプロバイダーに対する商社レビュー

  • ペイメントプロバイダーの認識
  • ペイメントプロバイダーの販売領域
  • ペイメントプロバイダーの提携数
  • ペイメントプロバイダーの満足度
  • 過去のペイメントプロバイダーの提携

第6章 主なオンラインペイメントプロバイダーのプロファイル

  • Alipay
  • Tenpay
  • 99Bill
  • YeePay
  • ChinaBank Payment
  • IPS
  • PayEase

第7章 結論および将来の動向

  • ペイメント概要
  • サードパーティーペイメント
  • 予測

図表リスト

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

Online Payment and e-Commerce in China 2012 is the newest edition to our series of reports covering online payment and payment providers in China.

Description

In the past few years, China's e-commerce market has been expanding rapidly. When this report was first published in 2009, only 50.6% of transactions were processed through an online payment channel. Today, more and more payments are occurring online: 73.9% of transactions are processed online and only 11.6% of transactions are cash on delivery. In this report we identify the characteristics of the Chinese online payment market and China's B2C e-commerce market. We identify the problems payment providers and online merchants face, and we explain the solutions that are key to overcoming these problems. Ultimately, this report provides the reader with a deeper understanding of e-commerce and online payment in China today while simultaneously displaying the trends that help shape future developments in the market. The data is developed from our systematic and rigourous methodology, where we carried out 100 in-depth interviews with leading online merchants across a variety of sectors.

Key Topics Covered

  • Key factors shaping the development of e-Commerce in China
  • Market Surveys: China's online merchants and online payment providers
  • Trends and the future of e-Commerce in China
  • Opportunities for foreigners players

Table of Contents

1. Executive Summary

2. Five Key Factors Shaping the Development of e-Commerce in China

  • 2.1. A Late Start to Electronic Payments
  • 2.2. Bankcards Issued: 2.8 billion
  • 2.3. Consumers Still Predominantly Paying with Cash
  • 2.4. Internet Users: 513 million
  • 2.5. Taobao and the Dominance of the Alibaba Group

3. Market Survey: China's Online Merchants

  • 3.1. Methodology
  • 3.2. Online Merchants by Sector
    • 3.2.1. Online Marketplaces
    • 3.2.2. Consumer Electronics
    • 3.2.3. Jewelry and Luxury Goods
    • 3.2.4. Home Furnishings
    • 3.2.5. Virtual Items: Online games, Top-up Cards, Software, and Digital Downloads
    • 3.2.6. Clothing, Sporting Goods, and Accessories
    • 3.2.7. Travel Services (Airlines, Hotels, Tour services, etc.)
    • 3.2.8. Group Buying Sites
  • 3.3. Sales Channels Used by Online Merchants in China

4. Market Survey: Payment Channels Used by Online Merchants in China

  • 4.1. Online Payment
    • 4.1.1. Online Payment through Third Party Payment Provider
    • 4.1.2. Online Payment by Debit Card
    • 4.1.3. Online Payment by Credit Card
  • 4.2. Cash on Delivery
  • 4.3. Cash Pickup
  • 4.4. Postal Remittance
  • 4.5. Prepaid Cards
  • 4.6. Mobile POS

5. Market Survey: Merchant Review of Online Payment Providers

  • 5.1. Payment Provider Recognition
  • 5.2. Payment Provider Sales Reach
  • 5.3. Number of Payment Provider Partnerships
  • 5.4. Current Payment Provider Partnerships
  • 5.5. Payment Provider Satisfaction
  • 5.6. Past Payment Provider Partnerships

6. Leading Online Payment Provider Profiles

  • 6.1. Alipay
  • 6.2. Tenpay
  • 6.3. 99Bill
  • 6.4. YeePay
  • 6.5. ChinaBank Payment
  • 6.6. IPS
  • 6.7. PayEase

7. Conclusions and Future Trends

  • 7.1. Payments Overview
  • 7.2. Third Party Payment
    • 7.2.1. China's Leading Payment Providers
    • 7.2.2. Market Share Breakdown
    • 7.2.3. Pressures
  • 7.3. Forecasts

List of Figures

  • Figure 1: Average Online Sales Revenue by Sector (%)
  • Figure 2: China's Third Party Payment Providers by Market Share
  • Figure 3: China's Late Start: Banking and e-Commerce Milestones 1950-2011
  • Figure 4: China's Bankcard Circulation, 2002-2011 (M)
  • Figure 5: China's Credit Card Circulation, 2006-2011 (M)
  • Figure 6: Cash Payments in China (%)
  • Figure 7: Internet Users in China, 2001-2011 (M)
  • Figure 8: China Online User Income Distribution, 2011 (RMB per Month)
  • Figure 9: Alibaba Group Structure
  • Figure 10: Online Merchants Interviewed by Sector
  • Figure 11: Sales Channels Used by Online Merchants in China (%)
  • Figure 12: Average Online Sales Revenue by Sector (%)
  • Figure 13: Online Sales Revenue Share by Sector (%)
  • Figure 14: Payment Options Offered by Online Merchants in China (%)
  • Figure 15: Average Transaction Volume by Payment Channel (%)
  • Figure 16: Transaction Volume Breakdown by Payment Channel (%)
  • Figure 17: Average Online Payment Transaction Volume by Sector (%)
  • Figure 18: Online Payment Transaction Volume Breakdown by Sector (%)
  • Figure 19: Average Third Party Payment Provider Transaction Volume by Sector (%)
  • Figure 20: Breakdown of Third Party Payment Provider Transaction Volume by Sector (%)
  • Figure 21: Average Online Payment by Debit Card Transaction Volume by Sector (%)
  • Figure 22: Online Payment by Debit Card Transaction Volume Breakdown by Sector (%)
  • Figure 23: Average Online Payment by Credit Card Transaction Volume by Sector (%)
  • Figure 24: Online Payment by Credit Card Transaction Volume Breakdown by Sector (%)
  • Figure 25: Average Cash on Delivery Transaction Volume by Sector (%)
  • Figure 26: Cash on Delivery Transaction Volume Breakdown by Sector (%)
  • Figure 27: Average Cash Pickup Transaction Volume by Sector (%)
  • Figure 28: Cash Pickup Transaction Volume Breakdown by Sector (%)
  • Figure 29: Average Postal Remittance Transaction Volume by Sector (%)
  • Figure 30: Average Prepaid Card Transaction Volume by Sector (%)
  • Figure 31: Prepaid Card Transaction Volume Breakdown by Sector (%)
  • Figure 32: Average Mobile POS Transaction Volume by Sector (%)
  • Figure 33: Mobile POS Transaction Volume Breakdown by Sector (%)
  • Figure 34: Payment Providers by Market Share (%)
  • Figure 35: Payment Provider Recognition (%)
  • Figure 36: Online Merchants Contacted by Payment Provider Sales Teams (%)
  • Figure 37: Number of Payment Providers Used by Online Merchants (%)
  • Figure 38: Payment Provider Merchant Partners (%)
  • Figure 39: Payment Provider Average Satisfaction Score
  • Figure 40: Payment Provider Satisfaction Breakdown
  • Figure 41: Past Partnerships with Payment Providers (%)
  • Figure 42: Alipay Recognition and Partnerships (%)
  • Figure 43: Merchants Contacted by Alipay (%)
  • Figure 44: Alipay Merchant Satisfaction
  • Figure 45: Tenpay Recognition and Partnerships
  • Figure 46: Merchants Contacted by Tenpay (%)
  • Figure 47: Tenpay Merchant Satisfaction
  • Figure 48: 99Bill Recognition and Partnerships
  • Figure 49: Merchants Contacted by 99Bill (%)
  • Figure 50: 99Bill Merchant Satisfaction
  • Figure 51: YeePay Recognition and Partnerships
  • Figure 52: Merchants Contacted by Yeepay (%)
  • Figure 53: YeePay Merchant Satisfaction
  • Figure 54: ChinaBank Payment Recognition and Partnerships
  • Figure 55: Merchants Contacted by ChinaBank (%)
  • Figure 56: ChinaBank Payment Merchant Satisfaction
  • Figure 57: IPS Recognition and Partnerships
  • Figure 58: Merchants Contacted by IPS (%)
  • Figure 59: IPS Merchant Satisfaction
  • Figure 60: PayEase Recognition and Partnerships
  • Figure 61: Merchants Contacted by PayEase (%)
  • Figure 62: PayEase Merchant Satisfaction
  • Figure 63: Payment Options Offered by Merchants (%)
  • Figure 64: Payment Options Total Transaction Volumes (%)
  • Figure 65: Online Payment Transaction Volume Breakdown (%)
  • Figure 66: China's Third Party Payment Providers by Tier
  • Figure 67: China Third Party Payment Provider Market Share Breakdown (%)
  • Figure 68: China Third Party Payment Provider Users (M)
  • Figure 69: Factors Decreasing Profits for Tier II and Tier III Payment Providers
  • Figure 70: China E-Commerce Payment Channel Usage Forecast, 2009-2015
Back to Top